Deta Yaikulu, Udindo Waukulu: Momwe Ma SMB Angathandizire Kupititsa Patsogolo Kutsatsa

Marketing Technology Plan ndi Transparent Data ya SMB

Zambiri zamakasitomala ndizofunikira pamabizinesi ang'onoang'ono ndi apakatikati (Zithunzi za SMB) kuti mumvetsetse zosowa zamakasitomala komanso momwe amalumikizirana ndi mtunduwo. M'dziko lampikisano kwambiri, mabizinesi amatha kuwoneka bwino pogwiritsa ntchito deta kuti apange zokumana nazo zokhuza makasitomala awo.

Maziko a njira yodalirika ya deta yamakasitomala ndikudalira kwamakasitomala. Ndipo ndi chiyembekezo chokulirapo cha malonda owonekera bwino kuchokera kwa ogula ndi owongolera, palibe nthawi yabwinoko yowonera momwe mukugwiritsira ntchito deta yamakasitomala ndi momwe mungasinthire machitidwe otsatsa omwe amakulitsa kukhulupirika ndi kukhulupirira kwamakasitomala.

Malamulo akuyendetsa malamulo amphamvu kwambiri oteteza deta

Mayiko monga California, Colorado, ndi Virginia akhazikitsa mfundo zawozachinsinsi za momwe mabizinesi angasonkhanitsire ndikugwiritsa ntchito deta yamakasitomala. Kunja kwa US, China Personal Information Protection Law and the EU's General Data Protection Regulation onse amaika ziletso za momwe zidziwitso za nzika zingasinthidwe.

Kuphatikiza apo, osewera akuluakulu aukadaulo alengeza zosintha pamachitidwe awo otsata deta. M'zaka ziwiri zikubwerazi, ma cookie a chipani chachitatu atha kugwira ntchito Google Chrome, kusuntha kotsatira asakatuli ena monga Safari ndi Firefox omwe ayamba kale kuletsa ma cookie a chipani chachitatu. apulo yayambanso kuyika ziletso pazamunthu zomwe zasonkhanitsidwa mu mapulogalamu.

Zoyembekeza za ogula zikusinthanso.

76% ya ogula ali ndi nkhawa kapena amakhudzidwa kwambiri ndi momwe makampani amasonkhanitsira ndikugwiritsa ntchito zidziwitso zawo. Kuonjezera apo, 59% ya ogula amanena kuti akufuna kusiya zochitika zawo (mwachitsanzo, malonda, malingaliro, ndi zina zotero) kusiyana ndi kuti ntchito zawo za digito zizitsatiridwa ndi malonda.

Gartner, Njira Zabwino Zazinsinsi Zazidziwitso: Momwe Mungafunsire Makasitomala Zambiri Panthawi Yamliri

Zochitika Mwamakonda Anu ndi Kutsata Deta

M'tsogolomu, tikhoza kuyembekezera zoletsa zambiri kuteteza deta yanu. Zinthuzi zikuwonetsa kufunikira kowunikanso machitidwe a malonda kuti zitsimikizire kuti zikugwirizana ndi ndondomeko za boma komanso zikuwonetsa kusintha kwa makampani ndi ziyembekezo za ogula.

Nkhani yabwino ndiyakuti chitetezo cha data yamakasitomala ndi chinthu chofunikira kwambiri kwa ma SMB ambiri.

55% ya ma SMB omwe adafunsidwa ku US amayesa kuchuluka kwa data ndiukadaulo wachitetezo wazidziwitso kuti ndizofunikira kwambiri pamabizinesi awo, zomwe zikuwonetsa nkhawa yoteteza deta yamakasitomala. (Onani m'munsi mwa tsambali kuti mupeze njira zofufuzira.)

GetApp's 2021 Top Technology Trends Survey

Kodi bizinezi yanu imalumikizana bwanji ndi makasitomala anu? Mu gawo lotsatirali, tiwona njira zabwino zotsatsira mosabisa mawu zomwe zimathandizira kulimbikitsa ubale wamakasitomala kudzera mukukhulupirirana.

Zida ndi maupangiri opititsa patsogolo njira zotsatsa zowonekera

Nawa njira zingapo zomwe otsatsa angatenge ndi zida zogwiritsira ntchito zomwe zingathandize kukonza njira zotsatsa zowonekera.

  1. Perekani makasitomala kulamulira kwambiri - Choyamba, ndikofunikira kupatsa makasitomala kusinthasintha momwe deta yawo ikusonkhanitsira ndikugwiritsidwa ntchito. Izi zikuphatikizapo kupereka njira zolowa ndi kutuluka kwa makasitomala omwe amagawana zambiri zawo. Mapulogalamu otsogolera otsogolera angakhale chida chothandiza pokulolani kuti mupange mafomu a webusaiti omwe amasonkhanitsa deta ya makasitomala momveka bwino.
  2. Lankhulani momveka bwino momwe deta ya kasitomala imatetezedwa - Lankhulani momveka bwino momwe mukusonkhanitsira ndikugwiritsa ntchito deta yamakasitomala. Fotokozerani makasitomala zomwe mukuchita kuti muteteze deta yawo kapena ngati kusintha kwina kuli kotetezedwa. Mutha kuchita izi pogwiritsa ntchito chida chotsatsa chilichonse kuti mulumikizane ndi mauthenga okhudzana ndi chitetezo cha kasitomala ndikugwiritsa ntchito njira zingapo zofikira anthu.
  3. Perekani mtengo weniweni posinthanitsa ndi deta - Ogula amati amakopeka ndi mphotho zandalama posinthana ndi zomwe akudziwa. Lingalirani zopereka phindu lowoneka kwa makasitomala posinthana ndi data yawo. Mapulogalamu ofufuza ndi njira yabwino yofunsira mosapita m'mbali ndikusonkhanitsa deta posinthana ndi mphotho yandalama.

53% ya ogula ali okonzeka kugawana zambiri zawo kuti alandire mphotho zandalama ndi 42% pazogulitsa zaulere kapena ntchito, motsatana. Enanso 34% akuti amagawana zambiri zawo posinthanitsa ndi kuchotsera kapena makuponi.

Gartner, Njira Zabwino Zazinsinsi Zazidziwitso: Momwe Mungafunsire Makasitomala Zambiri Panthawi Yamliri

  1. Khalani omvera - Kuvomereza zopempha zamakasitomala kapena zodetsa nkhawa mwachangu komanso momveka bwino kumathandizira kukulitsa chidaliro, gawo lofunikira kuti mukhale ndi kasitomala wabwino. Zida zomwe zimapereka zotsatsa zokha, makonda, malo ochezera a pa Intaneti, maimelo, ndi ntchito zochezera zitha kuthandiza bizinesi yanu kuyankha moyenera komanso mosasinthasintha kwa makasitomala.
  2. Funsani mayankho - Ndemanga ndi mphatso! Onani momwe njira zanu zotsatsira zikuyendera popita ku gwero - makasitomala anu. Kusonkhanitsa ndemanga nthawi zonse kumathandiza magulu otsatsa malonda kusintha njira zomwe zikufunikira. Chida chofufuzira msika chingakuthandizeni kusonkhanitsa ndi kusanthula deta pofufuza makasitomala anu.

Onetsetsani kuti muli ndi pulani yaukadaulo wanu

Monga ndafotokozera pamwambapa, pali njira zambiri zogwiritsira ntchito zida zothandizira malonda owonekera, koma kungokhala ndi luso lamakono sikokwanira. Mu GetAppKafukufuku wa 2021 Marketing Trends Survey:

41% ya oyambitsa akuti sanapange dongosolo laukadaulo wawo wotsatsa. Kuphatikiza apo, oyambitsa omwe alibe dongosolo laukadaulo wotsatsa amakhala ndi mwayi wopitilira kanayi kunena kuti ukadaulo wawo wamalonda sukwaniritsa zolinga zawo zamabizinesi.

GetAppKafukufuku wa 2021 Marketing Trends Survey

Bizinesi yanu ikhoza kukhala ndi chidwi kapena kugwiritsa ntchito mitundu ingapo ya mapulogalamu kuti asonkhanitse deta ndikulumikizana ndi makasitomala. Kuti mupindule kwambiri ndiukadaulo ndikuwonetsetsa kuti ikugwira ntchito, ndikofunikira kupanga a dongosolo laukadaulo wamalonda ndi kulitsata.

Njira 5 za Marketing Tech Plan

Zikafika pakutsatsa kwachilungamo komanso kowonekera, pali zambiri zomwe zili pachiwopsezo - kukhulupirika, kukhulupirira makasitomala, ndi kukhulupirika. Malangizo awa ndi poyambira kukonzekera kusintha kwa malo muchitetezo cha data ndikulimbitsa ubale ndi makasitomala.

ulendo GetApp kuwunika kwa mapulogalamu ndi chidziwitso cha akatswiri kuti akuthandizeni kupanga zisankho mwanzeru.

ulendo GetApp

Njira Zowunika

GetAppKafukufuku wa 2021 Top Technology Trends Survey adachitika kuyambira Ogasiti mpaka Seputembala 2021, pakati pa anthu 548 omwe adafunsidwa ku US, kuti azindikire zosowa zaukadaulo, zovuta, komanso momwe mabizinesi ang'onoang'ono akuyendera. Ofunsidwa amayenera kutenga nawo gawo pazaukadaulo pogula zosankha m'makampani omwe ali ndi antchito 2 mpaka 500 ndikukhala ndi udindo wapamwamba kapena wapamwamba pakampaniyo.

GetAppKafukufuku wa Marketing Trends Survey adachitika mu Epulo 2021 pakati pa anthu 455 aku US omwe adafunsidwa kuti aphunzire zambiri zamalonda ndiukadaulo. Ofunsidwa adawunikidwa pa maudindo opangira zisankho pakugulitsa, kutsatsa, kapena ntchito zamakasitomala kumakampani omwe ali ndi antchito awiri mpaka 2.