Google's Antitrust Suit ndi Harbinger of Rough Waters pakusintha kwa IDFA kwa Apple

Apple IDFA

Nthawi yayitali ikubwera, mlandu wotsutsana ndi Google wa DOJ wotsutsana ndi Google wafika nthawi yofunika kwambiri kwaogulitsa malonda, popeza otsatsa malonda akulimbikira opunduka a Apple Chidziwitso cha Otsatsa (IDFA) kusintha. Ndipo Apple ikumunenezanso lipoti lamasamba 449 lochokera ku US House of Representatives logwiritsa ntchito molakwika ulamuliro wawo, a Tim Cook akuyenera kuti akuyesa njira zake zotsatirazi mosamala kwambiri.

Kodi kukhazikika kwa otsatsa kwa Apple kungapangitse kuti chiphona chotsatira chisankhidwe? Limenelo ndiye funso lomwe makampani opanga maukadaulo a $ 80 biliyoni akuganizira pano.

Pakadali pano, Apple Inc. ikuwoneka kuti yakhala pakati pa thanthwe ndi malo ovuta: yawononga mamiliyoni kuti izidziyike ngati kampani yosunga chinsinsi, ndikupanga cholowa m'malo mwa IDFA, chomwe chakhala mwala wapangodya wa makonda kutsatsa kwa digito kwazaka. Nthawi yomweyo, kuchotsa IDFA mokomera makina ake otsekedwa a SkAdNetwork, kungapangitse Apple kukhala wopikisana nawo kwambiri pamilandu yotsutsana.

Komabe, posintha posachedwa kwa IDFA posintha koyambirira kwa 2021 Apple ikadali ndi nthawi yosintha njira zomwe zilipo ndikupewa kutsatira mapazi a Google. Kungakhale kwanzeru kuti chimphona chaukadaulo chizindikire mlandu wa Google ndikusunga IDFA kapena kukonzanso SkAdNetwork m'njira yomwe singapangitse otsatsa kudalira kwathunthu zogwiritsa ntchito zawo zokha.

Momwe iliri, Apulo aperekedwa SkAdNetwork imawoneka ngati kusunthira kwakukuluko kopondereza kuposa zomwe Google yachita pakusaka. Ngakhale Google ndiye wosewera wamkulu kwambiri pantchito yake, mwina, pali mitundu ina yazosaka zomwe ogula angagwiritse ntchito momasuka. IDFA, mbali inayo, imakhudza chilengedwe chonse kwa otsatsa, otsatsa, opereka ma data a ogula, ndi opanga mapulogalamu omwe sangachitire mwina koma kusewera mpira ndi Apple.

Aka si koyamba kuti Apple igwiritse ntchito dzanja lake mokakamiza kuti msika utsatire. M'miyezi yaposachedwa, opanga mapulogalamu akhala akubwezera chindapusa chachikulu cha Apple 30% pazogulitsa zonse zomwe zimapangidwa m'misika yake yama pulogalamu - chotchinga chachikulu pakupanga ndalama. Makampani opambana kwambiri okha monga Epic Games ndi omwe amatha kuchita nkhondo mwalamulo ndi katswiri wamkulu. Koma ngakhale Epic pakadali pano sanachite bwino kukakamiza dzanja la Apple.

Pakadali pano, komabe, zomwe zikuchitika pakadali pano zitha kutenga nthawi yayitali kuti zisinthe moyenera pamsika wamakampani otsatsa malonda. Ofalitsa akhumudwitsidwa kuti mlandu wotsutsana ndi Google umangoyang'ana pamgwirizano wogawana kampani womwe umapangitsa kuti ikhale injini yosakira koma amalephera kuthana ndi nkhawa zawo pakampani pakutsatsa pa intaneti.

Malinga ndi kafukufuku waposachedwa ndi oyang'anira mpikisano ku UK, Masenti 51 okha pa dola imodzi iliyonse omwe amawononga potsatsa amafikira wofalitsa. Masenti 49 otsala amangosandulika kulowa munthawi yamagetsi. Zachidziwikire, pali chifukwa choti ofalitsa akhumudwe nazo. Mlandu wa DOJ umawunikira zowopsa zazogulitsa zathu:

Takhazikika.

Ndipo kuchoka pazinyalala zomwe tidapanga kudzakhala kovuta, kochedwa, komanso kotopetsa. Ngakhale kuti DOJ idayamba ndi Google, imathandizanso kuti Apple izionanso. Ngati Apple ikufuna kukhala mbali yakumanja kwa mbiriyi pakupanga, chimphona chiyenera kuyamba kuganizira za momwe chingagwirire ntchito ndi malonda aukadaulo m'malo moyilamulira.

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