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Ziwerengero za Mobile Commerce (M-Commerce) Ndi Zolinga Zopangira Mafoni a 2023

Ngakhale alangizi ambiri ndi ogulitsa digito amakhala pa desiki yokhala ndi zowunikira zazikulu komanso zowonera zazikulu, nthawi zambiri timayiwala kuti makasitomala ambiri omwe angakhalepo amawona, kufufuza, ndikuyerekeza zinthu ndi ntchito kuchokera pa foni yam'manja.

Kodi M-Commerce ndi chiyani?

Ndikofunikira kuzindikira zimenezo M-malonda sikumangogula ndi kugula kuchokera pa foni yam'manja. M-commerce imaphatikizapo zinthu zingapo, kuphatikiza:

  1. Kugula Kwam'manja: Ogwiritsa ntchito amatha kuyang'ana ndikugula zinthu kapena ntchito kudzera m'mapulogalamu am'manja kapena mawebusayiti opangidwa ndi mafoni. Izi zikuphatikiza kusaka zinthu, kufananiza mitengo, kuwerenga ndemanga, komanso kumaliza kugula pogwiritsa ntchito foni yam'manja.
  2. Malipiro Am'manja: M-commerce imathandizira ogwiritsa ntchito kulipira motetezeka kudzera pazida zawo zam'manja. Izi zikuphatikiza zikwama zam'manja, zolipirira popanda kulumikizana pogwiritsa ntchito Near Field Communication (NFC), mapulogalamu akubanki am'manja, ndi njira zina zolipirira mafoni.
  3. Mobile Banking: Ogwiritsa ntchito amatha kupeza maakaunti awo aku banki, kusamutsa ndalama, kulipira mabilu, kuyang'ana mabanki, ndikuchita zinthu zosiyanasiyana zamabanki kudzera pamabanki am'manja.
  4. Kuwonetsera: Ogwiritsa ntchito amayendera sitolo yowona kuti ayang'ane zomwe ali nazo komanso kugwiritsa ntchito foni yam'manja kuti apeze zinthu, kuyerekeza mitengo, kuwerenga ndemanga, kapena kugula pa intaneti kuchokera kwa ogulitsa ena akadali mkati mwa sitolo.
  5. Kutsatsa Kwamafoni: Otsatsa ndi mabizinesi amakulitsa malonda a m-commerce kuti afikire ndikugawana ndi omwe akufuna kutsata kudzera kutsatsa kwamafoni, Service Short Message (sms) malonda, mapulogalamu a m'manja, zidziwitso zokankhira, ndi malonda otengera malo.
  6. Matikiti a M'manja: M-commerce imalola ogwiritsa ntchito kugula ndi kusunga matikiti a zochitika, makanema, maulendo apandege, kapena zoyendera za anthu onse pazida zawo zam'manja, ndikuchotsa kufunikira kwa matikiti akuthupi.

M-Commerce Behaviour

Makhalidwe a ogwiritsa ntchito pa foni yam'manja, kukula kwa skrini, kulumikizana kwa ogwiritsa ntchito, komanso kuthamanga kumachita nawo malonda a m-commerce. Kupanga zomwe ogwiritsa ntchito (UX) zokongoletsedwa pazida zam'manja zimafunikira kuganiziridwa ndikusintha kuti zigwirizane ndi mawonekedwe ang'onoang'ono azithunzi ndi zopinga zake, kulumikizana kokhudzana ndi kukhudza, malo ogwiritsa ntchito, komanso kulumikizana kwa ogwiritsa ntchito. Nazi kusiyana kwakukulu pamapangidwe a ogwiritsa ntchito pazida zam'manja poyerekeza ndi ma desktops kapena laputopu:

  • Kukula kwa Screen ndi Real Estate: Zowonetsera zam'manja ndizocheperako kuposa zowonera pakompyuta kapena laputopu. Opanga amayenera kuyika patsogolo zomwe zili patsogolo ndikuwongolera masanjidwe kuti agwirizane ndi malo ochepera a zenera. Izi nthawi zambiri zimaphatikizapo kugwiritsa ntchito mamangidwe omvera kapena osinthika njira zowonetsetsa kuti ogwiritsa ntchito (UI) zinthu ndi zomwe zili ndi kukula koyenera ndipo zimakonzedwa kuti zikhale ndi makulidwe osiyanasiyana.
  • Kuyang'ana kotengera: Mosiyana ndi ma desktops kapena ma laputopu omwe amadalira zolowetsa mbewa kapena trackpad, zida zam'manja zimagwiritsa ntchito kukhudzana. Okonza akuyenera kuganizira za kukula ndi katayanidwe ka zinthu zomwe zimalumikizana (mabatani, maulalo, mindandanda yazakudya) kuti zigwirizane ndi kukhudza chala molondola. Kupereka zolinga zokwanira komanso kuyenda momasuka popanda kukhudza mwangozi ndikofunikira kuti ogwiritsa ntchito azitha kugwiritsa ntchito mafoni. Mobile-wochezeka Ma interfaces amakhudzanso masanjidwe akusaka.
  • Manja ndi Microinteractions: Mafoni am'manja nthawi zambiri amakhala ndi manja (kusuntha, kukanikiza, kugogoda) ndi kulumikizana pang'ono kuti apititse patsogolo kulumikizana kwa ogwiritsa ntchito ndikupereka mayankho. Opanga akuyenera kuganizira za manja owoneka bwino komanso odziwika omwe amagwirizana ndi mapulatifomu ndikuwonetsetsa kuti ma micro-interactions amapereka ndemanga zomveka pazochita za ogwiritsa ntchito.
  • Mpukutu Woima: Ogwiritsa ntchito mafoni amadalira kwambiri scrolling kuti athe kupeza zomwe zili pazithunzi zing'onozing'ono. Opanga akuyenera kupanga zomwe zili kuti zithandizire kupukusa kosavuta komanso mwachidziwitso, kuwonetsetsa kuti mfundo zofunika ndi zochita zizikhala zopezeka mosavuta mumpukutu wonsewo.
  • Kuyenda Kosavuta: Chifukwa cha malo ochezera a pakompyuta, zolumikizira zam'manja nthawi zambiri zimafunikira kuyenda kosavuta poyerekeza ndi ma desktop. Okonza nthawi zambiri amagwiritsa ntchito mindandanda yazakudya za ma hamburger, magawo otha kugwa, kapena kusakatula kwa ma tab kuti asunge malo ndikuyika patsogolo zosankha zofunika. Cholinga chake ndikupereka chidziwitso chowongolera komanso mwachilengedwe chomwe chimalola ogwiritsa ntchito kupeza zambiri ndikuchita bwino.
  • Zochitika Zazikuluzikulu komanso Zokhazikika pa Ntchito: Zipangizo zam'manja zimagwiritsidwa ntchito pafupipafupi m'malo osiyanasiyana komanso zochitika zapaulendo. Mapangidwe am'manja nthawi zambiri amagogomezera kupereka zokumana nazo mwachangu komanso zokhazikika pa ntchito, kulola ogwiritsa ntchito kukwaniritsa zolinga zawo moyenera. Kumakhudza kuchepetsa kuchulukirachulukira, kuchepetsa zododometsa, ndikupereka zidziwitso zoyenera kapena zochita zamtsogolo kuti zikwaniritse zosowa za ogwiritsa ntchito.
  • Nthawi Yogwira ndi Kutsegula: Maukonde am'manja amatha kukhala ocheperako komanso odalirika kwambiri kuposa ma intaneti okhazikika, pomwe ogwiritsa ntchito mafoni amayembekeza kwambiri mawebusayiti omwe amatsegula mwachangu. Amayembekeza kupeza mwachangu zambiri zamalonda, kusakatula kopanda msoko, ndi kusakatula kosalala. Mapangidwe am'manja amayenera kukhathamiritsa magwiridwe antchito ndi nthawi yotsitsa kuti zitsimikizire kuti zikuyenda bwino komanso zachangu. Ngati tsambalo litenga nthawi yayitali kuti lilowetsedwe, ogwiritsa ntchito amatha kukhumudwa ndikusiya tsambalo, zomwe zingapangitse kuti ogwiritsa ntchito asamavutike, mashelufu osiyidwa, komanso kutsika mtengo kwa otembenuka. Kuthamanga kwamasamba kumakulitsa kukhutitsidwa kwa ogwiritsa ntchito, kuchitapo kanthu, komanso chidziwitso chonse, kumawonjezera mwayi wotembenuka ndikubwereza maulendo.
  • Kusaka Pam'manja: Ma injini osakira ngati Google amawona kuthamanga kwa tsamba ngati gawo lazotsatira zam'manja. Masamba omwe amatsegula mwachangu amakhala ndi zotsatira zakusaka, zomwe zimapangitsa kuti aziwoneka komanso kuchuluka kwa anthu. Kukonzanitsa liwiro la tsamba kumatha kupititsa patsogolo mafoni
    SEO magwiridwe antchito ndikukopa makasitomala ambiri.
  • Makhalidwe Ogwiritsa Ntchito Pafoni: Ogwiritsa ntchito mafoni amakhala ndi nthawi yayitali komanso amasakatula mwachangu ndikupanga zisankho. Amayembekezera mwayi wopeza zambiri mwachangu komanso kulumikizana kopanda msoko. Masamba otsegula pang'onopang'ono amalepheretsa machitidwe ongoyang'ana pa foni yam'manja ndipo atha kuphonya mwayi wosintha ndi kugulitsa.

Kuwongolera luso la ogwiritsa ntchito mafoni ndikofunikira kuti mukwaniritse zomwe makasitomala amayembekeza, kukulitsa matembenuzidwe, ndikukhalabe opikisana pazamalonda omwe akupita patsogolo mwachangu. Zinthu zazikulu zomwe zimakhudza magwiridwe antchito a m-commerce ndi:

Ziwerengero za M-Commerce za 2023

Malonda am'manja asintha machitidwe popangitsa ogula kufufuza, kugula, ndi kugula kudzera pazida zawo zam'manja. Zimaphatikizapo zochitika zambiri, kuyambira pakusaka pa intaneti ndikusakatula mpaka kuchitapo kanthu ndi kulipira, zonse zofikiridwa popita.

Zipangizo zam'manja zakhala nsanja yomwe amakonda kwambiri ogula ambiri, okhala ndi mapulogalamu odzipereka komanso mawebusayiti osavuta kugwiritsa ntchito mafoni omwe amapereka zokumana nazo zopanda msoko. Nazi ziwerengero zazikulu zochokera ReadyCloud pansipa:

  • Kugulitsa kwamalonda ku US kukuyembekezeka kufika $710 biliyoni pofika 2025.
  • M-commerce imapanga 41% yazogulitsa zama e-commerce.
  • 60% yakusaka pa intaneti kumachokera pazida zam'manja.
  • Mafoni am'manja amawerengera 69% ya maulendo a e-commerce awebusayiti.
  • Pulogalamu ya Walmart idawona magawo 25 biliyoni ogwiritsa ntchito mu 2021.
  • Ogula aku US adakhala maola 100 biliyoni akugula mapulogalamu a Android mu 2021.
  • 49% ya ogwiritsa ntchito mafoni amayerekeza mitengo pamafoni awo.
  • Pali ogula mafoni 178 miliyoni ku US kokha.
  • 24% yamasamba odziwika kwambiri miliyoni miliyoni si ochezeka ndi mafoni.
  • Theka la ogula a m-commerce adatsitsa pulogalamu yogula nthawi yatchuthi isanafike.
  • 85% amati amakonda mapulogalamu ogula kuposa mawebusayiti a e-commerce.
  • Walmart yaposa Amazon ngati pulogalamu yotchuka kwambiri yogulira.
  • Kutembenuka kwapakati pa malonda a m-commerce ndi 2%.
  • Mtengo wapakati (VOO) pamafoni ndi $112.29.
  • Kulipira kwa chikwama cham'manja kumapanga 49% ya zochitika zapadziko lonse lapansi.
  • Kugulitsa zamalonda zam'manja kudzera pazama TV kudzaposa $100 biliyoni pofika 2023.
  • Ma wallet am'manja ayamba kutchuka ndipo adzawerengera 53% yazogula pofika 2025.
  • Malonda azachuma (makamaka pazida zam'manja) adakula mwachangu kuposa momwe akatswiri am'mafakitale amayembekezera, ndikukula kwa 37.9% pachaka.

Pamene malonda a m-commerce akuchulukirachulukira, mabizinesi amayenera kusintha kuti akwaniritse zofuna za ogula mafoni ndikugwiritsa ntchito mwayi woperekedwa ndi mawonekedwewa.

Ziwerengero za M-Commerce za 2023 ndi Beyond (Infographic)

Nayi infographic yathunthu:

ziwerengero zamalonda zamtundu wa 2023
Source: ReadyCloud

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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