Makanema Otsatsa & OgulitsaZida ZamalondaabwenziSocial Media & Influencer Marketing

Kafukufuku wa Hashtag, Kusanthula, Kuwunika, ndi Zida Zowongolera za #Hashtags

Hashtag ndi liwu kapena mawu omwe amatsogozedwa ndi pound kapena hashi chizindikiro (#), ogwiritsidwa ntchito pamasamba ochezera a pa TV kupanga magulu kapena kuzipangitsa kuti zidziwike ndi ena omwe ali ndi chidwi ndi mutu wina. Hashtag ndiye mawu a chaka nthawi ina, panali mwana wotchedwa Hashtag, ndipo mawuwa adaletsedwa ku France (mot-dièse).

Chifukwa chomwe ma hashtag amadziwika kwambiri ndikuti amalola kuti zolemba zanu ziwoneke ndi anthu ambiri omwe mwina sangalumikizane nanu kale. Ndikofunika kuti mumvetsetse kuti adapangidwa ngati ntchito, ngati njira yochepetsera izi zikafika posaka zambiri pazomwe mukufuna.

Kelsey Jones, Wogulitsa ku Canada

Nachi chitsanzo changwiro. Posachedwa ndidakonzanso khitchini yanga (inali zaka 40+) ndipo zotsatira zake zakhala zodabwitsa, koma zenera langa lakukhitchini linali lopanda kanthu. Ndidafika pamapulatifomu osiyanasiyana ndikufufuza #kitchenremodel ndi #kitchenwindow kuti ndipeze malingaliro apadera. Nditawona malingaliro osawerengeka, ndidakumana ndi lingaliro labwino pomwe wogwiritsa ntchito adagwiritsa ntchito ndodo yotsekerako zomera. Ndinagula zinthuzo, ndikuthira ndodo, kugula mapoto opachika, ndikuyikapo. Pafupifupi zonse zomwe ndidagula zidachokera pakusaka kwa #hashtag!

Ma Hashtag tsopano ndiwopezeka paliponse pama webusayiti ambiri ochezera, kuphatikiza Instagram, Facebook, LinkedIn, TikTok, ndi ena. Kupatula pamasamba ochezera, ma hashtag adatengedwanso ndi mapulogalamu ena pazifukwa zosiyanasiyana. Mwachitsanzo, zida zina zoyendetsera polojekiti zimagwiritsa ntchito ma hashtag kuthandiza ogwiritsa ntchito kukonza ntchito ndi ma projekiti. Ma Hashtag amagwiritsidwanso ntchito mu pulogalamu yokonza ma bookmark, ndipo makasitomala ena a imelo amalola ogwiritsa ntchito kuwonjezera ma hashtag kumaimelo awo kuti awathandize kupeza ndikusintha mauthenga mwachangu.

Kodi Ubwino Wogwiritsa Ntchito Hashtag Ndi Chiyani?

Kufufuza ndi kugwiritsa ntchito hashtag ndikofunikira pakutsatsa kwapa media pazifukwa zingapo:

  1. Kufikira Kwambiri: Kugwiritsa ntchito ma hashtag oyenerera kumatha kukulitsa kufikira kwazomwe zili patsamba lanu kuposa omvera anu omwe alipo. Ogwiritsa ntchito akafufuza kapena kudina pa hashtag, amatha kudziwa zomwe muli nazo ngakhale sakutsatira akaunti yanu.
  2. Kuwonekera Kwambiri: Pogwiritsa ntchito ma hashtag otchuka komanso otsogola, mutha kukulitsa mawonekedwe anu ndikuwonjezera mwayi woti anthu ambiri aziwona.
  3. Kudziwitsa Zamtundu: Kugwiritsa ntchito hashtag nthawi zonse kungathandize kudziwitsa anthu zamtundu wawo komanso kulimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito. Kulimbikitsa omvera anu kuti agwiritse ntchito hashtag yodziwika bwino kungakuthandizeninso kutsata ndikuyesa zomwe ogwiritsa ntchito akutenga komanso momwe amamvera pamtundu wanu.
  4. Chandamale Omvera: Ma Hashtag amakulolani kuti muzitha kutsata omvera anu ndi zomwe muli nazo. Pogwiritsa ntchito niche kapena ma hashtag enieni amakampani, mutha kufikira anthu omwe ali ndi chidwi ndi mitu yeniyeni yokhudzana ndi mtundu wanu.
  5. Kupenda Kwampikisano: Ma Hashtag amaperekanso zidziwitso zofunikira pazomwe omwe akupikisana nawo akuchita pazama TV. Mwa kusanthula ma hashtag omwe amagwiritsa ntchito, mutha kumvetsetsa bwino zomwe ali nazo ndikuzindikira mwayi wosiyanitsa mtundu wanu.
  6. Zochitika: Kutha kuzindikira zomwe zimayenderana ndi kugwiritsa ntchito hashtag kumatha kuthandizira otsatsa kuti azitha kusintha nthawi yawo yapa media media komanso kampeni kuti agwirizane ndi kutchuka kwawo.

Ponseponse, kafukufuku wothandiza wa hashtag ndikugwiritsa ntchito kungakuthandizeni kufikira omvera atsopano, kukulitsa chidwi, ndikukwaniritsa zolinga zanu zotsatsa zapa media.

Ndani Anayambitsa Hashtag?

Dzifunseni kuti ndani adagwiritsa ntchito hashtag yoyamba? Mutha kuthokoza Chris Messina mu 2007 pa Twitter!

https://twitter.com/chrismessina/status/223115412

Hashtag Nthabwala

Nanga bwanji nthabwala za hashtag?

Mawonekedwe a Hashtag:

Kafukufuku wa Hashtag, kusanthula, kuwunika, ndi kuwongolera zida zili ndi zinthu zingapo:

  • Hashtag Wotsogola - kuthekera kosamalira ndikuwunika momwe ma hashtag alili.
  • Zidziwitso za Hashtag - kuthekera kodziwitsidwa, mu nthawi yeniyeni, zotchulidwa za hashtag.
  • Kafukufuku wa Hashtag - kuchuluka kwa ma hashtag ndichinsinsi otsutsa zomwe zimawatchula.
  • Kusaka kwa Hashtag - kuzindikira ma hashtag ndi ma hashtag ofanana nawo kuti mugwiritse ntchito pama media anu ochezera.
  • Makoma a Hashtag - Khazikitsani chiwonetsero cha nthawi yeniyeni, yozungulira ya hashtag pamsonkhano wanu kapena msonkhano.

Ena mwa mapulatifomuwa ndi aulere ndipo ali ndi kuthekera kochepa, ena amamangidwa kuti agwiritse ntchito mabizinesi kuti ayendetsedi zoyesayesa zanu zamalonda zapa media. Komanso, si chida chilichonse chimayang'anira nsanja zonse zapa media mu nthawi yeniyeni… kotero muyenera kuchita kafukufuku musanapange ndalama mu chida ngati ichi kuti muwonetsetse kuti mwapeza zomwe mukufuna!

Zida Zosindikiza za Hashtag

Kukumbukira kuphatikiza ma hashtag omwe mukuyang'ana pamasamba anu ochezera ndikofunikira, chifukwa chake pali nsanja zina zabwino zomwe zimakhala ndi ma hashtag osungidwa kuti mutha kuzisindikiza zokha ndikusintha kulikonse.

agorapulse ali ndi chinthu chodabwitsa chotchedwa magulu a hashtag. Magulu a hashtag ndi magulu okonzedweratu a ma hashtag omwe mungathe kusunga ndikugwiritsanso ntchito pazolemba zanu zapa media. Mutha kupanga magulu ambiri momwe mukufunira ndi chida.

Agorapulse imatsatanso kagwiritsidwe ntchito ka hashtag muakaunti yanu komanso ma metric omvera pagulu.

Sungani magulu a hashtag mu Agorapulse

Kafukufuku wa Hashtag, Kutsata, ndi Kupereka Malipoti

Pali masanjidwe angapo ofufuza a hashtag omwe ali ndi zomwe zikuchitika ndipo angakuthandizeni kuzindikira ma hashtag odziwika komanso ofunikira pazomwe mukupanga. Nazi zitsanzo zingapo zofunika:

  1. Onse a Hashtag - All Hashtag ndi tsamba la webusayiti, lomwe lingakuthandizeni kupanga ndikusanthula ma hashtag othamanga komanso osavuta okhudzana ndi zomwe mumakonda komanso kutsatsa. Mutha kupanga ma hashtag masauzande ambiri omwe mumangowakopera ndikuyika pama media anu ochezera.
  2. Brand24 - Tsatani kutchuka kwa hashtag ndi kampeni yanu pazama TV. Pezani anthu omwe amalimbikitsa ndikutsitsa deta yosasinthika kuti muwunikenso.
  3. Malangizo - Zida Zowunika za Hashtag Zowunika Magwiridwe a Hashtag.
  4. Buzzsumo - Yang'anirani omwe akupikisana nawo, kutchulidwa kwamtundu, ndi zosintha zamakampani. Zidziwitso zimatsimikizira kuti mumagwira zochitika zofunika kwambiri ndipo musasokonezedwe ndi vuto lazachikhalidwe cha anthu.
  5. mumaganiza Google - Google Trends ndi chida chaulere chomwe chimakulolani kuti mufufuze kutchuka ndi machitidwe a mawu osakira ndi mitu, kuphatikiza ma hashtag. Zimapereka chidziwitso pa kuchuluka kwawo komwe amasaka pakapita nthawi ndipo zimatha kukuthandizani kuzindikira ma hashtag ofunikira komanso anthawi yake pazomwe muli.
  6. Hashati - Kusaka hashtag sikungakhale kosavuta. Ingolembani, ndikugunda Enter kuti muwone zotsatira zanu! Ngati mukufuna kusefa zotsatira kapena kusintha magawo osakira, mutha kutero ndi zida zomwe zili pamwamba pazenera.
  7. Tsimikizani - Hashtagify ndi chida chodziwika bwino chofufuzira ma hashtag chomwe chimapereka chidziwitso pa kutchuka ndi machitidwe a ma hashtag enaake. Imawonetsanso ma hashtag okhudzana ndikupereka chidziwitso pakugwiritsa ntchito kwawo komanso kuchitapo kanthu.
  8. hashtags.org - imapereka chidziwitso chofunikira, kafukufuku, ndi chidziwitso chothandizira anthu, mabizinesi, ndi mabungwe padziko lonse lapansi kuwongolera kutsatsa kwawo pazama media komanso luntha.
  9. Kusintha kwa Hashtracking - Sinthani zomwe zili, kulitsani anthu, pangani makampeni omwe apambana mphoto komanso zowonera zapa TV.
  10. Hootsuite: Hootsuite ndi nsanja ina yoyang'anira chikhalidwe cha anthu yomwe ili ndi chida chofufuzira cha hashtag. Zimakuthandizani kuti mufufuze ma hashtag ndikuwona kutchuka kwawo, komanso kusanthula momwe amagwirira ntchito komanso zomwe akuchita.
  11. Zithunzi za IQ -
  12. Keyhole - Tsatani ma hashtag, mawu osakira, ndi ma URL munthawi yeniyeni. Dashboard ya Keyhole ya hashtag analytics ndiyokwanira, yokongola, komanso yogawana!
  13. Chida Chofunika Kwambiri - Ngakhale chida ichi chili chofufuza mawu achinsinsi a Google Ad, chimaperekanso ma hashtag otchuka a mawu osakira.
  14. RiteTag - RiteTag ndi chida china chodziwika bwino chofufuza ma hashtag chomwe chimapereka zidziwitso zenizeni zenizeni pakuchita kwa ma hashtag enieni. Imawonetsanso ma hashtag ofunikira ndipo imapereka chidziwitso pakuchita kwawo komanso kufikira.
  15. Zosafuna - Chida chaulere chofufuzira ndikupanga gulu la hashtag pamutu.
  16. Mphukira Social - Sprout Social ndi nsanja yoyang'anira chikhalidwe cha anthu yomwe imaphatikizapo chida chofufuzira cha hashtag. Zimakulolani kuti mufufuze ma hashtag ndikuwona kutchuka kwawo, komanso kuyang'anira momwe amachitira pakapita nthawi.
  17. tagdef - Dziwani zomwe ma hashtag amatanthauza, pezani ma hashtag ofananira, ndikuwonjezera matanthauzidwe anu mumasekondi.
  18. KutsatiraMyHashtag - chida chowunikira pazama TV chomwe chimatsata zochitika zonse zomwe zikuchitika kuzungulira kampeni ya Twitter, kusanthula zochitikazo, ndikupereka zidziwitso zambiri zothandiza.
  19. Zojambulazo -Unikani mutu uliwonse padziko lonse lapansi kapena dera mwatsatanetsatane. Pangani mawonekedwe apadera otengera mapu owonetsa zochitika za ma tweet m'dziko lonse, dera, kapena padziko lonse lapansi. 
  20. Kusaka kwa Twitter - anthu ambiri amayang'ana pa kusaka kwa Twitter kuti apeze ma tweets aposachedwa pamutu, koma mutha kuyigwiritsanso ntchito kupeza maakaunti a Twitter kutsatira. Mutha kudina anthu ndi kuzindikira maakaunti apamwamba a hashtag yomwe mukugwiritsa ntchito. Zitha kuperekanso chandamale choti mugwire ngati omwe akupikisana nawo amadziwika ndi hashtag koma simuli.

Kuwulura: Martech Zone ndi mnzako wa agorapulse ndipo tikugwiritsa ntchito maulalo othandizira pazida zingapo m'nkhaniyi.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.