Upangiri Womaliza Womanga Njira Yanu Yotsatsira Pakompyuta

Njira Yotsatsira

Ndi ochepa okha omwe amakhulupirira kuti ndiwothandiza strategy malonda zitha kuchepetsa mtengo wotsatsa wotsatsa ndi mpaka 70%. Ndipo sizikusowanso kuti muphatikize akatswiri. Munkhaniyi muphunzira momwe mungapangire kafukufuku wamsika nokha, fufuzani ochita nawo mpikisano kuti mudziwe zomwe omvera akufuna.

Njira yanzeru itha kuchepetsa mtengo wotsatsa kuchokera 5 miliyoni dollars mpaka 1-2 miliyoni. Izi sizabwino, iyi ndiyo njira yathu yayitali. Nawa masitepe omwe mukufunikira kuti mupange dongosolo lamphamvu lotsatsa: kumanga chimango cha kafukufuku (kusanthula kafukufuku, akatswiri amisonkhano), kupanga chida chotsatsira (kusanthula msika ndi kuwunika kwa omvera) ndikusankha njira zotsatsira bwino.

Kukonzekera: Mverani Vuto Lamsika ndi Kukopa Kwake

Kufufuza pamsika ndikofunikira kuwunika mpikisano, phindu ndi kuthekera kwa msika. Zitha kuchitika kudzera pazotsegulira zomwe zili ndi zofalitsa nkhani komanso malipoti azachuma amakampani komanso zofalitsa zomwe zimafalitsidwa pa intaneti. Nthawi zambiri zimatenga milungu yopitilira iwiri kuti mufufuze pazoyambira. Chifukwa chake, khalani ndi nthawi yokwanira kuti muchite.

Mwachitsanzo, ngati mwasankha kuyambitsa bizinesi yamaluwa, monga kutsegula malo ogulitsira ndikupatsani chithandizo, mungakonde kuwunikiranso Msika wa Maluwa ku New York City lipoti lowonetsa ziwerengero zamisika yakale komanso malingaliro azaka zingapo zikubwerazi. Kuphatikiza apo, muyenera kusambira pa intaneti kuti muphunzire kuchuluka kwa niche yomwe ikukhudzidwa mumzinda kapena dera lanu. Samalani kwambiri pamalonda aposachedwa ndikusintha kwamisika (monga, kuyendetsa kampani yaying'ono ikulu ikulu; kuchoka kwamakampani angapo kamodzi usiku; mwatsopano opikisana nawo, ndi zina zambiri) komanso zolemba ndi zolemba zokhudzana ndi mutu wazamalonda monga, Maluwa a Fuko: Momwe Malonda Amalonda Amayendetsedwera ku New York City.

Kuyanjana pamasom'pamaso ndi akatswiri, akatswiri pamisonkhano ndi omwe akutukula nawonso ndi magwero othandiza kwambiri opezera zambiri zamabizinesi.

Ndani Omwe Amapikisana Nanu?

Kuyankha funso ili kumafunikira kupitanso. Ndipo njira zogwirira ntchito zogwirira ntchito ndizabwino kwambiri.

Tiyerekeze kuti mukufuna kutsegula malo ogulitsira e ndikupereka mapilo ndi matiresi otonthoza (ngati nthawi yoti musiye kudwala kusowa tulo wafika). Zachidziwikire, mudasanthula kale mutuwo, mudasanthula mtundu uliwonse wa matiresi ndikuzindikira kuti mitundu ya hybridi ili ndi zida zabwino kwambiri zamagulu ophatikiza akasupe ndi kudzaza thovu. Mwachidule, mankhwalawa alipo.

Ino ndi nthawi yoti mufufuze bwino zomwe omwe akupikisana nawo amapereka ndi momwe mungadziwire. Ngati mufuna kusanthula omwe akupikisana nawo, muyenera kufotokoza njira zowunikira zomwe zingapangitse kusaka, kuthandizira kuwunika ndikuthandizani kuti mufotokozere zomwe mwapeza pazotsatira zomwe mwapeza. Mwachitsanzo, pamsamilo ndi matiresi anu agula kujambula izi:

  • Mndandanda wa omwe akupikisana nawo. Msika siwofanana. Chifukwa chake, zimafunikira chisamaliro chapadera.

Onetsetsani kuti mukudziwa zokwanira za atsogoleri a malonda azogona komanso malo ogulitsira mafupa komanso osewera wamba. Musaiwale za omwe akupikisana nawo osalunjika, monga malo ogulitsa, e-masitolo ndi malo omwe amagulitsa katundu. Muyenera kuti simuyenera kuyang'anitsitsa yonse, sankhani zofunikira kwambiri ndikuziyika m'ndandanda wanu wamfupi.

  • Mndandanda wazogulitsa (mapilo, matiresi, zowonjezera, katundu wapadera) ndi mtundu wawo.
  • Magulu amitengo, chifukwa chake, ziphuphu zomwe ochita mpikisano amakhala nazo.
  • Kukhazikitsa ndi USP (ndi maubwino ati omwe ochita mpikisano wanu akunena).
  • Kutsatsa kwazinthu (zolemba m'mabulogu osiyanasiyana, kutumiza maimelo, zofalitsa zamagulu, komanso kutsatsa makanema).

Muthanso kupanga tebulo la Excel kuti musunge ndikuyerekeza zomwe mwapeza. Kutengera mtundu wamsika ndi zolinga zanu njirazi zidzakhala zosiyana koma nthawi zonse zimakhudzana ndi kulumikizana kwa zinthu zitatu - malonda (USP, mtengo, ndodo yogulitsa), kutsatsa (masanjidwe, kulumikizana, zolemba pamabulogu, SMM, PR, choyambitsa strategy) ndi omvera omvera. Ndikofunika kukumbukira kuti ziwiri zoyambirira nthawi zonse zimalumikizidwa ndi omvera. Chifukwa chake, mverani nthawi zonse omwe mpikisano wanu akutsatsa. Ponena za msika wabwinobwino wogona, mudzawona nthawi yomweyo momwe nkhani yogulitsira matiresi apamwamba kwa amuna ndi akazi azaka zapakati pa 20 mpaka 35 imasiyana ndi yomwe imapereka amayi apakati.

Chachiwiri, kusanthula kulikonse kuyenera kubweretsa zotsatira. Kupanda kutero, ngati mutasambira munyanja yodziwitsa zambiri, mutha kumira chifukwa cha mkuntho wosayembekezereka. Chifukwa chake, tikukulimbikitsani kuti mugwiritse ntchito njira zosavuta zowonera zambiri zomwe zasungidwa mu fayilo yanu ya Excel.

Zosankha 1: Kupanga lipoti la tsamba la 1 pa mpikisano aliyense kapena 1-pager.

Sizinali zachabechabe kuti tidatchulapo zofunikira pakuwunika, monga ziliri tsopano kuti tidzawafuna kwambiri. Pangani chiwonetsero cha 1-slide pamipikisano iliyonse, mwachidule zazomwe akusewera komanso pazofunikira kwambiri pamalingaliro anu.

1-pager sikutanthauza kuti muyenera kutsatira lamulo lamasamba 1. Cholinga ndikuti pamapeto pake tipeze chidziwitso chodziwikiratu komanso chosavuta cha zomwe zilipo.

Njira 2: Kupanga osewera map

Pali njira zingapo zomwe mungatengere. Mwachitsanzo, mutha kugwiritsa ntchito SWOT Competitor Analysis Excel Template pomwe mungafotokozere zabwino zazikulu za omwe akupikisana nawo, mphamvu zawo ndi zofooka zawo, kuthekera kokukula komanso kuwopsa kwake. Kujambula mapu owonera kapena matrix okhala ndi nkhwangwa za X ndi Y ndiyo njira yosavuta kwambiri komanso yowonekera kwambiri kuti muzindikire izi. Ikani pamodzi mwa nkhwangwa omvera (monga, msika wambiri ndi gawo loyambira, oyamba kumene ndi akatswiri), ndikufotokozera njira zina zoyankhulirana (zomveka bwino) kapena zinthu zapadera (monga, kuchuluka kwa malonda zovuta / kuphweka, mwayi wowopsa, zotsogola kapena kuyang'ana kwambiri, etc.).

Zolinga zitha kukhala zosiyana. Koma akuyenera kukhala otakataka osadutsana, chifukwa chake malingaliro anu azikhala olondola. Kuphatikiza apo, tikulangiza kutsatira njira zapamwamba za omvera ndi magawo azogulitsa.

Kodi mumatani ngati mulibe chidziwitso?

Osangolekezera pakuwunika masamba awebusayiti, njira zamalonda, zolowa ndi zolipiritsa zapakati. Pitilizani ndikuphunzira, mwachitsanzo mapulogalamu okhulupirika. Kodi mumachita bwanji izi? Ponena za amalonda ogona, mutha kusaka makalabu okonda tulo, kuti mulowe nawo kuti mudziwe momwe amalimbikitsira lingaliro la kugona pakati pa omvera awo ndikuwapatsa zogula. Ngati muli ndi chidwi, tinene kuti, popereka sushi, mutha kugula kwa osewera ena amsika ndikuphunzira zomwe amapereka, monga Tsitsani pulogalamuyi ndikupeza kuchotsera or Gulani chotengera chachikulu cha sushi ndikupeza chakumwa kwaulere, kupatula makanema ochezera.

Zabwino zonse! Tsopano mukudziwa momwe mungagwiritsire ntchito fayilo ya wogula mwachinsinsi kuyandikira kuti mupeze, mwina zinthu ziwiri:

  1. Zomwe anzanu akupikisana nawo amagwiritsa ntchito (kuphatikiza zochitika kuti makasitomala akhale okhulupirika) komanso 
  2. Ndondomeko yamitengo yawo ndi zotsatsa zaposachedwa.

Nachi chitsanzo (kuchokera pazochitikira zathu) cha njira yogulira chinsinsi ikugwira ntchito:

  • Kusinthana kochokera ku Europe kwa olemba mabulogu ndi otsatsa malonda kutilemba ganyu kuti tifufuze bwino za mitundu yamabizinesi ampikisano ake ku USA, Great Britain ndi Australia. Kusanthula kwamawebusayiti, mapulogalamu, zofalitsa, zoperekera ndemanga ndi ndemanga sizinapereke zomwe mukufuna malinga ndi zomwe b2b imapanga. Chifukwa chake, tidapanga chinsinsi cha kasitomala (zomwe malonda athu ndi omvera athu, zomwe timayembekezera pakuchita kwathu ndi olemba mabulogu, nthawi ndi bajeti ndi chiyani) ndikuyamba kulumikizana molunjika ndi oyang'anira ma akaunti pazanyumba zakunja zomwe zikukhudzidwa. Othandizira oyambawo adakwanitsa kutulutsa zabwino. Mwachitsanzo, taphunzira zina zomwe sizikudziwika kale za momwe mgwirizano umakhalira ndi olemba mabulogu ndi momwe akugwirira ntchito komanso za mfundo zamitengo ndi zolipirira zina pakulipirira zinthu zapadziko lonse lapansi. Tidatumizidwanso maimelo awonetsedwe zazogulitsa zawo komanso mwayi wofikira kuma nsanja. Kodi ndizothandiza? Inde. Kodi ndizovuta? Osati kwenikweni. Zimafunikira kuyesetsa koma osakhala ndi maluso apadera konse.

Dziwani Njira Zotsatsira Mpikisano

Kufotokozera njira yotsatsira yabwino ndikosavuta kudzera pamapulatifomu monga SimilarWeb, Alexa Internet ndi ntchito zina zofananira zomwe zimapereka chidziwitso pamawebusayiti ambiri.

Kodi mukuyenda chiyani? Pitani ku SimilarWeb.com ndikuwona Traffic Share, kenako mupeze tsamba lakuthokoza / tsamba lomaliza ndi zina zotero. Mofananamo, titha kupeza, mwachitsanzo, / ngolo /, ndi zina zambiri. Nthawi zonse pamakhala zolakwika, komabe sankhani chimodzi.

Dziwani Makasitomala Anu Omwe Mukutsata

Tsopano popeza mwazindikira kuti omwe akupikisana nawo ndi ndani, ndi nthawi yoti muzolowere omvera anu.

Kuphatikiza pakuphunzira za omwe akupikisana nawo, kusanthula magwero otseguka kumathandizira kuzindikira momwe omvera akumvera komanso zosowa zawo. Mvetserani ndemanga za ogwiritsa ntchito muma TV, mawebusayiti ndi Youtube. Mutha kugwiritsa ntchito Google Adwords kusaka ma blogger oyenera omvera anu. Musaiwale za kuyang'ana pafupipafupi pamisonkhano yokhudzana ndi mutuwo.

Tiyerekeze kuti ntchito zabwino zamano ndi zokongola zimatsutsanabe kwambiri pa intaneti. Kusanthula komwe kwatchulidwa pamwambapa kukuwonetsaninso kudziko lapansi zomwe sizikunenedwa ndi mantha. Poganiza, mukufuna kutsegula chipatala cha mano. Gwiritsani ntchito ndemanga zonse za wopikisana naye. Kutengera ndi zodandaula za makasitomala ndi ndemanga zoyipa mudzazindikira zolinga zomwe zimakhudza kusankha omvera anu. 

Kuphatikiza apo, kusonkhanitsa pamodzi zonse zomwe makasitomala amachita kuti athane ndi chikhumbo chawo kuti agule mutha kukhala ndi malo olimba, mupange zolemba ndi kulemba zolemba zakomweko zotsatsa.

Kugawaniza ndi Kutanthauzira

Kodi omvera anu ndi ndani? Yankho losasamala la funsoli ndi njira yolunjika yothanirana ndi mavuto azamalonda ndi malonda. Gawo lamsika liyenera kukhala lolondola momwe angathere. Kafukufuku wapadera (wochitidwa ndi bizinesi yokhudzana ndiukadaulo, monga Ganizirani ndi nsanja ya Google, kapena makampani owunikira, monga McKinsey, Accenture, Pwc, kapena mabungwe ofufuza, monga Nielsen, Gfk), zofalitsa zamabizinesi komanso mabwalo, ma blogs ndikuwunika media media kumathandizira kuti apeze zomwe makasitomala akufuna komanso machitidwe awo pa intaneti.

Chifukwa chake, kumvetsetsa kasitomala wanu kudzakuthandizani kusankha njira yoyenera yotsatsira komanso mtundu wotsatsa. Ngati mwakhazikitsa malo ogulitsira e-shop kwa akhanda, pitani pomwepo pa Instagram. Amayi amagwiritsa ntchito kulembetsa kuma blogger otchuka ndikumvera malingaliro awo. Kuphatikiza apo, ndi njira yabwino yopititsira patsogolo zinthu zachilengedwe, kukongola, kuyeretsa komanso kupereka chakudya, ndi zina zambiri. Koma ngati muli ndi malo ogulitsira ziweto, musanyalanyaze zotsatsa zakunja pafupi ndi mapaki, malo osewerera agalu ndi malo owona zanyama.

Musaiwale za mfundo zamtengo. Ngati mumadziyika nokha kukhalaopereka zachuma kapena ntchito za VIP mumadzichepetsera malinga ndi omvera.

Zogulitsa kapena Kuyika Ntchito

Kupeza njira yolumikizirana yamabizinesi ndiye cholinga chachikulu cha omwe akupikisana nawo komanso kafukufuku wamvera. Mwanjira ina, kumapeto muyenera kuwonetsetsa kuti mumaoneka bwino, kukopa makasitomala anu ndikuyankhula chilankhulo chawo.

Pokhala ndi chidziwitso chatsopano musazengereze kugwiritsa ntchito mapu olumikizirana omwe akuwonetsa izi:

  1. Ntchito yanu / zolinga zanu ndi ntchito (bizinesi ya KPI).
  2. Ubwino wanu wamkati ndi chidule mwachidule zamtengo wapatali womwe malonda anu kapena ntchito yanu imapatsa makasitomala mosiyana ndi omwe akupikisana nawo.
  3. Fotokozerani zosowa zenizeni komanso zowawa za omvera anu omwe mukulimbana nawo (ngati muli ndi magawo angapo, chitani kwa aliyense wa iwo).
  4. Pomaliza, vumbulani tanthauzo la kusanja kwanu pamitengo, zodabwitsa zazinthu ndi matanthauzo ake pamagawo anu onse. Musaiwale kutchula chifukwa chomwe makasitomala ayenera kukhulupirira malonda anu (mwachitsanzo, muli ndi mayankho abwino kuchokera kwa makasitomala anu oyamba kapena mumagwirizana ndi anzawo odziwika bwino).

Zida Zotsatsira Bwino

Pankhani yosankha zida zamalonda, muyenera kuthana ndi mitundu ingapo yazosankha pa intaneti komanso pa intaneti. Tiyeni tikumbukire zofala kwambiri komanso zothandiza za iwo.

  1. Kubwereza Ndemanga - Choyamba, muyenera kuyankha kasitomala mwachangu momwe angathere. Ziyenera kukutengerani pasanathe tsiku limodzi kuti muyankhe patsamba lino komanso pafupifupi mphindi 10-15 pazanema. Kulimbikitsa kuchuluka kwa zoperekera chakudya komanso mtundu wawo ndikofunikanso kwambiri. Mukasaka pa intaneti pazogulitsazo kapena ntchito, wogwiritsa ntchito nthawi yomweyo amapeza ulalo wamawebusayiti omwe ali ndi zosowa za makasitomala osiyanasiyana. Kenako, kudzera pamakina osakira amatha kulemba funso kuti apeze mayankho oyenera. Si chinsinsi kuti masiku ano zosowa zanu zitha kutsatidwa ndikugulidwa. Ma pulatifomu apadera a intaneti adzapeza kutchulidwa konse kwa kampani yanu pa intaneti, kutsata mayankho onse olakwika ndikupanga malingaliro omwe angafunike. Poganizira ukatswiri wanga, ndizindikira kuti mayankho olakwika ndi osalowerera ndale akuyenera kukhala 15 ndi 10% ya malamulowo, motsatana.
  2. Kulimbikitsa maakaunti amakampani pazanema - Musanagule malonda kapena ntchito zambiri zomwe zimatsogozedwa zimapita patsamba la kampaniyo kapena akaunti yazanema. Zabwino kwambiri komanso kuyankha mwachangu pamafunso aliwonse ndi mayankho kuphatikiza zoyipa zimakulitsa mwayi wanu wosintha kumabweretsa makasitomala atsopano. Zotsatira, simuyenera kuyang'ana kwathunthu pazogulitsazo. Nkhani za ogwira ntchito ndi masitepe obwerera kumbuyo nawonso ndi otchuka kwambiri.
  3. Utsogoleri wa Maganizo - Olemba mabulogu samakonda kufunsa ndalama zotsatsa zobisika. Mutha kuwapatsa malonda anu kapena ntchito posinthana ndi malingaliro abwino. Kuchokera pakuchita, kutembenuka kuchokera kutsatsa lolunjika mwachindunji kumatha kukwezedwa kasanu.
  4. Makampeni Othandizira Pagulu - Ngakhale anthu ambiri sanayese kuyeserera PR ngati chida chotsatsira kampani pakadali pano, PR imakhudzidwa ndi SEO chifukwa mawebusayiti amasintha malo awo osakira akamafotokozedwa ndi anthu odalirika. Mumayamba kupeza mbiri ya katswiri; landirani mayitanidwe kumisonkhano yosiyanasiyana ndi zochitika zapa mbiri komwe mungalengezenso malonda anu. Kuphatikiza apo, simuyenera kunyalanyaza kuti zofalitsa zomwe zili ndi malingaliro anu ndi malingaliro anu zimakopa omvera ena komanso zimathandizira kulumikizana.

Kuphatikiza Zonse Pamwamba: Mndandanda Wanu Wamakampani Otsatsa

  1. Kafukufuku wa Masitolo - Yambani kuwunika msika: yang'anani magwero otseguka (media zokhudzana ndi mutu, malipoti, kutulutsa kwamabizinesi) ndikuyanjana ndi akatswiri omwe akukhudzidwa.
  2. Kafukufuku Wopikisana - Phunzirani omwe akupikisana nawo: fotokozerani momwe mungasinthire ndi kukunkha zidziwitso mwa njira zonse zotheka komanso kudzera pazopezeka zonse. Kenako, ndi mafelemu osavuta fanizirani zomwe mumamvetsetsa.
  3. Kafukufuku wa Omvera - Dziwani za omvera anu. Kuwunikira poyambira komanso kuwonera media kumathandizira kupanga zomwe makasitomala anu amantha, zowawa ndi zofuna zanu. Ngati ndi kotheka, funsani bwino gulu lanu, ngati sichoncho, onetsetsani anzanu apamtima.
  4. Gawo - Niching pansi gawo lenileni la omvera ndikofunikira monga kulimbikitsa kuzindikira. Chokonzedwa ndi akatswiri ofufuza zaukadaulo komanso makampani owunikira angathandize kuthandizira kudziwa zomwe makasitomala anu amachita. Ganizirani ngati kasitomala ndikusaka chidziwitso pazomwe amakonda (zomwe amaonera, ma blog omwe amawerenga, ndi zochitika zapa intaneti zomwe amapitako, ndi zina zambiri).
  5. Positioning - Njira yanu yoyikapo zinthu iyenera kuphatikiza zonse zomwe mwapeza. Gwiritsani ntchito mapu olumikizirana omwe amakupatsani mwayi wolowera njira yoyenera ndikusunga mfundo zonse zofunika zomwe mwapeza pakufufuza.
  6. Kukwezeleza - Mukakhala okonzeka kupitiliza kugwiritsa ntchito zida zinayi zotsatsira komanso zosavuta: mayankho, zochitika zapa media media, zoyambitsa zazing'ono komanso zofalitsa za PR. Ikani iwo molingana ndi zofunikira zawo panthawi yeniyeni, jambulani zomwe mungachite ndikuwotcha.

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