The Half-Life of Social Media Kusungunuka

kampani yopanga buledi ya amys

Pamene ndimalankhula ku San Diego pa Ma Social Media Trolls, Crisis and Blunders, Chofunikira kwambiri pakulankhula konse chinali mantha osafunikira omwe amapitilira kudzera muma media media kampani ikamachoka.

Hafu ya moyo wa kusungunuka kwapa media media ikugwirizana mwachindunji ndi momwe kampani yotsatirayo ingathere mwachangu.

Ndipo izi zikuchitika mphindi zochepa zilizonse tsopano. Zolankhula zonse sabata ino ndi uthenga pa Kampani Yophika Amy ku Scottsdale, Az. Tsopano… musanapite kukawerenga kuti positi, ingowerengani izi positi musanapite patsogolo.

Ndinali ndi mwayi wokwanira (kapena wosakhala ndi mwayi wokwanira) kuti ndigwire ntchito yothandizira ya malo odyera zaka zingapo zapitazo. Ma Margins anali olimba, kuchuluka kwa ogwira ntchito kunali kopusa, makasitomala anali amwano, ndipo nthawi ndi zovuta zomwe zimaperekedwa kwa odyera sizinali zopanda vuto. Sindidzatsegula kampani yanga yokhudzana ndi chakudya…. Ndili ndi abwenzi masiku ano m'makampani ndipo ndi bizinesi yomwe muyenera kukonda chifukwa palibe zabwino zambiri.

amys-bakery-kampani

Chifukwa chake, taganizirani kuti mwayamba kale maloto anu ndikupanga bistro yanu. Ingoganizirani tsopano kuti mukuvutikira kuti malo anu odyera azikhala bwino ndipo mwayi ubwera kuti mudzakopedwe ndi anthu kudzera pa kanema weniweni wawayilesi.

Chingachitike ndichani?

Chabwino ... popeza chiwonetsero chenicheni cha kanema wawayilesi ndimakampani opanga mamiliyoni ambiri mwa iwo okha, pali zochepa. Ntchito ya Gordon Ramsey sikutenga malo odyera ndikuwunika bwino pawonetsero yake. Owonerera azindikira kuti iye ndi wamwano komanso wamwano… ndiye zosangalatsa. Ndipo cholinga cha chiwonetserochi ndikuwonetsetsa kuti malo odyerawa akuwonetsedwa moyipa kwambiri kuti a Ramsey azitha kuyenda akuwoneka ngati ngwazi.

Icho chimatchedwa Kitchen Nightmares, anthu. Ndipo musayerekeze kunena kuti akukonda zomwe akufuna ... pali kanema wazomwe zachitika patsamba lawo.

Uku sikudzudzula kwathunthu a Mr. Ramsey. Ndimawonerera chiwonetserocho ndipo, akachikhomera, amachikhomera. Koma akadali wosangalatsa / wophika / wochita bizinesi. Eni ake akuyenera kudziwa zomwe amalowa. Poterepa, chiwonetserochi sichinathe bwino, Ramsey adachoka pa malo odyerawo, ndipo dziko lonse lapansi lidayankha kudzera pazanema pomenya eni Samy ndi Amy Bouzaglo kudzera pa Facebook.

ZOCHITIKA: Kuti muwonetse bwino momwe TV imagwirira ntchito, penyani chiwonetsero chodabwitsa cha Charlie Brooker:

Ndipo Amy Boozaglo adayankha (tsopano werengani Buzzfeed). Sizinali zokongola. M'malo mwake, ndizonyansa.

Izi zati, sizoyenera. Kampani ya Bakery ya Amy si unyolo wadziko lonse, ndi bistro yovuta ku Scottsdale, Arizona. Anthu omwe akuukira Amy's Bakery Company sanadyeko kumeneko, sakanadya kumeneko, ndipo sakanadziwa nkomwe kuti zakhalapo mpaka gawo lapa TV.

Lolani Kuti Olimbana Ndi Mantha Ayambe

Gawo lotsatira lakusokonekera kwapa media media, ndichachidziwikire, kuti akatswiri azama TV azitsegula mabulogu awo ndikuyamba kugwirana, kugundana, ndikudina momwe akanapulumutsira kampaniyi ku chiwonongeko komanso momwe eni eniwo analiri poteteza okha pazanema momwe amachitira. Zachidziwikire… sanachite bwino. Koma sindingawadzudzule. Ingoganizirani kuti munali m'mavuto awo, ntchito yanu pamoyo wanu idawonetsedwa ngati yowopsya pawailesi yakanema yapadziko lonse, ndipo mwatsala ndi magulu ankhondo a Reddit, Yelp ndi Facebook akuipitsa kampani yanu.

Inenso ndikwiyitsidwa. Ndipo ndikadayankhanso.

Ndiye Taphunzira Chiyani

Malo odyerawo adakopa chidwi cha dziko, pafupifupi otsatira 50k + pa Facebook, ndipo - sindingathe kutsimikizira izi - koma ndikutsimikiza kuti chipinda chodyera tsopano chadzaza. Awo webusaitiyi ndi yotanganidwa kwambiri kuti yagwa. Ndipo kwa anthu onse osungitsa malo ku Scottsdale kuti adzadye ku 'malo amenewo ku Kitchen Nightmares', ndikutsimikiza kuti ena apita kwawo ndikuti ... 'Wow, zinali zabwino kwambiri'!

Momwemonso theka la moyo wama media media chisungunuke. Kutali ndikulira ndi kufuula kwa akatswiri azama TV, mupeza kuti zochitikazo sizinangopitilira mphepo. Zachidziwikire, idanunkha kwa mphindi zochepa, koma zikhala bwino posachedwa.

Musakhulupirire zamankhwala, anthu. Kampani iliyonse ikhoza kuchira. Ndipo ndikulosera kuti kampani ya Amy's Baking ibwerera mwabwino.

9 Comments

  1. 1

    Zowononga pa intaneti nthawi zambiri zimakhala ngati pepala laphokoso - zimatha msanga momwe zimayakira. Koma zonsezi ndi momwe mumachitira. Mbiri yodziyambitsa ya Amy's Baking Company FAIL idatsimikizika pomwe adayankha kwa omwe amawatsutsa ndi kudzilungamitsa kwawo, kusukulu braggadocio, kumenya nkhondo, ndipo - koposa zonse - kuwukira kwamunthu wotsika.

    A Bouzaglos anali ndi mwayi wopeza malingaliro pagulu kumbali yawo, koma adawomba. Akadatha kudzilamulira okha pang'ono ndikuyankha otsutsa awo posakaniza chisomo, kudzichepetsa komanso kuseka kwodzinyansa. M'malo mwake, zolemba zawo zopanda anthu ambiri, zosalemba bwino zimatsimikizira zotsatira monga kusakaniza zakumwa zam'magazi a injini ya roketi.

    Mosiyana ndi izi, onani momwe mtolankhani wachinyamata uja adagwirira kuwombera mwezi watha pawailesi yakanema ya North Dakota, kutsatira bomba lake la F-bomba pomwe amapita mlengalenga koyamba (komaliza). Pambuyo pake, sanayese kudzudzula wina aliyense koma iyemwini, analibe nkhanza kwa siteshoni pomuchotsa ntchito, ndipo modzichepetsa adavomereza kutchuka kwake ndipo adadziseka yekha.

    Zotsatira zake, anthu amamuwona ngati mwana wachichepere, wokondedwa yemwe adachita zachinyengo. Anthu ambiri adakhumudwa chifukwa chowombera mfuti kuposa zamwano zomwe adachita mlengalenga.

    Mnyamata ameneyo adzabwezeretsa ndikuchita bwino.

    Koma Kampani Yophika Amy? Sindikutsimikiza kwenikweni za izi. Mwinanso angasangalale ndi bizinesi yaying'ono kuchokera kwa omwe akufuna-chidwi. Ena mwa anthuwa amatha kuyeserera eni eni kuti akangane kapena kuthamangitsidwa. Koma ndizokayikitsa kuti adzawona bizinesi zobwereza zambiri ngati chakudya chawo ndichoperewera ndipo chimakhala chodula kwambiri, ndipo amapereka chithandizo ndi mkokomo.

    Koma chisonyezo chachikulu chotsutsana ndi kupambana kwawo mtsogolo ndikuti machitidwe owopsa, osagwira ntchito omwe amawonetsa otsutsa ndi ogwira ntchito mwina amatayikira pochita ndi omwe amapereka, osunga ndalama, ndi anthu oyandikana nawo - mwachidule, aliyense ndi aliyense amene ali nawo bizinesi ikuyenda bwino.

    • 2

      Mfundo yanga sikuti ndikhululukire machitidwe awo. Ndikungonena kuti zingakhudze bwanji bizinesi yawo. Ndikulosera kuti bizinesiyo idzakhala yodabwitsa… kwakanthawi. -
      Kutumizidwa kuchokera kubokosi la Mauthenga la iPhone

      • 3

        Ndikuganiza kuti nonse mukunena zowona, a Douglas. Bizinesi itenga kwakanthawi, koma ma Facebook Likes ndi ma webusayiti samatanthauza kwenikweni bizinesi yayitali pamikhalidwe ngati iyi. Kodi atha kupanga izi kukhala zabwino pambuyo pake? Mwamtheradi. Izi zikakhala zowona, kodi bizinesi yawo ipambana? Mwinanso popanda kukonzanso kwakukulu.

        Tsopano, akunena kuti adabedwa; chifukwa ngati zinali choncho, ndipo ndiomwe ali achisomo kwambiri, izi zingawayendere bwino.

  2. 4

    Bizinesi sikutola konse. Zatsekedwa kwakanthawi.

    Iwo akhala akupeza ndemanga zoyipa pa Yelp kwa zaka ziwiri zapitazi chifukwa chonyoza ndi kuthamangitsa makasitomala omwe amadandaula akalandira chakudya choyipa kapena ntchito yochedwa.

    Adalankhula modzikuza ndi a Ramseys kuti athe 'kuuza dziko lonse chakudya chawo.' Ndikuganiza kuti amaganiza kuti awasilira.

    Kodi mudawonera gawolo, mwina mphindi zisanu zoyambirira? Awa si eni malo odyera osauka awiri, ndi mtedza wamba komanso wosavuta.

  3. 5

    Zomwe zili choncho, chifukwa chake zonsezi zidaphulika ndikuyamba chifukwa chakudya ndi ntchito zinali zoyipa. Izi sizowotchera moto pagulu, iyi ndi kampani yomwe siimapereka mankhwala abwino. M'malo mochita zinthu zomwe adayitanitsa ku Ramsay kuti athe kuchotsa otsutsawo kumbuyo kwawo. Zonse zinali zodzikuza komanso zowongolera.

    Izi sizinayambidwe mwanjira ina ndi ma media media troll. Izi zidayambitsidwa ndi eni ake. Maulosi anga ndikuti kuneneratu kwanu kakuchira sikukwaniritsidwa. 🙂

  4. 6

    Monga momwe ndemanga zina zanenera, mukadakhala kuti mwawonera zochitikazo, mukazindikira kuti Amy ndi Sammy Bouzaglo siomwe akuvutika chifukwa cha izi. M'malo mwake, ndi makasitomala ndi ogwira ntchito omwe amachitiridwa nkhanza. Kutumizira chakudya chachisanu chogulitsidwa chatsopano pamtengo wokwera? Bizinesi yoyipa. Kuzunza makasitomala mwa mawu komanso mwakuthupi chifukwa chodandaula kapena kutumiza chakudya? Bizinesi yoyipa. Kutenga maupangiri antchito osadziwitsa makasitomala? Bizinesi yoyipa. Ndipo mayankho a eni ake pazodandaula komanso kuwunika koyipa amadzilankhulira okha. Amakhalanso akubera zithunzi m'malesitilanti ena ndikuziika pa Facebook ndi tsamba lawo ngati chakudya chawo. Izi zikuwonekeratu kuti kuba katundu waluntha. Ambiri mwa mabizinesi omwe adaba zithunzi kuyambira pomwe adalemba pa Facebook awo kupempha kuti zithunzizo zichotsedwe. Ngakhale kampani ya PR yomwe adalemba ganyu idanenapo poyankha kuti bizinesiyo sinapulumutsidwe ndipo ndibwino atatseka pakadali pano ndikuchepetsa zomwe adatayika.

    Ine sindikuwona njira yoti abwerere kuchokera ku izi. Kulengeza koyipa komwe kunachokera munthawi ya KN kunali kokha nsonga ya madzi oundana. Chiwerengero chambiri cha otsatira Facebook, kenako kuchuluka kwa kusungitsa malo omwe adzatsegulidwe mawa makamaka ndi anthu omwe akuyembekeza kuti ngoziyo iphulika. Palinso pempho la change.org lomwe likuyenda kuti a Dept. of Labor afufuze kampaniyo chifukwa cholanda malangizo kwa ogwira ntchito. Chidwi chija chinawapatsanso kudziwika kwambiri chifukwa cha zolakwa zam'mbuyomu: Amy Bouzaglo adaweruzidwa kuti adaba zaka zapitazo pomwe amayesa kutsegula ngongole ndi SSN ya wina.

    Chiyembekezo changa ndikuti akhala otseguka kufikira atakakamizidwa kuperekera bankirapuse. Ndiouma mtima kuti atseke chifukwa cha atolankhani oyipa, koma pakati pazomwe amalipira kampani ya PR ndi kuchuluka kwa milandu yomwe akuti akuyimba motsutsana ndi ma troll a intaneti, ndalama zomwe akhala nazo sizikhala kwakanthawi.

    • 7

      @ facebook-769091638: disqus Ndinawonera gawo lonselo posachedwa… zikuwoneka ngati kusweka kwa sitima (malinga ndi mutu wa "Kitchen Nightmares" wa chiwonetserochi), koma mukungodumphadumpha monga ena onse atenga "Zoona TV ”monga umboni weniweni. Mfundo yayikulu pakuyankha kwanga ndikuti chiwonetserochi ndi umboni wokha wosintha kwakukulu. Chodabwitsa ndichakuti Ramsey adatsegula chiwonetserocho akulankhula kwambiri za zinthu zawo zophika (ndi ophika buledi) komanso ukhondo wakukhitchini.

      Sindikulola machitidwe awo, kapena kuyankha kwawo. Chomwe ndikutanthauza ndikuti sitikhala ndi kanema wokwanira sabata umodzi kuti tiunikenso zomwe zidatsogolera kumagawo omwe adasinthidwa ndikuphatikizidwa kuti akokomeze izi. Ndikuganiza kuti ndizomvetsa chisoni kuti anthu ambiri akusangalala ndi kutha kwa anthuwa. Ndizomvetsa chisoni, kapena osati zachisoni kwambiri, kuposa momwe amachitira anthu ena munthawiyo. Monga ndidanenera positi, ndikadapulumutsa ndalama zanga zopitilira miliyoni miliyoni ndipo kampani yanga ikupita mu mpira wamoto, sindikutsimikiza kuti ndikanayankha bwino.

  5. 8

    Iyi ndiye nkhani yoyamba yomwe ndawerenga yomwe ndi yachifundo, kapena osachepera
    Cholinga, chokhudza kuphika kwa Amy. Monga imgurian (reddit cousin), yelper ndi fb wotsatira wa Amy's Baking, nditha kunena kuti amakonda
    onse anali gawo la "zochitika" zachikhalidwe. Mwachitsanzo, ndimakonda "facebook" yanu ndikuyembekeza kuti ndikulandiranso zamisala zomwe zimasangalatsa, ndipo mumalowa mu nkhani zanga. Akakhala "okondedwa" amatha kunena chilichonse chomwe angafune ndipo ndidzamvera makutu onse (mpaka pano) mpaka nditatopa nawo. Amatha kutenga ngozi ya sitimayi ndikusandutsa golide, koma satero? Zokayikitsa kwambiri. Kudzera pakuchita zoyipa, apeza zokonda zoposa 50k facebook m'masiku ochepa chabe. Nditawakonda, anali mgulu la 5-10k. Izi zawapatsa mwayi wokhala nthabwala (zonyenga zoipa- kungosankha chandamale ndikulira) zomwe zitha kukhala chothandizira kulimbikitsa malonda pa intaneti. Ben & Jerry amapanga ayisikilimu polemekeza anthu, mwachitsanzo Stephen Colbert's Americone Dream. Amatha kupanga zakumwa zoziziritsa kukhosi zonyodola kapena zopusa zam'ndandanda zatsopano ndikulemba zithunzizo. "Ann Coulter ndi saladi ya Taco." Zinthu ngati izi zitha kundipangitsa kuti ndiyang'ane, koma muyenera kutisunga chifukwa timaiwala msanga. Nthawi zambiri ndimayiwala ziwonetsero zomwe ndikuwonera nthawi yamalonda. Kuwonongeka kwa sitima yapaintaneti si dzenje, koma makwerero. 😉

    • 9

      Zosintha: Amakonda: 96,231, ndikuwerengera, 10 zatsopano kuyambira pomwe ndidayamba kulemba izi.

      Zinthu zonse zoyipa zachotsedwa kukhoma kupatula izi kuchokera mu Okutobala: "Timakonda kuwatcha 'Camel Toe Mafia' gulu chabe la a Pussies obisala kuseri kwa kompyuta. Kapena kugwirira ntchito YELP ”

      Zikuwoneka ngati maloto anga atsopanowu atha mwadzidzidzi momwe zimayambira. Nthawi yoti musafanane nawo ndikupitanso kukwawa kwa Colonel Meow. MUYAWO!

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