Chenjera: Momwe Mungayendetsere B2B Zambiri Zoyendetsa Ndi LinkedIn Sales Navigator

Momwe Mungatsogolere Ndi LinkedIn Sales Navigator

LinkedIn ndiye malo abwino kwambiri ochezera a B2B padziko lapansi ndipo, mwina, ndiye njira yabwino kwambiri kwa otsatsa a B2B kugawira ndikulimbikitsa zomwe zili. LinkedIn tsopano ili ndi mamembala opitilira biliyoni, omwe ali ndi otsogola opitilira 60 miliyoni. Palibe kukayika kuti kasitomala wanu wotsatira ali pa LinkedIn… ndi nkhani yoti mumawapeza bwanji, kulumikizana nawo, ndikupereka chidziwitso chokwanira chomwe chimawona kufunika kwa malonda anu kapena ntchito.

Oimira Ogulitsa omwe ali ndi malo ochezera ochezera a pa intaneti amakwaniritsa mwayi wopitilira 45% ndipo ali ndi mwayi wopeza 51% pazogulitsa zawo.

Kodi Kugulitsa Ndi Chiyani?

Kodi mwawona momwe sindinatchulire nkhaniyi momwe Mungayendetsere Zambiri LinkedIn? Ndi chifukwa chakuti kuchepa kwa LinkedIn kumapangitsa kukhala kosatheka kwa fayilo ya wogulitsa malonda kuti agwiritse ntchito bwino nsanja yofufuzira ndikuzindikira chiyembekezo chawo chotsatira. Mumangokhala ndi mauthenga angati omwe mungatumize mwezi uliwonse, ndi zingati zomwe mungasunge, simungathe kudziwa omwe adawona mbiri yanu, mulibe chilichonse chomwe mungafufuze, ndipo mulibe mwayi ku ziyembekezo zakunja kwa netiweki yanu.

Gawo 1: Lowani Kwa LinkedIn Sales Navigator

LinkedIn Sales Navigator imathandizira akatswiri amalonda kutsata anthu ndi makampani oyenera pofikira anthu oyenera kuchita zisankho. Ndi LinkedIn Sales Navigator, akatswiri azamalonda amatha kudziwa zamalonda kuti agulitse bwino, azidziwa zambiri komanso azikhala ndi maakaunti anu ndikuwatsogolera, ndikuthandizira kuyambitsa kuyankhulana kwachikondi. Zomwe zili papulatifomu ndi monga:

  • Kutsogola Kwambiri ndi Kusaka Kwa Makampani - otsogolera omwe akutsogolera kapena makampani omwe ali ndi magawo ena, kuphatikiza ukalamba, ntchito, kukula kwa kampani, jografi, mafakitale, ndi zina zambiri.
  • Malangizo Otsogolera - Sales Navigator ilimbikitsanso osankha omwewo pakampani yomweyo ndipo mutha kulandira zotsogola pakompyuta, mafoni, kapena imelo.
  • Kulunzanitsa CRM - Gwiritsani ntchito maakaunti okhala ndi anthu ambiri, osungidwa ndikuwatsogolera kuchokera paipi yanu kupita ku CRM yanu yosinthidwa tsiku ndi tsiku.

Ndi Sales Navigator mutha kutsata mosavuta mayendedwe ndi maubwenzi omwe alipo, kukhala azatsopano pamalumikizidwe ndi maakaunti, ndikugwiritsa ntchito nsanja kuti muwone mosavuta.

Pezani Chiyeso Chaulere cha LinkedIn Sales Navigator

Gawo 2: Pangani Chiyembekezo Chanu Pamndandanda Wanu ndipo Lembani Zolemba Zanu Zosavuta

Pali liwu lomwe timagwiritsa ntchito pa LinkedIn tikalumikizana ndi munthu wina ndipo nthawi yomweyo timakumana ndi uthenga wopanda pake, wogulitsa ... Zolumikizidwa. Sindikudziwa kuti ndi ndani amene wabwera ndi teremu, koma ndicholinga chake. Zili ngati kutsegula chitseko chakutsogolo ndipo wamalonda nthawi yomweyo amalumphira pakhomo ndikuyamba kuyesa kukugulitsani. Ndinena "yesani" chifukwa chikhalidwe kugulitsa kwenikweni alibe chochita ndi pitching, ndi za kumanga ubale ndi kupereka phindu.

Gulu ku Cleverly ndi akatswiri pakulemba kozizira kotuluka komwe kumayankhidwa. Amalangiza kupewa zolakwitsa zitatu izi:

  1. Musakhale osamveka: Pewani mawu osokonekera pamakampani ndikuyankhula ku malo enaake, kuti muthe kugwiritsa ntchito zomwe mukufuna kudziwa. Kutsika pansi kwambiri kumalimbikitsa kuchuluka kwa mayankho.
  2. Gwiritsani ntchito kufupika: Chilichonse chopitilira ziganizo 5-6 chimakhala chosavuta pa LinkedIn, makamaka mukawona pafoni. Uzani makasitomala anu momwe angapangire moyo wawo kukhala wabwinoko m'mawu ochepa momwe angathere. Mauthenga ambiri ochita bwino a Cleverly ndi ziganizo za 1-3.
  3. Perekani Umboni Pagulu: Maganizo oyamba amakhala oti sakukhulupirira. Chifukwa chake, ndikofunikira kuti mwina aliyense atchule makasitomala odziwika, afotokozere zotsatira zomwe mwapeza, kapena kulozera ku zochitika zenizeni.

Mochenjera amalemba meseji yomveka bwino, yolankhula, komanso yofunika pamtengo wanu.

Gawo 3: Osataya Mtima!

Ntchito iliyonse yotsatsa mwachindunji imafunikira kukhudza kangapo kuti mukwaniritse chiyembekezo. Tsogolo lanu ndi lotanganidwa, mwina alibe bajeti, kapena mwina sakuganizira za kupeza malonda kapena ntchito yanu. Ndicho chifukwa chake ndikofunikira kuti mukhale ndi dongosolo lotsatira, loyenda bwino. Mukalumikizidwa nanu, chiyembekezo chimakhala kulumikizana kwa digirii yoyamba, ndipo chimakhala mu netiweki yanu kwamuyaya, chifukwa chake mumawalimbikitsa ndi kutsatira ndi zomwe zili.

Mochenjera amatumiza mauthenga otsatira a 2-5 kwa omwe akuyembekezeredwa, kuti athe kupereka phindu lochulukirapo. Mwachitsanzo, kukhudza 3 nthawi zambiri kumakhala kafukufuku, kutsimikizira zotsatira zanu.

Gawo 4: Limbikitsani Mtsogoleri Wanu Ndi Nzeru

Ngati izi zikumveka zovuta, mungafunike kugwiritsa ntchito Mosamala. Mosamala ali ndi gulu lake ndi pulatifomu komwe amalumikizana ndi ziyembekezo zanu m'malo mwanu kenako ndikukankhira zomwe zikutumizidwa ku bokosilo la omwe amakugulitsani komwe angagwire kuti awatseke. Izi zimalola ogulitsa anu kuti azichita zomwe akuchita bwino… akugulitsa. Siyani fayilo ya kugulitsa pagulu kwa Makina!

  • Onani zambiri zantchito yakampeni munthawi yeniyeni
  • Sinthani zokambirana zamalonda mosavuta
  • Tsatani mayankho anu a LinkedIn
  • Onani zambiri zamalumikizidwe anu a LinkedIn
  • Tumizani maulalo anu a LinkedIn
  • Sinthani mauthenga anu olumikizana ndi LinkedIn nthawi iliyonse
  • Chezani zenizeni ndi Cleverly

Cleverly ili ndi nsanja yomwe imakupatsirani chithunzithunzi chatsatanetsatane chamakampeni anu a LinkedIn, kuphatikiza ma metric ngati Connection Rate, Reply Rate, Total Number of Invitations Sent, ndi Total Number of Replied. Nthawi iliyonse mukalandira yankho labwino mubokosi lanu la LinkedIn, Cleverly amakudziwitsani nthawi yomweyo kudzera pa imelo. 

Pezani Kuyankhulana Kwaulere Ndi Makina

Kuwulula: Ndine wothandizana nawo LinkedIn Sales Navigator ndi Mosamala.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.