Malangizo 5 Owonjezera Makonda Anu Otsatsa Mavidiyo

Momwe mungakulitsire kutembenuka kwamavidiyo otsatsa

Kaya ndi bizinesi yoyambira kapena yapakatikati, amalonda onse akuyembekeza kugwiritsa ntchito njira zotsatsa za digito kuti akulitse malonda awo. Kutsatsa kwapa digito kumaphatikizapo kukhathamiritsa kwa injini zosakira, kutsatsa kwapa media media, kutsatsa maimelo, ndi zina. 

Kupeza makasitomala omwe angakhale nawo komanso kukhala ndi makasitomala ambiri patsiku zimatengera momwe mumagulitsira malonda anu komanso momwe akutsatsa. Kutsatsa kwazinthu zanu kumakhala m'gulu lazotsatsa zapa social media. Mumachita zinthu zosiyanasiyana monga kutumiza zithunzi ndi mameseji, kutsitsa makanema, ndikuwonjezera zinthu zaluso kuti muyendetse omvera. 

Mwa njira zonsezi, kukhala ndi makanema otsatsa gwirani ntchito bwino kugulitsa malonda ndikufikira omvera ambiri. Chifukwa chake, kutsatsa makanema ndi chida champhamvu chapaintaneti chomwe chimagulitsa ntchito ndikumanga mtundu wanu. 

Mu 2021, ndalama zomwe zimagwiritsidwa ntchito potsatsa mavidiyo a digito ku United States zikuyembekezeka kufika madola 55.34 biliyoni aku US ndipo gwero likuyembekezeka kukwera mpaka 78.5 biliyoni pakutha kwa 2023. Chiwopsezo chonse chogwiritsa ntchito malonda a digito ku US chikuyembekezeka kukwera kuchoka pa 191 mpaka 250. mabiliyoni aku US nthawi yomweyo.

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Komanso, kuti njira zanu zotsatsira zikhale zosangalatsa kwambiri, yambitsani makanema ojambula pavidiyo. Makanema ojambula amakopa chidwi cha ogwiritsa ntchito kuti asinthe. Kupanga vidiyo yosangalatsa kungakhale kovuta kotero mungafune kugwiritsa ntchito ntchito yopanga makanema ndi makanema kuti muthandizire.

Kodi Makanema Otsatsa Ndi Chiyani?

Kutsatsa kwamavidiyo pa intaneti kapena kutsatsa kwamakanema ndiye njira yabwino kwambiri yotsatsira pa intaneti. Zotsatsa pamasamba ochezera a pa TV zimasewera zisanachitike, mkati, kapena pambuyo pake. Akatswiri ena otsatsa pawailesi yakanema amakulitsanso tanthauzo lazotsatsa zamakanema kuti aphatikize zotsatsa zokhala ndi makanema, monga omwe amayamba kusewera vidiyoyo munthu akayika cholozera cha mbewa pamwamba pawo komanso zotsatsa zamakanema zomwe zimakwezedwa pamanetiweki otsatsa a digito.

Nachi chitsanzo cha malonda achidule akanema omwe tidapanga:

Palibe kukayika kuti kutsatsa kwamavidiyo ndi imodzi mwa njira zodziwika bwino zokulitsira bizinesi yanu ndikufikira omvera pa intaneti. Akatswiri amayembekezera ndikukhulupirira kuti zotsatsa zamakanema zidzalamulira zaka khumi zikubwerazi, kutanthauza kuti ino ndi nthawi yabwino kuti akatswiri azamalonda awonjezere chidziwitso chawo mu derali. Komanso, ayenera kufufuza momwe angapititsire kufikira kwawo ndikuchita bwino ndi makampeni osiyanasiyana.

Kuchokera powonjezera mitu yochititsa chidwi mpaka kumangirira zithunzi zamphamvu, nazi malangizo 5 otsatsa makanema omwe angakulitse kutembenuka kwanu kudzera pakutsatsa kwamakanema. 

Malangizo Oyenera Kutsatira Powonjezera Malonda Akanema 

Pakutsatsa kwamakanema kothandiza komanso kuchuluka kwa kutembenuka kwakukulu, nawa maupangiri ndi zidule pakupanga njira zomwe muyenera kuziganizira. Kutsatsa kwanu kuyenera kuwonetsa vuto lomwe lingathetsedwe ndi kampani kapena mtundu wanu, gwiritsani ntchito script yabwino pakukonzekera kanema, ndikusankha nsanja yoyenera. Nawa 5 nsonga kanema malonda kuti kubweretsa kutembenuka. 

  1. Pangani Malonda Anu Akanema Kukhala Osangalatsa ndikuwonetsetsa Mtundu Wanu

Kupeza lingaliro la malonda anu a kanema sikokwanira kubweretsa kutembenuka chifukwa chiyambi cha kanema wanu ndichofunika kwambiri. Ngati simukufuna kuti owonera adumphe malonda kapena kudina, muyenera kumvera kuyambika kwa malonda kuti masekondi angapo oyamba azindikire ndikuwerengera. 

Kuti mukokeze omvera anu, yesetsani pang'ono ndikuyamba kanema wanu ndi mawu okopa pothana ndi mavuto omwe anthu ambiri amakumana nawo, kufunsa funso loyenera, kapena kuwonjezera china chake chosangalatsa chomwe chimapangitsa dzina lanu kukhala lodziwika bwino. 

Eni mabizinesi onse amafuna kuti makasitomala awone zotsatsa pomaliza; ngati asiya izi pakapita nthawi, pali mwayi wochepa woti malonda anu akweze. Chifukwa chake, yambitsani zotsatsa zanu zamakanema ndi zowoneka bwino, ndikuphatikiza zithunzi zoyenera ndi mawu omveka bwino. 

Onetsetsani kuti mtunduwo wawunikira ndipo ukhoza kuyambitsa chidwi cha makasitomala mwachangu. Pachifukwa ichi, muyenera kuuza makasitomala chifukwa chomwe mtundu wanu uli wabwino komanso momwe ntchito zanu zimapindulira. Anthu amayembekeza chilichonse kuyambira mtundu wa malonda mpaka chithandizo chamakasitomala, chifukwa chake malonda anu ayenera kutsindika chifukwa chake kampani yanu ndi yapadera ndi odalirika. 

  1. Umboni Wapagulu Ndiwofunika Kwambiri pa Malonda Akanema 

Langizo lina lomwe muyenera kuyang'ana mukupanga makanema ndi umboni wapagulu. Ndi chinthu chomwe nthawi zambiri chimanyalanyazidwa pazotsatsa zapa social media. Monga tikudziwira kuti padziko lapansi pali mpikisano wambiri, kotero muyenera kuchitapo kanthu kuti mukope makasitomala anu kuti mukupereka mautumiki apamwamba pa intaneti omwe angakhulupirire. Komabe, sikophweka kuthamanga m'malo amodzi ndi opikisana nawo ambiri. 

Mabizinesi onse ayenera kugwiritsa ntchito izi kupanga makanema njira zowonera chizindikiro chawo chikufika pamiyezo yapamwamba. Munthawi imeneyi, kudalirana kuyenera kukhala koyambirira. Popanda izi, zidzakhala zovuta kukhulupirira zomwe mukulankhula ndi omvera anu. 

Atha kukhala ndi kukayikira, makamaka ngati ili kampeni yapamwamba kwambiri pomwe mukulumikizana ndi anthu omwe sanawonepo mtundu wanu m'mbuyomu. Chifukwa chake, kuti muphatikizepo umboni wapagulu pakutsatsa kwamakanema, mutha kugwiritsa ntchito maumboni, ndemanga, mabaji a nyenyezi, ndi zomwe zimapangidwa ndi ogwiritsa ntchito. 

Maumboni amathandiza kuchotsa mawu mkamwa mwa kasitomala wanu ndikugawana ndemanga ndi dziko. Ndemanga kapena mayankho amakasitomala amafotokoza zonse zomwe zachitika komanso momwe ntchito zanu zidapindulira makasitomala. Komanso, maumboni awa amathandiza makasitomala atsopano kudalira mtundu wanu. 

Kugwiritsa ntchito zopangidwa ndi ogwiritsa ntchito kumakupatsani mwayi wokhala ndi makasitomala omwe akusangalala ndi zinthu kapena ntchito zanu. Izi zimagwira ntchito bwino pakati pa makampeni a funnel ndikusintha ogula omwe angakhale pa mpanda.

  1. Gwiritsani Ntchito Chinsinsi cha Makampani Otsatsa

Ngati mwamaliza ndi lingaliro la kulenga ndi chiyambi cha malonda, ndi bwino kuti mutenge chidwi cha ogwiritsa ntchito. Koma, nanga bwanji malonda ndi kutembenuka? Ndikofunikira kwambiri kuyendetsa malonda ndikudina zambiri osataya maola angapo.

Nonse muyenera kupanga zotsatsa kuti mugulitse kwambiri. Pali njira imodzi yomwe olemba otsatsa akhala adalira kwa zaka zambiri kuti asinthe chiyembekezo kukhala cholipira ogula nthawi zonse. Njirayi imatchedwa AIDA, zomwe zimaimira chidwi, chidwi, chikhumbo, ndi zochita. Mutha kugwiritsa ntchito fomulayi kuti mupange zolemba zamakanema ndikudina zambiri zokha popanda kuyika maola ambiri ndikugubuduza mutu wanu kukhoma.  

Mukamapanga makanema, kaya amakanema nthawi zonse kapena makanema ojambula pamakanema, muyenera kukopa chidwi cha omwe akuyembekezera, kukhalabe ndi chidwi, kupanga chidwi ndi zinthuzo kenako ndikukankhira kuti achitepo kanthu. Masitepewa awonetsetsa kuti zotsatsazo zizikhalabe zoyenera, zokopa chidwi, komanso zimakonda kutembenuka.

  1. Nthawi Yotsatsa Mavidiyo Anu

Anthu ambiri amawonera zotsatsa ngati zikuwasangalatsa koma kudumpha msanga ngati malondawo atenga nthawi yayitali. Chifukwa chake, pewani kusandutsa kupambana kwanu kukhala zolemba. Sungani zotsatsa zamakanema zazifupi komanso zokoma chifukwa zotsatsa zambiri zapaintaneti ndi masekondi 30 kapena kuchepera. 

Pomwe mukupanga makanema, sungani kutalika koyenera m'maganizo mwanu pamene mukupanga script ya kanemayo. Komabe, makanema ataliatali amagwiranso ntchito, mukakumana ndi kuyika kwamtundu. Mwachitsanzo, ngati mukufotokoza zinachitikira kapena nkhani ya mtundu wanu yomwe ili ndi ogula kapena woimira kampani, kanema wautali ndi woyenera.

Mulimonse momwe zingakhalire, ndikofunikira kusiya zomwe zili zosafunika komanso zosafunikira. Komanso, yesani kufalitsa uthenga wanu mwachangu momwe mungathere kuti owonerera azingoyang'ana ndikutanganidwa. Kutalika kwa malonda anu a kanema kuyenera kuwonetsetsa kuti makasitomala sakuwona kuti ndizosasangalatsa komanso zosasangalatsa. 

  1. Onjezani Kuitana Kuchitapo kanthu

Kaya ndi kanema kapena nkhani yomwe ikuyitanitsa anthu kuti achitepo kanthu, imakhala ndi gawo lalikulu pouza anthu zoyenera kuchita. Kugwiritsa ntchito call to action (CTA) kumapangitsa anthu kukhudzidwa ndi zomwe zili mkati mwake ndikuwathandiza kusankha ngati kuli bwino kugula chinthucho.

Kuyitanira kuchitapo kanthu kumatha kukhala mawu kapena mawu ochepa omwe amathandiza ogwiritsa ntchito kuchitaponso pambuyo powonera malonda kapena kuwerenga nkhani yonse. 

Komanso, cholinga cha vidiyo iliyonse yotsatsa malonda ndikulimbikitsa omvera kuchitapo kanthu. Kuyitanira kuchitapo kanthu (CTA) kumatha kujambulidwa kapena kuwonjezeredwa kudzera m'mawu ndi zithunzi.

Moyenera, ndi bwino kugwiritsa ntchito kuyitana kuchitapo kanthu kumapeto kwa kanema. Mwachitsanzo, kuti muwonetse makasitomala anu, akhoza kuyendera tsamba lanu kapena tsamba lanu kuti mudziwe zambiri, lembani kuchotsera ndi malonda, kapena kugula malonda ndi ntchito zanu.

Kutsatsa Mavidiyo

Kutsatsa kwamakanema kwakhala chida champhamvu kwambiri chomwe chimapangitsa makasitomala anu kulumikizana ndi mtundu wanu. Ndi zomwe zikunenedwa, kupanga makanema opanga, achidule, komanso okopa ndikofunikira. Anthu samawona chilichonse chomwe mumayika pamasamba ochezera, amasefa zomwe zimakonda kwambiri, ndipo zikafika pazotsatsa, amakonda zosangalatsa kwambiri. Kutsatsa kwamakanema kogwira mtima kumakupatsani mwayi wopeza makasitomala, kukulitsa malonda ndi kuzindikirika kwamtundu. Chifukwa chake, zotsatsa zamavidiyo ziyenera kupangidwa pambuyo poganizira malangizo omwe afotokozedwa m'nkhaniyi.