Marketing okhutira

Kodi Google Benchmarks Yofunika?

Lero ndalandila nkhani kuchokera ku Google Analytics, mtundu woyamba wa buku loyamba kuwerenga motere:

Mwezi uno, tikubwezeretsanso lipoti la "benchmarking" muakaunti yanu ya Google Analytics ndi zomwe zagawidwa mu kalatayi. Tikugwiritsa ntchito kalatayi ngati poyesa kufotokoza zambiri zothandiza kapena zosangalatsa kwa ogwiritsa ntchito a Analytics. Zambiri zomwe zili pano zimachokera kumawebusayiti onse omwe asankha kugawana mosadziwika ndi Google Analytics. Ndi okhawo oyang'anira masamba awebusayiti omwe athandiza kugawana maina osadziwika ndi omwe adzalandire nkhani iyi "yofananira".

Kusindikiza koyamba kudalongosola zoyikika ndi dziko, kuphatikiza Chiwerengero cha Bounce:
dziko lowonongedwa

Nthawi Pamalo:
dziko lakumadzulo

Ndipo Kutembenuka Kwacholinga:
kusinthana kwacholinga

Pali ngozi yayikulu poyerekeza magwiridwe antchito atsamba lanu zizindikiro. M'malo mwake, nditha kunena kuti awa ndi miyeso yolinganizira konse. Tsamba lililonse ndilosiyana kapangidwe kake ndi zomwe zilipo. Kuwonongeka kulikonse kwamagalimoto kumasiyana ... kuchokera pakusaka mpaka kutumiza. Nthawi yonyamula dziko ndi yosiyana… pokhapokha mutagwiritsa ntchito ntchito kuti musunge zomwe mwapeza mwachilengedwe. Ndipo mafunso awa samaphatikizapo chilankhulo…

Kodi ma benchmarks amayiko akungophatikizanso maulendo ndi masamba omwe ali m'dzikolo achilankhulo chodziwika bwino? Kapena kodi masambawa akumasuliridwa (omwe atha kutenga nthawi yayitali kapena kumasuliridwa molakwika kwambiri kumawonjezera ma bounces)? Kodi masambawa ndi e-commerce? Mabulogu? Malo ochezera? Masamba osasunthika?

Vuto linanso lilipo. Zida monga Facebook's Pulogalamu Yamagulu Aanthu ikukhudza mitengo yolowerera makamaka chifukwa Facebook imabwezeretsa ogwiritsa ntchito tsamba. Mlendo akafika patsamba lanu ndikugwiritsa ntchito pulogalamuyo asanayambe kuchita zina zilizonse, amakhala akukumana ndi mavuto. Nachi chitsanzo kuchokera kwa makasitomala anga ... mutha kuwona komwe adayika, osachotsa kenako ndikuyika fayilo ya Pulogalamu Yachikhalidwe ya Facebook patsamba lawo:

chiwawa

Langizo langa kwa makasitomala ndikungowunikira tsamba lanu patsamba lanu… palibe wina aliyense. Kodi kuchuluka kwanu kukukulirakulira kapena kukucheperachepera? Kodi alendo anu akukwera kapena kutsika? Kodi kuchuluka kwamasamba akuyendera kukwera kapena kutsika? Kodi mwasintha motani kapangidwe kanu kapena zokhutira kuti zikhudze zomwe alendo anu akumana nazo? Tikuwona kuwonjezeka kwakanthawi komwe alendo amakhala patsamba lino tikamayika kanema ... ndizomveka, sichoncho? Koma ngati sitiphatikiza kanema wofananira sabata iliyonse sitingaganize kuti tikugwira ntchito yosauka.

Zitsanzo ziwiri patsamba lino:

  • Tinasintha mawonekedwe athu a blog kuti tisonyeze zolemba patsamba lathu. Zotsatira zake, kubwereranso kwakuchepa kuyambira pomwe anthu adadina positi NDI masamba paulendo uliwonse adachulukirachulukira. Ndikangokuwonetsani ziwerengero osalongosola izi, zingakusiyeni kudabwa. Kapenanso ngati mutayika chizindikiro pamasamba ena, titha kukhala bwino kapena zoyipa pamenepo zotsatira zake.
  • Tidayambitsa nkhani yathu. Takhala tikulembetsa olembetsa pafupipafupi kuyambira pomwe tawonjezera nkhaniyo ndipo alendowa akubwerera pomwe amawerenga. Zotsatira zake, pamasiku omwe nkhani zamakalata zimaperekedwa, ziwonetsero zathu zamasamba ndizokwera kwambiri - ndipo pafupifupi sabata yathu yawonjezeka pafupifupi 20%. Ngati tikudziwonetsera tokha motsutsana ndi masamba ena, kodi ali ndi nkhani? Kodi amasindikiza mawu? Kodi amaphatikiza zonse zomwe amakhala nazo pagulu?

Mwachidule, m'malingaliro mwanga, ziwonetsero sizimapereka chidziwitso chilichonse kuti ndikonze tsamba langa. Komanso sindinathe kugwiritsa ntchito ziwonetsero ndi masamba a makasitomala anga. Chizindikiro chokha chomwe chili chofunikira ndi zomwe timalemba patsamba lathu sabata iliyonse ikadutsa. Pokhapokha Google itapereka magawo omveka bwino mkati mwazizindikiro zawo kuti ayerekeze masamba molondola, zambiri sizothandiza. Kupereka uthengawu kwa atsogoleri mkati mwa bungwe kumatha kuwonongadi… Ndikulakalaka Google itangosiya izi.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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