Njira 4 Kuphunzira Makina Kukulitsa Kutsatsa Kwapaintaneti

Kutsatsa Kwapaintaneti ndi Kuphunzira Makina

Pokhala ndi anthu ambiri omwe akuchita nawo malo ochezera a pa intaneti tsiku lililonse, malo ochezera a pa Intaneti akhala gawo lofunikira kwambiri pakutsatsa kwamabizinesi amitundu yonse.

Panali ogwiritsa ntchito intaneti mabiliyoni 4.388 padziko lonse lapansi mu 2019, ndipo 79% mwa iwo anali ogwiritsa ntchito anzawo.

Global State of Digital Report

Pogwiritsidwa ntchito mwaluso, kutsatsa kwapa media kungathandizire kuti kampani izipeza ndalama, kuchita nawo chidwi, komanso kuzindikira, koma kungokhala pa TV sizitanthauza kugwiritsa ntchito zonse zapa media zomwe zasungidwa m'mabizinesi. Chofunika kwambiri ndi momwe mumagwiritsira ntchito mayendedwe ochezera, ndipo ndipamene mwayi ungavumbulutsidwe kudzera pakuphunzira makina.

Tikudutsa kuphulika kwa deta, koma izi sizothandiza pokhapokha zitasanthulidwa. Kuphunzira pamakina kumathandiza kusanthula ma data opanda malire ndikupeza njira zobisika kumbuyo kwawo. Amatumizidwa mothandizidwa ndi alangizi othandizira makina, ukadaulo uwu umasintha momwe deta imasinthidwira kukhala chidziwitso ndipo imathandizira mabizinesi kupanga zoneneratu molondola komanso zisankho zowunika. 

Izi sizopindulitsa zonse, chifukwa chake tiyeni tiwone bwino mbali zina zamabizinesi zomwe zingakonzedwe ndi kuphunzira pamakina.

1. Kuwunika Brand / Kumvetsera Pagulu

Kuchita bwino masiku ano kumatsimikiziridwa ndi zinthu zingapo, ndipo mwina zomwe zimakhudza kwambiri mbiri yawo ndi intaneti. Malinga ndi Kafukufuku Wakuwunika Kwawo Akugwiritsa Ntchito, 82% ya ogula amayang'ana kuwunika kwa intaneti pamabizinesi, ndikuwerenga kulikonse kwa 10 asadalire bizinesi. Izi zikuwonetsa kuti kudziwika bwino ndikofunikira pamalonda, ndichifukwa chake otsogolera amafunika kupeza njira yoyendetsera mbiri yabizinesi moyenera.

Kuwunika mtundu ndi yankho labwino kwambiri, ndiko kusaka kutchulidwa kwa mtundu uliwonse pazopezeka, kuphatikiza media, mabwalo, ma blogs, kuwunika pa intaneti, ndi zolemba. Kuloleza mabizinesi kuti awone zovuta asanakule ndi mavuto ndikuchitapo kanthu munthawi yake, kuwunikira mtundu kumaperekanso oyang'anira kumvetsetsa bwino kwa omwe akuwatsata, motero kumathandizira kupanga zisankho zabwino.

Momwe Kuphunzira Makina Kumathandizira Kuwunikira Kutsatsa / Kumvetsera Kwachikhalidwe

Monga maziko owerengera olosera zamtsogolo, kuphunzira pamakina kumathandizira kuti opanga zisankho amvetsetse bwino zomwe zikuchitika m'makampani awo, kuti zisankho zawo zizikhala zoyendetsedwa kwambiri ndi makasitomala komanso zothandiza kwambiri.

Tsopano talingalirani kutchulidwa konse kwa bizinesi yanu yomwe ikupezeka pa intaneti-ndi angati omwe adzakhalepo? Mazana? Zikwi? Kuzisonkhanitsa ndi kuzisanthula pamanja sizovuta kwenikweni, pomwe kuphunzira pamakina kumafulumizitsa ntchitoyi ndikupereka kuwunika mwatsatanetsatane kwa mtunduwo.

Pokhapokha makasitomala osasangalala atakulankhulani mwachindunji pafoni kapena imelo, njira yachangu kwambiri yowapezera ndikuwathandiza ndikuwunika momwe akumvera - njira zophunzirira makina zomwe zimawunika malingaliro a anthu pazamalonda anu. Makamaka, kutchulidwa kwamtundu kumasefedwa ndi malingaliro olakwika kapena abwino kuti bizinesi yanu izitha kuchitapo kanthu mwachangu milandu yomwe ingakhudze mtundu wanu. Kutumiza makina ophunzirira kumalola mabizinesi kutsata malingaliro amakasitomala mosatengera chilankhulo chomwe adalembedwera, chomwe chimakulitsa malo owunikira.

2. chandamale Kafukufuku wa Omvera

Mbiri yapaintaneti imatha kunena zinthu zingapo, monga zaka za eni ake, jenda, malo, ntchito, zosangalatsa, ndalama, kugula, ndi zina zambiri, zomwe zimapangitsa malo ochezera azachuma kukhala gwero losatha la mabizinesi kuti atolere zambiri za makasitomala awo komanso anthu amene angafune kuchita naye. Chifukwa chake, oyang'anira otsatsa amakhala ndi mwayi wophunzira za omvera awo, kuphatikiza momwe malonda kapena ntchito zamakampani zimagwiritsidwira ntchito. Izi zimathandizira kuti ntchito zopeza zolakwika ndikuwulula njira zomwe chinthu chingasinthire.

Izi zitha kugwiritsidwanso ntchito pamaubwenzi a B2B: kutengera momwe kampani ilili, ndalama zomwe amapeza pachaka, ndi kuchuluka kwa ogwira ntchito, makasitomala a B2B amagawika m'magulu, kuti wogulitsa asafunike kukula-zonse yankho koma yang'anani magawo osiyanasiyana pogwiritsa ntchito njira yoyenera gulu lina. 

Momwe Kuphunzira Makina Kumathandizira Kafukufuku wa Omvera

Akatswiri otsatsa malonda ali ndi zochuluka kwambiri zantchito yoti agwiritse ntchito-yosonkhanitsidwa kuchokera kumagwero angapo, zitha kuwoneka ngati zopanda malire zikafika pakulingalira kwa makasitomala ndikuwunika omvera. Pogwiritsira ntchito makina ophunzirira, makampani amachepetsa njira zowunikira njira zosiyanasiyana ndikupeza zidziwitso zofunikira kuchokera kwa iwo. Mwanjira imeneyi, ogwira ntchito anu atha kugwiritsa ntchito data yokonzeka kudalira akagawa makasitomala.

Komanso, makina ophunzirira makina amatha kuwulula machitidwe amakono kapena gulu la makasitomala, zomwe zimapatsa makampani mwayi wolosera zamtsogolo ndikugwiritsa ntchito mwayi wawo. 

3. Kuzindikira Zithunzi ndi Kanema 

Mu 2020, kuzindikira zithunzi ndi makanema kumabwera ngati ukadaulo womwe ukuwonekera wofunikira pamakampani onse omwe akufuna kukhala ndi mpikisano. Ma media media, makamaka ma network ngati Facebook ndi Instagram, amapereka zithunzi ndi makanema ambiri omwe amalembedwa ndi makasitomala anu tsiku lililonse, ngati si mphindi iliyonse. 

Choyamba, kuzindikira zithunzi kumalola makampani kuzindikira zomwe amakonda ogwiritsa ntchito. Mukazindikira izi, mudzatha kuwunikira momwe mungagulitsire malonda anu kuti mugulitse ndi kugulitsa ngati munthu wayamba kale kugwiritsa ntchito malonda anu, ndi kuwalimbikitsa kuti ayesere pamtengo wosangalatsa ngati akugwiritsa ntchito zomwe wopikisana naye akupanga . Komanso, ukadaulo umathandizira kuti omvera anu amvetsetse, popeza zithunzi nthawi zina zimatha kunena zambiri za zomwe munthu amapeza, komwe amakhala komanso zomwe amakonda kuposa mbiri yodzaza bwino. 

Njira ina yomwe mabizinesi angapindulire ndi kuzindikira kwazithunzi ndi makanema ndikupeza njira zatsopano zomwe malonda awo angagwiritsidwe ntchito. Intaneti lero ili ndi zithunzi ndi makanema a anthu omwe amachita zoyeserera ndikuchita zinthu zosazolowereka pogwiritsa ntchito zomwe zimapezeka mwanjira yatsopano — bwanji osayigwiritsa ntchito? 

Momwe Kuphunzira Makina Kumathandizira Kuzindikira Zithunzi ndi Kanema

Kuphunzira kwamakina ndi gawo lofunikira kwambiri pakuzindikira zithunzi ndi makanema, zomwe zimakhazikitsidwa pakuphunzitsidwa kosalekeza komwe kungakhale kotheka pogwiritsa ntchito ma algorithms oyenera ndikupangitsa dongosolo kukumbukira njira. 

Komabe, zithunzi ndi makanema omwe amawoneka kuti ndi othandiza poyamba amafunika kupezeka pagulu lazambiri zomwe zimapezeka pazanema, ndipamene kuphunzira kwamakina kumathandizira ntchito zomwe sizingatheke ngati zichitike pamanja. Kulimbikitsidwa ndi matekinoloje apamwamba ophunzirira makina, kuzindikira zithunzi kumatha kulimbikitsa mabizinesi kutsata njira yatsopano yolondolera, kupereka chidziwitso chapadera chokhudza makasitomala ndi momwe amagwiritsira ntchito zinthu.

4. Kuwongolera Makasitomala ndi Chithandizo Cha Ma Chatbots

Anthu ambiri masiku ano akuzindikira kuti kutumizirana mameseji ndi njira yabwino kwambiri yocheza, zomwe zimapatsa makampani mwayi watsopano wogwiritsira ntchito makasitomala. Ndikuchuluka kwa macheza ambiri komanso mapulogalamu ochezera monga WhatsApp ndi Facebook Messenger, macheza akuyamba kukhala chida chotsatsira chotsatsa-amasanthula zidziwitso zamitundu yonse ndipo amatha kuyankha zopempha zosiyanasiyana: kuchokera pamafunso wamba mpaka ntchito zina zingapo.

Mosiyana ndi maulalo oyenda nthawi zonse komanso masamba awebusayiti, ma chatbots amapatsa ogwiritsa ntchito mwayi wofufuza ndikufufuza pogwiritsa ntchito malo ochezera a pa Intaneti kapena pulogalamu yolemba yomwe angafune. Ndipo ngakhale kutsatsa kwachikhalidwe cha digito kumangogwiritsa ntchito zithunzi, mameseji, ndi makanema, mabotolo zimapangitsa kuti zikhale zosavuta kuti malonda azilumikizana ndi kasitomala aliyense mwachindunji ndikupanga zokambirana ngati zaumunthu.

Ma Chatbots Olimbikitsidwa ndi Kuphunzira Makina

Ma chatbots ambiri amayendetsa makina ophunzirira makina. Ngati chatbot ndiyotengera ntchito, itha kugwiritsa ntchito mapulogalamu azilankhulo ndi malamulo kuti ipereke mayankho olinganizidwa pazofunsa zambiri osafunikira makina ophunzitsira kuthandizira zofunikira zake. 

Nthawi yomweyo, pamakhala ma chatbot olosera zamtsogolo-omwe amakhala ngati othandizira anzeru, amaphunzira popereka mayankho ndi malingaliro oyenera, ndipo ena amatha kutengera momwe akumvera. Ma chatbots oyendetsedwa ndi data amathandizidwa ndi makina ophunzirira, chifukwa amaphunzitsidwa pafupipafupi, amasintha ndikusanthula zomwe ogwiritsa ntchito amakonda. Pamodzi, izi zimapangitsa kulumikizana kwa ogwiritsa ntchito ndi bizinesi kukhala yokomera anthu ena: kufunsa mafunso, kupereka chidziwitso chofunikira, kumvetsetsa, komanso nthabwala, macheza amalimbikitsa zomwe sizingafikidwe zotsatsa zachikhalidwe. 

Ndi ma chatbots anzeru, mabizinesi atha kuthandiza makasitomala opanda zingwe kulikonse komanso kulikonse komwe angakhale. Kusunga ndalama ndi nthawi ndikusintha zokumana nazo za makasitomala, ma chatbots akukhala amodzi mwamalo opindulitsa kwambiri a AI oti mugwiritse ntchito pochita bizinesi yayikulu komanso mabizinesi.

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