Momwe Mapeto Amapeto Amathandizira Amalonda

OWOX BI Mapeto Omaliza

Ma analytics omaliza samangokhala malipoti okongola komanso zithunzi. Kukhoza kutsata njira ya kasitomala aliyense, kuyambira koyamba kufikira pomwe amagula pafupipafupi, kumatha kuthandiza mabizinesi kuchepetsa mtengo wotsatsa wosagwiritsa ntchito komanso wochulukirapo, kukulitsa ROI, ndikuwunika momwe kupezeka kwawo pa intaneti kumakhudzira malonda akunja. OWOX BI ofufuza asonkhanitsa zochitika zisanu zosonyeza kuti ma analytics apamwamba amathandizira mabizinesi kukhala opambana komanso opindulitsa.

Kugwiritsa Ntchito Mapeto Kumapeto Kuunika Zopereka Paintaneti

Mkhalidwe. Kampani yatsegula malo ogulitsira pa intaneti komanso malo ogulitsa angapo. Amakhasimende amatha kugula zinthu mwachindunji patsamba la kampaniyo kapena kuzifufuza pa intaneti ndikubwera ku sitolo kuti adzagule. Mwini wake wayerekezera ndalama kuchokera kugulitsa pa intaneti komanso kwapaintaneti ndipo watsimikiza kuti malo ogulitsa amabweretsa phindu lochulukirapo.

Cholinga. Sankhani ngati mukufuna kusiya kugulitsa pa intaneti ndikuyang'ana kwambiri masitolo.

Njira yothandiza. Kampani yovala zovala zamkatiDarjeeling Adaphunzira zotsatira za ROPO - zomwe zimapezeka pa intaneti pazogulitsa zake zapaintaneti. Akatswiri a Darjeeling adatsimikiza kuti 40% yamakasitomala adayendera malowa asanagule m'sitolo. Chifukwa chake, popanda malo ogulitsira pa intaneti, pafupifupi theka la zomwe adagula sizingachitike.

Kuti izi zidziwike, kampaniyo idadalira makina awiri kuti asonkhanitse, kusunga, ndikukonzekera:

  • Google Analytics kuti mumve zambiri pazomwe ogwiritsa ntchito akuchita patsamba lino
  • CRM ya kampaniyo pamtengo ndikuitanitsa kumalizitsa

Otsatsa a Darjeeling amaphatikiza chidziwitso kuchokera kuma kachitidwe awa, omwe anali ndi mawonekedwe osiyanasiyana ndi malingaliro. Kuti apange lipoti logwirizana, Darjeeling adagwiritsa ntchito dongosolo la BI pakuwunika kumapeto mpaka kumapeto.

Kugwiritsa Ntchito Mapeto Kumapeto Kuonjezera Kubwerera Kwachuma

Mkhalidwe. Bizinesi imagwiritsa ntchito njira zingapo zotsatsira kuti ikope makasitomala, kuphatikiza kusaka, kutsatsa kwaposachedwa, malo ochezera, komanso TV. Onsewa amasiyana malinga ndi mtengo wake komanso kuchita bwino kwawo.

Cholinga. Pewani kutsatsa kosagwira ntchito komanso kodula ndipo gwiritsani ntchito zotsatsa zotsika mtengo komanso zotsika mtengo. Izi zitha kuchitika pogwiritsa ntchito ma analytics akumapeto mpaka kumapeto kuyerekezera mtengo wa njira iliyonse ndi phindu lomwe limabweretsa.

Njira yothandiza. Mu fayilo yaDokotala Ryadom unyinji wa zipatala, odwala amatha kulumikizana ndi madokotala kudzera munjira zosiyanasiyana: patsamba, pafoni, kapena polandirira. Zida zanthawi zonse zowerengera mawebusayiti sizinali zokwanira kudziwa komwe mlendo aliyense amachokera, komabe, popeza zidziwitso zimasonkhanitsidwa m'njira zosiyanasiyana ndipo sizinali zogwirizana. Ofufuza za unyolowo amayenera kuphatikiza deta izi mu dongosolo limodzi:

  • Zambiri zamakhalidwe ogwiritsa ntchito kuchokera ku Google Analytics
  • Imbani deta kuchokera kuma kachitidwe oyang'anira mafoni
  • Zambiri pazazogulitsa zochokera kutsatsa konse
  • Zambiri zokhudzana ndi odwala, kulandiridwa, komanso ndalama kuchokera kuchipatala

Malipoti kutengera izi zonse pamodzi zidawonetsa njira zomwe sizinapindule. Izi zathandiza kuti kliniki izitha kugwiritsa ntchito bwino zotsatsa. Mwachitsanzo, pakutsatsa kwaposachedwa, otsatsa adangotsala kampeni ndi ma semantics abwinoko ndikuwonjezera bajeti yama geoservices. Zotsatira zake, Doctor Ryadom adakulitsa ROI yamayendedwe amodzi ndi maulendo 2.5 ndikuchepetsa mtengo wotsatsa pakati.

Kugwiritsa Ntchito Mapeto Kumapeto Kupeza Madera o f Kukula

Mkhalidwe. Musanakonze china chake, muyenera kudziwa zomwe sizigwira bwino ntchito. Mwachitsanzo, mwina kuchuluka kwamakampeni ndi mawu osakira pakutsatsa kwazomwe zawonjezeka kwambiri kotero kuti sizingatheke kuwongolera pamanja. Chifukwa chake mumasankha kupanga makina oyeserera. Kuti muchite izi, muyenera kumvetsetsa momwe mawu osakira masauzande ambiri amagwirira ntchito. Kupatula apo, ndi kuwunika kolakwika, mutha kuphatikiza bajeti yanu pachabe kapena kukopa ochepa omwe angakhale makasitomala.

Cholinga. Ganizirani momwe mawu aliwonse ofunikira amathandizira pamafunso zikwizikwi. Chotsani kuwononga ndalama ndi kupeza zinthu zochepa chifukwa chakuwunika molakwika.

Njira yothandiza. Kusintha magwiridwe antchito,Hoff, Wogulitsa hypermarket mipando ndi zinthu zapakhomo, adalumikiza magawo onse ogwiritsa ntchito. Izi zidawathandiza kutsatira mafoni, maulendo ogulitsira, komanso kulumikizana kulikonse ndi tsambalo kuchokera pachida chilichonse.

Pambuyo pakuphatikiza izi zonse ndikupanga ma analytics kumapeto mpaka kumapeto, ogwira ntchito pakampaniyo adayamba kugwiritsa ntchito kufalitsa - kugawa phindu. Mwachinsinsi, Google Analytics imagwiritsa ntchito mtundu wotsiriza wosadina mwachindunji. Koma izi zimanyalanyaza kuyendera kwachindunji, ndipo njira yomaliza ndi gawo muzolumikizana zimalandira phindu lakutembenuka mtima.

Kuti adziwe zambiri, akatswiri a Hoff adakhazikitsa njira zopangira ma fanelo. Kutembenuka kwamtengo mkati mwake kumagawidwa pakati pa njira zonse zomwe zimatenga gawo lililonse lazitsulo. Pakuwerenga zomwe zaphatikizidwa, adayesa phindu la mawu aliwonse ofunikira ndikuwona zomwe sizigwira ntchito komanso zomwe zimabweretsa malamulo ambiri.

Ofufuza a Hoff adauza kuti izi zisinthidwe tsiku ndi tsiku ndikusamutsidwa ku makina oyendetsa mabizinesi. Zoyeserera zimasinthidwa kuti kukula kwake kuzilingana molingana ndi ROI ya mawu ofunikira. Zotsatira zake, Hoff idakulitsa ROI yake yotsatsa mwatsatanetsatane ndi 17% ndikuwirikiza kuchuluka kwa mawu osakira.

Kugwiritsa Ntchito Mapeto Kumapeto Kusintha Kuyankhulana

Mkhalidwe. Mu bizinesi iliyonse, ndikofunikira kupanga ubale ndi makasitomala kuti apange zotsatsa zoyenera ndikuwona kusintha kwakukhulupirika kwamtundu. Zachidziwikire, pakakhala makasitomala masauzande ambiri, ndizosatheka kupanga zotsatsa zogwirizana ndi aliyense wa iwo. Koma mutha kuwagawa m'magawo angapo ndikupanga kulumikizana ndi iliyonse yamagawo awa.

Cholinga. Gawani makasitomala onse m'magulu angapo ndikupanga kulumikizana ndi lililonse la magawo awa.

Yothandiza yankho. Butik, Malo ogulitsa ku Moscow okhala ndi sitolo yapaintaneti ya zovala, nsapato, ndi zina, adakulitsa ntchito yawo ndi makasitomala. Kuti muwonjezere kukhulupirika kwamakasitomala komanso kufunika kwa moyo wanu wonse, otsatsa a Butik amasintha makonda awo kudzera pa foni, imelo, ndi ma SMS

Makasitomala adagawika m'magulu kutengera zomwe amagula. Zotsatira zake zidabalalika chifukwa makasitomala amatha kugula pa intaneti, kuyitanitsa pa intaneti ndikunyamula zinthu m'sitolo, kapena osagwiritsa ntchito tsambalo. Chifukwa cha izi, gawo lina lazosonkhanitsidwa ndikusungidwa mu Google Analytics ndi gawo lina mu CRM system.

Kenako ogulitsa a Butik adazindikira kasitomala aliyense ndi zomwe agula. Kutengera ndi izi, adazindikira magawo oyenera: ogula atsopano, makasitomala omwe amagula kamodzi pa kotala kapena kamodzi pachaka, makasitomala wamba, ndi zina zambiri, adazindikira magawo asanu ndi limodzi ndikupanga malamulo oti azitha kusintha kuchoka pagawo lina kupita lina. Izi zidalola ogulitsa a Butik kuti apange kulumikizana kwapaokha ndi gawo lililonse la kasitomala ndikuwonetsa mauthenga osiyanasiyana otsatsa.

Kugwiritsa Ntchito Ma Analyt End-to-End Kuti Muzindikire Zachinyengo Potsatsa-Kuchita (CPA) Kutsatsa

Mkhalidwe. Kampani imagwiritsa ntchito njira yotsika mtengo yotsatsira pa intaneti. Imakhazikitsa zotsatsa ndikulipira nsanja pokhapokha ngati alendo achita zomwe akufuna monga kuchezera tsamba lawo, kulembetsa, kapena kugula malonda. Koma abwenzi omwe amatsatsa malonda sagwira ntchito moona mtima nthawi zonse; pali achinyengo pakati pawo. Nthawi zambiri, achinyengowa amalowetsa m'malo mwa magalimoto m'njira yoti ziwoneke ngati kuti netiweki yawo yatsogolera kutembenuka. Popanda ma analytics apadera omwe amakulolani kuti muwone chilichonse chomwe chikugulitsidwa ndikuwona magwero omwe angakhudze zotsatira zake, ndizosatheka kuzindikira chinyengo chotere.

Malingaliro a kampani Raiffeisen Bank anali ndi vuto ndi chinyengo pakutsatsa. Otsatsa awo adazindikira kuti mitengo yamagalimoto ogwirizana yawonjezeka pomwe ndalama zimakhalabe chimodzimodzi, choncho adaganiza zowunika bwino ntchito za anzawo.

Cholinga. Pezani chinyengo pogwiritsa ntchito analytics kumapeto. Tsatirani chilichonse chomwe chikugulitsidwa ndikumvetsetsa komwe kumakhudza makasitomala.

Yothandiza yankho. Kuti awone momwe anzawo amagwirira ntchito, otsatsa ku Raiffeisen Bank adatolera zambiri zaogwiritsira ntchito tsambalo: zambiri, zosasinthidwa, komanso zosasanthula. Mwa makasitomala onse omwe ali ndi njira yothandizirana nawo posachedwa, adasankha omwe anali ndi zopuma zochepa pakati pa magawo. Adapeza kuti panthawi yopuma iyi, oyendetsa magalimoto adasinthidwa.

Zotsatira zake, ofufuza a Raiffeisen adapeza anzawo angapo omwe anali kuyitanitsa magalimoto akunja ndikuwabwezeretsanso kubanki. Chifukwa chake adasiya kugwirira ntchito limodzi ndi anzawo ndipo adasiya kuwononga bajeti.

Ma Analytics End-to-End

Tawunikiranso zovuta zakutsatsa zomwe zimatha kuthana ndi zovuta kumapeto. Mwachizolowezi, mothandizidwa ndi chidziwitso chazomwe mungagwiritse ntchito pawebusayiti komanso pa intaneti, zambiri kuchokera kutsatsa, ndi mayendedwe olondola mafoni, mutha kupeza mayankho pamafunso ambiri okhudzana ndi momwe mungasinthire bizinesi yanu.

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