Momwe Mungatsitsire Mtengo Wanu Wopeza Makasitomala pa Maximum ROI

Mtengo Wopeza Makasitomala - CAC

Mukangoyambitsa bizinesi, zimakopa kukopa makasitomala mwanjira iliyonse yomwe mungathe, mosasamala kanthu za mtengo, nthawi, kapena mphamvu zomwe zikukhudzidwa. Komabe, mukamaphunzira ndikukula mudzazindikira kuti kulinganiza mtengo wonse wopeza makasitomala ndi ROI ndikofunikira. Kuti muchite izi, muyenera kudziwa mtengo wopezera makasitomala anu (CAC).

Momwe Mungawerengere Mtengo Wopeza Makasitomala

Kuti muwerengere CAC, muyenera kungogawaniza ndalama zonse zogulitsa ndi zotsatsa zomwe zimakhudzidwa ndikupeza kasitomala watsopano mkati mwanthawi yake. Ngati simukuzidziwa, tikambirana Fomula ya CAC apa:

CAC = \frac{(Total\ Marketing)\ +\ (Sales\ Expenses)}{Nambala\ ya\ New\ Customers\ Acquired}

Kunena mwachidule, ngati Karl atawononga $10 kuti agulitse mtengo wake wa mandimu ndikupeza anthu khumi kuti agule mankhwala ake m'sabata imodzi, mtengo wake wogula sabata imeneyo ungakhale $1.00.

  • $10/10 = $1.00

Kodi Mtengo Wanu Wopeza Makasitomala Ndi Chiyani?

Ndicho chitsanzo chophweka kwambiri pamwambapa. Zachidziwikire mkati mwa kampani yamabizinesi, CAC ndizovuta kwambiri:

  • Total Marketing - izi ziyenera kuphatikiza antchito anu ogulitsa, mabungwe anu, katundu wanu, ziphaso zamapulogalamu anu, ndi zotsatsa zilizonse kapena zothandizira zomwe mumaphatikiza kuti mupeze yatsopano makasitomala.
  • Ndalama Zonse Zogulitsa - izi ziyenera kuphatikiza antchito anu ogulitsa, makomiti awo, ndi ndalama zawo.

Kuvuta kwina ndikuyesa moyenera nthawi yanu yomwe makasitomala adapeza. Ndalama zogulira malonda ndi zogulitsa masiku ano sizimapangitsa kuti kasitomala apezeke nthawi yomweyo. Muyenera kuyerekeza ulendo wanu wogula… pomwe wogula akudziwa zamalonda anu kupita komwe amasintha. Nthawi zambiri, izi zitha kukhala miyezi kapena zaka kutengera bizinesi, kuzungulira kwa bajeti, ndi zokambirana.

Ichi ndichifukwa chake ndikofunikira kuti muphatikize njira yolowera yomwe imazindikiritsa bwino momwe oyembekezera adamva za inu, atalumikizana nanu koyamba, mpaka tsiku lawo lotembenuka.

Momwe Mungatsitsire Mtengo Wanu Wopeza Makasitomala

Mukadziwa kuwerengera CAC yanu, mudzafuna kuitsitsa kuti muwone phindu labwino kuchokera kwa kasitomala aliyense. Chinthu china chimene inu mukufuna kuchita ndi sungani makasitomala omwe alipo - kugula kwamakasitomala kumatha kuwononga kasanu ndi kawiri kuposa kugulitsa kwa makasitomala omwe alipo, pambuyo pake!

Kuti mudziwe zambiri zokhuza mtengo wopezera makasitomala anu, GetVoIP's infographic pansipa ikuwonetsa njira zisanu zatsopano. Mwachitsanzo, kupanga zinthu zopatsa chidwi komanso zatanthauzo kungakuthandizeni kupanga ubale ndi makasitomala zomwe zimawafikitsa pamalo ogula mwachangu. Onjezani ma CTA akupha ndipo mutha kupeza makasitomala akugula zinthu zomwe amadya!

Mukhozanso kugwiritsa ntchito makina opangira malonda kuti mupindule. Mwachitsanzo, olembetsa a Birchbox amalandira imelo yolandirika yotsatiridwa ndi ma imelo angapo pazaupangiri wa kukongola ndi zidule za zodzoladzola. Ambiri mwa anthuwa sanagule nkomwe, koma kampaniyo ikupereka zambiri zaulere patsogolo. Mutha kugwiritsanso ntchito ma chatbots, maimelo odziyimira pawokha komanso makampeni apawailesi yakanema kuti muwonjezeke bwino.

Mutha kupeza malangizo awa ndi ena pansipa. Podziwa ndi kukonza CAC yanu, mudzatha kuwona kubweza kochulukira pazachuma, ndipo ndi chinthu chabwino kuwona nthawi zonse!

Momwe Mungawerengere Mtengo Wopeza Makasitomala

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