Momwe Mungayambitsire Kutsata kwa Google Analytics UTM mu Salesforce Marketing Cloud

SFMC - Mtambo Wotsatsa: Konzani Google Analytics for Automatic Click Tracking ndi UTM Parameters

Mwachikhazikitso, Salesforce Marketing Cloud (Mtengo wa SFMC) sichinaphatikizidwe ndi Google Analytics powonjezera UTM tracking querystring variables ku ulalo uliwonse. Zolemba za kuphatikiza kwa Google Analytics nthawi zambiri zimalozera Zofufuza za Google 360 kuphatikizika… mungafune kuyang'ana izi ngati mukufunadi kutengera ma analytics anu pamlingo wina chifukwa zimakupatsani mwayi wolumikizana ndi kasitomala patsamba lanu kuchokera ku Analytics 360 kupita kumalipoti anu a Marketing Cloud.

Pazophatikiza zoyambira za Google Analytics Campaign Tracking, ndizosavuta kungowonjezera magawo anu onse a UTM ku ulalo uliwonse wotuluka mu imelo ya Salesforce Marketing Cloud. Pali zinthu zitatu:

  1. Magawo otsata ulalo wapa akaunti yonse mu Kukhazikitsa Akaunti.
  2. Zowonjezera Zowonjezera Zowonjezera mu Imelo Builder zomwe mungathe kuzisintha kukhala magawo a UTM.
  3. Tsatani Maulalo omwe adayatsidwa mu wizard yotumiza Imelo.

Google Analytics Link Tracking pa SFMC Business Unit Level

Ndimayesetsa kupewa zina zowonjezera panthawi yotumiza chifukwa mukangopanga kampeni, palibe kubwerera. Kutumiza kampeni ya imelo ndikukumbukira kuti mulibe kutsata kampeni ndikopweteka kwambiri, chifukwa chake ndimalimbikitsa magawo a UTM kuti azitsatiridwa pamlingo wa akaunti mkati mwa SFMC.

Kuti muchite izi, woyang'anira akaunti yanu adzayenda ku Kukhazikitsa Akaunti yanu (njira yomwe ili pamwamba pomwe pansi pa dzina lanu lolowera):

  • Yendetsani ku Kukhazikitsa> Kuwongolera> Kuwongolera Ma data> Kuwongolera kwa Parameter
  • Izi zimatsegula tsamba la zoikamo momwe mungakhazikitsire zanu Cholumikizira cha Web Analytics

sfmc google analytics web analytics cholumikizira

Mwakusintha, magawo akhazikitsidwa motere pakulondolera mkati mwamakampeni:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Malingaliro anga ndikusintha izi ku:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

ZINDIKIRANI: Tawona komwe zingwe zolowa m'malo zimasiyana makasitomala. Mungafune kutsimikizira zingwe zanu ndi chithandizo cha Marketing Cloud. Ndipo, zowona, muyenera kutumiza pamndandanda weniweni woyeserera ndikutsimikizira kuti ma UTM adawonjezedwa.

Izi zikuwonjezera izi:

  • utm_mpikisano yasankhidwa Mtengo wa SFMC
  • udaku_magazine yasankhidwa Email
  • utm_source imayikidwa mwamphamvu kwa inu List Dzina
  • zokambirana imayikidwa mwamphamvu kwa inu Dzina la Imelo
  • udaku_magazine is mwina khazikitsani kugwiritsa ntchito imelo yowonjezera yochokera kwa wopanga maimelo anu

Sungani zokonda zanu ndipo parameter idzawonjezeredwa ku akauntiyo.

Kusintha Imelo Yanu Yowonjezera

Ndabisala mulingo wa akaunti pachithunzichi, koma mutha kuwona kuti tsopano nditha kusintha mawonekedwe owonjezera a imelo kuti akhazikitse udaku_magazine mwina. Ndingafune kugwiritsa ntchito izi pamagawo oyambira a imelo yanga monga upsell, kugulitsa, kusungitsa, nkhani, momwe angachitire, ndi zina.

imelo omanga utm mawu owonjezera a imelo

Tsatani Maulalo Mukamatumiza mu SFMC

Mwachinsinsi, Track Clicks imayatsidwa mukatumiza mu SFMC ndipo ndingalimbikitse kuti musamayimitse njirayi. Ngati mutero, sikumangochotsa kutsatira kwanu kwa UTM, kumachotsa kutsatira kampeni yonse yamkati yomwe yatumizidwa mkati mwa Marketing Cloud.

Tsatani Ma Clicks mu Salesforce Marketing Cloud

Ndi momwemo… Funso la Google Analytics UTM Tracking imawonjezeredwa kuti muwone zotsatira za malonda anu a imelo mu akaunti yanu ya Google Analytics.

Thandizo pa Cloud Marketing Salesforce: Sinthani Ma Parameters

Ngati kampani yanu ikufunika kukhazikitsidwa kapena kuthandizidwa ndi Salesforce Marketing Cloud (kapena mautumiki ena okhudzana ndi Salesforce), chonde pemphani thandizo kudzera Highbridge. Kuwulura: Ndine wothandizana naye Highbridge.