Social Media & Influencer Marketing

Momwe Ndidawonongera Mbiri Yanga Ndi Media Media… Ndi Zomwe Muyenera Kuphunzira Kuchokera

Ngati ndidakhala ndichimwemwe kukumana nanu pamasom'pamaso, ndili ndi chidaliro kuti mudzandipeza wokhala ndimunthu, woseketsa komanso wachifundo. Ngati sindinakumanepo nanu pamasom'pamaso, ndikuwopa zomwe mungaganize za ine kutengera momwe ndimakhalira pama TV.

Ndine munthu wokonda kwambiri zinthu. Ndimakonda kwambiri ntchito yanga, banja langa, abwenzi anga, chikhulupiriro changa, komanso ndale. Ndimakonda kwambiri kukambirana pamitu iliyonse… ndiye atolankhani atatuluka zaka khumi zapitazo, ndinalumphira pa mwayi wopereka ndi kukambirana malingaliro anga pamutu uliwonse. Ndine wofunitsitsa kudziwa chifukwa anthu amakhulupirira zomwe amachita komanso kufotokoza chifukwa chake ndimakhulupirira zomwe ndimachita.

Moyo wanga wakunyumba wokula unali wosiyanasiyana modabwitsa. Izi zikuphatikiza malingaliro onse - chipembedzo, ndale, malingaliro azakugonana, mtundu, chuma… ndi zina zotero. Abambo anga anali chitsanzo chabwino komanso wodzipereka mu Roma Katolika. Adalandira mwayi woswa mkate ndi aliyense kuti nyumba yathu ikhale yotseguka ndipo zokambirana nthawi zonse zimakhala zosangalatsa koma zaulemu modabwitsa. Ndinakulira munyumba yomwe inkalandira zokambirana zilizonse.

Chinsinsi chodyera mkate ndi anthu, komabe, ndikuti mudawayang'ana m'maso ndipo adazindikira kumvetsetsa ndi kumvetsetsa komwe mudabweretsa pagome. Munaphunzira za komwe adakulira komanso momwe adakulira. Mutha kumvetsetsa chifukwa chomwe amakhulupirira zomwe adachita potengera zomwe akumana nazo komanso zomwe akambirana.

Media Social Sanawononge Mbiri Yanga

Ngati mwandipirira zaka khumi zapitazi, ndikukhulupirira kuti mwawonapo chidwi changa chogwiritsa ntchito malo ochezera a pa Intaneti. Ngati mudakali pano, ndikuthokoza kuti mudakali pano - chifukwa mosadziwa ndidadumphadumpha ndikutsitsimutsidwa ndi mwayi wopeza kulumikizana bwino ndikumvetsetsa ena. Kunena pang'ono, linali dziwe losaya.

Mwayi mukadakhala kuti mumandiwona ndikulankhula pamwambo, kugwira ntchito ndi ine, kapena mudamvapo za ine ndikundiwonjezera ngati bwenzi pawayilesi iliyonse yapa media… Ndimalumikizananso nanu pa intaneti. Njira zanga zapa TV zinali buku lotseguka - ndinafotokozera za bizinesi yanga, moyo wanga, banja langa… inde… ndale zanga. Zonse ndikuyembekeza kulumikizana.

Izi sizinachitike.

Nditangoyamba kuganiza zolemba izi, ndimafunitsitsadi mutuwo Momwe Media Media Idawonongera Mbiri Yanga, koma izi zikadandipangitsa kukhala wovutitsidwa pomwe ndinali wofunitsitsa kutenga nawo gawo pakufera kwanga.

Ingoganizirani mukumva ena akukuwa kuchokera kuchipinda china momwe anzanu akukambirana mwachidwi mutu winawake. Mumathamangira m'chipindacho, osamvetsetsa momwe zinthu zilili, simudziwa mbiri ya munthu aliyense, ndipo mumafuula malingaliro anu onyoza. Ngakhale anthu ochepa amatha kuyamikira, owonera ambiri amangoganiza kuti ndiwe wonyozeka.

Ine ndinali wosokonezeka. Mobwerezabwereza, mobwereza bwereza.

Kuphatikiza nkhaniyi, nsanja ngati Facebook zinali zokonzeka kundithandizira kupeza zipinda zokweza kwambiri zomwe zili ndi zifukwa zomveka. Ndipo moona mtima sindinadziwe zotsatirapo zake. Nditsegula kulumikizana kwanga ndi dziko lapansi, dziko lapansi tsopano lawona kuyanjana kwanga koipa ndi ena.

Ndikadakhala kuti ndidalemba zosintha (ndidayika #goodpeople) yomwe idagawana nkhani yokhudza wina yemwe adadzipereka ndikuthandizira munthu wina… nditha kuwona malingaliro angapo. Ngati nditaponya zipsera pazandale zina, ndimakhala ndi mazana. Ambiri mwa omvera anga pa Facebook amangowona mbali imodzi yanga, ndipo zinali zoyipa.

Ndipo zowonadi, zoulutsira mawu anali okondwa kwambiri kutengera machitidwe anga oyipitsitsa. Iwo amazitcha izo Chiyanjano.

Zomwe Media Media Imasowa

Zomwe zoulutsira mawu sizikupezeka pachikhalidwe chilichonse. Sindingakuuzeni nthawi zonse zomwe ndimapereka ndemanga ndipo nthawi yomweyo ndimatchedwa zosiyana ndi zomwe ndimakhulupirira. Nkhani iliyonse yapa media yapa media kuti ma algorithms amalimbikitsa kukankha ndi kukoka m'mafuko a omvera onse omwe akupita kuzunzidwa. Tsoka ilo, kusadziwika kumangowonjezera.

Kukambirana ndikofunikira pamachitidwe aliwonse azikhulupiriro. Pali chifukwa chomwe ana nthawi zambiri amakula ndi zikhulupiriro zofanana ndi makolo awo. Si kuphunzira, ndichachidziwikire kuti tsiku lililonse amaphunzitsidwa komanso amakopeka ndi chikhulupiriro cha munthu amene amamukonda ndi kumulemekeza. Chikhulupiriro chimenecho chimathandizidwa mokwanira pakapita nthawi ndi masauzande kapena mazana masauzande olumikizana. Phatikizani chikhulupiriro chimenecho ndi zokumana nazo zokuthandizani ndi zikhulupiriro zomwezo zatsekedwa. Ichi ndi chinthu chovuta - ngati nkotheka - kutembenuka.

Sindikulankhula za chidani pano… ngakhale zili zomvetsa chisoni kuti nawonso angaphunzire. Ndikulankhula za zinthu zophweka… monga chikhulupiriro mu mphamvu zapamwamba, maphunziro, udindo wa boma, chuma, bizinesi, ndi zina. Chowonadi ndi chakuti tonse tili ndi zikhulupiriro zozikika mwa ife, zokumana nazo zomwe zimalimbitsa zikhulupiliro zathu, ndi malingaliro athu zadziko lapansi ndizosiyana chifukwa cha iwo. Izi ndizoyenera kulemekezedwa koma nthawi zambiri sizikhala pazanema.

Chitsanzo chimodzi chomwe ndimakonda kugwiritsa ntchito ndi bizinesi chifukwa ndinali wogwira ntchito mpaka ndili ndi zaka pafupifupi 40. Mpaka pomwe ndidayamba bizinesi yanga ndikulemba anthu ntchito, sindinadziwe zovuta zonse zoyambira ndikugwiritsa ntchito bizinesi. Sindinamvetsetse malamulowo, thandizo lochepa, zowerengera ndalama, zovuta zakutuluka kwa ndalama, ndi zofunikira zina. Zinthu zosavuta… monga makampani nthawi zambiri (amakhala) akuchedwa kubweza ma invoice awo.

Chifukwa chake, momwe ndikuwonera anthu ena omwe sanagwiritsepo ntchito aliyense amene akupereka malingaliro awo pa intaneti, ndayamba kupereka zanga! Wogwira ntchito yemwe adachita bizinesi yawo adandiimbira miyezi ingapo pambuyo pake nati, "Sindimadziwa!". Chowonadi ndichakuti mpaka mutakhala mu nsapato za wina, inu nokha ndikuganiza mumamvetsetsa mkhalidwe wawo. Chowonadi ndi chakuti simudzatero kufikira mutakhalako.

Momwe Ndikukonzera Mbiri Yanga Yama media

Ngati munditsata, mudzawonabe kuti ndine munthu wochita chibwenzi, wokonda maganizo pa intaneti koma kugawana kwanga ndi zizolowezi zanga zasintha kwambiri pazaka zingapo zapitazi. Izi zakhala zotsatira zovuta za kutaya abwenzi, kukhumudwitsa achibale, komanso ... inde ... ngakhale kutaya bizinesi chifukwa cha izo. Nawa malangizo anga oti ndipite patsogolo:

Abwenzi a Facebook Ayenera Kukhala Okwiya Kwenikweni
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Ma algorithms a Facebook ndiwo oyipa kwambiri m'malingaliro mwanga. Nthawi ina, ndinali ndi anthu pafupifupi 7,000 abwenzi pa Facebook. Pomwe ndimakhala womasuka kukambirana ndikukambirana nkhani zokongola ndi abwenzi apamtima pa Facebook, zidawulula zosintha zanga zoyipa kwambiri kwa anthu onse 7,000. Zinali zoyipa chifukwa zidachulukitsa kuchuluka kwa zosintha zabwino zomwe ndidagawana. Wanga Facebook abwenzi ndinangowona zosankha zanga zandale, zoyipa, komanso zonyoza.

Ndalowetsa Facebook pansi kwa anzanga opitilira 1,000 ndipo ndipitiliza kuchepetsa kuchuluka komwe kumapita mtsogolo. Nthawi zambiri, ndimagwiritsa ntchito chilichonse tsopano ngati kuti chikuperekedwa pagulu - kaya ndizilemba motero kapena ayi. Chibwenzi changa chatsika kwambiri pa Facebook. Ndimafunanso kuzindikira kuti ndikuwonanso anthu ena oyipitsitsa, inenso. Nthawi zambiri ndimadina mbiri yawo kuti ndione momwe alili.

Ndasiya kugwiritsa ntchito Facebook pochita bizinesi. Ma algorithms a Facebook amamangidwa kuti muzichita kulipira kuti zosintha patsamba lanu ziwonekere ndipo ndikuganiza kuti ndizoyipa. Amalonda adakhala zaka zambiri akumanga zotsatirazi kenako Facebook idang'amba zonse zomwe adalipira kuchokera kwa omwe amawatsatira… kutaya konse ndalama zomwe adapanga pothetsa mudzi. Sindikusamala ngati ndingapeze bizinesi yambiri pa Facebook, sindiyesa. Kuphatikiza apo, sindikufuna kuwonongera bizinesi ndi moyo wanga kumeneko - zomwe ndizosavuta.

LinkedIn Ndi Yabizinesi Yokha

Ndimatseguka kwambiri kuti ndilumikizane ndi aliyense amene ali nawo LinkedIn chifukwa ndizingogawana bizinesi yanga, zolemba zanga zokhudzana ndi bizinesi, ndi ma podcast anga kumeneko. Ndawona anthu ena akugawana zosintha zawo pamenepo ndipo angandilangize. Simungalowe m'chipinda chodyera ndikuyamba kukalipira anthu… musatero pa LinkedIn. Ndi chipinda chanu chochezera pa intaneti ndipo muyenera kukhalabe ndiukadaulo pamenepo.

Instagram Ndi Angle Yanga Yabwino Kwambiri

Palibe zokambirana zochepa kapena ayi, mwamwayi, pa Instagram. M'malo mwake, ndikuwonetsera moyo wanga kuti ndikufuna kusamala bwino ndikugawana ndi ena.

Ngakhale pa Instagram, ndiyenera kusamala ngakhale. Gulu langa lalikulu lomwe ndimalandila anthu ambiri lakhala likulumikizana ndi anthu chifukwa chodandaula kuti mwina ndikhoza kukhala chidakwa. Ngati wanga Instagram adatchedwa "My bourbon collection", mndandanda wa ma bourbons omwe ndapeza utakhala wabwino. Komabe, tsamba langa ndi ine… ndipo malongosoledwe anga ndioposa 50. Zotsatira zake, zithunzi zambiri za bourbon, ndipo anthu amaganiza kuti ndamwa. Oy.

Zotsatira zake, ndimayesetsa kuyesa kusiyanitsa zithunzi zanga za Instagram ndi zithunzi za mdzukulu wanga wamwamuna watsopano, maulendo anga, kuyesa kuphika, ndikuwona bwino moyo wanga.

Abale… Instagram si moyo weniweni… ndizisunga momwemo.

Twitter Yagawanika

Ndimagawana nawo pagulu langa payekha Twitter account koma ndilinso ndi katswiri wa Martech Zone ndi DK New Media kuti ine mosamalitsa gawo. Nthawi ndi nthawi ndimalola anthu kudziwa kusiyana. Ndimawadziwitsa kuti Martech ZoneNkhani ya Twitter ya Twitter idakali ine… koma wopanda malingaliro.

Zomwe ndimayamika pa Twitter ndikuti ma algorithms akuwoneka kuti amandiwonetsera moyenera m'malo mwanga ma tweets omwe ndimatsutsana nawo kwambiri. Ndipo… zokambirana pa Twitter zitha kupanga mndandanda wazomwe zikuyenda koma samangodutsa pamtsinjewo. Ndili ndi zokambirana zokhutiritsa kwambiri pa Twitter… Ndipo, nthawi zambiri ndimatha kuchepetsa kukambirana komwe kumakhudzidwa ndi mawu okoma mtima. Pa Facebook, sizikuwoneka kuti zikuchitika.

Twitter ikhala njira yovuta kuti ndipereke malingaliro anga… koma ndikuzindikira kuti zitha kuwononga mbiri yanga. Yankho limodzi lomwe silinatchulidwe pazokambirana zonse za mbiri yanga likhoza kuwononga. Ndimathera nthawi yochulukirapo ndikusankha zomwe ndimagawana pa Twitter kuposa momwe ndimakhalira m'mbuyomu. Nthawi zambiri, sindimadina kusindikiza pa tweet ndikupitilira.

Kodi Mbiri Yabwino Kwambiri Kusakhala Nayo?

Pakadali pano, ndimachita mantha ndi atsogoleri amakampani anga omwe ndi olemekezeka omwe ali ndi mwambo wokwanira kuti asayime pazama media. Ena atha kuganiza kuti ndi mantha ...

Upangiri wabwino kwambiri, zachisoni, mwina osakambirana chilichonse chotsutsana chomwe chitha kuyimiridwa molakwika kapena kuchotsedwa. Ndikamakula, ndimakhala ndikuwona anthuwa akukula mabizinesi awo, akuitanidwa ku tebulo mochulukirapo, ndikukhala otchuka kwambiri m'makampani awo.

Kodi sizomvetsa chisoni kuti chinsinsi pazanema zitha kukhala zopewa kuzigwiritsa ntchito kwathunthu?

Dziwani: Ndasintha zosankha zakugonana. Ndemanga idanenanso molondola zakusowa kophatikizira pamenepo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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