Momwe Mungapangire Kutsatsa Kwamavidiyo a Instagram Okupezerani Zotsatira

Instagram

Kutsatsa pa Instagram kumagwiritsa ntchito njira zotsatsa zotsatsa za Facebook zomwe zimalola anthu kutsata ogwiritsa ntchito kutengera msinkhu wawo, zokonda zawo komanso machitidwe awo.

63% ya mabungwe otsatsa omwe akugwira ntchito ku US adakonza kuphatikiza zotsatsa za Instagram kwa makasitomala awo.

Strata

Kaya muli ndi bizinesi yaying'ono kapena yayikulu, kutsatsa kwamavidiyo a Instagram kumapereka mwayi kwa aliyense kuti athe kufikira omvera ake. Koma, kuchuluka kwa zopangidwa kukhala gawo la Instagram, mpikisanowu ukukula kwambiri komanso kupikisana.

Chobwezeretsanso chomwe anthu ambiri ali nacho ndikuti kupanga makanema sikofanana ndi kujambula chithunzi kapena kupanga zolembedwa. Mwamwayi, mutha kupanga makanema odabwitsa pogwiritsa ntchito malo osungira zazithunzi zaulere.

Ngati simukudziwa bwino liwulo, masheya ndi masheya aulere omwe mungagule ufulu wawo kudzera pamawebusayiti osiyanasiyana. Ndipo pali matani malo oti musankhe. Nawu mndandanda wa 

Kubwerera ku 2015, Instagram idakhazikitsa zotsatsa za Instagram zomwe zimathandiza eni mabizinesi kufikira gulu la ogwiritsa ntchito ndikuwapangitsa kukhala ogula. Pogwiritsa ntchito kutsatsa kwa Facebook, otsatsa atolankhani atha kutsata gawo lililonse la ogwiritsa ntchito Instagram opitilira 600 miliyoni. Zonsezi, pali kuthekera kwakukulu pomwepo, kukuyembekezerani. 

Pitani pansi kuti muphunzire zoyambira zina zomwe zimakhudzana ndikupanga ndikuyendetsa zotsatsa makanema pa Instagram. Kuphatikiza pa izi, tiunikiranso njira zingapo zabwino zoyesera ndikusintha magwiridwe antchito anu. Koma izi zisanachitike, yang'anani mwachidule magawo asanu azotsatsa a Instagram omwe mutha kutsatsa kuti mulimbikitse omvera anu.

Mitundu Yotsatsa Kanema pa Instagram

  • Kutsatsa Kwakanema Pakanema - gulu lotsogola la makanema pa Instagram momwe otsatsa makanema amaphatikizika mosadukiza ndi zakudya za ogwiritsa ntchito ndikupereka njira yachilengedwe yofikira omvera anu.
  • Instagram Stories - zotsatsa makanema athunthu zomwe zimawoneka pakati pa nkhani pafupifupi 400mn ogwiritsa amawona tsiku lililonse (kuchokera kwa omwe amatsata). Chifukwa Instagram Stories onetsani zenera lokhazikika la maola 24, ndizofunikira pakutsatsa zotsatsa ndi zochitika zazanthawi zochepa ndi zotsatsa.
  • Malonda a Carousel - Pokhala ndi zotsatsa za Carousel, otsatsa ali ndi mwayi wotsatsa malonda kapena ntchito yawo powonetsa makanema angapo omwe ogwiritsa ntchito amatha kuwadutsamo. Kuyikaku ndikwabwino kwaopanga omwe akuyang'ana kuti agulitse zinthu zambiri kapena akungofuna kuwonetsa zambiri zokhudza omwe ali ndi zomwe amapereka. Kuphatikiza apo, amathanso kuwonjezera ulalo watsamba lazogulitsalo kuti awongolere makasitomala omwe akufuna kugula malonda.
  • Zotsatsa Kanema-30-Second - Kanema wa masekondi makumi atatu adayambitsidwa ndi Instagram poyesa kupanga mawonekedwe owonerera kwa alendo omwe amawalimbikitsa pogwiritsa ntchito luso lowonera.
  • Instagram Marquee - Instagram yatulutsa posachedwa chida china chotchedwa 'Instagram Marquee' chomwe chimathandiza otsatsa kufalitsa chidziwitso ndikufikira omvera kwakanthawi kochepa.

Kuyamba ndi Kutsatsa Mavidiyo a Instagram

Malonda a Instagram Video Ad

Musanayambe kulengeza zotsatsa zanu, ndikofunikira kuti muphunzire zina mwazofunikira zomwe zingakhudze magwiridwe antchito anu otsatsa pa Instagram:

  • Instagram imalola a mawu ofotokozera zosaposa zilembo 2200. Koma, yesetsani kuti musadutse zilembo 135-140 pazotsatira zabwino
  • The kutalika kwa makanema sayenera kupitirira masekondi 120
  • Mafayilo amakanema ayenera kukhala MP4 kapena MOV mtundu ndi fayilo iliyonse osakulirapo kuposa 4GB
  • Zotsatsa makanema pazakudya siziyenera kupitirira 600 × 750 (4: 5) makanema ofukula. Pankhani ya kanema wapawonekedwe, chisankhocho chiyenera kukhala 600×315 (1:91:1) pomwe makanema apakanema, akuyenera kukhala 600 × 600 (1: 1)
  • Pa nkhani za Instagram, lingaliro liyenera kukhala 600 × 1067 (9: 16)
  • Kutsatsa makanema a Carousel, lingaliro labwino ndilo 600 × 600 yokhala ndi 1: 1 factor ratio

Tsopano, kuchokera pazondichitikira nditapereka ntchito zosintha makanema kwa mazana azopanga zinthu, ndidazindikira kuti zotsatsa makanema 1: 1 ndi 4: 5 zimachita bwino. Chifukwa chake, nthawi iliyonse yomwe mungakwanitse, yesetsani kutsatira izi.

Momwe Mungapangire Kutsatsa Kwamavidiyo a Instagram Okupezerani Zotsatira - Malangizo ndi Gawo

Kutsatsa Kwamavidiyo a Instagram

Mwamwayi, palibe rocket science yomwe ikuphatikizidwa pakupanga Kutsatsa kwamakanema apamwamba kwambiri a Instagram. Mwachidule, tsatirani ndondomeko izi zisanu ndi chimodzi zoyambira:

Gawo 1: Sankhani Cholinga

Choyamba komanso chofunikira kwambiri, muyenera kusankha cholinga. Mwachidule, muyenera kufotokoza fayilo yanu ya cholinga cha malondaPansi pa gululi kuti muwonetse cholinga chomwe mukufuna kuti malonda anu akwaniritse. Kodi mukuyang'ana kuti muwonjezere kuzindikira kwa anthu kapena cholinga chanu ndikulimbikitsa malonda anu? Samalani posankha mayankho a mafunso awa chifukwa angakhudze mayikidwewo ndikuthandizani kufikira omvera anu omwe angayankhe pazotsatsa zanu.

Gawo 2: Sankhani Kutsata Omvera

Ichi ndichinthu china chofunikira chomwe chimakhudza kwambiri kutembenuka kwanu. Ngati kutsata sikukugwira, simudzatha kuloza gulu la ogwiritsa ntchito. Mutha kusankha malo, zaka, chilankhulo, jenda kapena zina zomwe mungakonde. Ngakhale mukuyang'ana kutsogoza gulu lililonse lazaka zomwe zili ndi moyo winawake, mutha kutero.

Onetsetsani kuti muli ndi omvera omwe akulimbana nawo mosiyana palibe amene adzawonere zomwe muli.

Gawo 3: Sinthani Zoyikika Zanu

Mukasankha omvera anu kutsata, sankhani zoikidwazo. Mukasindikiza izi, kusungidwa kwa Instagram ndi Facebook kumathandizidwa kale. Nthawi zambiri, muyenera kuyika zonse izi kuti zitheke. Komabe, ngati muli ndi zokonda zina kapena mukufuna kupatula china chilichonse, mutha kusintha zomwe mungasankhe kuti zigwirizane ndi zosowa zanu.

Gawo 4: Bajeti ndi Ndandanda

Ngati mukusankha zotsatsa, muyenera kukhazikitsa bajeti yanu ndikupangira zotsatsa zanu. Kwenikweni, bajeti yanu imawonetsera mtengo wonse womwe mukufuna kukhala nawo pakudina kamodzi / pamitundu ina kapena pazinthu zina zilizonse. Gawo ili limakupatsaninso mwayi wokhazikitsa tsiku loyambira ndi kumapeto kwa zotsatsa zanu.

Gawo 5: Pangani Ad

Chifukwa chake, tsopano mwakonzeka kupanga malonda anu a Instagram. Mwachidule, sankhani mtundu wanu wotsatsa ndikuyika chilichonse m'malo mwake. Komanso, onetsetsani kuti muwone kanema wanu wotsatsa kuti muwone m'mene ziziwonekera mu chakudya. Onetsetsani kuti malonda anu amawoneka bwino pamalo aliwonse komanso amathanso kuwongoleredwa. Phatikizani ulalo womwe mukufuna kuti otsatsa anu atengere ogwiritsa nawo tsamba lofikira chifukwa adzakopa ogula ndikupititsa patsogolo malonda. Musaiwale kuwonjezera kuyimba kochititsa chidwi (CTA) kuti mulimbikitse ogwiritsa ntchito kuti adule ulalo wanu. Pakadali pano, mutha kuwonjezeranso kope lanu m'zilankhulo zingapo ngati mukuyang'ana omvera awiri.

Gawo 6: Tumizani Malonda Anu Kuti Akambirane

Onaninso zotsatsa zanu komaliza komaliza ndipo ngati zonse zikuwoneka bwino pamalo aliwonse, perekani kuti muwunikenso. Zitenga masiku angapo kuti buku lanu livomerezedwe. 

Mamiliyoni a Dollar Instagram Ad Ad Malangizo

maupangiri am'manja

  • Pangani mbedza yangwiro - Dziwani kuti, ogwiritsa ntchito a Instagram amafulumira kudutsa pazosungidwa zawo, chifukwa chake muyenera kupanga masekondi angapo oyamba otsatsa malonda anu. Momwemonso, muyenera kuphatikiza zoyenda ndi zochita m'masekondi atatu oyamba a kanema wanu kuti muchititse chidwi. Ngati masekondi oyambilira otsatsa anu akuchedwa kuchepa, ogwiritsa ntchito azingodutsa osazindikira kanema wanu.  
  • Kusintha kwavidiyo - Kupanga banger montage yomwe imasiyana ndi korona ndikofunikira kwambiri. Choncho musanyalanyaze iye kanema kusintha ndondomeko. Mukamaliza kujambula musangotsitsa zomwe zajambulidwa ku Instagram. Khalani ndi nthawi yosintha makanema anu m'njira yosangalatsa, yochititsa chidwi.
  • Onjezani Malemba - Popeza, njira yomvera idayikidwa osalankhula mwachisawawa, muyenera kuwonjezera zolemba kuti uthenga wanu udutse. Pali mapulogalamu ambiri omwe akupezeka masiku ano monga Apple clip omwe angakuthandizeni kupanga zolemba zanu mwamphamvu kuti muzisamalire.
  • Kuthetsa Vuto - Cholinga chachikulu pakupanga zotsatsa pa Instagram ndikuzindikira vuto ndikupanga yankho labwino kwambiri pamtundu wa malonda / ntchito. Kutsatsa kwanu kukapereka chithunzi cha wothetsera mavuto, nthawi yomweyo imayamba kulumikizana ndi wogwiritsa ntchito. Mukawatenga nawo mbali bwino, awonetseni momwe malonda / ntchito yanu ingapulumutsire iwo.
  • Pewani Ndemanga Zazitali - Ngakhale Instagram imalola zilembo 2200 pamutu, ndibwino kuti zizikhala zazifupi komanso zofunikira. Kupatula apo, palibe amene akufuna kuwerenga zolemba zambiri zovuta. Chifukwa chake, onetsetsani kuti musadutse zilembo 130-150 mukamalemba mawu pamalonda anu a Instagram.
  • Ganizirani pa Cholinga Chimodzi - M'malo mongoyang'ana zolinga zingapo, yesetsani kutsatira cholinga chimodzi. Ngati malonda anu akuphatikiza malo ogulitsa ochulukirapo, ziwoneka ngati phula ndipo ogwiritsa ntchito amangodutsa kutsatsa kwanu.
  • Sakanizani Mwakuthupi - Zotsatsa zanu zomwe mwapanga siziyenera kumveka zotsatsira kwambiri ndipo ziyenera kuphatikizidwa pazakudya za Instagram. Kumbukirani, cholinga chanu ndikutenga chidwi cha omvera anu ndikuwapatsa yankho labwino kwambiri pamavuto awo.
  • mayeso - Mwachidziwikire, muyenera kupanga makanema anu otsatsa angapo kuti muwone omwe akugwira bwino ntchito ndi omvera anu. Onetsetsani kuti kutsatsa kwanu pa Instagram kukuwonetsa zambiri ndipo ogwiritsa ntchito akupita kutembenuka.

Instagram ikhoza kukhala nsanja yayikulu yotsatsa, ikuthandizani kuti musangopanga chidziwitso cha mtunduwo ndikukulitsa mtundu wanu kudzera pazakanema komanso zowonera, komanso kuyendetsa magalimoto patsamba lanu ndikulimbikitsa kutembenuka.

Malangizo ena ati omwe mungawonjezere pamndandandawu? Kodi mukukonzekera kuti muyesere pati? Ndidziwitseni mu gawo la ndemanga pansipa ndipo ndikhala wokondwa kulowa nawo zokambiranazi.

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