Momwe Mungapangire Kutsatsa Kwa Snapchat

zotsatsa za snapchat

M'zaka zingapo zapitazi, Snapchat yakula otsatira ake kupitilira 100 miliyoni padziko lonse lapansi ndikuwonera makanema opitilira 10 biliyoni patsiku. Ndi otsatira ochuluka chonchi pa pulogalamuyi tsiku lililonse, ndizodabwitsa kuti makampani ndi otsatsa malonda akukhamukira ku Snapchat kuti adzalengeze kumsika wawo.

Millennials pano ikuyimira 70% ya ogwiritsa ntchito onse pa Snapchat Ndi otsatsa akugwiritsa ntchito 500% zochulukirapo pazaka zikwizikwi kuposa ena onse ophatikizidwa, zomwe akukhala ndizosatsutsika. Tsoka ilo, makampani amayesabe kugulitsa zaka zikwizikwi monga momwe amachitira ndi mibadwo yakale; komabe, monga mbadwo uliwonse, zaka zikwizikwi zimakhala ndi zosowa ndi zosowa zomwe otsatsa ayenera kumvetsetsa kuti achite bwino pamakampeni awo.

Malo ochezera a pa Intaneti monga Facebook ndi Instagram akhala akugwiritsa ntchito ogwiritsa ntchito awo ambiri kuti apemphe mtundu womwe akufuna kutsatsa kwa zaka zambiri tsopano. Ngakhale Snapchat adakhala kwakanthawi pang'ono pamalonda, pulogalamu yotchuka tsopano imalola aliyense kuchokera kumakampani akuluakulu kupita kumabizinesi akomweko kutsatsa papulatifomu yawo.

Malonda a Snapchat

Pali njira zitatu zoyambirira zomwe malonda angagwiritsire ntchito Snapchat kuti afikire makasitomala omwe akuyembekezera: Kutsatsa Kwachangu, Ma Geofilters Othandizidwa, ndi Ma Sponsored Lens. Pakati pazosankha zitatuzi, makampani ali ndi ufulu wambiri wopanga momwe angafunire kuyika mtundu wawo potengera omwe akufuna.

Kutsatsa Njira 1: Kutsatsa Kwachangu

Zotsatsa Zosavuta ndi masekondi 10, zotsatsa zomwe zimayikidwa pakati pa nkhani za Snap. Ojambula amatha kusinthana akamayang'ana kutsatsa kwa kanema kapena nkhani kuti adziwe zambiri. Mwayi ndikuti mwawona zotsatsa izi munthawi yanu ya nkhani, koma mumapanga bwanji?

Kwa makampani akuluakulu, Snapchat amasungira mwayi wotsatsawu kwa iwo omwe ali ndi mwayi wotsatsa malonda ambiri. Snapchat ili ndi gulu la Ogwirizana omwe mungalumikizane nawo kudzera pa imelo MnzangaInquiry@snapchat.com.

Kutsatsa Njira 2: Ma Geofilters Othandizidwa

Snapchat Yothandizidwa ndi Geofilter

Ma Geofilters omwe amathandizidwa ndimasewera osunthika omwe mutha kuyika pa Chithunzithunzi kutengera komwe muli. Mbali yolumikizanayi imapatsa a Snapchatters mwayi wowonetsa otsatira awo komwe ali komanso zomwe akuchita. Malinga ndi Zambiri zamkati mwa Snapchat, National Sponsored Geofilter imafikira 40% mpaka 60% ya Snapchatters tsiku lililonse ku US. Zotsatira zakufikaku ndikutulutsa, Snapchat yakhala njira yotsatsa yokopa kwambiri kumakampani akulu.

Komabe, ma Geofilters samangokhala m'makampani akuluakulu. Chifukwa zotsatsa izi ndizosavuta kupanga, zakhala zotchuka kwambiri pakati pa mabizinesi ang'onoang'ono ndi anthu ena.Ngakhale mukuyambitsa kampeni yakutsatsa dziko lonse kapena mukungokhala ndi phwando lokondwerera tsiku lobadwa kwa bwenzi lanu, Ma Geofilters Othandizidwa ndi njira yabwino yolumikizirana ndi dziko lapansi .

Kupanga Geofilter Yothandizidwa

  1. Design - Mukayamba kupanga geofilter yanu pa intaneti, mupeza njira ziwiri. Mutha kusankha "Gwiritsani Ntchito Yanu", momwe mumadzipangira nokha kuyambira pa Photoshop kapena ma Illustrator ma tempulo operekedwa ndi Snapchat. Kapena, mutha "Pangani Paintaneti" ndikusankha pazosankha malinga ndi mwambowu (mwachitsanzo tsiku lobadwa, zikondwerero, maukwati ndi zina). Mosasamala kanthu komwe mungasankhe, onetsetsani kuti mwawerenga Zotsatira za Kutsatsa pazofotokozera zakanthawi, malamulo, ndi kukula kwa zithunzi!
  2. Map - Pakapangidwe ka mapu, mudzafunsidwa kuti musankhe nthawi yomwe fyuluta yanu izikhala moyo .. Monga lamulo, Snapchat salola kuti zosefera zizikhala masiku opitilira 30. Mukadula mapu, mudzasankhanso malo ndi malo omwe geofilter yanu ipezeke. Ingokhalani "mpanda" pamapu kuti muwone kuchuluka kwa geofilter yanu itengera kutengera utali wozungulira.
  3. Purchase - Mukapanga ndi kupanga mapu a geofilter yanu, mudzaipereka kuti iunikidwe. Snapchat nthawi zambiri amayankha patsiku limodzi la bizinesi. Mukavomerezedwa, gulani Geofilter yanu patsamba la Snapchat ndikuyembekezera kuti ichitike!

Kutsatsa Njira 3: Ndalama Zothandizidwa

Snapchat Geofilter Ad

Njira yachitatu yotsatsa yomwe ma brand angagwiritse ntchito ndi Sponsored Lense. Magalasi ndi mawonekedwe ozindikiritsa nkhope pa Snapchat omwe amathandizira luso lazopanga kuti likhale losanjikiza pamwamba pa nkhope ya wogwiritsa ntchito. Magalasi awa amasintha tsiku ndi tsiku ndipo amakhala osasintha komanso mwadala monga momwe Snapchat amafunira.

Ngakhale ma lens ambiri amapangidwa ndi Snapchat, makampani amatha kupanga ndi kugula magalasi pazotsatsa. Komabe, chifukwa magalasi othandizidwa ndiokwera mtengo kwambiri kugula, timangowona magalasi azinthu zazikulu monga Gatorade kapena Taco Bell.

Ngakhale zitha kumveka zopanda pake kuwononga $ 450K - $ 750K patsiku pamsonkhano wa Snapchat, makampani akulu atsimikizira kuti kuyika ndalama mu lens yothandizidwa kumathandiza kwambiri. "Super Bowl Victory Lense" ya Gatorade, idaseweredwa maulendo opitilira 60 miliyoni, ndikudzitamandira ndi malingaliro miliyoni 165! Zotsatira zake, Gatorade adawona kuchuluka kwa 8% pakufuna kugula.

Kutengera ndi manambalawa, zikuwonekeratu kuti kuthekera kwa ma Sponsored Lens ndikodabwitsa. Chifukwa cha mtengo wamtengo wapatali womwe umalumikizidwa nawo, Snapchat ili ndi magalasi ochepa omwe amalipira kumakampani akuluakulu okhala ndi bajeti zazikulu. Komabe, ngati mungakhale ndi $ 450K- $ 750K mukugona ndipo mukufuna kupanga Sponsored Lense, funsani aliyense wa Otsatsa a Snapchat kapena tumizani imelo ku MnzangaInquiry@snapchat.com. Othandizana nawo akuthandizani munthawi iliyonse yamakampeni popereka malingaliro ndi kuyankha mafunso aliwonse omwe mungakhale nawo ..

Pogwiritsa ntchito njira zambiri zogwiritsira ntchito komanso zotsatsa zotsatsa, Snapchat watsimikizira kukhala nsanja yothandiza kwambiri kwa makampani amitundu yonse ndi makulidwe kuti athe kulumikizana ndi omvera awo. Ngati mukukonzekera chochitika kapena kutulutsa chinthu chatsopano, ganizirani chimodzi mwanjira zomwe tatchulazi ndikuyamba kuwona kutembenuka kukukwera!

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