Chifukwa Chomwe Kulumikizana Kwamtima Kudzakhala Kofunika Pakugulitsa Kwabwino M'nyengo Ino

Khalidwe Lamaganizidwe Ogulira Nyengo Yotchuthi

Kwa nthawi yopitilira chaka, ogulitsa akhala akulimbana ndi vuto la mliriwu pazogulitsa ndipo zikuwoneka kuti pamsika pakadali pano padzakumananso ndi nyengo ina yovuta yogulira tchuthi mu 2021. Zododometsa pakupanga ndi kugulitsa katundu zikupitilirabe kuwononga kuthekera kosunga zowerengera molondola zilipo. Ndondomeko zachitetezo zikupitiliza kulepheretsa makasitomala kuti asayende m'misika. Ndipo kuchepa kwa ntchito kumasiya malo ogulitsira akutanganidwa pankhani yothandizira makasitomala omwe awoloka transom. Palibe chilichonse chazinthu zosangalatsa kapena nkhani zosangalatsa zogulitsa nyengo zanyengo.

Ngakhale kunanenedwa kwachisoni, pakhala zosintha zingapo pamalonda ogulitsira. Ogula ambiri asangalala ndi zinthu zobadwa ndi mliri monga kunyamula kwa curbside, kulipira popanda kulumikizana, komanso kutumiza tsiku lomwelo. Izi zimagwira ntchito bwino chifukwa makasitomala amawayankha. Wogulitsa akakhala wofunitsitsa kusintha zinthu ndikugwira ntchito ndi ogula kuti zinthu zotsimikizika zizikhala bwino komanso zowongoleredwa, aliyense amapambana. M'malo ogulitsa awa, kusinthaku kumawonetsa kuti ndikumvera chisoni kwa ogula, osati mitengo yotsika kwambiri, yomwe pamapeto pake ingagulitse malonda.

Chisoni cha makasitomala sichatsopano. M'malo mwake, 80% ya makasitomala amasankha zomwe amagula pogula pamalingaliro.

Deloitte, Kuwonetsa kufunikira kachitetezo chotsogozedwa ndi chidwi

Momwe amamvera za malonda kapena ntchito, momwe amaperekedwera kwa iwo, ndi malingaliro awo kwa wogulitsa amene akupereka. Kupanga kulumikizana ndi makasitomala kwakhala chinthu chofunikira kwambiri pakutsatsa, koma munthawi zovuta ngati izi, kumvera ena chisoni ndikupanga kulumikizana kwabwino ndi makasitomala kumatha kupatsa malo anu mpikisano momwe angafunire.

Taziwona kale Gulu lotsatira Chisoni chimalowa mu kusakanikirana ndikubwera kwa macheza apaintaneti, mindandanda yamawu, ndi othandizira kugula. Nzeru zakuchita komanso machitidwe obwereza obwereza ogwirirako ntchito amakasitomala adakwaniritsa zowonadi pa intaneti, koma magwiridwe antchito awo amangokhala pazinthu wamba, zosavuta kuyankha. Kutha kwawo kuyambitsa ndi kutseka pafupi zakhala zochepa chabe. Zikuwoneka kuti ma chatbots ndiabwino pakuwerenga zolemba koma alibe zenizeni khalidwe zomwe zingawapangitse kukhala omasuka kwambiri - pamalingaliro, osachepera.

Izi zati, gawo limodzi lomwe kumvera ena chisoni kumawoneka kuti likugwira bwino ntchito khalani ndi malonda, malo ogulitsira komwe chidziwitso cha malonda ndiubwenzi waomwe amagulitsa nawo malonda amakhala osavuta kugula zinthu pa intaneti. Kampani yomwe ndidakhazikitsa, GetBEE, Amapereka mphamvu kwa ogulitsa kuti apatse alendo obwera kutsamba la ecommerce ntchito zapaulendo, zamagulu, zogulira makasitomala - ndi akatswiri enieni. Ndipo, chifukwa cha kulumikizana kotereku, tikuwona malonda akukumana ndi 25% pamitengo yosinthira malonda. Izi ndizothandiza kwambiri poyerekeza ndi 1 ndi 2% mitengo yomwe ikupezeka pamasamba ambiri a e-commerce.

Ngakhale kudina kokagula kamodzi ndikudzipangira nokha kumakupatsani mwayi wamagetsi, ogula amasowabe upangiri ndi upangiri womwe umabwera ndi wogulitsa wodziwa zambiri. Kukhudza kwamunthu kumeneku kunasowa pazogulitsira pa intaneti, koma chifukwa cha 5G ndikukulitsa chiwongolero, tsopano ndizotheka kuyankhulana ndi makanema apa foni yamakasitomala ndikuwayendetsa kudzera pazogulitsa.

Omwe amayitanitsawa, omwe amagulitsa nawo pa intaneti akupanga kulumikizana kwamalingaliro ndi ogulitsa pa intaneti. Akusintha chiyembekezo chawo kukhala zogulitsa ndipo akugwiritsanso ntchito njira zamphamvu za upsell. Kupitilira pazogulitsa kapena mitengo yamtengo wapatali, ndichinthu chimodzi chomwe makasitomala ambiri amapeza ndichopindulitsa pamalonda awo. Izi zikupempha funso, ngati wopikisana naye atha kupereka mtundu wamtunduwu wamalonda ogulitsa, kodi atenga makasitomala angapo nthawi yatchuthiyi?

Pezani Zochitika Zogulira Zothandizidwa ndi GetBEE

'Ino ndi nyengo yoti tikwaniritse zomwe makasitomala anu amagula. Chitonthozo ndi malingaliro ndi gawo lalikulu la kuchita bwino kwamalonda, kuphimba zoyimira zam'mbuyomu monga mitengo ndi kukhulupirika pamtundu. Chodabwitsa ndichakuti, ogulitsa nawo nthawi zonse akhala akuchita mantha kuti ukadaulo ungawalowe m'malo. Chowonadi nchakuti, ukadaulo wathandizira kupanga mawonekedwe atsopano ndi ofunika kwa omwe amagulitsa nawo malonda, ndipo zidzakhala zosangalatsa kuwona momwe gawo limasinthira chifukwa malonda amoyo amakula ndikutchuka mu chatsopano ubale wachuma.

Sungani Chiwonetsero cha GetBee

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