Kodi Mwakhazikitsa Magawo mu Oyang'anira Masamba?

Zida za Google Webmasters

Sabata ino, ndimayang'ana masamba amakasitomala akugwiritsa ntchito zida za oyang'anira masamba. Chimodzi mwazinthu zodabwitsazi chomwe adazindikira ndichakuti maulalo ambiri amkati pa tsambali anali ndi ziphaso zakuchita nawo kampeni. Izi zinali zabwino kwa kasitomala, amatha kutsatira mayendedwe awo (CTA) patsamba lonselo. Sizabwino kwambiri pakukhathamiritsa kwa Search Engine, ngakhale.

Vuto ndiloti Google (makina osakira) sakudziwa kuti nambala ya kampeni ndi iti. Ndikungodziwa adilesi yomweyo patsamba lanu ngati ma URL osiyanasiyana. Chifukwa chake ngati ndili ndi CTA patsamba langa yomwe ndimasinthana nthawi zonse kuti ndiyese ndikuwona zomwe zimasintha kwambiri, ndikhoza kukhala ndi:

  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1A
  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1B
  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1C

Ndilo tsamba limodzi lokha, koma Google ikuwona ma URL atatu osiyana. Kulumikizana kwanu kwa tsamba lanu ndikofunikira chifukwa kumauza osakira pazomwe zili zofunika mkati mwanu. Nthawi zambiri, tsamba lanu lanyumba ndi ulalo wa 1 womwe uli kutali ndi tsamba lanu limakhala lolemera kwambiri. Ngati muli ndi ma kampeni angapo ogwiritsira ntchito nthawi zonse, Google ikuwona maulalo osiyanasiyana ndipo, mwina, osalemera chilichonse monga momwe ayenera.

Izi zitha kuchitika ndi maulalo omwe amapezeka kuchokera kumawebusayiti ena. Masamba monga Feedburner amangogwiritsa ntchito nambala ya kampeni ya Google Analytics kulumikizana kwanu. Mapulogalamu ena a Twitter nawonso amawonjezera ma kampeni azokopa (monga TwitterFeed ikathandizidwa). Google imapereka mayankho angapo pa izi.

Njira imodzi ndikulowetsa ku Google Search Console akaunti ndi dziwani magawo omwe atha kugwiritsidwa ntchito ngati ma kampeni. Chifukwa Analytics Google, yakhazikitsidwa motere:
magawo a oyang'anira masamba awebusayiti
Tsambali lidzakuwuzani magawo omwe akhala akuwona patsamba lanu, chifukwa chake ndizosavuta kudziwa ngati izi zikukukhudzani kapena ayi. Google akuti:

Zida zamphamvu (mwachitsanzo, ma ID apachigawo, gwero, kapena chilankhulo) muma URL anu zitha kubweretsa ma URL osiyanasiyana osiyanasiyana omwe amaloza zomwezo. Mwachitsanzo, http://www.example.com/dresses'sid=12395923 atha kuloza zomwezo http://www.example.com/dresses. Mutha kunena ngati mukufuna Google kuti izinyalanyaza magawo 15 mu URL yanu. Izi zitha kubweretsa kukwawa koyenera komanso ma URL ocheperako, pomwe zikuthandizira kuwonetsetsa kuti zomwe mukufuna zimasungidwa. (Dziwani: Ngakhale Google imaganizira malingaliro, sitikutsimikizira kuti tiwatsatira mulimonsemo.)

Njira yowonjezera ndikuwonetsetsa Maulalo Ovomerezeka zakonzedwa. Kwa machitidwe ambiri owongolera, izi ndizosasintha pano. Ngati mulibe ulalo wovomerezeka patsamba lanu, funsani omwe akukuthandizani a CMS kapena oyang'anira masamba kuti mudziwe chifukwa chake. Nayi kanema kochepa pamalumikizidwe a Canonical, omwe amavomerezedwa ndi mainjini onse osakira tsopano.

Onetsetsani kuti muchita zonse ziwiri - simungakhale osamala kwambiri, ndipo sitepe ina sikungapweteke chilichonse!

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