Momwe Mungasankhire Njira Zabwino Kwambiri Zothandizira Makasitomala Anu

kasitomala Support
Nthawi Yowerenga: 8 mphindi

Pakubwera kuchuluka kwamabizinesi, kuwunika pa intaneti, komanso media media, zoyeserera zamakampani anu tsopano zikugwirizana ndi mbiri ya mbiri yanu komanso zomwe makasitomala anu akudziwa pa intaneti. Kunena zowona, zilibe kanthu kuti ntchito yanu yotsatsa ndi yayikulu bwanji ngati chithandizo chanu sichikupezeka.

Chizindikiro pakampani chili ngati mbiri ya munthu. Mumapeza mbiri poyesera kuchita zinthu zovuta bwino.

Jeff Bezos

Kodi makasitomala anu ndi mtundu wanu mumakangana nthawi zonse?

  • Ngakhale kampani yanu ikumira mano mu dipatimenti Yothandizira.
  • Ngakhale ndizokhutiritsa komanso nthawi zambiri zimadutsa zomwe makasitomala anu akuyembekezera. 
  • Ngakhale mapulogalamu onse aulere (komanso okwera mtengo kwambiri) operekera ndi kukhulupirika mumangoyenda pafupipafupi. 

Ngati mayankho a zonsezi ndi "inde," muyenera kubwerera ku zojambula ndikuwonanso anu Njira yothandizira makasitomala. Kuti tikuwongolereni, tiyeni timvetsetse "chifukwa" isanachitike "motani" ndipo tiwone zomwe zimapangitsa makasitomala anu kuti apite mbali ya "mdima". Nazi zochitika ziwiri zomveka:

Chitsanzo 1: Mukuchita Zochuluka Kwambiri

Monga zotsutsana ndi momwe zingawonekere, pali chinthu monga kuchita "mopitirira muyeso" zikafika pakasitomala. Nthawi zonse timazika mizu pazinthu zonse 'zothandiza,' timamvetsetsa kuti sizotheka kupereka chithandizo panjira iliyonse kapena kukhala; opezeka paliponse 'munjira ina. Kuperewera kwa ndalama za anthu komanso ndalama zambiri nthawi zambiri zimatchulidwa ngati zifukwa zazikulu za izi. Kuti izi zitheke, lingaliro limanena kuti ndibwino ngati musankha njira zoyenera zomwe zimakhala zomveka kwa makasitomala anu. 

Chifukwa chake, ngati mukufuna, bwererani panjira yomwe sikukuthandizani. Koma koposa zonse, chitani mwachisomo. Mawu ogwirira ntchito mokoma mtima. Nayi mndandanda wazinthu zomwe mungachite kuti muwonetsetse kuti makasitomala anu samangokhala okwiya komanso osakhutira (chifukwa chakusintha kwadzidzidzi komwe kudzachitike):

  • Lowani mu fayilo yanu ya malingaliro amakasitomala kuti achepetse zovuta / zokhumudwitsa zomwe angakumane nazo. Mwa kutsatira njira yowamvera chisoni, mutha kuchepetsa mavuto awo ndikuwathandiza kuthetsa nkhawa zawo.
  • Khazikitsani kusintha pamadongosolo m'malo mochotsa zida zothandizira nthawi imodzi. Njira imodzi yochitira izi ndikupereka njira zina zothandizira ndikuziwonetsa papulatifomu musanachotsere chithandizo chamakasitomala chamtundu uliwonse.
  • Sankhani zambiri kulenga ndi makonda njira zosankhira makasitomala njira zitatsekedwa. Maupangiri amaphunziro amagwira bwino ntchito kuti asamalire makasitomala ndikuyika zonse zomwe angawathandize.
  • Landirani zambiri njira yolunjika komanso yowona mtima yolumikizirana zikafika pophunzitsa makasitomala za njira zothandizira zomwe zilipo. Mwachitsanzo, nazi zomwe mtundu wa Kinsta umatumiza kwa makasitomala awo:

Ntchito yothandizira nthawi zambiri imafuna kusamala, kuganizira mozama ndi kufufuza. Kusunga chithandizo chokha pa intaneti kumatilola kukuthandizani kuthana ndi mavuto patsamba lanu mwachangu komanso moyenera, popeza mainjiniya athu amatha kugwiritsa ntchito mphamvu zawo zonse kuthana ndi zovuta zanu ndi zochepa zosokoneza ndi zosokoneza zomwe zingachitike. Izi, zimatanthauzanso kuti zopempha zanu zothandizidwa zimathetsedwa mwachangu.

Kinsta

Taganizirani chithandizo cha makasitomala ngatiulendo ndikuzindikira malo ofunikira omwe amauza makasitomala za zomwe zasintha pakuthandizira. Izi zikuphatikiza zitsanzo monga kuwongolera masamba akale okwerera kubwalo lapaomwe makasitomala amapeza zinthu zatsopano komanso zolimbikitsa pazomwe zikuchitika pakadali pano - zokhudzana ndi chithandizo kapena zina.

Key Takeaway: Mawu akuti, "zambiri zili bwino" sizikhala zabwino nthawi zonse zikagwiritsa ntchito zida zopezera mwayi wogwiritsa ntchito kasitomala. Nthawi zina, zochepa komanso zosankha zambiri zimagwira ntchito bwino komanso mwachangu. Komanso, ndizomveka kuwongolera makasitomala anu 'pazosintha' zonse zomwe zimapangidwa mwa kulumikizana momveka bwino komanso moyenera ndikupereka njira zina zothandizira.

Nkhani yachiwiri: Simukuyang'ana "Zokwanira" pa "ZOIPA" Zomwe Makasitomala Amathandizira.

Makasitomala nthawi zambiri amakonda kampani chifukwa cha zopereka zake zapadera, mitengo yamipikisano, kusavuta kosavuta, ndi zinthu zabwino, mwazinthu zina. Kawirikawiri "makasitomala abwino" samakhala pamndandanda wazifukwa zomwe amakonda mtundu wa A kuposa mtundu wa B. 

Komabe, zosangalatsa, ntchito yoyipa yamakasitomala nthawi zambiri chimakhala chimodzi mwazifukwa zazikulu zomwe makasitomala amasiya kuchita nawo malonda. Zitsanzo zina zomwe zimabwera m'maganizo mwanu: 

  • Mizere yayitali yotereyi pafoni kuchokera kwa omwe amapereka chithandizo kwa makasitomala.
  • Chikwama chija mwangotaya popita kokasangalala.
  • Chipinda chosokoneza chija chomwe chidawononga bomba pa kirediti kadi yanu.

Mndandanda ukupitilira… Sizikunena kuti zitsanzo zonsezi zimapereka mwayi kwa makasitomala omwe amafunikira kuthandizidwa mwachangu.

M'malo mwake, kafukufuku wopangidwa ndi Customer Contact Council adapeza zinthu ziwiri zochititsa chidwi zomwe ziyenera kukhala gawo lamakasitomala amakampani onse: Amati:

Kusangalatsa makasitomala sikumapanga kukhulupirika; kuchepetsa kuyesetsa kwawo-ntchito yomwe ayenera kuchita kuti athetse mavuto awo-imatero.

Makasitomala Othandizira

Izi zikutanthawuza kuti kuwonjezerapo mtengo kwa chizindikiritso chanu kuyenera kuzungulira kuti muchepetse nkhawa zamakasitomala m'malo mopereka zinthu zapamwamba, zopanda phindu.

Kuphatikiza pakupeza koyamba, akuti:

Kuchita dala kuzindikira uku kungathandize kukonza kasitomala, kuchepetsa mtengo wogulira makasitomala, ndikuchepetsa kutsutsana kwa kasitomala.

Makasitomala Othandizira

Key Takeaway: Makasitomala ali okonzeka kubwezera chifukwa chantchito zoyipa kuposa makampani opatsa mphotho kuti awathandize bwino. Ngati mtundu wanu suganiza pamapazi ake ndikuchepetsa chipika chakumbuyo cha madandaulo amakasitomala omwe akuchulukirachulukira, chidzagwera pansi pa kalulu - osadzutsanso.

Mafunso Ofunika Kuwaganizira Mukamakambirana Njira Yogwiritsira Ntchito “Makasitomala Poyamba”

Ponena za kubwereketsa chithandizo ndi khutu lomvera kwa makasitomala anu, pali mafunso ena ofunikira omwe amafunikira kuphunzira ndi kuwunika:

Njira Yowonjezera Yowerengera Mafunso:

  • Kodi makasitomala anu ndi ndani?
  • Kodi zosowa zanu ndi ziti?
  • Kodi mungatchule mndandanda wazosiyanasiyana za kuchuluka kwa anthu?

Njira Yofunsa Mafunso:

  • Malinga ndi malingaliro amakasitomala, kodi "mwachangu" ndichofunika bwanji poyankha? Kodi ndi masekondi 10, mphindi 5, ola limodzi, kapena tsiku?
  • Kodi muyenera kugwiritsa ntchito sing'anga yanji monga mtundu wa funso / nkhawa. Kwenikweni, pamafunika kulinganiza pakati pazinthu zomwe zimafunikira kuthandizidwa ndi foni ndi zomwe zingagwiritsidwe ntchito pa intaneti. Nthawi zambiri, ndalama zimafunikira thandizo la foni kuti zithetsedwe mwachangu komanso moyenera.

Mfundo yothandiza: Zikafika pakumvetsetsa kasitomala wanu, tengani izi ngati lamulo la chala:

Mverani zomwe makasitomala anu akukuuzani - koma osati pafupi kwambiri.

Osokonezeka? Tiyeni titenge chitsanzo. Zomwe tikutanthauza ndikuti ngakhale makasitomala atha kufunsa kuti athandizidwe pafoni, zomwe amafunira ndiyankho lachangu. Kuti izi zitheke, tikulimbikitsidwa kuti gulu lanu lothandizira liphunzitsidwe lomwe lingawathandize kuyankha mafunso amakasitomala mwachangu komanso mwachangu.

Ubwino & Kuipa Kwa Zida Zothandizira Makasitomala Apamwamba: Upangiri Wofulumira

Palibe kukayika kuti zikafika pakuthandizira makasitomala, makampani osiyanasiyana amasankha njira zosiyanasiyana - kutengera zosowa zawo, zomwe makasitomala akuyembekeza, nkhawa zachuma, ndi zina zambiri. Kuphatikiza apo, ndi kuchuluka kwa zosankha zomwe zilipo masiku ano, zimatha kukhala zosokoneza komanso zovuta kunena zochepa. Pofuna kuti zinthu zizikuyenderani bwino, talemba zabwino ndi zoyipa pazinthu zinayi zofunika zothandizira makasitomala masiku ano, monga:

Thandizo lafoni:

Kodi Ndi "Kuyitanitsa Kwabwino" Kuti Mugwiritse Ntchito Makasitomala Ounikira?

Ubwino wogwiritsa ntchito foni:

  • Ndi imodzi mwamagulu odziwika kwambiri komanso osankhidwa pakati pamakasitomala padziko lonse lapansi.
  • Ndi njira yolumikizirana mwachindunji yomwe siyimasiyira zolakwika kapena kusamvana kulikonse.
  • Imayankha nthawi yomweyo komanso molondola zomwe makasitomala amakhudzidwa nazo.
  • Ndiwothandiza posamalira zovuta komanso zachangu zomwe makasitomala angakumane nazo.

Kuipa kwa kugwiritsa ntchito foni:

  • Zingawoneke ngati zachikale kapena zachikale makamaka kwa achinyamata chifukwa amakonda kutumizirana mameseji m'malo mongolankhula.
  • Zitha kubweretsa kukhumudwa komanso kukhumudwa kwambiri ngati makasitomala amatha kuyembekezera kwakanthawi. Izi zimachitika makamaka ngati othandizira ali otanganidwa kapena ngati kampaniyo ili ndi antchito ochepa.
  • Zinthu zaukadaulo monga netiweki yosauka zitha kulepheretsa makasitomala kupempha thandizo.

Thandizo Labwino:

Kodi Kukhala "Wocheza" Kungawononge Zinthu Kwambiri Kuposa Zabwino?

Ubwino wogwiritsa ntchito macheza:

  • Imapereka mayankho apompopompo komanso ogwira mtima - nthawi zina monga mpaka 92% pakati makasitomala!
  • Ndi njira yotsika mtengo kuposa kuthandizira foni ndipo imakhala ngati chidziwitso chachikulu.
  • Amathandizira othandizira / bots kuti azitha kuyankhulana ndi anthu angapo nthawi imodzi. M'malo mwake, chidziwitso cha CallCentreHelper chikuwonetsa kuti mozungulira "70% ya othandizira amatha kuthana ndi zokambirana 2-3 nthawi imodzi, pomwe 22% ya othandizira amatha kuthana ndi ma 4-5 nthawi imodzi. ”
  • Zimathandizira makampani kupanga mautumiki ndikupereka chidziwitso chowongolera pophatikiza zinthu zamtsogolo monga chatbot ndi kusakatula nawo limodzi motsatana.
  • Amapereka kuthekera kotsata zokambirana (nthawi zambiri kudzera pa dashboard) zomwe zimakhala zothandiza kutsogola kwa ogula komanso woimira kasitomala.
  • Imapatsa mphamvu ma brand momwe amatha kupezera nzeru zamtengo wapatali (zochokera pagawo lacheza) monga machitidwe ogula ogwiritsa ntchito, zodandaula zam'mbuyomu, zomwe wogula amayembekeza komanso zomwe akuyembekeza, ndi zina zambiri ndikuzigwiritsa ntchito popereka ntchito / zopereka zabwino.

Kuipa kogwiritsa ntchito macheza:

  • Malinga ndi Kayako, mayankho omwe amalembedwa amakhumudwitsa makasitomala anu. 29% yaogula akuti amapeza mayankho omwe ali okhumudwitsa kwambiri, ndipo mabizinesi 38% amavomereza.
  • Zitha kubweretsa kuthetsa mavuto ngati chatbot ikulephera kuthana ndi vuto la kasitomala ndipo ikuyenera kulozetsa wogwiritsa ntchito kwa wothandizirayo. Mwachilengedwe, zimatha kutenga nthawi yochulukirapo ndipo zimabweretsa kwa kasitomala wosakhutira.
  • Itha kukula msanga kuchoka pakukopeka komanso kukhala yothandiza kukhala yokhumudwitsa ngati oitanira anzanu akugwiritsidwa ntchito molakwika kapena kugwiritsidwa ntchito pafupipafupi.

Kodi mumadziwa? Deta ndi MarketingDive imati anthu opitilira 55 amatumiza thandizo lamanambala pamapulatifomu ena.

Thandizo la Email:

Mail ndiyo Njira Yatsopano Yolankhulirana - Kapena Kodi?

Ubwino wogwiritsa ntchito imelo thandizo:

  • Ndi njira imodzi yolumikizirana yomwe imagwiritsidwa ntchito kwambiri. M'malo mwake, zidziwitso zikuwonetsa kuti anthu amatumiza 269 biliyoni maimelo tsiku lililonse.
  • Imapatsa mphamvu zotumiza mafunso - usiku kapena usana, masiku 365 pachaka.
  • Amaperekaumboni wodzifunira, wolemba (posowa nthawi yabwinoko) kuti adzawunikenso mtsogolo kuti aliyense azikhala patsamba limodzi.
  • Umawonjezeranso ngati mwayi wosinthira mafunso omwewo pogwiritsa ntchito malo ochezera.
  • Zimathandizira ma brand kuyankhulana ndi makasitomala munjira yosintha makonda komanso mwamwayi. Muthanso kutsatira pazokambirana zam'mbuyomu mosavuta.

Kuipa kogwiritsa ntchito thandizo la imelo:

  • Zitha kubweretsa zolakwika zosakakamizidwa. Mwachitsanzo, imelo iyi ya Amazon idatumizidwa kwa anthu omwe samayembekezera kukhala ndi mwana ndipo ena amakhala ndi vuto lakubereka! Monga mungaganizire, kukwiya pagulu kunali pachimake. Kuyang'ana pamndandanda wa omwe adalembetsa maimelo pamndandanda pano-ndiyomwe ndiyofunika kupewa zovuta monga izi.
  • Imatenga nthawi yambiri kusiyana ndi kuthandizira foni.
  • Sichipereka mayankho pompopompo pomwe maimelo amatenga nthawi yayitali kuti ayankhe. Izi ndizolakwika kwambiri monga Forrester Research ikunenera kuti "41% ya ogula amayembekeza kuyankha imelo pasanathe maola asanu ndi limodzi."
  • Zimafunikira maluso apadera ambiri monga kuthekera kowerenga malingaliro a wogwiritsa ntchito ndikuwerenga pakati pa mizere. Kuyankhulana kumakhala kosalunjika ndipo kumatha kuphatikizika. Ponseponse, momwe kulumikizirana kumatha kutayika mosavuta pakati pa maimelo angapo.

Thandizo Labungwe Labwino:

Kodi Kukhala Pamalo Ochezera Paintaneti Ndi Mphamvu kapena Bane?

Ubwino wogwiritsa ntchito chithandizo chanema:

  • Amapereka njira zosiyanasiyana zomwe makampani amatha kuthana ndi zovuta za ogwiritsa ntchito monga ndemanga zapositi, macheza achinsinsi / achindunji, komanso mauthenga am'magulu. Zimathandiza kuchita kafukufuku wamsika ndikumvetsetsa bwino za wogwiritsa ntchito.
  • Kukhala pagulu mwachilengedwe, zimathandiza ogwiritsa ntchito kupeza mayankho amafunso omwe angakhale nawo ngati wina atakhala kuti adawalembapo kale. Makampani amatha kupanga gulu lomwe limamangirira anthu amalingaliro limodzi ndikuwathandiza kuyankha mafunso / nkhawa zawo.
  • Ndizopanda mtengo kwenikweni ndipo zimapatsa mwayi waukulu pazosintha za ogula.
  • Itha kukhala ngati mwayi wabwino kwa ma brand kuti apangitse wogwiritsa ntchito kudalira kudzera mwa ogula potumiza zokumana nazo zabwino. Makampani amatha kugwiritsanso ntchito nthabwala ndikukhala opanga maluso ena kuthana ndi zovuta za ogwiritsa ntchito! Skyscanner akuwonetsa izi bwino kwambiri pachitsanzo chomwe chawonetsedwa pamwambapa.
  • Zikuwonetsa kuthekera kwa kampani kuti isinthe ndikusintha munthawi zovuta popeza kukhala kogwira ntchito pazanema ndikofunikira masiku ano. Kuphatikiza kwakukulu monga kafukufuku wa MarketingDive akuneneratu kuti "Ana azaka zitatu ndipo makamaka amasankha malo ochezera a pa Intaneti ngati njira yawo yolankhulirana ndi makasitomala. ”
  • Zimathandizanso kutengapo gawo kwamakasitomala ambiri ndikuthandizira ma brand kuti apange ubale wabwino ndi ogwiritsa ntchito.

Kuipa kogwiritsa ntchito chithandizo chanema:

  • Ikhoza kuwononga chithunzi cha mtundu ngati zolemba zambiri zoyipa zikuwoneka m'malo opezeka anthu ambiri monga Facebook, Twitter, ndi zina. Kukhala wowona mtima komanso kubwera mtsogolo kungathandize kuchepetsa kuwonongeka kwakukulu.
  • Zimakhala pachiwopsezo cha machitidwe osafunikira (mwachitsanzo kuchitira ena nkhanza / ndemanga zonyoza) ndipo zitha kupanganso zoopsa zachitetezo monga kutulutsa kwazidziwitso kapena kubera.
  • Pamafunika kuwunika mosalekeza komanso kuyankha pompopompo kuti tipewe kasitomala.

Maganizo Otseka

Kuuza reps kupitilira zomwe makasitomala akuyembekeza kumatha kubweretsa chisokonezo, kuwononga nthawi ndi khama, komanso zopereka zotsika mtengo.

Pankhani yosankha zida zoyankhulirana ndi makasitomala, palibe njira imodzi yomwe mitundu yonse ingatenge. Mabungwe amafunika kuthana ndi mfundo zazikulu zingapo monga zinthu zomwe zilipo, bajeti ndi zopinga nthawi, zofuna zamakasitomala ndi zoyembekeza za ogwiritsa ntchito, ndi zina zambiri kuti apange njira yothandizira makasitomala yomwe imapereka pamaakaunti onse:

  • Powapatsa mwayi wosuta wopanda zovuta, wopanda mavuto, osintha makonda, komanso abwino kwa wogwiritsa ntchito.
  • Poonetsetsa kuti njirazi sizimalipira kampani - ndalama kapena zina.
  • Mwa kupereka phindu-lowonjezera kwa onse omwe akutenga nawo mbali - kuyambira kwa osunga ndalama ndi makasitomala kupita kwa ogwira ntchito pakampaniyo komanso pagulu lonse.

Pokhala ndi chidziwitso chonsechi, ndi nthawi yoti muyambe kukambirana ndikupereka mwayi kwa kasitomala wopanda umboni - womwe umasangalatsa ndikuphunzitsa makasitomala onse nthawi yomweyo. Kodi muli? Tinaganiza choncho.

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