Pitani ku Njira Zabwino & Zovuta Pakutsatsa Tchuthi mu Post-Covid Era

Kutsatsa Tchuthi Padziko Lonse

Nthawi yapadera ya chaka ili pafupi pomwepo, nthawi yomwe tonse tikuyembekezera kupumula ndi okondedwa athu ndipo koposa zonse timachita mulu wogula tchuthi. Ngakhale mosiyana ndi tchuthi chachizolowezi, chaka chino chakhala chosiyana chifukwa chakusokonekera kwa COVID-19.

Pomwe dziko lapansi likuvutikirabe kuthana ndi kusatsimikizika uku ndikubwerera kuzikhalidwe, miyambo yambiri ya tchuthi iwonanso kusintha ndipo ingawoneke mosiyana chaka chino pomwe mbali yapa digito yokondwerera maholide awa ikuphatikizira chikhalidwe chatsopano.

Maholide Akuluakulu Padziko Lonse Lapansi

malonda padziko lonse lapansi tchuthi
Source: Malangizo Otsatsa Patsiku la MoEngage

Mavuto Akutsatsa Tchuthi mu 2020

Mu 2018, kugulitsa nyengo ya tchuthi kwaogulitsa ndi e-commerce kuposa madola trilioni chonga kwa nthawi yoyamba. Ngakhale chaka chino malonda atha kukhala ochepera koma kukhala ndi njira ndi njira zoyenera zitha kuthandiza kugulitsa zinthu kudzera muma digito. 

Tili ku US ndi Europe - Black Friday, Cyber ​​Monday, ndi Khrisimasi & Kugulitsa Chaka Chatsopano ndizofala; ku South East Asia & India - Diwali, 11:11 [Kugulitsa Tsiku Limodzi] (Novembala), Harbolnas (Disembala), ndi Lachisanu Lachisanu ndizomwe zimalimbikitsa ogula. 

Pogwiritsa ntchito njira yogwiritsira ntchito, zomwe ogwiritsa ntchito amagwiritsa ntchito komanso kugula kwathunthu kwa ogula, malonda akuyenera kusintha njira zawo zotsatsa tchuthi kuti athe kukwaniritsa zosowa zawo. Nazi zovuta zina chifukwa cha mliri womwe ungalepheretse Kutsatsa Kwamaholide Tchuthi:

  • Ogula amazindikira kufunika kwake: Ogulitsa makamaka zaka zikwizikwi asintha momwe amagwiritsira ntchito ndalama ndipo achoka pa swipers kupita ku ma saver. Ogwiritsa ntchito azikhala achangu kwambiri komanso osapupuluma pomwe amagula.
  • Nkhani zoperekera unyolo: Pokhala ndi zolepheretsa komanso kusunthika padziko lonse lapansi, kuchuluka kwa mafakitale ogulitsa kwakhudzidwa kwambiri. Mu Epulo, malonda ogulitsa ku United States adatsika ndi 16.4% 3 chifukwa chamagetsi. Mavuto monga kuchepa kwa anthu ogwira ntchito, zoletsa mayendedwe, komanso kutsekedwa kwa malire kwawonjezera vuto la kutumizidwa kwanthawi yayitali. 
  • Kunyinyirika kukagula m'masitolo: Anthu amakhala osamala komanso osamala kwambiri popita kusitolo. Kugula pa intaneti komanso pa intaneti kwayamba kuyenda. Ngakhale ma brand akuzindikira izi ndikupereka kuchotsera kwakukulu pamasamba apaintaneti kukumbukira ogula chitetezo. 

Bounce Back Holiday Strategies

Maholide nthawi zambiri amakhala okhudzana ndi kutengeka komanso kulumikizana kwaumunthu. Makampani amafunika kuwonjezera zingwe zina panjira zawo zoyankhulirana kuti ogula azilumikizidwa ndi zinthu zawo. Malinga ndi a kuphunzira ndi United Kingdom-based Institute of Practitioners in Advertising, makampeni okhala ndi malingaliro okhudzidwa kawiri kawiri komanso omwe ali ndi malingaliro okha (31% vs. 16%). Monga wotsatsa, muyenera kuwonetsetsa kuti misonkhano yanu ikuyang'ana chisangalalo, umodzi, ndi zikondwerero. Nawa njira zingapo zakapangidwe kotsatsira:

  • Kuwonjezeka kwa kufunika kwakunyamula kwa curbside: Kutumiza kosafikirika ndikofunika; Makasitomala amayembekezera malonda omwe amatenga njira zabwino zotetezera zomwe pamapeto pake zimalimbikitsanso chidaliro. Zosankha zokhotakhota zidzakhala zazikulu nthawi ya tchuthiyi kuti mupewe kugulitsa masitolo ndi mizere yoyembekezera. 
  • Yang'anani pa kutsatsa kwam'manja - Malinga ndi Adobe's 2019 Holiday Recap, 84% yakukula kwachuma pa e-commerce komwe kumachitika nthawi yatchuthi ku United States kunachitika kudzera m'mafoni. Kutsatsa komwe kukuyang'aniridwa komanso kutsatsa komwe kungachitike kumatha kukulitsa zomwe akuchita ndikupanga malonda. 
  • Kulankhulana Mwachifundo: Izi sizomwe mungachite ndipo motsimikizika muyenera kuchita. Makampani amafunika kuyang'ana kwambiri pamalingaliro ndikupewa kutsatsa pamaso ndi kukhala obisika potumizirana mameseji. Ayenera kulumikizana ndi ogula munthawi yovutayi. 
  • Yang'anani pa Digitization: Kutengera njira zadijito ndiye chisankho chodziwikiratu kwa ogulitsa. Kugulitsa kwapaintaneti kunali kwakukulu mu Juni poyerekeza ndi pafupifupi mliri womwe unayamba mu February.

digitization

  • Fikirani ogwiritsa ntchito ena ndi Makonda Anzanu Push: Wogwiritsa ntchito wamba amalandira zidziwitso zopitilira 65 patsiku! Makampani ayenera kulimbana nawo ndikukweza masewera awo odziwitsa. Musalole kuti zidziwitso zanu zisochere mu tray yodziwitsa, zionekera ndi zidziwitso zolemera & zogwirizana ndizovuta kuphonya. 

Kukhazikitsa njira yotsatsira mafoni pasadakhale ndikugwiritsa ntchito njira zamagetsi kumathandizira kukulitsa kudzipereka kwakukulu ndikupereka kuchotsera kwakukulu ndi mitengo kwa ogula. Makonda ndi makonda anu adzapambana nyengo ino ya tchuthi. Lolani chisangalalo cha tchuthi chiyambe!

Tsitsani Malangizo Otsatsa Tchuthi a MoEngage

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