Momwe Kutsatsa Kumagwirira Ntchito

malonda

Ndikufufuza mutu wa malonda, Ndinapezeka pa infographic pa Momwe Kutsatsa Kumatipangira Kugula. Infographic pansipa imatsegulidwa ndi lingaliro kuti makampani ndi olemera ndipo ali ndi milu ya ndalama ndipo amawagwiritsa ntchito kunyengerera omvera awo osauka. Ndikuganiza kuti ndi lingaliro losokoneza, losautsa, komanso losayembekezeka.

Lingaliro loyamba kuti makampani olemera okha ndi omwe amatsatsa ndi lingaliro lodabwitsa. Kampani yathu si yolemera ndipo, takhala ndi zotayika zaka zingapo - komabe tidalengeza. Kutsatsa, makamaka kudzera pa njira zamagetsi, ndikotsika mtengo kwambiri. Mutha kuyika $ 100 pamalipiro aliwonse ochezera kapena osakira pa akaunti ndikudina zotsatsa zotsatsa kwambiri kuti mudziwe za bizinesi yanu.

Malingaliro pabizinesi sakugwirizana bwino ndi ziwerengero zenizeni zapa media media. Pafupifupi a kotala la mabizinesi onse amalephera mkati mwa zaka ziwiri zoyambirira malinga ndi kafukufuku wambiri. Pomwe anthu amakhulupirira kuti kampani wamba imapanga phindu la 36%, malire apakati a kotala laposachedwa anali 7.5% ndipo malire apakatikati anali 6.5%.

Mwachitsanzo, mndandanda wa Angie udapitilizabe kugwiritsidwa ntchito mwakutayika ndikuwononga $ 80 miliyoni kutsatsa - gawo lalikulu la zomwe zimapita kutsatsa kwapawailesi yakanema komwe mumawona pa TV. Pomwe kampani yaboma yomwe ikuwonjezera kotala kotala kuposa kotala, sali wachuma. Osangokhala olemera, komanso samatsatsa kuti makasitomala awo azimva wachuma. Mndandanda wa Angie umapereka ntchito yotetezera makasitomala am'nyumba kuti asatengeke kuchokera ku anthu ambirimbiri opereka chithandizo kunja uko.

Kutsatsa kumagwira magawo osiyanasiyana; Sizophweka ngati kuyesa kuti munthu agule kena kake. Pazaka khumi zapitazi, kusaka, komanso kutsatsa, ndikukhulupirira kuti makampani akuchulukirachulukira kuti kutsatsa kuyenera kukhala kozama kwambiri kuposa kuchititsa kusatetezeka kwa ogula. Kutsatsa komwe kukuyang'ana kwa ogula omwe ali ofanana ndi omvera anu kumawonjezera phindu pakupeza ndikusunga makasitomala abwino.

Chifukwa Chiyani Mukugwiritsa Ntchito Kutsatsa?

Maziko otsatsa onse ndikungodziwa. Kudziwitsa ndikofunikira kumakampani pazifukwa zingapo:

  • kuwafika - Kuti mupange zofuna za mtundu wanu, zogulitsa kapena ntchito, muyenera kufikira anthu atsopano. Omvera amenewo alipo kale pamasamba, zosaka, media media, wailesi, wailesi yakanema, ndi ma mediums ena. Kuti afikire anthuwo, makampani omwe adachita ndalama ndikuzipeza amapereka kutsatsa.
  • likukula - Mwinamwake anthu amadziwa kale za malonda anu ndi ntchito koma alibe malingaliro abwino a mtundu wanu. Pofuna kuthana ndi malingaliro olakwika, nthawi zina zimakhala zofunikira (kapena zovuta) kuti malonda agulitse malonda.
  • Sales - Kutsatsa malonda kudzera kutsatsa kumatha kukhala kothandiza, koma ndikukutsutsani kuti muzitsatsa zotsatsa zachikhalidwe komanso zama digito sabata limodzi ndikuwona kuchuluka kwake kuchotsera ndi malonda. M'malingaliro mwanga, zikuchepa. Nthawi zambiri, timawona kuti ngakhale malonda atha kukulitsidwa, makampani omwe amadalira kwa nthawi yayitali atha kutsitsa mtundu wawo.

Kodi Kutsatsa Kumagwira Ntchito Motani?

Amalonda ndi ogula mofananamo akuyang'ana kukonza moyo wawo kuti ukhale wabwino komanso kuti azichita bwino bizinesi yawo. Ngakhale gawo laling'ono la anthu atha kukhala osatetezeka omwe kutsatsa kumapindulitsa, ndikukhulupirira kuti ndizochepa. M'malingaliro mwanga, kutsatsa kwapaintaneti ambiri komanso mabizinesi otsatsa osiyanasiyana amagwiranso ntchito m'bwaloli. Kodi mwaitanidwapo ku umodzi wa zochitikazi? Ndiwo zikondwerero zazikulu za anthu osangalala omwe akuyenda mozungulira malowa ndikuwalonjeza ma cheke akulu, tchuthi ngakhale magalimoto kuti akope alendo kuti agulitse ndalama ndikuyamba kuwagulitsa. Vemma, chakumwa chakumwa mphamvu MLM, anali posachedwapa Kutseka kwakanthawi ngati piramidi.

Ngakhale ndizovuta, sizachilendo. Onerani kutsatsa kwa Apple ndipo simudzawona kuchotsera ndikukhala ndi ziwembu zofulumira. M'malo mwake, mudzawona nkhani za anthu akutulutsa luso lawo lamkati pogwiritsa ntchito zida ndi mapulogalamu a Apple ngati zida. Onetsetsani Kutsatsa kwa Coca-Cola ndipo mudzawona chidwi pazomwe zikuchitika komanso malo omwe amatsatsa, kuyesa kukulitsa kuzindikira komwe kukumbukira kosangalatsa kumachitika. Posachedwapa, ayeneranso kuthandizira kuzindikira zakumwa zotsekemera komanso zoopsa zomwe zimadza chifukwa cha thanzi.

Kutsatsa kwina kumagwira ntchito yolimbikitsira ndalama (kuchotsera), koma pali zifukwa zina zambiri zotsatsira ntchito:

  • Kumidzi - Nthawi zina kutsatsa kumangofunikira kuti mupatse omvera amderali kuti muli ndi malo pafupi. Mwinamwake mukusaka pizza ya NY pafupi, ndipo pizzeria yakomweko imalengeza mawu okhudzana ndi malo osaka kapena ikufuna chidwi cha pizza mkati mwa malo ozungulira malo odyera.
  • udindo - Ogwiritsa ntchito ochulukirapo akusamala mosamala mabizinesi omwe akuyang'ana kwambiri za kukhazikika, kusiyanasiyana, komanso kutenga nawo mbali pagulu. Kutsatsa kumathandizira kwambiri pakusintha malingaliro a kampani yopanda chiyembekezo, yayikulu kukhala imodzi yomwe ikupereka ndalama ndi maphunziro othandizira anthu am'deralo. Salesforce posachedwapa yatenga sukulu yakomweko ku Indianapolis, kupereka $ 50,000 mu zida zowathandiza.
  • Research - Mukupita kuti mukakafufuza tchuthi chanu chotsatira, kugula galimoto yotsatira, inshuwaransi yanu, kapena ndalama zina zonse zazikulu? Kutsatsa zokhutiritsa zothandiza kuphunzitsa ogula ndi mabizinesi kwaphulika mzaka zaposachedwa. Ngakhale cholinga ndikulimbikitsa chidaliro ndiulamuliro popereka kafukufuku wofunikira, sizikhala cholinga chotsiriza kugula. Nthawi zambiri zimapereka kafukufuku woyambira kapena wachiwiri yemwe amafalitsidwa kwambiri. Nthawi zambiri ndimawona zotsatsa zazomwe zingasangalatse anzanga ndikuzitumiza kwa iwo.
  • Chisoni -Kufotokozera nkhani kudumphira kutsogolo kwa njira zambiri zotsatsa chifukwa sikuti kumangolumikizana ndi omvera, kumapangidwanso kutsogolera wowonera kapena wowerenga kudzera munkhaniyo. Ena angaganize kuti izi ndi zopanda pake, koma sizodziwika ndi otsatsa othandiza omwe amachititsa chidwi.
  • Kulimbikitsa - Kugwiritsa ntchito kutengeka, kutsatsa nthawi zambiri kumakhala kokopa. Dr. Robert Cialdini ikufotokoza mfundo zisanu ndi chimodzi zakukopa zomwe zatsimikiziridwa mwasayansi kukopa otsatsa otsatsa - kubwezera, kuchepa, ulamuliro, kusasinthasintha, kukonda ndi mgwirizano.

Ndipo Tisaiwale

Ngati cholinga choyipa chotsatsa chinali choti chilimbikitse kugulitsa, ambiri sakugwira ntchito konse. Ngati kutsatsa kunali koipa komanso konyenga, tonse tikadakhala tikuthamangira ku McDonalds kukacheza ndi banja komanso bokosi la McNuggets! Kutsatsa ndiokwera mtengo ndipo, nthawi zambiri, ndikusintha malingaliro ndikuwonjezera kuzindikira. Kutsatsa, monga njira zina zambiri zotsatsira, ndi njira yakanthawi yayitali yomwe ili pachiwopsezo chambiri chokhudzana nayo.

Kodi Kutsatsa Kumatipangitsa Kugula Bwanji?

Sindikukayikira njira zomwe zalembedwa mu infographic iyi, ndikufunsa zomwe zidayambitsa. Kutsatsa kulibe chinyengo kapena kuwopseza wina kuti agule. Kutsatsa kuyenera kukhudza kutengeka kwakukulu - koma sizitanthauza kuti ndizachinyengo… zikutanthauza kuti ndizofunikira. Mwinanso ndimakhala womasuka ndikanakhala mutuwo Momwe Kutsatsa Kumatilimbikitsira Kugula. Sindinawonepo malonda omwe andikakamiza kuti nditsegule, koma ndawona zotsatsa zomwe zidakwaniritsa zosowa zanga zomwe ndidadina.

Chifukwa chake, otsatsa apanga zida zoyeserera zowona za njira zosiyanasiyana zomwe cholinga chake ndi kukopa chidwi cha ogula. Ndipo ngakhale sitimazindikira nthawi zonse, njira zonsezi zimagwira bwino ntchito.

Nayi infographic yomwe ndimatsutsa kuchokera Tsamba Tsamba.

Momwe Kutsatsa Kumagwirira Ntchito

2 Comments

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    Zoganizira bwino kwambiri. Anthu akaganiza zotsatsa malonda amaiwala zazinthu zingapo. Choyamba, bizinesi yaying'ono. Mabizinesi ang'onoang'ono, makamaka koyambirira, alibe "chizindikiro" Zomwe amafunikira ndikuthekera kofikira anthu ochulukirapo pamtengo wotsika kwambiri. Pokhapokha malonda enieni akachitika m'pamene mtundu wa kampani ungakhazikitsidwe. Zomwe amafunikira ndikuthekera kouza anthu kuti zitseko zawo ndi zotseguka ndipo ali okonzeka kuchita bizinesi.
    Chinthu chachiwiri chomwe ndikuganiza kuti anthu ambiri amaiwala ndichakuti otsatsa malonda ndi makampani otsatsa amakhazikitsa mitengo yawo. Mitengoyi sinakhazikitsidwe molumikizana ndi zomwe bizinesi yaying'ono imafunikira. Ndingakhale wofunitsitsa kubetcha kuti mitengo yamitengo yambiri imangopangidwa ndi mpweya wopanda mphamvu. Ngati makampani otsatsa malonda komanso otsatsa malonda amasamala za makasitomala awo, awonetsetsa kuti kutsatsa komwe akupereka kuli koyenera ndipo koposa zonse kuti bizinesi yomwe akutsatsa imapanga ndalama zochulukirapo ndiye kuti zimabweretsa zotsatsira.

    Chifukwa choti sing'anga yotsatsa imafikira anthu miliyoni zomwe sizomwe zikuwonetsa kuti ndi anthu oyenera, kuti anthuwa ndiokonzeka kugula malonda kapena ntchito, kapena kuti ali ndi chidwi ndi malonda kapena ntchito. Mipata yonse yomwe imabwera kuchokera kumakampani otsatsa malonda ndi yomwe ingakuwonetseni ku XY kapena Z. Sanena kuti tiwonetsetsa kuti tikuyendetsa anthu pakhomo panu. ndizosangalatsa kwa ine akamanena zinthu monga "palibe chitsimikizo pakutsatsa." Yankho langa ku mawuwa lakhala kuti, "pali chitsimikizo chimodzi pakutsatsa ndikuti mudzatengadi ndalama zanga. Kaya zomwe muli nazo zindigwirira ntchito kapena ayi, mutenga ndalama zanga. ”

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