Bwererani ku Sizzle: Momwe Otsatsa a E-Commerce Angagwiritsire Ntchito Zopanga Kuti Apititse patsogolo Kubweza

Momwe Otsatsa a Ecommerce Angagwiritsire Ntchito Kupanga Kuti Awonjezere Kubwerera

Zosintha zachinsinsi za Apple zasintha momwe otsatsa e-commerce amagwirira ntchito. M'miyezi kuchokera pomwe zosinthazi zidatulutsidwa, ndi ochepa okha peresenti ya ogwiritsa ntchito a iOS omwe asankha kutsatira zotsatsa.

Malinga ndi zosintha zaposachedwa za Juni, 26% ya ogwiritsa ntchito padziko lonse lapansi amalola mapulogalamu kuti azitsatira pazida za Apple. Chiwerengerochi chinali chotsika kwambiri ku US pa 16% yokha.

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Popanda chilolezo chodziwikiratu kuti azitha kuyang'anira zochitika za ogwiritsa ntchito m'malo adijito, njira zambiri za kampeni zomwe otsatsa amadalira sizithekanso. Otsatsa malonda a e-commerce adzakhala ndi nthawi yovuta kwambiri chifukwa luso lamphamvu lomwe adagwiritsa ntchito pokumbutsa ogwiritsa ntchito zinthu zomwe amaziyang'ana kapena kuzisiya m'ngolo zawo zatsitsidwa kwambiri. 

Njira zotsatirira zoyeserera zoyeserera sizingagwere m'mbali zonse, koma zidzasintha kwambiri. Kufunika kwa magalimoto omwe amathandizira kuchepetsa kutsata zotsatsa (LAT) ikukula m'dziko la post-14.5, ndipo zotsatira zabwino zomwe akupereka zokhudzana ndi magalimoto a LAT zimalimbikitsa otsatsa malonda kuti apereke ndalama zambiri kuposa momwe ankachitira kale. Kuti atengere mwayi pazochitika izi ndi zina, ogulitsa e-commerce adzafunika kusintha njira yawo yotsatsa malonda. Nazi zina mwa njira zoyambira zomwe kulenga zizikhalabe chida chofunikira kwambiri pakuchita bwino pamalonda a e-commerce, ndi maupangiri kwa ogulitsa omwe akufuna kukulitsa kubweza kwawo pakugwiritsa ntchito malonda pomwe kusinthaku kukuchitika.

Kusowa kwa data ya ogwiritsa ntchito kumafuna luso lokhala ndi chidwi chochulukirapo

Zowoneka bwino komanso zoyambirira zidzathandiza otsatsa kuti adzisiyanitse pamsika wodzaza ndi anthu, ngakhale osagwiritsa ntchito zida zolunjika. Pomwe akuyesera kufikitsa anthu ambiri, mabizinesi nthawi zambiri amagwiritsa ntchito zotsatsa zamtundu uliwonse. Koma kuponya ukonde wokulirapo sikuyenera kutanthauza kapangidwe kake. Ngati simungathe kudalira kufikira munthu wina, luso lanu liyenera kukhala losaletseka kwa anthu ambiri nthawi imodzi. Otsatsa omwe amaika ndalama pakupanga kwapadera amakhala ndi nthawi yosavuta yokopa chidwi ndikupeza makasitomala atsopano pamalo otakata kwambiri a belu. 

Kupanga zotsatsa kumaperekanso mwayi wofotokozera zamtundu wanu kudziko lonse lapansi. Kwa mitundu yambiri, izi zikutanthauza kulumikiza zithunzi zowoneka bwino ndi uthenga wamphamvu. Kusapezeka kwa data yokhudzana ndi ogwiritsa ntchito kumapangitsa kuti zikhale kofunika kwambiri kuti otsatsa azitha kutulutsa mwaluso, pogwiritsa ntchito mawu omveka bwino kuti apereke makasitomala osaiwalika. Otsatsa akuyenera kuyang'ana kwambiri mauthenga omwe amalumikiza makonda amtundu ndi moyo wa ogula. Tangoganizani kuti aliyense amene akuwona zotsatsa zanu akukumana ndi mtundu wanu koyamba; Kodi wogulayo ayenera kudziwa chiyani za kampani yanu? Sanjani mauthenga omveka bwino, amphamvu ndi njira zofotokozera nkhani zokopa kuti mumveke bwino. Monga momwe mwambi wakale wamalonda umati: osagulitsa nyamayo, gulitsani sizzle.

Limbikitsani zoyesayesa za organic kuti mulumikizane ndi ogula komwe ali

Ogwiritsa ntchito masiku ano amayembekeza kuti athe kulumikizana mwachangu ndikukambirana ndi ma brand zomwe zili zofunika kwa iwo. Kupanga kogwira mtima kumalola ma brand kuti apereke zokumana nazo zamtunduwu kudzera munjira zachitukuko monga zochezera. Mwachitsanzo, malo ambiri ochezera a pa Intaneti amapereka mwayi kwa ogwiritsa ntchito kuti apereke zambiri za chiwerengero cha anthu kuti athandize kusintha zochitika zawo. Kulumikizana ndi ogula komwe asonkhana kale sikungosangalatsa, ndipo kuthekera kowotcha pamapulatifomu kumathandiza kubweretsanso zina mwazomwe zatayika popanda kutsata zotsatsa. Ogwiritsanso ntchito ali ndi mphamvu zambiri kuposa kale kuti avote ndi zikwama zawo, kotero otsatsa ayenera kulimbikitsa luso lawo - ndi zokambirana zomwe zimalimbikitsa - ndi malingaliro ndi malingaliro a kampani.

M'malo mwazovomerezeka ndi zinthu zotchuka 

Njira zatsopano zachinsinsi za Apple zidzathetsa kusintha makonda azinthu zomwe makasitomala amachitira m'mbuyomu kwa aliyense amene amalepheretsa kutsatira. M'malo mwa zinthu zofanana, otsatsa amayenera kuyang'ana kwambiri zomwe zili zotchuka. Kupanga zotsatsa komwe kumawonetsa zinthu zogulidwa kwambiri kumapangitsa kuti pakhale ndalama zanzeru chifukwa kumawonetsa makasitomala omwe akuyembekezeka komanso omwe alipo kuzinthu zomwe mukudziwa kale zimasuntha singano pabizinesi yanu. 

Malingaliro a ziweto amapatsa ogula chidaliro m'mitundu yatsopano ndikupangitsa kuti azigula zinthu zomwe zimakondedwa ndi anzawo. Ichi ndichifukwa chake kukhala ndi ogulitsa kwambiri pazotsatsa zanu ndi njira yabwino yowonjezerera kukhulupirirana ndi kutsogolera makasitomala atsopano kudzera munjira yogulitsira, ngakhale opanda mfundo zakuya za omwe iwo ndi omwe amasamala.

Onetsani zosiyanitsa zazikulu ndi mawonekedwe apadera azinthu

Ma Brand amathanso kuwonetsa kusapezeka kwatsatanetsatane wamakasitomala omwe akuyembekezeka kukhala mwayi wowunikira zosiyanitsa zazikulu zomwe zimapangitsa kuti malonda awo akhale apadera. Kusanthula deta yogulitsa kumathandizira ma brand kudziwa chomwe chimapangitsa kuti zinthu zawo zisakumbukike. Kenako mutha kupanga zopanga zomwe zimalimbikitsa zinthuzo, monga zinthu zomwe zimayenda molingana ndi kukula kwake, mayendedwe okhazikika, kapena kugwiritsa ntchito zinthu zobwezerezedwanso. 

Kumvetsera kwa makasitomala anu pazomwe zimagwirizana nawo ndi njira yothandiza; Ndemanga zamakasitomala anga komanso zochitika zapa media media kuti muzindikire mwapadera zomwe makasitomala amakonda pamtundu wanu ndikupanga luso lomwe limakondwerera mikhalidwe imeneyo. Ndipo musawope kutsamira pazosiyanitsa zomwe zalimbikitsa makasitomala akale kuti akhale okhulupilika kwa mtundu, ngakhale zitakhala zosayembekezereka bwanji.

Zopanga sizikhala zosasinthika komanso zosakhazikika m'dziko la 14.5. Koma makamaka pamene mitengo yotsatiridwa yotsatsira malonda ikuwonjezeka ndi kukhazikitsidwa kwa iOS 14.6 ndi kupitirira apo, kulenga kudzakhala chida chofunikira kwambiri kwa otsatsa omwe akufuna kulumikizana ndi ogula atsopano ndikupambana kwa omvera osadziwika. Monga momwe zilili ndi zatsopano zamakono, chisinthiko ndi njira yopita patsogolo. Kuti otsatsa achite bwino, afunika kusintha ndikusintha kamvedwe kawo kakupanga ndi mapulogalamu ake amphamvu.