Zamalonda ndi ZogulitsaSocial Media & Influencer Marketing

Beyond The Screen: Momwe Blockchain Idzakhudzire Kutsatsa Kotsatsa

Pamene Tim Berners-Lee adakhazikitsa Webusayiti Yapadziko Lonse kwazaka makumi atatu zapitazo, sakanatha kuwona kuti intaneti isintha kukhala chinthu chodziwika bwino masiku ano, chosintha momwe dziko lapansi limagwirira ntchito pamagawo onse amoyo. Pamaso pa intaneti, ana amafuna kukhala akatswiri azakuthambo kapena madokotala, komanso udindo wa kutsogolera or mlengi wazinthu kulibe. Mofulumira lero ndi pafupifupi 30 peresenti a ana azaka zapakati pa eyiti mpaka khumi ndi ziwiri akuyembekeza kukhala YouTuber. Maiko akutali, sichoncho? 

Zolinga zamankhwala mosakayikira zalimbikitsa kukweza kwanyengo motsatsa malonda ndi malonda omwe agwiritse ntchito mpaka US $ 15 biliyoni ndi 2022 pazothandizirana izi. Msikawo wangobwerezabwereza pamtengo kuyambira 2019, kuwonetsa kuthekera kwa malonda otsatsa otsatsa mabiliyoni. Kaya ikuvomereza chinthu chakuthupi chokhumbirika kwambiri kapena chida chaposachedwa, otsogolera akhala othandiza kwa mitundu yambiri yomwe ikufuna kufikira, kuchita nawo chidwi, komanso kupempha chidwi kwa omwe akuwafuna. 

Kuphunzira Masewera a Kupanga Ndalama, Kukhala Ndi Mtundu Wanu

Kutchuka kwa otsatsa otsatsa kulibe chifukwa. Mu 2020 mokha, tidawona nyenyezi yolipira kwambiri pa YouTube ikulandila US $ 29.5 miliyoni, pomwe opanga khumi opambana akukolola kulipira ndalama zoposa US $ 10 miliyoni. Mwachitsanzo, Kim Kardashian, adagulitsa zonunkhira zake patangopita mphindi zochepa kuchokera pomwe owonera 12 miliyoni adamuyang'ana iye, pomwe otsogolera a TikTok akhazikitsa zinthu ndi ma chart akudziwika kwambiri. Imeneyo ndi nkhani ya A-listers kapena omwe adakwanitsa kuwonekera, ndikupeza kutchuka komanso kuchita bwino ndi omvera awo. 

Komabe, palinso mbali ina munkhani yosonkhezera yomwe nthawi zambiri imanyalanyazidwa pakakhala phokoso komanso phokoso lazomwe zakhala zikuchitika posachedwa komanso zotentha kwambiri. Choyamba, mphamvu zowongolera papulatifomu nthawi zambiri zimatha kusokoneza osewera atsopano kapena osasintha. Zolepheretsa zazikulu za YouTube pakupanga ndalama zimabwera m'maganizo - mwayi wopeza zotsatsa umangosungidwa kwa omwe adayambitsa omwe adasonkhanitsa kale anthu opitilira 1,000 pomwe wopanga wamba amalandira $ 3 mpaka $ 5 pa makanema 1,000. Ndalama yaying'ono yamakampani opindulitsa chonchi. Ndiye pali ena omwe ali kudyeredwa masuku pamutu ndi zopangidwa - kaya ndi kuba zithunzi, kulemba mapangano osavomerezeka mwalamulo, osapereka, kapena owakakamiza kuti azigwira ntchito zaulere. Kuyambira pakupanga zinthu mpaka pakapangidwe kazinthu, otsogolera amakonda kutenga nawo mbali pantchito yonseyi, ndipo ayenera kulipidwa pantchito yawo. 

Pofunafuna kuti pakhale chuma champhamvu chotsogola, nanga opanga angakhutiritse bwanji mtundu wawo ndikuwonetsetsa kuti nawonso akukwaniritsa malonjezo awo?

Blockchain ikhoza kukhala njira imodzi yochitira izi. 

Kugwiritsa ntchito blockchain kotere ndi chizindikiro - njira yoperekera chikwangwani cha blockchain chomwe chitha kuyimira umwini kapena kutenga nawo gawo pazogulitsa zenizeni. Chizindikiro chakhala chikukambidwa kwambiri m'miyezi yaposachedwa, kutsatira zochitika m'makampani angapo omwe amakhala pamasewera, zaluso, zachuma, ndi zosangalatsa. M'malo mwake, idangopanga kumene kumawebusayiti ndikukhazikitsa Kutulutsa, nsanja yoyendetsera blockchain yomwe imalola anthu kugula ndi kugulitsa ma tokeni oyimira zidziwitso zawo. 

Momwemonso, opanga okhutira atha kukhala ndi chiwongolero chachikulu, kudziyimira pawokha, komanso umwini wa chizindikirocho poyambitsa chizindikiritso chawo - kaya ndi kudzipatsa chizindikiro kapena malingaliro awo - ndikuwapangira ndalama mosamala zomwe ali nazo komanso mtundu wawo osangodalira ndalama zotsatsa kuchokera ku nsanja.

Kuthandizidwa ndi blockchain, kugwiritsa ntchito mapangano anzeru kumathandizanso othandizira kuti awonetsetse kuti ndalama zapanthawi yake zatha. Mapangano anzeru amaphatikizidwa ndi zinthu zomwe zidavomerezedwa kale zomwe zitha kukhazikitsidwa ndi onse opanga ndi othandizira. Mgwirizanowu ukakwaniritsidwa, ndalamazo zimatha kusamutsidwa popanda tepi yofiira yamunthu wina yochepetsera ntchitoyi. 

Kuyendetsa Mtengo Ndi Kuwonetsera 

Pomwe dziko lapansi limasintha magiya, momwemonso makampani otsatsa akusintha. Makampani akhala akugwiritsa ntchito ndalama zotsatsira mitundu yambiri yotsatsira kuti athe kufikira omvera omwe asunthira miyoyo yawo pang'onopang'ono. Ngakhale kutsatsa komwe kungakhale kofala pakadali pano, zopangidwa zambiri sizinawonepo kulumikizana kwachindunji pakati pa kutsatsa komwe kumakhudzidwa ndi zomwe zimayambitsa zotsatsa komanso zotsatsa pazogulitsa, zomwe zimasiya otsatsa akukayika zakukopa kwa omwe amapanga izi. 

Izi zili choncho makamaka vuto la 'chinyengo cha otsatira' likuchulukirachulukira pazolumikiza. Tengani mwachitsanzo wotsogolera wokhala ndi otsatira mazana mazana. Komabe, zomwe akutenga nawo mbali ndizotsika, osagunda manambala atatu. Zomwe zimachitika nthawi zambiri ngati izi ndikuti wotsogolera wagula otsatira awo. Kupatula apo, ndimasamba ngati Social Envy ndi DIYLikes.com, zomwe zimangotengera palibe china koma nambala ya kirediti kadi kuti mugule 

gulu la bots papulatifomu iliyonse yapa media. Ndipo ndi zida zambiri zapa media media zomwe zapangidwa kuti zitsatire bwino kokha kutengera ma metric ngati owerengera otsatira, 'chinyengo' ichi nthawi zambiri sichimadziwika ndi zopangidwa. Izi zitha kusiya kudodometsa, osadziwa kuti ndichifukwa chiyani kampeni yomwe ingalimbikitse anthu kuti ichitike idalephera. 

Tsogolo la otsogolera a ROI atha kupangidwa ndi blockchain, ukadaulo wokhoza kuwonetsa kuwonekera kwakukulu kwa malonda omwe akuyang'ana kutsimikizira otsutsa ndikuwatsimikizira kubwerera kwawo pazachuma. Momwemonso monga omwe amachititsa kuti azisindikiza zomwe ali nazo, malonda amatha kupanga malonda awo ndi omwe amapanga zinthu. Mwachitsanzo, zopangidwa zitha kuwonetsetsa kuti ziwerengero zazikuluzikulu za omwe amakopa chidwi, zidziwitso pam mbiri yawo potengera magwiridwe antchito am'mbuyomu, komanso phindu lomwe mgwirizanowu ulipo amatsekedwa m'mapangano anzeru omwe adagwirizana kampeni isanachitike, kuti pakhale kusinthana kowonekera bwino komanso kotetezeka komwe kumalonjeza zambiri zotsatira zampikisano. Kuphatikiza apo, pochotsa oyimira pakati osafunikira, blockchain itha kuthandizanso kuchepetsa zolipiritsa zapakatikati ndikuchepetsa mtengo wotsatsa pachuma pomwe mabizinesi akuchulukirachulukira. 

Njira Pakati Pakati Padziko Lonse la Mafani ndi Opanga

Mudziko ladijito lolamulidwa ndi mabodza, otsogolera apeza maziko olimba pankhani yakukhala mawu ovomerezeka ngati akulimbikitsa mtundu womwe amawakonda kapena kuyankhula pankhani yomwe ili pamtima pawo. Kufikira ndi mphamvu za otsogolera pagulu sizingachitike peresenti 41 ya ogula akunena kuti otsogolera ayenera kugwiritsa ntchito nsanja zawo moyenera. Komanso, 55% ya ogulitsa amaganiza kuti azikhala osamala pogwira ntchito ndi omwe akuchita nawo chidwi pankhani zandale komanso zandale. Kusamvana kumeneku pakati paopanga ndi kuwalimbikitsa kumatanthauza kuti pakufunika kuti otsogolera azichita zinthu moyenera pakati podzilamulira kuti ateteze mbiri ya chizindikirocho ndikuyankha mdera lawo komanso anthu wamba. 

Komabe, bwanji ngati wokakamira asankha kuyankhula pazifukwa zomwe amakhulupirira motsutsana ndi malamulo a chizindikirocho? Kapena bwanji ngati wotsutsa akufuna kulumikizana bwino ndikupanga ubale wapamtima ndi womutsatira? Apa ndipomwe mawebusayiti amtundu wa blockchain amatha kubwera kudzatsekereza mafani ndi opanga, kuchotsa munthu wapakatikati - wa papulatifomu kapena zopangidwa - komanso kufunika kochepera kwambiri. Ndi blockchain, opanga okhutira samangokhala ndi ufulu wodziyang'anira pawokha koma amapezanso mwayi mdera lawo, zomwe zimapangitsa chidwi chachikulu ndi mafani. Mwachitsanzo, ndi chizindikiritso chawo pa blockchain, otsogolera amatha kupatsa mphotho mosasunthika ndikulimbikitsa otsatira awo mwachindunji. Momwemonso, gulu la mafani lingathenso kunena zamtundu wazinthu zomwe angafune kuwona, ndikupitilizabe kulimbikitsa mgwirizano pakati pa wopanga ndi wokonda.

Popanda opanga, nsanja zilibe mphamvu, ndipo zopanga zimatha kukhalabe mumthunzi. Poganizira zachuma chopatsa chidwi kwa omwe amapanga ndi malonda, payenera kukhala mphamvu zochulukirapo ndipo blockchain imatha kukhala ndi chinsinsi chamtsogolo chotsatsa champhamvu - chodziwikiratu, chodziyimira pawokha, komanso chopindulitsa. 

Matt Dyer

Matt Dyer ndiye Mutu wa Zogulitsa ndi Kutsatsa ku Zilliqa, komwe adzagwira ntchito yamagawo a Commerce Technology ndi Kutsatsa kuti akwere makasitomala ambiri ogwira ntchito ku Zilliqa's BaaS service. Matt amabweretsa ukadaulo wazaka zopitilira 18 kuchokera pazogulitsa ndikupita kumsika.

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