We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone Kalatayi tsiku lililonse. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
Njira ziwiri zofulumira kwambiri zokulitsira mndandanda wamakalata otsatsa zakhala:
- Kuphatikiza kukhudzana kulikonse koyenera zomwe zatifikira kudzera patsamba lathu kapena imelo. Izi zimaphatikizaponso akatswiri olumikizana ndi anthu omwe amalumikizana nafe kuti apange malingaliro ama blog (pafupifupi ola lililonse).
- Kuphatikiza aliyense mu netiweki yanga – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Zimagwira bwino ntchito kotero ndikulakalaka ndikadakhala ndi njira zodziwira kuti zigwire ntchito. Ndikulakalaka ndikadakhala ndi chida chomwe chimapeza maimelo onse omwe amapezeka ndipo ndidangowonjezera munthu pamndandanda wanga wamakalata. Chosangalatsa ndichakuti, ndidaziwona GetResponse yawonjezera kuphatikiza kofanana ndi izi patsamba lawo la imelo. Kumanja kuli magwero onse omwe ogwiritsa ntchito a GetResponse amatha kukoka olembetsa kuchokera.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
Chinsinsi cha zonsezi, ndichowwiri:
- The mtundu wazomwe zili in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- The kuchuluka kwa olembetsa atsopano I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I nditero send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.