Kodi Muli Ndi Kanema Wakunyumba? Kodi Inuyo Muyenera Kutero?

makanema otsatsa

Posachedwa ndidakumana ndi Malipoti a State of Video 2015 ochokera ku Crayon, tsamba lomwe limatchulapo kuti lili ndizosewerera zotsatsa kwambiri pa intaneti. Ripoti la kafukufuku wamasamba 50 limayang'ana kwambiri kuwonongeka komwe makampani amagwiritsa ntchito makanema, kaya amagwiritsa ntchito nsanja zaulere monga Youtube kapena nsanja zolipira monga Wistia or Vimeo, ndi mafakitale ati omwe atha kugwiritsa ntchito kanema.

Ngakhale zinali zosangalatsa, gawo lochititsa chidwi kwambiri lipotilo linali pomwe adasokoneza makampani ndi mafakitale omwe adagwiritsa ntchito makanema patsamba lawo lofikira. Chodabwitsa ndichakuti, ndi 16% yokha mwa mawebusayiti apamwamba a 50,000 omwe amakhala ndi makanema patsamba lawo lofikira, chifukwa chake amakhala ndi mwayi wokula.

Makampani asanu omwe amakhala ndi makanema pamasamba awo ndi Software, Marketing, Healthcare, Nonprofit, ndi Education. Ngakhale amakhala ndi makanema patsamba lawo, ndi masamba amodzi okha mwa masamba asanu m'mafakitalawa omwe amakhala ndimakanema atsamba.

Kanema Wanyumba

Zina mwazinthu zomwe sizotheka kupanga makanema patsamba lawo panali zodabwitsa zingapo. 14% yokha yamakampani oyenda, 8% yodyera ndi 7% yamasamba ogulitsa amakhala ndi makanema odziwika bwino patsamba lawo. Makampani a Tourism, Food & Beverage, ndi Retail ayenera khalani m'gulu la otsogolera kanema chifukwa cha zomwe akugulitsa.

Kampani iliyonseyi, makasitomala awo omwe ali ndi chidwi chofuna kuwona zomwe akupeza asanaganize zogula. Ingoganizirani za nthawi yomaliza pomwe mudawonera kanema wamkulu wopita kutchuthi kapena malo odyera. Simunafune kupita kumeneko nthawi yomweyo? Ngakhale pakampani yathu, tawona kubwereranso kolimba pakubweza chifukwa chokhala ndi kanema patsamba lathu.

Popeza tidasintha kanema wathu watsamba lofikira pa 12 Stars Media, takhala ndi ma contract angapo-5 omwe tatseka momwe kasitomala adatchulapo kanemayo kanema katsamba kofunikira kwambiri pamalingaliro awo. - Rocky Walls, CEO wa Nyenyezi 12 Media.

Chotenga chachikulu kwambiri mu lipotili ndikuti, pomwe mabizinesi akuyamba kujambula makanema patsamba lawo lofikira - ndikuwona zotsatira zabwino chifukwa cha izo - padakali malo ambiri oti muthe kugwiritsa ntchito makanema kwambiri ndikuwona momwe angakhudzire makampani ' mizere pansi.

Tsitsani Ripoti Lakanema wa 2015

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