Marketing okhutiraKutsatsa kwa Imelo & ZodzichitiraKutsatsa Kwama foni ndi Ma TabletMaubale ndimakasitomalaKulimbikitsa KugulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kodi Ndondomeko Zotani Zapamwamba za SaaS Platform Zokulira

Kodi cholinga chanu choyamba kukhala kampani ya SaaS ndi chiani? Kukula, kumene. Kupambana pakuyenda bwino kumayembekezeka kuchokera kwa inu. Ndikofunikira kuti mupulumuke kwakanthawi: 

Ngakhale kampani yamapulogalamu ikukula pa 60% pachaka, mwayi wake wokhala chimphona cha madola mabiliyoni ambiri sichabwino kuposa 50/50. 

McKinsey & Kampani, Kukula Mofulumira kapena Kufa Pang'onopang'ono

Kukula kwa mwezi ndi mwezi ndikofunikira kuti muthe kubweza zomwe makampani aku SaaS amakumana nazo. Kuti muchite zomwe mukuyembekezera ndikusungirani zobiriwira, ndi nthawi yoti njira zanu zizikula mu 2019. Nthawi zonse pamakhala njira zatsopano zomwe zikubwera, zidule zokulirapo, ndi zida zokuthandizani kukulitsa kukula kwanu.

Njira Zokula Za SaaS

Nazi njira zingapo zatsopano zokulitsira kukula kwa mapulogalamu ngati nsanja za Service (SaaS).

Kuyendetsa Magalimoto ndi Kupanga Kuzindikira

  • Kupeza zomwe zili pamaso pa omvera oyenera - Monga momwe mudamvera, zomwe zili pamwambazi ndizofunika kwambiri, makamaka ndi SaaS. Ogwiritsa ntchito amayembekezera zambiri pakuwathandiza kupanga chisankho chogula ndikuyembekeza kuti mtundu wanu udzakhala ndiulamuliro wapamwamba. Kupanga zomwe zili zabwino zomwe zimakopa ndikusunga makasitomala omwe angathe kukhala nawo ndikofunikira. Mutha kugwiritsa ntchito zida mongaSpyfu ndi Google Keyword Planner kuti mudziwe zomwe mawu anu apamwamba ali, zomwe omvera anu akusaka. Njira zingapo ndikugawana zomwe zili patsamba lanu ngati alendo patsamba lina ndi omvera omwewo, pogwiritsa ntchito nsanja ngati sing'anga ndi zofalitsa, ndikugwiritsa ntchito zotsatsa ndikulimbikitsa kufikira pamaso pa omvera oyenera.
Kuyendetsa Magalimoto ndi Kupanga Kuzindikira
  • Kugwiritsa Ntchito Chizindikiro Chanu - Njira yakukula kwakanthawi yomwe anthu samanyalanyaza ndikugwiritsa ntchito omwe adayambitsa anu ndi akatswiri a gulu lanu kuti athe kufikira omvera. Anthu amakonda kucheza ndi kuphunzira kuchokera kwa anthu enieni pa intaneti. Ngati wina wa m'gulu lanu ali ndi luso kapena ukadaulo womwe ungakupatseni chidziwitso chothandiza, ndi njira yabwino yolimbikitsira mtundu wanu mosazindikira komanso moyenera. Pali Oyambitsa ambiri akulemba pa Medium, Quora, ena ali ndi mndandanda wawo wama blog kapena ma podcast omwe amapereka chidziwitso chambiri chomwe omvera anu angakonde. Zimapangitsa kudalirana, kudalirika, komanso kulumikizana ndi mtundu wanu. Kungogawana zomwe mukudziwa komanso zokumana nazo zomwe zingakuthandizeni kuti mufikire ndikuthandizira omvera anu.

patsogolo Generation

  • Kupereka chida kapena chida chaulere - Njira ina yayikulu yakukulira ndikupereka chida kapena chida chaulere patsamba lanu chomwe chimakopa makasitomala anu ndikuwabwezeretsa ndikupatsanso mtundu wanu ulamuliro. Coschedule wachita ntchito yabwino kwambiri ndikupanga fayilo yaKusintha Kwama mutu Wamutu zomwe zimakupatsani mwayi wosanthula mutu wankhani wazolemba pa blog patsamba lawo. Posinthana, amapempha imelo yanu. Wosanthula mutu wa nkhani amakhala womveka kwa omvera awo. Mutha kupanga chida chonga ichi kuti omvera anu azigwiritse ntchito kapena mutha kuchita china chophweka ngati kupereka chitsogozo chamomwe mungachitire china posinthana maimelo awo.
cosintha mutu wowunika
  • Zida zokhathamiritsa malonda - Pali zida zambiri zomwe mungagwiritse ntchito zomwe zingakuthandizeni kukonza momwe mukupangira ndikuwonetsa zotsatsa. Mutha kugwiritsa ntchito Kulembetsa kubwezeretsanso ogwiritsa ntchito omwe akubwera patsamba lanu nthawi yayitali atachoka patsamba lanu. Oposa 90% ya omwe amabwera patsamba lanu mwina sangabwererenso. Adroll amawakakamiza ndi kutsatsa kwina ndi zopereka zomwe zingakondweretse tsamba lanu. Ngati atayang'ana mapepala amtengo wapatali, Adroll adzawatsata ndi malonda kuti awachotsere ndikuwabwezeretsa. Makamaka pazinthu ngati SaaS, zimafunika kupanga zisankho pang'ono kuti mugule. Gawo lalikulu la kuyesetsa kwanu likhale patsogolo pamalingaliro amakasitomala anu ndikubwezeretsanso.
Kutsatsa ma Tweets ndi maakaunti

Kukwera ndi Kuchepetsa Churn

  • Sinthani kupita patsogolo kwanu kokwerera ndi bala yolowera komanso magawo azikhalidwe - Gawo lalikulu lokhalitsa kukula nthawi imodzi limachepetsa churn mukamalembetsa ogwiritsa ntchito atsopano. Ngati mukusaina ogwiritsa ntchito koma kuchuluka kwakukulu kukugwera m'mwezi woyamba, simukukula konse. Ili ndi vuto lalikulu kwa makampani a SaaS. Pofuna kupewa churn, onetsetsani kuti ogwiritsa ntchito amadziwa bwino zomwe mumapanga kuyambira pachiyambi. Njira yabwino yowonetsetsa kuti ogwiritsa ntchito akutsata njira zonse zomwe mungakwere ndikuzisungabe pamaphunziro onse ndikuphatikiza mndandanda wazowunikira kapena kapamwamba. Ogwiritsa ntchito akawona izi, amakhala othekera kwambiri kudutsa njira yonseyi osaphonya chidziwitso chofunikira. Ngati mungathe, phatikizani malo ochezera monga kuwonjezera anzanu kapena anzanu. Mukamacheza kwambiri, ogwiritsa ntchito ambiri amatha kubwerera ndikuyamba kugwiritsa ntchito zinthu limodzi nthawi yomweyo.Dziwani zambiri zakukweza njira yanu yokwera.
  • Pangani ogwiritsa ntchito atsopano ndi obwerera ndi zosintha - Mukufuna kuti ogwiritsa ntchito ndi omwe angathe kuwagwiritsa ntchito adziwitsidwe polengeza zosintha zanu ndi zina zatsopano kuti gulu lanu likugwira ntchito mwakhama kuti lipangitse malonda anu. Zimapangitsa kukhulupirira mtundu wanu ndipo zimapangitsa kuti ogwiritsa ntchito azikhala okhulupirika akakuonani mukuwapatsa zomwe akufuna. Yesani Beamer patsamba lanu kapena pulogalamu yanu. Beamer ndi changelog komanso newsfeed yomwe imatseguka ogwiritsa ntchito akadina tabu ya "Zatsopano" mukamayang'ana kapena chizindikiro cha pulogalamu yanu. Zosintha zam'mbali zam'mbali zimatsegulidwa ndi zatsopano: zatsopano, zochitika, zosintha, nkhani, zokhutira, ndi zina zambiri. Ndi malo apakati pomwe mutha kusinthira aliyense. Mutha kugwiritsa ntchito zidziwitso zakukankha kuti mufikire ogwiritsa ntchito tsamba lanu kapena pulogalamu yanu ndikuwabwezeretsa zosintha zosangalatsa. Ndi njira yabwino yolimbikitsira kutengapo gawo, kuchepetsa churn, ndikusunga makasitomala "omwe ali m'mphepete" kuti abwerere.
Beamer

Ndemanga ndi Kutsatsa kwa anzawo

  • Kusonkhanitsa mayankho - Kupanga zopambana za SaaS ndi njira yomvera makasitomala ndikusintha. Onetsetsani kuti mwanzeru ndikusonkhanitsa mayankho kuchokera kwa ogwiritsa ntchito magawo onse. Pali zida zambiri zomwe zingakuthandizireni kufufuza ndi kuwerengera mwachangu patsamba lanu ndi pulogalamu kuti mupeze mayankho osavuta. Mutha kugwiritsa ntchito Beamer kuti musonkhanitse mayankho: ogwiritsa ntchito amatha kusiya machitidwe awo ndi ndemanga pazosintha zanu zatsopano muzakudya zanu kuti mutha kudziwa mayankho. Kusonkhanitsa mayankho ndikuyigwiritsa ntchito pazosintha ndi zina zatsopano kumatsimikizira kuti malonda anu akusintha moyenera.
  • Kulimbikitsa kugawana malonda anu - Kuti mufikire omvera monga makasitomala anu apano, njira yosavuta ndikulimbikitsira ndikupangitsa kuti athe kugawana nawo malonda anu. Mutha kufunsa ogwiritsa ntchito kuitana ogwiritsa ntchito ambiri posinthana ndi kena kake. Poyambirira, Dropbox idakufunsani kuti mugawane ulalo wawo ndi anthu 5 kapena 10 ndikupeza malo owonjezera osungira pa Dropbox posinthana. Zinali zopambana. Khalani osavuta kugawana malonda anu pazanema kapena imelo. Ogwiritsa ntchito ambiri amatero makamaka ngati angalimbikitsidwe ndi chinthu china ngati chowonjezera (malo osungira a Dropbox), kuyeserera kwina, kapena kuchotsera.
  • Njira zotsatsira - Njira yosavuta yolowera pamaso pa ogwiritsa ntchito ambiri monga omwe mukugwiritsa ntchito pano ndikugwiritsa ntchito omwe mukugwiritsa ntchito pano monga olimbikitsa mtundu wanu kudzera pamapulogalamu otsatsa omwe akutumizirani. Pali zida mongaKutumizaCandy zomwe zingakuthandizeni kukhazikitsa pulogalamu yotumizira pazogulitsa zanu ndipo omwe mukugwiritsa ntchito pano komanso omwe amakukondani amakuthandizani kugulitsa pomwe amapindulanso. Umboni wamagulu komanso kuwunika kwa anzawo ndi kwamphamvu; mawu awo ndi okopa kuposa anu! Mutha kuperekanso kuti mupereke omwe akutumizirani ndi omwe mukugwirizana nawo zomwe zili ndi zinthu zokuthandizani kugulitsa malonda anu. Mwayi ndi wabwino kwambiri kuti ali kale ndi mwayi wolowa kwa omvera. Adzayankhulana nawo m'njira zowona komanso zowona momwe mungachitire ndi zotsatsa.
referralcandy amatumiza pulogalamu ya anzawo

Zonse mwazosavuta kugwiritsa ntchito zochepa chabe zitha kukuthandizani kuti mukule mwachangu mu 2019. Apatseni kuwombera ndikuwathandiza kuti agwirizane ndi omvera anu ndi zolinga zanu. Kuphatikiza apo, yesani Beamer ngati njira yosavuta yolimbikitsira zochitika patsamba lanu komanso kulumikizana bwino ndi omwe angalowemo komanso makasitomala apano.

Lowani pa Beamer

Chloe Smith

Chloe Smith ndi mlangizi wabizinesi komanso wolemba ganyu nthawi zonse amakhala wofunitsitsa kugawana malangizo. Amakhulupirira kuti chidwi, kulimba mtima, komanso koposa zonse, chidziwitso chimabala bwino. Akakhala kuti sakugwira ntchito, mwina amakhala kuti ali ndi buku labwino, komanso kapu ya tiyi wa lemongrass (kapena wowonera mozama kwambiri kuwonera chiwonetsero chatsopano kwambiri cha Netflix).

Nkhani

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