Kusanthula & KuyesaSocial Media & Influencer Marketing

Hootsuite: Momwe Mungawonjezere Google Analytics 4 UTM Campaign Tracking to Your Social Media Posts

tagwiritsira UTM magawo a maulalo anu ogawidwa ndi ochezera ndizofunikira pakutsatsa kwa digito. Amapereka dongosolo lolimba lotsata magwiridwe antchito a kampeni yanu yapa media Analytics Google (GA4) pokulolani kuti muwone ndendende kuchuluka kwa kuchuluka kwa anthu pa intaneti kumatengera maulalo omwe amagawidwa pamapulatifomu anu.

Izi ndizofunikira pakuwunika momwe makampeni amagwirira ntchito, kumvetsetsa machitidwe amakasitomala, ndikuwongolera njira zanu zotsatsira kuti zikhale bwino. ROI. Zopindulitsa zina ndi izi:

  • Kutsata Kuwongoleredwa: Gwirizanitsani magawo a UTM anu Maulalo a URL kutsata kupambana kwamakampeni anu ochezera pa intaneti pamapulatifomu osiyanasiyana.
  • Analytics Yotsogola: Unikani kuti ndi nsanja ziti, makampeni, ndi mitundu yazinthu zomwe zimayendetsa magalimoto ndi kutembenuka.
  • Streamlineed Campaign Management: Dziwani zoyeserera zogwira mtima kwambiri zapa social media ndikugawa zinthu moyenera.

Hootsuite

Hootsuite ndi nsanja yokwanira yowongolera zoulutsira mawu yopangidwira anthu, mabizinesi, ndi mabungwe kuti azitsatira ndikuyang'anira njira zawo zama media media pamanetiweki angapo kuchokera padashboard imodzi. Zimathandizira ogwiritsa ntchito kukonza zolemba, kucheza ndi omvera awo, kuyeza zotsatira zamakampeni awo, ndikuwongolera kupezeka kwawo bwino pamasamba ochezera. Zina mwazo ndi:

  • Kukonza Positi ndi Kusindikiza: Ogwiritsa ntchito amatha kukonza zisanachitike pamasamba angapo ochezera, kuphatikiza Twitter, Facebook, Instagram, LinkedIn, ndi zina. Izi zimathandizira kukhalapo kosasintha popanda kutumiza munthawi yeniyeni.
  • Kuwunika kwa Media Media: Hootsuite imapereka zida zowunikira mawu osakira, kutchulidwa kwamtundu, ndi zomwe zikuchitika mumakampani. Izi zimalola ogwiritsa ntchito kudziwa za kupezeka kwa mtundu wawo pa intaneti ndikulumikizana mwachangu ndi omvera awo.
  • Kusanthula ndi Kulemba: Pulatifomuyi imapereka ma analytics mwatsatanetsatane komanso malipoti osinthika omwe amathandiza ogwiritsa ntchito kumvetsetsa momwe makampeni awo ochezera amagwirira ntchito ndi njira zawo, kuphatikiza kuchuluka kwa omwe akutenga nawo mbali, kukula kwa otsatira, ndi zina zambiri.
  • Mgwirizano wamagulu: Hootsuite imathandizira mgwirizano wamagulu polola ogwiritsa ntchito angapo kuyang'anira maakaunti azama media, okhala ndi zinthu zomwe zimaphatikizapo kugawa ntchito komanso kuvomereza ntchito.
  • Curation Content and Management: Ogwiritsa ntchito amatha kusanja ndikusunga zomwe zili patsamba la Hootsuite, zomwe zimapangitsa kuti zikhale zosavuta kuyang'anira ndikugawana zomwe zikuchita ndi omvera awo.
  • Security Features: Pulatifomuyi imaphatikizapo zinthu zachitetezo monga njira zolowera zotetezedwa, milingo ya zilolezo, ndi mayendedwe ovomerezeka kuti muteteze maakaunti azama media.
  • Kuphatikizana: Hootsuite imaphatikizana ndi zida ndi nsanja zosiyanasiyana, kuphatikiza Google Analytics, Salesforcendipo Adobe, kupititsa patsogolo ntchito zake ndikupereka njira yotsatsira yogwirizana.

Hootsuite ndi chida champhamvu poyang'anira chikhalidwe cha anthu. Imakhala ndi zinthu zomwe zimathandizira pazinthu zosiyanasiyana zamalonda zama media (SMM), kuyambira pakukonza ndi kusanthula mpaka ku mgwirizano wamagulu. Kaya mukufuna kuwongolera machitidwe anu ochezera a pawayilesi, kukulitsa chidwi cha omvera, kapena kudziwa mozama momwe mukuchitira pawailesi yakanema, Hootsuite imapereka yankho lodalirika komanso lowopsa.

Yambitsani Kuyesa Kwaulere kwa Hootsuite

Momwe Mungagwiritsire Ntchito Ma Parameter a UTM ku Hootsuite

Kukhazikitsa Ma Parameter a UTM a Google Analytics

  1. Access Composer: Mu Hootsuite, yendani kwa Wopanga pomwe mumapanga zolemba zanu.
  2. Lowetsani ndi Kufupikitsa Maulalo: Matani ulalo wanu mu gawo la Content. Sankhani njira yofupikitsira, Fupilani ndi Ow.ly, kuti mupeze maulalo oyeretsa komanso otha kutha.
  3. Onjezani Ma Parameters Otsatira: Sankhani Onjezani tracking ndi kusankha Sinthani kapena preset.
  4. Sankhani Google Analytics: Mu gawo lotsata, sankhani Google Analytics kuti mupeze zenizeni UTM magawo.
  5. Sinthani Ma Parameters: Perekani zikhalidwe pagawo lililonse, kuwonetsa komwe kumachokera, sing'anga, kampeni, zomwe zili, ndi nthawi yogwirizana ndi zomwe mwalemba.
  6. Ikani ndi Kubwereza: Ikani zosintha kuti muwone ulalo womwe wasinthidwa powonera positi yanu, yodzaza ndi magawo a UTM.
Kutsata kwa Hootsuite: Google Analytics UTM Campaign Tracking

Pangani zokonzeratu mkati mwa Hootsuite pamakampeni osiyanasiyana kapena mitundu yamitundu yosiyanasiyana kuti muwongolere njira yowonjezerera magawo a UTM, kuwonetsetsa kusasinthika ndikupulumutsa nthawi pakuwongolera kwanu pazama media.

Hootsuite's GA4 Integration

Ma Hootsuite kuphatikiza ndi Google Analytics 4 kumakulitsa njira yotsatirira ndikuwunika zoyeserera zanu zapa media. Kuphatikiza uku kumapangitsa kuti:

  • Zosonkhanitsira Zosasinthika: Tumizani zidziwitso zokha kuchokera pa maulalo anu ochezera ku GA4, kuwonetsetsa kutsatira mwatsatanetsatane momwe ogwiritsa ntchito amagwirira ntchito.
  • Kusanthula Kwambiri: Gwiritsani ntchito zida zowunikira zamphamvu za GA4 kuti mudziwe mozama zamakhalidwe a ogwiritsa ntchito komanso momwe amachitira kampeni.
  • Integrated Reporting: Onani ma metrics anu ochezera pa intaneti pamodzi ndi ma analytics ena kuti muwone zonse zomwe mukuchita pakutsatsa kwa digito.

Mwa kuphatikizira magawo a UTM kumalumikizidwe anu ochezera a pawayilesi ndi zida zothandizira monga Hootsuite, mutha kuwongolera bwino komanso kuchita bwino kwamakampeni anu otsatsa. Kuphatikizana ndi nsanja za analytics ngati GA4 kumaperekanso mphamvu kwa otsatsa kuti azitsata momwe amagwirira ntchito ndikuwongolera njira zopezera zotsatira zabwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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