Mmene Mungayankhulire Bwino ndi Osonkhezera

Momwe mungalankhulire ndi osonkhezera

Kutsatsa kwa influencer kwakhala gawo lalikulu la kampeni iliyonse yopambana, kufikira mtengo wamsika $ 13.8 biliyoni mu 2021, ndipo chiwerengero chimenecho chikuyembekezeka kukula. Chaka chachiwiri cha mliri wa COVID-19 chikupitiliza kukulitsa kutchuka kwa kutsatsa kwamphamvu pomwe ogula adadalirabe kugula pa intaneti ndikuwonjezera kugwiritsa ntchito kwawo malo ochezera a pa Intaneti ngati nsanja ya e-commerce.

Ndi nsanja ngati Instagram, ndipo posachedwa TikTok, kugwiritsa ntchito mawonekedwe awoawo amalonda, pali mwayi watsopano woti makampani agwiritse ntchito omwe ali ndi zisonkhezero kuti awonjezere njira zawo zamalonda.

70% ya ogwiritsa ntchito intaneti aku US atha kugula zinthu kuchokera kwa omwe amawatsatira, komanso kukwera komwe kukuyembekezeredwa kwa malonda aku US ndi 35.8% kupitirira $ 36 biliyoni mu 2021.

ziwerengero ndi Luntha la mkati

Koma ndi mwayi wokulirapo wothandizira anthu olimbikitsa, ndizosapeŵeka kuti kuchulukana kudzalowa m'malo odzaza kale, zomwe zimapangitsa kuti zikhale zovuta kwambiri kuti ma brand apeze wowongolera yemwe angagwire naye ntchito. Ndipo kuti mayanjano amtundu wa anthu osonkhezera akhale othandiza kwambiri kwa omwe akukufunirani, ndikofunikira kuti mgwirizano ukhale weniweni, molingana ndi zokonda, zolinga, ndi masitayelo. Otsatira amatha kuwona mosavuta kudzera m'makalata omwe amathandizidwa ndi omwe amawalimbikitsa ndipo nthawi yomweyo, olimbikitsa tsopano ali ndi mwayi wokana mapangano othandizira omwe sagwirizana ndi mtundu wawo. 

Kuti mtundu ukhazikitse maubwenzi okhalitsa ndi omwe amawalimbikitsa kwambiri pa kampeni yawo, malinga ndi mbiri ndi ROI, akuyenera kukumbukira malangizo awa polankhula ndi omwe amawakonda kwambiri:

Fufuzani wosonkhezera musanafikire

Gwiritsani ntchito zida zofufuzira ndi kuzindikira kuti muzindikire omwe akugwirizana ndi omvera anu komanso okhudzana ndi mtundu wanu. 51% ya omwe ali ndi mphamvu akuti chifukwa chawo chachikulu chosagwirizana ndi mtundu womwe umayandikira ndi chimenecho sakonda kapena kuyamikira chizindikirocho. Kukonza mndandanda wa anthu omwe ali ndi zisonkhezero zomwe zimagwirizana ndi zomwe mtunduwo umakonda kudzakhala ndi zotsatira zabwino pa kampeni, chifukwa zolemba zawo zidzakhala zowona kwa omvera awo, ndipo amatha kugwira ntchito nanu poyamba. 

Ma Brand akuyeneranso kuchita khama kuwunika momwe omvera omwe amathandizira chifukwa pali maakaunti ambiri omwe angakhale ndi otsatira osadziwika. 45% yamaakaunti apadziko lonse a Instagram akuyembekezeka kukhala bots kapena maakaunti osagwira ntchito, kotero kuwunika otsatira omwe amatsatira otsatira enieni kungatsimikizire kuti ndalama zilizonse zomwe zimagwiritsidwa ntchito zimafika makasitomala enieni. 

Sinthani uthenga wanu

Osonkhezera alibe kulolerana, komanso sayenera kufikiridwa ndi ma brand okhala ndi ma generic, odulidwa ndi kumata mauthenga, popanda makonda kwa iwo kapena nsanja yawo. 43% adanena kuti osalandira kapena kulandira mauthenga okonda makonda anu kuchokera kumtundu, komanso chifukwa cha kuchuluka kwa zidziwitso zomwe amakonda kugawana pa intaneti, ma brand amatha kugwiritsa ntchito izi kuti apindule kuti asinthe makonda awo.

Ma Brand akuyenera kuthera nthawi ndi mphamvu ndikuwerenga zomwe zili ndi omwe amawalimbikitsa kuti apange uthenga wogwirizana ndi aliyense wokhudzidwa, wogwirizana ndi kamvekedwe kawo ndi kalembedwe kawo. Izi zidzakulitsa mwayi woti wokhudzidwayo avomereze mgwirizano, ndikukhala wolimbikitsidwa kutumiza zomwe zikuwonetsa.

Khalani owonekera pakufikira kwanu koyamba

Osamenyedwa pathengo - kumveka bwino, komanso kuwonekera ndizofunika kwambiri mukamakambirana za mgwirizano wanu ndi wolimbikitsa. Mukamalankhula koyamba ndi anthu, onetsetsani kuti mwayang'ana zomwe zili patsogolo kuphatikiza zofunikira monga zomwe malondawo ali, nthawi yotumiza, bajeti, ndi zomwe zikuyembekezeka. Izi zimathandiza wolimbikitsa kupanga chisankho chodziwitsidwa, mwachangu komanso kulola mbali zonse kuti zipewe kukangana panjira.

Ndikofunikira kuti ma brand azikhala ndi mawu oyenera polankhulana ndi omwe amawakonda kuti ateteze mgwirizano weniweni, wowona komanso kuchita bwino zotsatsa zawo. Pamene makampani otsatsa malonda akuchulukirachulukira, ma brand akuyenera kusinthana nawo.