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Momwe Mungakulitsire Kukhulupirika kwa Makasitomala ndi Kutsatsa Kwamagetsi

Simungasunge zomwe simukuzimvetsa. Ikayang'ana kwambiri kupeza makasitomala nthawi zonse, zimakhala zosavuta kunyamulidwa. Chabwino, ndiye mwazindikira njira yopezera zinthu, mwapanga zomwe mukugulitsa / ntchito yanu kukhala yofunikira m'miyoyo ya makasitomala. Kutsatsa kwanu kwapadera (UVP) kumagwira ntchito - imakopa kutembenuka ndikuwongolera zisankho zogula. Kodi mukudziwa zomwe zimachitika pambuyo pake? Kodi wogwiritsa ntchitoyo amakhala kuti akamaliza kugulitsa?

Yambani pomvetsetsa omvera anu

Ngakhale ndizosangalatsa kupeza mayendedwe atsopano ndi omvera kuti mugulitse, ndizotsika mtengo kwambiri kuti musunge imodzi. Komabe, kusungira sikudalira madalaivala omwewo monga kupeza - zolinga kumbuyo kwawo ndizosiyana, ndipo ngakhale machitidwe ndi malingaliro omwe amachokera mwa awiriwa ndi othandizana nawo amayenera kuyankhidwa padera. Kukhulupirika kwamakasitomala kumamangika posungira. Kupeza kasitomala ndi khomo lolowera pamenepo.

Chofunika kwambiri apa ndikuti mumvetsetse kuti makasitomala anu satha pambuyo poti agulitsidwe koma pitirizani kuchita nawo malonda / ntchito yanu ndikumangiriza zomwe akudziwa ndi mtundu wanu.

Ndiye mukudziwa chiyani za makasitomala anu ndendende?

Kuti mumalize chithunzi cha omvera anu nthawi isanakwane komanso nthawi yogulitsa ndikuphatikizira zomwe zapezazo mu njira yanu yosungira, muyenera kuyika zambiri. Kodi fayilo ya Metrics Yofunika Kwambiri kuganizira? Mutha kuyamba kuwunika anu:

Sakani Mitundu Yotsatsa

Kodi ogwiritsa ntchito amakupezani bwanji? Ndi mafunso ati osaka omwe sanalembedwe omwe amatsogolera kukutembenuka kapena kugula? Masamba ofika otsetsereka anali otani komanso faneli ya kutayikira kwambiri? Kodi mutha kumangiriza zomwe zili patsamba lanu kwaomwe akuwonetsani kuchuluka kwa malonda?

Ngati mukutsata ndi Google Analytics imathandizidwa ndikuphatikizidwa ndi Google Search Console, mudzatha kutsatira mafunso awa kwa miyezi 16 m'mbuyomu ndikuzindikira omwe achita bwino kwambiri. Mutha kupititsa patsogolo kusanthula pomangiriza mawuwa kumasamba enieni ndikuwazindikira ngati malo oyambira omwe wogwiritsa ntchito akupeza. Izi zitha kusokonezedwanso pophatikizira izi ku demographic ya wogwiritsa ntchito, mtundu wazida, machitidwe, ndi zokonda kuzindikira mitundu ya omvera yomwe imatha kusintha.

Ma Metric Ogulitsa

Kodi malonda anu akuchita bwanji? Kodi mtengo wamtengo wapakati womwe mukuwona ndi uti? Kodi mtengo wapakati pamtengo wanu wobwereza ndi wotani? Kodi zinthu / ntchito zanu ndi zotani kwambiri ndipo kodi pali kulumikizana ndi kuchuluka kwa ogwiritsa ntchito komanso momwe nyengo ikuyendera?

Ngati mwakwanitsa kukhazikitsa kutsata kwa E-commerce kudzera pa Google Analytics kapena pulogalamu ina ya pulogalamu yachitatu, mudzatha kutsatira zonsezi ndikupeza chidziwitso chofunikira. Chofunikira kwambiri kukumbukira ndikuti mayendedwe amalonda amasiyanasiyana kwambiri ndi kuchuluka kwa gawo lomwe lawunikiridwa. Kugulitsa kwam'nyengo kapena kwamakono kumatha kuwoneka ngati zolakwika mukayang'ana munthawi yochepa kuti maso anu akhale otseguka ndikuwonetsetsa zomwe zili munthawi yomweyo yomwe idalipo kapena munthawi yomweyo chaka chatha.

Njira Zopeza ndi Kutumiza

Kodi mukudziwa komwe makasitomala anu amachokera? Kodi njira zanu zazikulu zogulira ndi ziti? Kodi ndi njira zomwezo zomwe amakupezerani kapena ndi njira zomwe zimayendetsa malonda ambiri? Kodi njira zomwe zimayendetsa ndalama zambiri ndi ziti?

Ngati tingaganize kuti tsamba lanu ndiye tsamba lanu loyamba kutembenuka komanso kuti muli ndi dongosolo la Google Analytics, mutha kuyankha mosavuta mafunso ali pamwambapa. Pitani pa Zopeza> Lipoti mwachidule kuti muwone njira zomwe zimayendetsa magalimoto ambiri komanso kuti muchepetse pang'ono. Mutha kukulitsa kusanthula posintha gawo la omvera kuchokera Ogwiritsa ntchito onse ku Otembenuza. Ngati muli ndi zolinga zingapo kapena cholinga chokhazikitsa gulu, mutha kupitiliza kuwonongera magwiridwe antchito poyerekeza ndi cholinga.

Anthu Amakasitomala

Ndi zonsezi zomwe zatchulidwazi zidasinthidwa ndikuwongoleredwa, tsopano mutha kuwona mtundu wa omvera omwe atembenuke, njira zawo kupita ndikutembenuka komanso momwe amachitiramo kale, nthawi komanso pambuyo pake kugula.

Kukhazikitsa kasitomala wokhala ngati chithunzi chongoyerekeza cha kasitomala wanu woyenera kukuthandizani kuti mugulitse malonda anu bwino ndikumvetsetsa zomwe zimawapangitsa kuti asankhe inu ngati ogulitsa / othandizira. Izi zimafotokozedwa bwino mukamawonetsedwa kotero tiyeni tichite chitsanzo. Nenani kuti mukugulitsa mabuku ophikira ndipo cholinga chanu ndikuwonjezera kuchuluka kwa malonda ndikulimbikitsa mndandanda watsopano wa Thanksgiving womwe ukubwera kwa makasitomala atsopano komanso omwe alipo kale. Ndi iti mwa izi yomwe ndiyosavuta kuti mugulitse?

"Tikufuna kupititsa patsogolo [buku] lophika laphokoso ili Pothokoza pa Instagram ndi Pinterest. Cholinga chathu ndi azimayi, azaka 24-55 omwe amakonda kuphika ndipo agula kale kapena akuganiza zogula buku lophika chaka chino "

“Cholinga chathu ndikupititsa patsogolo bukuli [Martha]. Amakhala kunyumba kwa amayi azaka zapakati pa 40s yemwe amakonda kuphika. Amakonda #foodporn masamba ndikugawana mbale zake pa Instagram. Ndiwosamala ndipo amasangalala ndi miyambo yachikhalidwe kotero maholide akulu ndi chinthu chachikulu kwa iye popeza ndi nthawi yokhayo pachaka yomwe amatha kuphikira banja lonse ndi anzawo. Martha wagula kale buku lophika kuchokera kwa ife ndipo amayang'ana chakudya cha Instagram ndi tsamba lathu la maphikidwe am'mudzi kamodzi pamwezi. Amangokhalira kuphika komanso kudya zakudya zosaphika. ”

Mukuwona kusiyana? Mtundu wamtundu wamtundu wamakasitomala ndi womwe mungapeze kuchokera pazitsulo zomwe zaperekedwa pamwambapa.

Mtundu wa ma analytics amakasitomala ndi ovuta kukhazikitsa ndipo umapita mosiyanasiyana. Ngati ndizovuta kwambiri kwa inu, muyenera kutero funani thandizo ku bungwe la digito lomwe lili ndi chidziwitso pakuwunika kwa omvera, kugawa magawo, ndi kukhathamiritsa kampeni.

Njira Zodziwika Kwambiri Zosungira Zinthu ndi Maganizo Awo a KPIs

Tsopano popeza mumadziwa ma kasitomala anu ndikumvetsetsa machitidwe awo, njira zomwe mungagwiritsire ntchito posungira kwawo zimawonekera bwino. Njira zotsatsira posungira zimatha kusiyanasiyana kutengera mtundu wanu, msika, makasitomala, ndi zolinga, koma maziko owafotokozera amakhalabe ofanana.

Njira zina zotsatsira posungira zimakhala zobiriwira nthawi zonse ndipo zatsimikizika kangapo. Zachidziwikire, potengera kuganiza kuti amayendetsedwa ndi zomwe zidakhazikitsidwa kale.

Kutchula ochepa.

Kusaka Magetsi Opatsirana (SEO)

Ngakhale imangotengedwa ngati njira yopezera zinthu, SEO imapereka mwayi wambiri wosungira makasitomala ndikusunga kukhulupirika.

Izi zimachitika makamaka kudzera pakukhathamiritsa kwazomwe zilipo - zonse zomwe zimakhalapo komanso zopanda ntchito. Pozindikira mawu osakira, zomwe zili ndikuwatumiza komwe makasitomala anu amachita ndikuchita nawo, mukuyandikira kuti muzisintha zomwe zili patsamba lanu kuti muzimvetsera. Gwiritsani ntchito mayendedwe osakira mu njira yanu yotsatsa posungira SEO ndikupanga mapu okhutira.

Osangoyang'ana pamawu achidule achidule koma yesetsani kukweza kufunikira kwa mitu yofananira. Mutha kukwaniritsa izi mwa kuwunikira mawu osakira a LSI ndi mawu ofunikira omwe amakhudzidwa ndi chidwi cha ogwiritsa ntchito komanso cholinga chawo. Tiyeni tibwerere kwa Martha ndi kupititsa patsogolo mabuku. Mitu yomwe pamapeto pake ingapangitse Marita kugula buku lina lophika kuchokera kwa inu ndikumaphika ophika, zopangira zakudya, ndi miphika yomwe amawapangira, kusankha zosakaniza zosefedwa ndi nyengoyo kapena momwe amakulira komanso kupakidwa. Martha atha kukhala patsogolo pogula buku lophika ngati akudzizindikiritsa kuti ndiye msana wabanja ndikuwona gome lodyera ngati njira yosonkhanitsira, madera ndi mabanja. Osangokakamiza wogwiritsa ntchito kuti adziwe ngati gawo lalikulu, koma yesetsani kusanja zomwe akumana nazo.

Zina mwamaukadaulo a SEO, makamaka potengera kukhathamiritsa kwapaintaneti ngati tsamba lolimba ndi kapangidwe kazidziwitso zokhala ndi HTML5 yolondola komanso yopanga ma microdata thandizani omwe akwawa kuti amvetse bwino kapangidwe kake ndi semantics yapambuyo pake. Izi zimathandizira kupezeka ndikusintha kwamasamba azotsatira zakusaka malinga ndi zomwe akufuna. Mwachitsanzo, kapangidwe kake ndi masamba a semantic angakuthandizeni kuwonetsa zotsatira zosiyanasiyana kwa anthu osiyanasiyana motere:

  • Martha akamafufuza buku lophika kudzera pa injini yosakira, atha kupeza mabuku ophikira pang'onopang'ono monga zotsatira zobwerera.
  • Ndikafufuza buku lophika kudzera pa injini yosakira, ndidzapeza Anarchist Cookbook monga zotsatira zobwerera.

Zina mwazinthu zokhudzana ndi kugwiritsidwa ntchito kwa tsambalo komanso magwiridwe antchito monga nthawi yotsatsira masamba, kuyankha komanso kupezeka ndizofunikira za SEO zomwe zimapangitsa kusungidwa kwa ogwiritsa ntchito ndikuthandizira kukulitsa kukhulupirika. Ngati tsamba lanu lawebusayiti silikupezeka kapena lovuta kulisunga, ogwiritsa ntchito atha kubalalika kapena kuchita nawo kawirikawiri.

Ma KPI olimbikitsidwa kutsatira:

  • Chiwerengero cha maulendo ozungulira
  • Chiwerengero cha maulalo otuluka
  • Voliyumu ya organic traffic
  • Voliyumu ya mayendedwe olowera
  • Tsamba lazotsatira za injini zosaka (SERP) pamndandanda wa mawu osakira
  • Maonedwe patsamba gawo lililonse
  • Muziganizira nthawi (nthawi yapakati patsamba)
  • zophukiranso mlingo

Media Social

Zolinga zamagulu ndi njira yabwino kwambiri yolimbikitsira kuzindikira, kudalira, komanso kukhulupirika. Imamveka bwino kwambiri polumikizana ndi njira zosungira za SEO / SEM. Mothandizidwa ndi kutsatsa otsatsa ndi khomo lanu lolimbikitsira omvera kuti apititse patsogolo kusungidwa ndi kutumizidwa kwapamwamba.

Mukalumikizidwa ndi kalendala yanu yosindikiza / yosindikiza pazosunga zotsatsa za SEO ndikusakanikirana ndi ma hashtag ndi maulalo kutsatira imakhala njira yolimbitsira kukhulupirika kwamakasitomala.

Mutha kugwiritsa ntchito ma hashtag okhala ndi maulalo ndikutsata maulalo kuti muzindikire ndikuwona mwayi watsopano wotenga nawo gawo ndikupeza komwe angakutsimikizireni zamalonda. Mwinanso mwayi waukulu pazankhani ndi mwayi wochita ndi makasitomala anu omwe angakhalepo munthawi yeniyeni. Kugwiritsa ntchito ma chatbots ndikuphunzitsa ogulitsa anu kuti azigwiritsa ntchito media ngati gawo la makasitomala anu ndi njira imodzi yomwe anthu amanyalanyaza kwambiri yomwe imapanga zodabwitsazi pakukhalitsa posungika komanso kukhulupirika kwamakasitomala.

Ma KPI olimbikitsidwa kutsatira:

  • Chiwerengero cha otsatira ndi mafani
  • Chinkhoswe mlingo - zonse zapampeni komanso tsamba
  • Peresenti ya mayendedwe olowera zopangidwa kudzera munjira zapa media
  • The voliyumu yazokhutira adakankhira ngati gawo logawira otsatsa
  • Chiwerengero cha anamaliza kufunsa kasitomala kudzera pazokambirana pa TV, ndemanga ndi mameseji

Imelo malonda

Imelo sidzafa konse ndipo ndichofunikira kwambiri pa intaneti ndi ntchito.

Kutsatsa maimelo kumakonda kugwiritsidwa ntchito ngati driver woyang'anira posungira ndi Konzekera ozizira amatsogolera. Njira ziwiri zomwe zimagwiritsidwa ntchito kudzera pakutsatsa maimelo kuti zisungitse kusungidwa kwa makasitomala ndikutumiza makalata ndi nkhani zaposachedwa komanso zosintha zake ndikukopa kugula mobwerezabwereza popereka kuchotsera ndikuchitira makasitomala omwe alipo kale.

Kusintha kwazinthu zilizonse mwa njira izi kumatha kulumikizidwa ndi kalendala yanu kuti mupereke zotsatira zabwino pamlingo wotseguka ndi CTR. Mutha kupitiliza kuyesayesa kwanu kugawa maimelo malinga ndi zomwe wogwiritsa ntchito amakonda, nyengo zawo, komanso kuchuluka kwa anthu.

koma Kutsatsa imelo kuyenera kuyandikira mosamala kwambiri kuposa onse omwe atchulidwawa. Kuchulukitsa komanso kusachita bwino kumatha kusokoneza madera anu onse ndikuwononga kukhulupirika komwe kwamangidwa pakadali pano. Chofunikira kwambiri kuzindikira apa ndikuti wogwiritsa ntchito amadziwa momwe adalemba pamndandanda wanu wamakalata, mungazigwiritse bwanji ntchito komanso kuti amapatsidwa mwayi wosintha zomwe amakonda kapena kulembetsa nthawi iliyonse.

Mukamaganiza ngati mungagwiritse ntchito seva yanu yamakalata kapena ntchito yachitatu, chonde onani ngati mungathe kutsatira malamulo onse omwe atchulidwa pamwambapa ndipo mutha kuyeza ndikuwunika momwe akuchitira.

Ma KPI olimbikitsidwa kutsatira:

  • Chiwerengero cha maimelo atumizidwa kunja - kampeni yakudziwika komanso yonse
  • Dinani pamlingo (CTR) ya imelo
  • Mlingo wotseguka ya kampeni ya imelo yotumizidwa
  • Bwerezani mtengo wogula kudzera pa imelo njira

Kuwunika, Kuyeza ndi Kukhathamiritsa Kukula

Monga tafotokozera pamwambapa, kuti muthane ndi kukhulupirika kwamakasitomala anu kutsatsa kwapa digito, muyenera kumvetsetsa makasitomala anu. Pali njira zambiri zowunikira kasitomala kuti mufufuze ndikugwirizana ndi zomwe mukuchita posatsa. Kupanga njira yotsatsira makasitomala posungira zinthu kumatha kusiyanasiyana m'mabizinesi kupita kuzinthu zina koma zomwe zimayambitsa zimayenderana.

Kuyesa mozama ndikuwunika koyeserera kwa gawo lililonse laulendo wamakasitomala ndi poyambira koma kukupatsani chidziwitso cha zinthu zomwe sizinapangidwe. Momwe mungagwiritsire ntchito deta iyi kuti mufunse ndikuyankha mafunso ena okhudzana ndi machitidwe awo kupitilira kumaliza kwa malonda kumatsimikizira kupambana kwanu pakupanga ubale wanthawi yayitali ndi makasitomala anu.

Ndipo kuchokera pakusungidwa kumadzetsa kukhulupirika ndi kudalirana.

Ndine Ritz

Nina ndi katswiri wofufuza komanso wolemba ku DesignRushMsika wa B2B wolumikiza mitundu ndi mabungwe. Amakonda kugawana zomwe akumana nazo komanso zofunikira zomwe zimaphunzitsa komanso kulimbikitsa anthu. Zokonda zake zazikulu ndikupanga intaneti ndi kutsatsa. Mu nthawi yake yaulere, akakhala kuti alibe kompyuta, amakonda kuchita yoga ndikukwera njinga.

Nkhani

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