Nkhani Yanga Yotsatira: Kutsatsa Kwamphamvu
Chotsatira pamndandanda wowerengera (womwe ukuunjikadi) ndi Kutsatsa Kwamphamvu.
Anthu abwino ku Wiley adanditumizira Bukhu Lotsatsa - ayenera kuti adazindikira kuti ndine woyamwa pamabuku azotsatsa. Kwa inu omwe mumapewa mabuku amabizinesi ngati mliriwu koma mumakonda kuphunzira zamakhalidwe a anthu… ndizomwe ndimakonda pamabuku azotsatsa.
Winawake adandifunsa kamodzi ngati ndidaphunzirapo za Sociology. Ndikuganiza kuti ndili ndi lingaliro ... ndikukhulupirira kuti ndizomwe zili malonda. Sindikunena kuti ndimamvetsetsa zambiri za machitidwe a anthu, koma ndimakonda kuziwona ndikugawana zomwe ndimawona.
Gravitational Marketing, The Science of Attracting Customers, ili ndi chivundikiro chodula, chocheperako malo, bulogu, komanso malongosoledwe okongola:
Gravitational Marketing imapatsa amalonda, eni mabizinesi, anthu ogulitsa ndi akatswiri otsatsa malonda njira yosavuta yokopa makasitomala ndi kutseka malonda osagulitsa ntchito zamanja monga kuyitana kozizira, kufunafuna kapena kupempha bizinesi.
Lalembedwera anthu omwe akufuna malonda, phindu, makasitomala ndi ndalama m'thumba lawo koma angakonde kutero popanda ntchito yamanja, bukuli likuwulula mfundo zakukopa makasitomala mwachilengedwe komanso mopanda zovuta ndikugulitsa popanda kukakamiza, in¬your¬face, hardsell machenjerero. Imaphatikiza upangiri wothandiza potengera njira zoyeserera ndi zotsimikizika ndi mbiri ya misewu yochokera, ma waya opanda waya komanso zokumana nazo zotsatsa.
Sindine wopusa, koma sindingatero weruzani bukuli ndi chikuto chake [cholinga]. Mawu ochokera kwa olemba ena akuwoneka kuti bukuli ndi loseketsa, lolimba, komanso pamaso panu. Izi sizikumveka ngati zotsatsira… zikumveka ngati buku lomwe ndingasangalale nalo.
Mutha kutsitsa fayilo ya Chidule cha Kutsatsa Kwamphamvu patsamba la olemba. Ndigawana malingaliro anga pabukuli m'masabata angapo ndikamalimaliza.