Google Imapanga Zithunzi Zamagulu Onse Pazithunzi Zikuwoneka Ngati Stock Stock, Ndipo Limenelo Ndi Vuto

Zithunzi Zamagulu

Mu 2007, wojambula zithunzi wotchuka Carol M. Highsmith adapereka mbiri yake yonse yamoyo wonse kuti Laibulale ya Congress. Zaka zingapo pambuyo pake, Highsmith adazindikira kuti kampani yojambula zithunzi za Getty Images inali ikulipiritsa chiphaso chogwiritsa ntchito zithunzizi, popanda chilolezo. Ndipo kenako adasuma mlandu $ 1 biliyoni, akuti kuphwanya ufulu waumwini komanso kunena kuti akugwiritsa ntchito molakwika zithunzi pafupifupi 19,000. Makhothi sanagwirizane naye, koma inali mlandu wodziwika bwino.

Milandu ya a Highsmith ndi nkhani yochenjeza, yomwe ikuwonetsa kuwopsa kapena zovuta zomwe zimabwera chifukwa cha bizinesi ngati zithunzi za anthu zikuwonedwa ngati kujambula masheya. Malamulo ozungulira kugwiritsa ntchito zithunzi amatha kukhala ovuta ndipo apangidwa kukhala ovuta kwambiri ndi mapulogalamu monga Instagram zomwe zimapangitsa kuti aliyense azitha kutenga ndikugawana zithunzi. Mu 2017, anthu atenga zithunzi zopitilira 1.2 trilioni. Ndiyo nambala yodabwitsa.

Kupambana pakutsatsa m'dziko lamasiku ano kungadalire ngati chizindikirocho chimagwiritsa ntchito bwino zithunzi kuti chikhale ndi mbiri, kudziwitsa anthu, kuwalimbikitsa, komanso kulimbikitsa zomwe zili. Zoonadi-zomwe zalembedwa njira yopita ku mtima wa zaka chikwi—Fungulo lake. Ogwiritsa ntchito samayankha pazithunzi zomwe zimawoneka zokongola kapena zojambulidwa. Mitundu imayenera kuphatikiza zenizeni zithunzi patsamba lawo, malo ochezera komanso zotsatsa, ndichifukwa chake akutembenukira Zithunzi zowona zenizeni masamba ngati Dreamstime ndi zithunzi zapagulu. Asanagwiritse ntchito chithunzi chilichonse, mabizinesi amayenera kuchita homuweki.

Kumvetsetsa Zithunzi Zapagulu

Zithunzi zapagulu ndizopanda ufulu waumwini, mwina chifukwa chakuti zidatha kapena sizinayambe zakhalapo - kapena mwapadera pomwe omwe ali ndi ufulu adasiya maumwini awo. Malo omwe anthu amakhala nawo amakhala ndi zithunzi zambiri pamitu yambiri, yoyimira chinthu chofunikira. Zithunzi izi ndi zaulere kugwiritsa ntchito, zosavuta kuzipeza, komanso zosinthika, zomwe zimathandiza otsatsa malonda kuti azitha kutsatira mwachangu zithunzi zowona zomwe zikugwirizana ndi zosowa zawo. Komabe, chifukwa chakuti zithunzi za anthu onse zilibe ufulu waumwini sizitanthauza kuti otsatsa amatha kuyeserera, zomwe zitha kukhala zochedwa, motero, zodula. Chifukwa chiyani mungatsitse chithunzi chaulere mukataya masiku kuti muchotse, kapena choyipa, kutaya mamiliyoni a madola pamilandu?

Zithunzi zapagulu ndi kujambula zithunzi sizinthu zomwezo, ndipo zithunzi za anthu onse ziyenera kugwiritsidwa ntchito mosamala. Kampani iliyonse yomwe imagwiritsa ntchito zithunzi za anthu onse amafunika kumvetsetsa zoopsa zomwe zimachitika.

Chimodzi mwazifukwa zomwe kujambula masheya ndi zithunzi za anthu wamba zimawonedwa ngati zosinthana ndikuti makampani ngati Google ayesa kuwapangitsa kuwoneka ngati momwe alili. Ogula nthawi zambiri amapita kuzithunzi za anthu chifukwa Google amawaika patsogolo pazithunzi zamagulu posokoneza zotsatira zakusaka. Kusokonekera uku kumatha kubweretsa malonda m'mavuto. Ngati wina asaka zithunzi zantchito, sayenera kuwona zotsatira za zithunzi za anthu, monganso zithunzithunzi zosawonekera pomwe winawake asaka zithunzi pagulu.

Chifukwa chiyani Google imachita izi? Pali zifukwa zingapo zomwe zingatheke. Chimodzi ndikuti Matt Cutts, yemwe anali wamkulu wa anti-spam, adachoka ku Google mu 2016. Tikuwona ma spam ambiri mu SERP posachedwa, kuphatikiza pa Google blog yanu munkhani zakuchita bwino. Malipoti amakhalabe osayankhidwa. Chinanso ndikuti AI yomwe imayendetsa magwiridwe antchito tsopano ndipo sizabwino monga momwe munthu angayembekezere kuchokera ku Google. Zofanana ndi momwe masamba abodza amagwirira ntchito, pamapeto pake amalimbikitsa mtundu wosayenera wazinthu. Kuphatikiza apo, kusamvana kumeneku kumatha kukhala kubwezera mabungwe azamalonda azithunzi omwe asumira Google chifukwa cha Google Images yotsutsana ndi mpikisano kapena kuyiyika kosayenera, popeza Google imapanga magalimoto ambiri kuchokera ku Zithunzi za Google; (akuganiza kuti 85% yazithunzi zomwe zatsitsidwa pa intaneti zimagawidwa ndi Zithunzi za Google). Magalimoto obwerera mu Zithunzi za Google apanga zotsatsa.

Chowonadi ndichakuti zithunzi za anthu onse sizikhala ndi chithunzi chachitetezo. Kungoti chithunzi chili pagulu la anthu sizitanthauza kuti sichikhala pachiwopsezo chophwanyidwa, kapena kuphwanyidwa ufulu wina, monga ufulu wofanana ndi anthu omwe akuwoneka pachithunzichi. Pankhani ya Highsmith, nkhaniyi inali kusowa chidwi kwa wojambula zithunzi motsutsana ndi layisensi yotayirira, koma kusowa kwa chilolezo kwa mtundu kungakhale kovuta kwambiri.

Poyambirira chaka chino, Leah Caldwell adasumira Chipotle ndalama zoposa $ 2 biliyoni chifukwa adanena kuti kampaniyo idagwiritsa ntchito chithunzi chake pazotsatsa popanda chilolezo. Mu 2006, wojambula zithunzi adapempha kuti ajambule chithunzi cha Caldwell ku Chipotle pafupi ndi University of Denver, koma anakana ndipo anakana kusaina fomu yotulutsira zithunzizi. Zaka zisanu ndi zitatu pambuyo pake, Caldwell adawona zithunzi zake pamakoma a Chipotle ku Florida ndi California. Zithunzizo zinali ndi mabotolo patebulopo, omwe a Caldwell adati adawonjezerapo ndikuipitsa mawonekedwe ake. Anasuma.

Nkhani za Caldwell ndi Highsmith zimawunikira momwe zingakhalire zowopsa kuti makampani azigwiritsa ntchito zithunzi osafufuza bwinobwino. Zithunzi zamtundu wa anthu zimaperekedwa popanda chitsimikizo ndipo sizimasulidwa kapena katundu. Wojambula, osati wachitsanzo, amapereka ufulu wokhawo yemwe wojambula zithunzi ali nawo, zomwe zikutanthauza kuti wopangayo atha kumumangirira wopanga ngati chithunzicho chikugulitsidwa. Ndi njuga yayikulu.

Palibe izi zomwe zikutanthauza kuti mabizinesi sayenera kugwiritsa ntchito zithunzi za anthu, koma kutsindika kufunikira kwakumvetsetsa zoopsa. Zithunzi zapagulu ziyenera kugwiritsidwa ntchito pokhapokha titayesetsa kuthana ndi zoopsa. Ichi ndichifukwa chake Dreamstime imaphatikizira zazing'ono zazithunzi patsamba lawebusayiti komanso zithunzi zazikulu kwambiri zotulutsidwa zaulere, zomwe zimapatsidwa zitsimikizo.

Kuzindikira kuwopsa kwa zithunzi za anthu ndi gawo limodzi. Gawo lachiwiri lazogulitsa ndikukhazikitsa njira yolimbikira. Mafunso obwereza ayenera kuphatikizapo: Kodi chithunzichi chidasindikizidwadi ndi wolemba, osati "kubedwa"? Kodi tsamba lazithunzi limapezeka kwa aliyense? Kodi zithunzizo zawunikidwanso? Ndi zolimbikitsira ziti zomwe ojambula amafunika kuti azipereka zopereka zazikulu popanda malipiro? Komanso, ndichifukwa chiyani zithunzizi zimangotchulidwa mwachinsinsi? Chithunzi chilichonse chimakhala ndi mawu osakira pang'ono, ndipo nthawi zambiri amakhala osafunikira.

Otsatsa akuyenera kulingaliranso mtunduwo. Kodi munthu yemwe ali pachithunzichi wasayina kutulutsidwa kwachitsanzo? Popanda imodzi, kugulitsa kulikonse kumatha kutsutsidwa monga Caldwell anachitira ndi Chipotle. Kuwonongeka kumatha kukhala mamiliyoni a madola mamiliyoni pachithunzi chimodzi, ngakhale mtunduwo utaperekedwa. Kuganizira kwina ndikuphwanya komwe kungachitike. Zachidziwikire, logo ndi yopanda malire, koma momwemonso chithunzi ngati mikondo itatu ya Adidas pachidindo cha zovala.

Zithunzi zamtundu wa anthu zitha kukhala zothandiza, koma zimadza ndi zoopsa zazikulu. Njira yanzeru ndikugwiritsa ntchito zithunzithunzi ndikukhala opanga kuti musakhale kutali ndi zipolowe. Makampani amatha kupeza mtendere wamumtima chifukwa amadziwa kuti zithunzizi ndizabwino kugwiritsa ntchito, komanso kupeza zowona zomwe angafune kuti zotsatsa zikhale zamphamvu kwambiri. Ndibwino kuyesetsa kuwunika zithunzi patsogolo, m'malo mochita ndi mlandu mtsogolo.

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