Google Analytics: Ma Essential Report Metrics Otsatsa Zinthu

zofunikira zotsatsa zotsatsa

Teremuyo malonda okhutira ndikumakhala kovuta masiku ano. Atsogoleri ambiri amakampani ndi otsatsa amadziwa kuti akuyenera kukhala akuchita zotsatsa, ndipo ambiri afika pokhazikitsa njira.

Vuto lomwe akatswiri ambiri otsatsa malonda akukumana nalo ndi:

Kodi timatsata bwanji ndikuyeza kutsatsa kwazinthu?

Tonse tikudziwa kuti kuuza gulu la C-Suite kuti tiyenera kuyamba kapena kupitiliza kutsatsa zinthu chifukwa aliyense akuchita sizingadule. Pali zofunikira zingapo zomwe zimapereka chidziwitso pakuyesa kutsatsa, zomwe zikugwira ntchito, zomwe sizikugwira ntchito, komanso komwe kuli mipata.

Malo Otsatira

Mosasamala kanthu kuti njira yanu yadijito imaphatikizira njira yotsatsira yotsimikizika, muyenera kutsata momwe tsamba lanu likugwirira ntchito. Webusaitiyi ndiye maziko azinthu zilizonse zotsatsa, kaya njirayi yangoyamba kapena yakula.

Google Analytics ndi chida chofufuzira chokhazikitsira ndipo chimapereka magwiridwe antchito ndi zambiri. Ndi zaulere, zosavuta kukhazikitsa Google Analytics, ndipo imathandizira otsatsa kutsata zomwe zili ndikuwunika momwe zinthu zikuyendera.

Google Analytics General

Mukasanthula njira yotsatsa (kapena kukonzekera njira), ndibwino kuyamba ndizoyambira - kuchuluka kwama tsamba ambiri patsamba lanu. Ripotilo lili pansi Makhalidwe> Zopezeka Patsamba> Masamba Onse.

Masamba onse

Metric yayikulu apa ndikuchuluka kwakanthawi kochezera masamba apamwamba. Tsamba lofikira nthawi zonse limachezeredwa kwambiri, koma ndizosangalatsa kuwona zomwe zimabweretsa magalimoto ambiri kuposa amenewo. Ngati muli ndi njira yokhwima yolemba mabulogu (zaka 5+), mabulogu akhoza kukhala masamba omwe akutsatiridwa kwambiri. Awa ndimalo abwino kuwona momwe zinthu zimagwirira ntchito kwakanthawi kanthawi (milungu, miyezi kapena zaka).

Nthawi patsamba

Nthawi yomwe alendo amakhala patsamba limapereka chidziwitso cha tsambalo.

Nthawi Yowonjezera patsamba

Ndikofunikira kudziwa kuti masamba omwe amapezeka kwambiri nthawi zonse samakhala masamba okhudzidwa nthawi zonse. Sanjani ndi Avg. Nthawi patsamba kuti muwone masamba ati omwe amakhala ndi nthawi yayitali kwambiri patsamba. Masamba omwe amawona masamba otsika (2, 3, 4) amatha kuwonedwa ngati olakwika. Komabe, zosangalatsa ndi masamba omwe ali ndi malingaliro opitilira 20+.

Nthawi patsamba 2

Mukamazindikira mitu yoti muphatikize mu kalendala yanu yakusatsa zotsatsa, ndikofunikira kuti muwone masamba ati omwe amakhala ndi kuchuluka kwamagalimoto (otchuka) ndi masamba ati omwe amakhala ndi nthawi yayitali pamasamba (omwe akuchita). Momwemo, kalendala yanu yosindikiza iyenera kuphatikiza zonse ziwiri.

Kumaliza kwa Zolinga

Ngakhale titha kulowetsa maginito kutsatira ndikuyeza kuyesa kutsatsa, ndikofunikira kukumbukira kuti njira yakutsatsa ndikuyendetsa ndikusintha mayendedwe atsopano a kasitomala. Kutembenuka kumatha kutsatidwa pogwiritsa ntchito Zolinga mu Google Analytics pansi Admin> Onani.

Kutsata Zolinga

Google Analytics imangololeza zolinga 20 kuti zizitsatiridwa nthawi imodzi, chifukwa chake mugwiritse ntchito mwanzeru. Njira yoyeserera ndikuwunika zomwe zatumizidwa pa intaneti, kulembetsa m'makalata, kutsitsa mapepala oyera, ndi zina zilizonse zomwe zikuwonetsa kutembenuka kwa alendo obwera kutsamba lanu kukhala kasitomala.

Zolinga zitha kuwonedwa pansi Kutembenuka> Zolinga> Mwachidule mu Google Analytics. Izi zimapereka chidule cha momwe zidutswa zanu ndi masamba anu akuchitira poyendetsa.

Kutembenuka

Magwero Agalimoto ndi Sing'anga

Magwero a Magalimoto ndi Medium ndizoyeserera zabwino zodziwitsa momwe kuchuluka kwa anthu obwera kutsamba lanu komanso masamba azambiri. Ziwerengerozi ndizofunikira kwambiri ngati mukukweza zotsatsa zolipira ku Google Source, LinkedIn, Facebook, netiweki Yotsatsa Akaunti, kapena masamba ena otsatsa. Zambiri mwanjira zotsatsira zomwe amalipira zimapereka zidziwitso (ndikupereka mapikseli otsata), koma gwero labwino kwambiri lazowonadi limakhala mu Google Analytics.

Phunzirani komwe kutembenuka kwanu kumachokera pacholinga chilichonse poyang'ana pa Kutembenuka> Zolinga> Kuyenda Kwacholinga lipoti. Mutha kusankha Cholinga chomwe mukufuna kuwona ndi Source / Medium kuti akwaniritse cholingacho (kutembenuka). Izi zikuwuzani kuti ndi angati mwa otsogolera omwe adachokera ku Google Organic, Direct, CPC, LinkedIn, Bing CPC, ndi zina zambiri.

Kuyenda Kwazolinga

Kuwona kwakukulu momwe magwero osiyanasiyana akukhudzira malonda anu pazomwe mungapezeke Kupeza> Magalimoto Onse> Gwero / Medium.

kupeza

Ripotili limathandizira wotsatsa kuti awone zomwe Source ndi Mediums zikuyendetsa kutembenuka kwakanthawi kambiri. Kuphatikiza apo, lipotilo limatha kugwiritsidwa ntchito kuwonetsa komwe kusinthaku kukuchokera pacholinga chilichonse (chofanana ndi lipoti la Goal Flow). Onetsetsani kuti mwayang'ana masamba / gawo, Avg. Kutalika Kwa Gawoli, ndi Kuwonjezeka Kotsika kwa masambawa.

Ngati Source / Medium ili ndi kutembenuka kotsika, masamba otsika / gawo, Avg osauka. Kutalika kwa Gawo ndi kuchepa kwakukulu, ndi nthawi yowunika ngati Gwero / Medium ndiyabwino kugwiritsira ntchito nthawi ndi zinthu.

Masanjidwe achinsinsi

Kunja kwa Google Analytics, pali zida zingapo zolipira ku tsatirani SEO ndi masanjidwe ofikira. Masanjidwe achinsinsi ndi othandiza pozindikira zomwe zingapangidwe ndi zomwe makasitomala omwe akufuna akakhala pa intaneti. Onetsetsani kuti mwaphatikiza Akaunti ya Google Search Console yokhala ndi Google Analytics. Oyang'anira masamba awebusayiti atha kukufotokozerani tsatanetsatane wamawu omwe akuyendetsa magalimoto obwera kutsamba lanu.

Zida zapamwamba kwambiri za SEO zikuphatikiza Semrush, gShiftAhrefs, BrightEdgekondakitalandipo Moz. Ngati mungafune kupititsa patsogolo masanjidwe amawu osakira (ndikupeza kuchuluka kwamawu amenewo), pangani luso ndikulimbikitsa zomwe zili m'mawu amenewa.

Ndi ma lipoti ati ndi metrics yomwe mumagwiritsa ntchito poyesa ndikudziwitsa njira yanu yotsatsa?

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