Kusanthula & KuyesaZida ZamalondaMartech Zone mapulogalamu

Womanga Querystring wa Google Analytics Campaign

Gwiritsani ntchito chida ichi kuti mupange ulalo wanu wa Google Analytics Campaign. Fomuyi imatsimikizira ulalo wanu, imaphatikizaponso lingaliro ngati lili ndi funso mkati mwake, ndikuwonjezera mitundu yonse yoyenera ya UTM: utm_id, utm_mpikisano, utm_source, udaku_magazine, komanso mosankha udaku_magazine ndi zokambirana.

Amafunika: Ulalo wovomerezeka kuphatikiza https:// yokhala ndi domeni, tsamba, ndi querystring
Mwachidziwitso: Gwiritsani ntchito kuzindikira kuti ndi zotsatsa ziti zomwe zimalimbikitsa zolozerazi.
Zosankha: Gwiritsani ntchito kuzindikira kukwezedwa kapena kampeni inayake.
Amafunika: Gwiritsani ntchito kuzindikira sing'anga monga imelo kapena mtengo-pakudina.
Amafunika: Gwiritsani ntchito kuzindikira injini yosaka, kalata yamakalata, kapena gwero lina.
Mwachidziwitso: Gwiritsani ntchito kuzindikira mawu osakira omwe akulunjika.
Zosasankha: Gwiritsani ntchito kuyesa kwa A/B kusiyanitsa zotsatsa kapena maulalo omwe amaloza ku ulalo womwewo.

Koperani URL ya Kampeni

Ngati mukuwerenga izi kudzera pa RSS kapena imelo, dinani patsamba lanu kuti mugwiritse ntchito chida ichi:

Wopanga URL wa Google Analytics UTM Campaign

Kodi Zosintha Zotani za Campaign (UTM) Zaperekedwa ku Google Analytics?

UTM zosintha ndi magawo omwe mungawonjezere ku ulalo kuti muwone momwe kampeni ikuyendera mu Google Analytics. Nawu mndandanda wazosintha za UTM ndi mafotokozedwe a ma URL a kampeni mu Google Analytics:

  1. utm_id: Chosankha chodziwikiratu kuti ndi zilolezo zotani zotumizira izi.
  2. utm_source: Gawo lofunikira lomwe limazindikiritsa komwe kukuchulukirachulukira, monga makina osakira (monga Google), tsamba lawebusayiti (monga Forbes), kapena nyuzipepala (monga Mailchimp).
  3. udaku_magazine: Gawo lofunikira lomwe limazindikiritsa nthawi ya kampeni, monga kusaka kwachilengedwe, kusaka kolipira, imelo, kapena malo ochezera.
  4. utm_mpikisano: Chosankha koma analimbikitsa kwambiri zomwe zikuwonetsa kampeni kapena kutsatsa komwe akutsatiridwa, monga kutsatsa kapena kugulitsa.
  5. udaku_magazine: Zosankha zomwe zimazindikiritsa mawu osakira kapena mawu omwe adayambitsa kuyendera, monga funso lofufuzira lomwe limagwiritsidwa ntchito pakusaka.
  6. zokambirana: Zosankha zomwe mungasiyanitse pakati pa zotsatsa zomwezo kapena ulalo, monga mitundu iwiri yotsatsa yotsatsa.

Kuti mugwiritse ntchito zosintha za UTM, muyenera kuziphatikiza mpaka kumapeto kwa ulalo wanu ngati magawo amafunso. Mwachitsanzo:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Momwe Mungasonkhanitsire Tsamba la Campaign mu Google Analytics

Nayi kanema yakukonzekera ndikukonzekera kampeni yanu pogwiritsa ntchito Google Analytics.

Kodi Malipoti Anga a Google Analytics Campaign Mu Google Analytics 4 Ali Kuti?

Ngati mungayendere Malipoti> Kupeza> Kupeza Magalimoto, mutha kusintha lipotilo kuti liwonetse kampeni, gwero, ndi sing'anga pogwiritsa ntchito kutsitsa ndi chizindikiro + kuti muwonjezere gawo lachiwiri kumalipoti.

Google Analytics 4 Campaign Tracking (GA4)

Kodi Malipoti Anga a Kampeni Ya Google Analytics Mu Universal Analytics Ali Kuti?

Malipoti a Google Analytics amapezeka pamndandanda wa Zogula ndipo mutha kuwonjezera zina mwazomwe mwatanthauzira pamwambapa. Kumbukirani kuti zidziwitso za Google Analytics sizichitika nthawi yomweyo, zimatenga nthawi kuti zisinthidwe.

Lipoti la Kampeni ya Google Analytics

Douglas Karr

Douglas Karr ndiye woyambitsa wa Martech Zone komanso katswiri wodziwika pakusintha kwa digito. Douglas wathandizira kuyambitsa zoyambira zingapo zopambana za MarTech, wathandizira kulimbikira kopitilira $5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kukhazikitsa nsanja ndi ntchito zake. Iye ndi woyambitsa nawo Highbridge, kampani yofunsira zakusintha kwa digito. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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