Fufuzani Malonda

Mbiri ya Zosintha za Google Algorithm (Zosinthidwa mu 2023)

A search engine algorithm ndi malamulo ovuta komanso njira zomwe injini yofufuzira imagwiritsa ntchito kuti idziwe momwe masamba amawonekera pazotsatira zakusaka wogwiritsa ntchito akalowa funso. Cholinga chachikulu cha algorithm yakusaka ndikupatsa ogwiritsa ntchito zotsatira zoyenera komanso zapamwamba kwambiri kutengera zomwe amafufuza. Nayi chithunzithunzi cha momwe ma algorithms oyamba a Google adagwirira ntchito komanso chiphunzitso chodziwika bwino pamakina amasiku ano osakira:

Ma Algorithms Oyambirira a Google

  • PageRank Algorithm (1996-1997): Oyambitsa nawo Google, Larry Page ndi Sergey Brin, adapanga algorithm ya PageRank ali ophunzira ku yunivesite ya Stanford. PageRank cholinga chake chinali kuyeza kufunikira kwa masamba awebusayiti posanthula kuchuluka ndi mtundu wa maulalo omwe amawalozera. Masamba okhala ndi ma backlink apamwamba kwambiri adawonedwa ngati ovomerezeka komanso osankhidwa apamwamba pazotsatira. PageRank inali njira yoyambira ya Google.
  • Ma Algorithms Oyambirira a Google: Chakumapeto kwa zaka za m'ma 1990 ndi koyambirira kwa zaka za m'ma 2000, Google idayambitsa njira zingapo, kuphatikiza Hilltop, Florida, ndi Boston. Ma aligorivimuwa amawongolera momwe masamba amasanjidwira, kutengera zinthu monga kufunikira kwazinthu komanso mtundu wamalumikizidwe.

Ma Algorithms amasiku ano:

Ma algorithms amasiku ano osakira, kuphatikiza a Google, asintha kwambiri koma adatengera mfundo zazikuluzikulu:

  1. Kugwirizana: Cholinga chachikulu cha ma algorithms osakira ndikupatsa ogwiritsa ntchito zotsatira zogwirizana kwambiri ndi mafunso awo. Ma algorithms amawunika zomwe zili patsamba, kuchuluka kwa chidziwitso, komanso momwe zimayenderana ndi zomwe wogwiritsa ntchito akufuna.
  2. Ubwino ndi Kudalirika: Ma aligorivimu amakono amatsindika kwambiri ubwino ndi kukhulupirika kwamasamba. Izi zikuphatikizapo kuwunika zinthu monga ukatswiri wa wolemba, mbiri ya webusayiti, komanso kulondola kwa chidziwitso.
  3. Zomwe Mumagwiritsa Ntchito: Ma algorithms amaganizira zomwe ogwiritsa ntchito (UX) zinthu monga kuthamanga kwa tsamba, kugwiritsa ntchito mafoni, komanso kugwiritsa ntchito tsamba lawebusayiti. Kugwiritsa ntchito bwino ndikofunikira kuti musankhe bwino pazotsatira.
  4. Kuzama Kwazinthu ndi Kusiyanasiyana: Ma algorithms amawunika kuya ndi kusiyanasiyana kwazomwe zili patsamba. Mawebusaiti omwe amapereka zambiri pamutuwu amakhala apamwamba kwambiri.
  5. Maulalo ndi Mphamvu: Ngakhale lingaliro loyambirira la PageRank lidasinthika, maulalo akadali ofunikira. Ma backlink apamwamba kwambiri ochokera kuzinthu zovomerezeka amatha kulimbikitsa kusanja kwatsamba.
  6. Kusaka kwa Semantic: Ma algorithm amakono amagwiritsa ntchito njira zofufuzira za semantic kuti amvetsetse zomwe zikuchitika komanso tanthauzo la mawu pafunso. Izi zimathandiza kuti ma algorithm apereke zotsatira zolondola, ngakhale pafunso zovuta kapena zokambirana.
  7. Kuphunzira Makina ndi AI: Ma injini ambiri osakira, kuphatikiza Google, amagwiritsa ntchito kuphunzira pamakina ndi luntha lochita kupanga (AI) kuti muwongolere zotsatira. Kuphunzira makina (ML) zitsanzo zimasanthula deta yochuluka kuti isinthe zenizeni zenizeni zinthu.
  8. Makonda: Ma algorithms amaganizira mbiri yakusaka kwa wogwiritsa ntchito, malo, chipangizo, ndi zomwe amakonda kuti apereke zotsatira zakusaka kwanu (SERP).

Ndikofunikira kudziwa kuti ma aligorivimu a injini zosakira amasinthidwa pafupipafupi ndikusinthidwa kuti agwirizane ndi kusintha kwa machitidwe a ogwiritsa ntchito, kupita patsogolo kwaukadaulo, komanso kusinthika kwa intaneti. Zotsatira zake, SEO akatswiri ndi eni mawebusayiti ayenera kudziwa zambiri zakusintha kwa algorithm ndi machitidwe abwino kuti asunge kapena kukweza masanjidwe awo pazotsatira zakusaka.

Mbiri ya Zosintha za Google Search Algorithm

DatedzinaKufotokozera kwa SEO
February 2009VinceKuonjezera kulemera kwa zizindikiro zokhudzana ndi malonda muzotsatira.
June 8, 2010KafeiniLiwiro lakulondolera komanso kutsitsimuka kwa zotsatira zosaka.
February 24, 2011PandaZolangidwa zamtundu wotsika komanso zobwereza, kutsindika kufunikira kwa zinthu zamtundu wapamwamba, zoyambirira.
January 19, 2012Algorithm Yopanga TsambaMawebusayiti olangidwa omwe ali ndi zotsatsa zambiri pamwamba pake.
April 24, 2012PenguinSipamu yolumikizirana yomwe mukufuna komanso ma backlinks otsika kwambiri, zomwe zimatsogolera kuyang'ana pa zomangamanga zapamwamba komanso zachilengedwe.
September 28, 2012Machesi Yeniyeni (EMD) KusinthaKuchepetsa kukopa kwa madera omwe akufanana ndendende mumasanjidwe akusaka.
August 22, 2013mbalame ija yotchedwa hummingbirdKumvetsetsa bwino kwa cholinga cha ogwiritsa ntchito ndi nkhani, kulimbikitsa kugwiritsa ntchito mawu osakira ndi mchira wautali.
August 2012Kusintha kwa PirateMawebusayiti omwe akuwunikidwa omwe ali ndi zovuta zophwanya malamulo.
June 11, 2013Kusintha kwa Ngongole ya PaydayMafunso omwe amaperekedwa ndi sipamu ndi mafakitale enaake, monga ngongole zamasiku olipira komanso njuga.
July 24, 2014NkhundaKupititsa patsogolo zotsatira zakusaka kwanuko ndikugogomezera kufunikira kwa SEO yotengera malo.
Kubwereza kosiyanasiyana pakati pa 2013 ndi 2015Kusintha kwa PhantomZomwe zimakhudzidwa ndi zinthu zomwe zimakhudzidwa komanso zomwe ogwiritsa ntchito amakumana nazo, zomwe zimapangitsa kuti pakhale kusinthasintha.
October 26, 2015RankBrainTinayambitsa kuphunzira pamakina kuti mumvetsetse bwino mafunso osakira, zopindulitsa komanso zomwe zimayang'ana kwambiri ndi ogwiritsa ntchito.
March 8, 2017FredZolinga zamtundu wotsika kwambiri, zolemetsa, komanso zolemetsa zogwirizana nazo, kutsindika zamtundu wa zomwe zili ndi luso la ogwiritsa ntchito.
August 22, 2017Kusintha kwa HawkKuyang'ana zotsatira zakusaka kwanuko, kuchepetsa kusefa kwamabizinesi am'deralo.
August 1, 2018MankhwalaZokhudzidwa kwambiri YMYL (Ndalama Zanu kapena Moyo Wanu) mawebusayiti, akugogomezera kwambiri ukatswiri, kudalirika, komanso kukhulupirika (Kudya).
October 22, 2019CHINSINSIKumvetsetsa bwino chilankhulo chachilengedwe, zinthu zopindulitsa zomwe zimapereka chidziwitso chofunikira komanso chofunikira pamalingaliro.
April 21, 2015MobilegeddonNdidakonda mawebusayiti omwe ali ndi foni yam'manja pazotsatira zam'manja, zomwe zimapangitsa kukhathamiritsa kwa mafoni kukhala kofunikira.
Meyi 2021 - Juni 2021Mavitamini Ovuta KwambiriKuyang'ana pa liwiro la webusayiti, zokumana nazo za ogwiritsa ntchito, komanso kutsitsa masamba, kuyika patsogolo masamba ndi zabwino Mavitamini Ovuta Kwambiri (CWV) zigoli.
March 26, 2018Mobile-First IndexingZasinthidwa kukhala masanjidwe a mafoni oyamba, kusanja mawebusayiti potengera mtundu wawo wam'manja.
Zosintha nthawi zonse, zosadziwikaZosintha za Broad Core Algorithm (Zambiri)Kusintha kwakukulu kumakhudza masanjidwe onse akusaka ndi zotsatira.
December 3, 2019Kusintha kwa CoreGoogle yatsimikizira zosintha zazikulu za algorithm, imodzi mwazosintha zazikulu kwambiri pazaka, zomwe zikukhudza zotsatira zosiyanasiyana zakusaka.
January 13, 2020Kusintha kwa CoreGoogle yatulutsa zosintha zazikulu za algorithm zomwe zimakhudza masanjidwe akusaka.
January 22, 2020Kusintha kwa SnippetGoogle idasiya kubwereza masamba pamasamba omwe adawonetsedwa patsamba 1.
February 10, 2021Masanjidwe a NdimeGoogle idakhazikitsa Passage Ranking pamafunso achilankhulo cha Chingerezi ku United States, kuyang'ana kwambiri ndime zina.
April 8, 2021Zamalonda Ndemanga KusinthaGoogle yakhazikitsa zosintha zamasanjidwe a algorithm zomwe zimabweretsa zowunikira mozama pazachidule zazinthu zazifupi.
June 2, 2021Kusintha kwa Broad Core AlgorithmGoogle Search Liason Danny Sullivan adalengeza zosintha zazikulu za algorithm zomwe zimakhudza zinthu zosiyanasiyana.
June 15, 2021Kusintha kwa Zochitika PatsambaGoogle yatsimikizira kutulutsidwa kwa zosintha za Page Experience, kuyang'ana kwambiri zomwe ogwiritsa ntchito akudziwa.
June 23, 2021Kusintha kwa SpamGoogle yalengeza zakusintha kwa algorithm yomwe cholinga chake ndi kuchepetsa zomwe zili mu spammy pazotsatira zakusaka.
June 28, 2021Kusintha kwa Spam Gawo 2Gawo lachiwiri la zosintha za spam za Google zomwe cholinga chake ndi kukonza kusaka.
July 1, 2021Kusintha kwa CoreGoogle Search Liaison yalengeza za Julayi 2021 Core Update, zomwe zimakhudza mbali zosiyanasiyana zakusaka.
July 12, 2021Kusintha kwa Core KwamalizaKutulutsa kwa Julayi 2021 Core Update kudamalizidwa bwino, zomwe zidapangitsa kuti masanjidwe asinthe.
July 26, 2021Kusintha kwa Google Link Spam AlgorithmGoogle yakhazikitsa njira yosinthira ma algorithm kuti athane ndi njira zama spam ndi momwe zimakhudzira masanjidwe.
November 3, 2021Kusintha kwa Spam kwa GoogleGoogle yatulutsa zosintha za spam ngati gawo la zoyesayesa zawo zanthawi zonse kukonza kusaka.
November 17, 2021Broad Core UpdateGoogle Search Central yalengeza zosintha zazikulu zomwe zikukhudza zotsatira zakusaka.
November 30, 2021
Kusintha kwakusaka kwanuGoogle yalengeza Zosintha Zakusaka Kwako mu Novembala 2021, zomwe zikukhudza masanjidwe akomweko.
December 1, 2021Zosintha Zowunika ZazinthuGoogle idakhazikitsa Zosintha Zowunika Zazinthu za Disembala 2021, zomwe zidakhudza masamba achingerezi ndi ndemanga zamalonda.
February 22, 2022Kusintha kwa Zochitika PatsambaGoogle yalengeza zakusintha kwa Page Experience, ndikugogomezera magwiridwe antchito atsamba la ogwiritsa ntchito.
March 23, 2022Kusintha kwa Algorithm YazinthuGoogle yasintha masanjidwe amawunikidwe azinthu kuti azindikire ndemanga zapamwamba kwambiri, kupititsa patsogolo dongosolo lowunikira zinthu.
Mwina 22, 2022Kusintha kwa CoreGoogle idatulutsa Kusintha kwa Meyi 2022 Core, kukhudza masanjidwe osakira komanso zomwe ogwiritsa ntchito akukumana nazo.
July 27, 2022Zamalonda Ndemanga KusinthaGoogle idakhazikitsa Zosintha Zowunika Zazinthu za Julayi 2022, zomwe zikupereka chitsogozo cha ndemanga zapamwamba kwambiri.
August 25, 2022Zothandizira ZosinthaGoogle yakhazikitsa Zothandizira Zothandizira, kulimbikitsa kupangidwa kwazinthu zomwe zimayang'ana kwambiri ndi ogwiritsa ntchito.
September 12, 2022Kusintha kwa Core AlgorithmGoogle yalengeza zosintha zazikulu za algorithm zomwe zimakhudza zinthu zosiyanasiyana zosaka.
September 20, 2022Kusintha kwa Algorithm YazinthuGoogle yatsimikizira kutulutsidwa kwa zosintha zatsopano za algorithm, ndikukweza masanjidwe azinthu.
October 19, 2022Kusintha kwa SpamGoogle yalengeza zosintha za spam zomwe zimayang'ana machitidwe a spammy pazotsatira zakusaka.
December 5, 2022Zothandizira ZosinthaGoogle idakhazikitsa Zosintha Zothandiza za Disembala 2022, zomwe zimayang'ana kwambiri zofunikira komanso zodziwitsa.
December 14, 2022Lumikizani Spam UpdateGoogle yalengeza za Disembala 2022 Link Spam Update, ikuyang'ana machitidwe a spam ndi momwe amakhudzira masanjidwe.
February 21, 2023Zamalonda Ndemanga KusinthaGoogle idakhazikitsa Zosintha Zowunika Zazinthu za February 2023, ndikukweza masanjidwe azinthu ndi malangizo.
March 15, 2023Kusintha kwa CoreGoogle yalengeza zakusintha kwa algorithm komwe kumakhudza masanjidwe ndi kufunikira kwake.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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