Marketing okhutiraZida Zamalonda

Chifukwa Chakuti Zipangizo Zogwirizira Zofunikira Ndizofunika Kuti Gulu Lanu Likhale Losangalala

Hightail yatulutsa zotsatira zake zoyambirira Kafukufuku wa State of Creative Collaboration. Kafukufukuyu adayang'ana momwe magulu otsatsa ndi opanga amathandizirana kuti apereke mapiri azinthu zoyambirira zofunika kuyendetsa kampeni, kupereka zotsatira zamabizinesi ndikuwonjezera malonda ndi ndalama.

Kuperewera kwa Zida ndi Kufunafuna Zowonjezera Kukuwononga Zachilengedwe

Ndikukula kwazinthu zomwe zili mumakampani aliwonse, kufunikira kwazinthu zapadera, zokakamiza, zophunzitsira, komanso zapamwamba kwambiri masiku ano. Ma algorithms amafunafuna, malo ochezera a pa intaneti amakula bwino, ndipo mabizinesi amapindula nazo. Komabe, monga zofuna zikukwera, zolengedwa zikuphwanyidwa.

Opitilira 1,000 XNUMX komanso akatswiri opanga mayankho adayankha, ndikuwonetsa kuti ntchito yawo yothandizana nayo ndiyopanikiza kwambiri, yowononga kwambiri ndipo, imachepetsa luso lazopanga. Njira yosagwira ntchito, yosweka yothandizana pakupanga ndiyopanikiza, kuwononga malingaliro am'magulu ndikuwononga zabwino pakupanga.

Zomwe zili ndipamwamba kwambiri zimapangitsa kukula. Magulu otsatsa malonda akutsutsidwa kuti akwaniritse zofuna zowonjezereka ndikupanga zina zoyambirira zomwe ndizokomera, zogwirizana, zotsata malangizo amtundu ndi zabwino kwambiri, ndipo ambiri amafunika kuzichita ndi zomwezo. Vutoli likukula mwachangu kwambiri ndipo magulu abwino kwambiri akuyang'ana njira zatsopano zogwirira ntchito - kuyambira pakubereka mpaka kumapeto - kuti akwaniritse zofuna izi. Mtsogoleri wamkulu wa Hightail, Ranjith Kumaran

Opanga 87% amavomereza kuti ndikofunikira kuti bungwe lawo lizikhala ndi zinthu zopezeka mosavuta kukulitsa zinthu zomwe zilipo kale kukwaniritsa zofunikira zomwe zili.

  • 77% yazolengedwa zimavomereza kuti kuwunikaku ndikuwunika kovutitsa
  • 53% yazolengedwa zimati kukhumudwa kumadza chifukwa cha anthu ambiri omwe amatenga nawo mbali pakuwunika ndikuvomereza
  • 54% yazolengedwa zimavomereza kuti magulu awo otsatsa achotsedwa ntchito, chifukwa chapanikizika
  • 55% yazolengedwa zimadandaula za kuthana ndi kuchuluka kwa zinthu zowonjezera, zapamwamba kwambiri
  • Opanga zopitilira 50% amati magawo onse azinthu zopanga zovuta ndizovuta

Si "chabe" vuto la malonda, limapweteketsa bizinesi yonse

Njira zosweka zimawononga ndalama zenizeni, ndipo kuchedwa kumayenderana ndi kukula pang'onopang'ono kwa ndalama:

  • 62% amakhulupirira nthawi ndi ndalama zikuwonongeka pokonza kusamvana ndi kulumikizana molakwika komwe kumabwera chifukwa chakuwonongeka.
  • 48% amati awo Kukula kwa ndalama kwavulazidwa chifukwa samatha kupereka zinthu zabwino kwambiri mwachangu chokwanira;
  • 58% akuti kuwonjezera malonda ndi ndalama ndiye phindu lalikulu kwambiri pabizinesi kuthana ndi zovuta zomwe zimachitika mgwirizanowu
  • 63% amati ali osatha kuyesa zojambula zosiyanasiyana mochuluka momwe angafunire, zochepetsera zovuta pazakufalitsa nkhani zawo

Matimu Akuyang'ana Njira Yabwino Yothandizirana

Ngakhale magulu otsatsa malonda komanso opanga zinthu atha kudandaula, 85% akuti mgwirizano ndi mgwirizano - zikafika pabwino - zitha kukhala gawo labwino kwambiri pantchito yawo. Pomwe kafukufukuyu adawonetsa kuti 36% amakhulupirira kuti palibe njira yaukadaulo yothetsera mavuto omwe amakumana nawo pogwirizana, sizowona.

Timagwiritsa ntchito Zovala ndi makasitomala athu kuti tithandizire kuwunikira zithunzi, makanema ojambula pamanja, ma podcast, ndi makanema ndi makasitomala athu. Pulatifomu imapereka mawonekedwe oyera pamaganizidwe amtimu, kasamalidwe ka chuma, kuwonekera, mayankho, ndi kuvomereza.

mgwirizano wopanga

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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