Ndi kutulutsidwa kwaposachedwa kwa iOS15, Apple idapatsa ogwiritsa ntchito maimelo chitetezo chazinsinsi zamakalata (MPP), kuchepetsa kugwiritsa ntchito ma pixel olondola kuyeza machitidwe monga mitengo yotseguka, kugwiritsa ntchito zida, ndi nthawi yokhalamo. MPP imabisanso ma adilesi a IP a ogwiritsa ntchito, zomwe zimapangitsa kuti kutsata komwe kumakhalako kukhale kofala kwambiri. Ngakhale kuyambitsidwa kwa MPP kungawoneke ngati kosintha komanso kopitilira muyeso kwa ena, ena opereka makalata akuluakulu (MBPs), monga Gmail ndi Yahoo, akhala akugwiritsa ntchito machitidwe ofanana kwa zaka zambiri.
Kuti mumvetsetse bwino za MPP, ndikofunikira kuti mubwerere mmbuyo ndikumvetsetsa kaye momwe otsatsa amayezera mitengo yotseguka angasinthire.
Kusungitsa zithunzi kumatanthauza kuti zithunzi zomwe zili mu imelo (kuphatikiza ma pixel olondola) zimatsitsidwa kuchokera pa seva yoyambirira ndikusungidwa pa seva ya MBP. Ndi Gmail, caching imachitika imelo ikatsegulidwa, kulola wotumiza kuzindikira nthawi yomwe izi zichitika.
Pomwe mapulani a Apple amasiyana ndi ena pamene kusungidwa kwazithunzi kumachitika.
Olembetsa onse omwe amagwiritsa ntchito kasitomala wamakalata a Apple ndi MPP adzakhala ndi zithunzi zawo zamaimelo zomwe zimasungidwa ndikusungidwa imelo ikatumizidwa (kutanthauza kuti ma pixel onse amatsitsidwa nthawi yomweyo), zomwe zimapangitsa kuti imelo ilembetse ngati anatsegula ngakhale wolandirayo sanatsegule imeloyo. Yahoo imagwira ntchito mofanana ndi Apple. Mwachidule, ma pixel tsopano akuwonetsa 100% imelo yotseguka yomwe siili yolondola.
N’chifukwa chiyani zimenezi zili zofunika? Kutsimikizika ziwonetsero kuti Apple imayang'anira kugwiritsa ntchito kwamakasitomala pafupifupi 40%, kotero izi mosakayikira zidzakhudza muyeso wa malonda a imelo. Mwachitsanzo, njira zotsatsira zomwe zakhazikitsidwa monga kutsatsa kotengera malo, makina opangira ma lifecycle automation komanso kugwiritsa ntchito matekinoloje osiyanasiyana pazopatsa zochepa monga zowerengera nthawi zitha kukhala zovuta, ngati sizingachitike kuti zigwiritsidwe ntchito bwino chifukwa mitengo yotseguka siidali yodalirika.
MPP ndi chitukuko chomvetsa chisoni kwa otsatsa maimelo omwe ali ndi udindo omwe amatsatira kale machitidwe abwino omwe amapititsa patsogolo chidziwitso cha olembetsa. Tengani lingaliro lotha kuyeza zomwe zikuchitika pogwiritsa ntchito chiwongola dzanja chotseguka kuti mutsike olembetsa omwe sanagwiritse ntchito nthawi zambiri, komanso, tulukani mwachangu kwa omwe salembetsa. Zochita izi, zikagwiritsidwa ntchito moyenera, ndizofunikira kwambiri kuti zitheke bwino, koma zimakhala zovuta kuzitsatira.
Kukhazikitsidwa kwa GDPR zaka zingapo zapitazo kunawonetsa chifukwa chake makampani akulandira malonda abwino.
GDPR adatenga zambiri zomwe zimaganiziridwa kale kukhala njira zabwino kwambiri - kuvomera kolimba, kuwonetsetsa bwino, komanso kusankha / zokonda zambiri - ndikuzipanga kukhala zofunika. Ngakhale ena ogulitsa maimelo amawona kuti ndizovuta kutsatira, pamapeto pake zidabweretsa chidziwitso chabwinoko komanso ubale wolimba wamtundu / kasitomala. Tsoka ilo, si onse ogulitsa omwe adatsata GDPR momwe amafunikira kapena adapeza zopinga monga kukwirira chilolezo chotsatiridwa ndi pixel muzosunga zazinsinsi zazitali. Kuyankha kumeneku mwina ndi chifukwa chachikulu chomwe MPP ndi machitidwe ofananira nawo tsopano akutengera kuonetsetsa otsatsa amatsata machitidwe amakhalidwe abwino.
Kulengeza kwa MPP kwa Apple ndi sitepe linanso lofikira zachinsinsi cha ogula, ndipo chiyembekezo changa ndikuti chitha kukhazikitsanso chikhulupiriro chamakasitomala ndikulimbitsanso ubale wamtundu / kasitomala. Mwamwayi, ogulitsa maimelo ambiri adayamba kusintha bwino MPP isanakhazikitsidwe, pozindikira zolakwika za ma metric otseguka, monga kutengeratu, kusungitsa chithunzithunzi chothandizira / kulemala, kuyesa zosefera ndi ma sign-ups.
Ndiye kodi otsatsa angapite patsogolo bwanji potengera MPP, kaya ayamba kale kuzolowera zotsatsa zamakhalidwe abwino, kapena zovuta izi ndizatsopano?
Malinga ndi DMA lipoti lafukufuku Marketer Email Tracker 2021, kotala yokha ya otumiza kwenikweni amadalira mitengo yotseguka kuti ayeze ntchito, ndikudina komwe kumagwiritsidwa ntchito kuwirikiza kawiri. Otsatsa akuyenera kuyang'ana kwambiri momwe kampeni ikugwirira ntchito, kuphatikiza ma metrics monga mitengo yoyika ma inbox ndi ma sign a mbiri ya omwe atumiza. Deta iyi, yophatikizidwa ndi ma metrics akuya muzitsulo zosinthira monga kudina-kudutsa ndi mitengo yosinthira, zimalola ogulitsa kuyeza bwino momwe magwiridwe antchito amapitilira kutsegulidwa, ndipo miyeso yolondola komanso yomveka. Ngakhale otsatsa angafunike kugwira ntchito molimbika kuti amvetsetse zomwe zimalimbikitsa olembetsa awo kuti azichita nawo, MPP ilimbikitsa otsatsa maimelo kuti azikhala ndi cholinga chofuna olembetsa atsopano ndikuyang'ana kwambiri ma metric omwe angatsogolere bizinesi yawo.
Kuphatikiza apo, otsatsa maimelo akuyenera kuyang'ana nkhokwe yawo yamakono ya olembetsa ndikuwunika. Kodi zomwe amalumikizana nazo ndi zaposachedwa, zovomerezeka ndipo amapereka phindu mpaka pano? Pogogomezera kupeza olembetsa ambiri, ogulitsa nthawi zambiri amanyalanyaza nthawi yofunikira kuti awonetsetse kuti omwe ali nawo kale m'dawunilodi awo ndiwothandiza komanso othandiza. Deta yoyipa imawononga mbiri ya otumiza, imalepheretsa kutumizirana ma imelo, ndikungowononga zinthu zamtengo wapatali. Kumene ndi kumene zida ngati Everest Everest ali ndi kuthekera komwe kumapangitsa kuti mindandanda ikhale yoyera kotero kuti ogulitsa athe kuyang'ana nthawi ndi ndalama zawo polankhulana ndikulumikizana ndi olembetsa ofunikira omwe ali ndi mwayi wosintha, m'malo mowononga ma adilesi olakwika a imelo omwe. kumabweretsa ma bounces ndi zosaperekedwa.
Zidziwitso ndi mtundu wa kulumikizana zikatsimikizika, chidwi chaotsatsa maimelo chikuyenera kukhazikika ndikuwonetseka bwino m'mabokosi olembetsa. Njira yopita ku bokosi lolowera ndizovuta kwambiri kuposa momwe otsatsa maimelo ambiri amaganizira, koma Everest amatenganso zongopeka pakutumiza kwa imelo popereka zidziwitso zomwe zingachitike pamakampeni. Wogwiritsa ntchito Everest,
Kuthekera kwathu kwawonjezeka, ndipo tili m'malo abwino kuchotsa osafunikira amalemba kale kwambiri mu ndondomekoyi. Kuyika kwathu pamabokosi obwera kudzabwera ndi amphamvu kwambiri ndipo kukupitilira ... kuti tikhalebe opambana tikuchita zonse ndikugwiritsa ntchito zida zabwino kwambiri zamakampani kuti titero.
Courtney Cope, Director of Data Operations ku Mtengo wa MeritB2B
Ndi kuwonekera mu ma metrics otsatsa maimelo ndi mbiri ya wotumiza, komanso kuzindikira madera omwe ali ndi vuto ndikupereka njira zowathetsera, zida zamtunduwu ndizofunika kwambiri kwa otsatsa maimelo.
Poganizira za MPP komanso kuwunikiranso kwatsopano pazabwino zotsatsa, otsatsa maimelo amayenera kuwunikanso ma metric ndi njira kuti apambane. Ndi njira zitatu - kukonzanso ma metrics, kuyesa khalidwe lachinsinsi ndikuwonetsetsa kuperekedwa ndi kuwonekera - ogulitsa maimelo ali ndi mwayi wabwino kwambiri wosunga maubwenzi ofunika ndi makasitomala awo mosasamala kanthu za zosintha zatsopano zomwe zimachokera kwa opereka makalata akuluakulu.
