Momwe Mungaphatikizire Njira Zanu Zazomwe Mukuchita & Makampeni Azama media

malingaliro okhutira

Zaka Zamalingaliro

Ndi m'badwo wa "malingaliro okhutira”Ndi" malonda okhutira. " Kulikonse komwe mungatembenukire, kawirikawiri, ndizomwe mumamva. Zowona, zomwe zakhala gawo lofunikira pakutsatsa pa intaneti kuyambira masiku oyambilira pakusintha kwa injini zakusaka. Ndikusintha kwaposachedwa kwa Google algorithm, komabe, monga Panda ndi Penguin, njira yolimba yokhazikika yakhala yofunikira kwambiri.

Zomwe zili ndi dzina zikuchita zodabwitsa m'makampani ambiri, ndipo sitimangolankhula za masamba apa. Tikuyang'ana pazokonzedwa mwaluso, zopangidwa mwaluso, komanso zokomera anthu-media-zabwino zomwe zimapangitsa zinthu kuchitira zopanga zazikulu ndi amalonda ang'onoang'ono chimodzimodzi.

Njira yokhudzana ndi zinthu ndiyamoyo komanso ikuyesa masamba awebusayiti. Ndizowonanso zolemba zambiri za SEO blog, koma anthu ambiri omwe ndimawawona - anthu omwe amatenga nawo mbali pazanema - samakonza njira zofananira ndi njira zawo. Ngakhale kuti nthawi zambiri anthu amawona zoulutsira mawu ngati zopanda zinthu zapadera, zomwe zili m'matumba (zomwe zimachokera pakukhulupirira kuti zoulutsira mawu ndi "kugawana" zomwe zimapezeka kwina kulikonse), zitha kugwira ntchito zokomera anthu ena.

Njira Zogwirizira pa Media Media? Mukunena zowona?

Kuchita njira yabwino yamawebusayiti ndi kovuta; Kupatula apo, zimatengera zinthu zambiri kuti pakhale zolemba zambiri pa blog yosavuta. Chifukwa chiyani aliyense angafune kuwononga nthawi (mwina ndalama) kuti zinthu ziziwayendera pa TV? Kodi sitimangogawana maulalo ndi zithunzi?

Gawo lanu lalikulu lazokambirana pazomwe mukuyenera kuchita liyenera kukhala ndi kugawana nawo zinthu zosangalatsa komanso zofunikira, kutumiza maimelo kapena ma tweets omwe amathandiza ogwiritsa ntchito, owerenga / owatsatira, ndi zina zotero. nkhani. Pali njira zokwanira zomwe zikukhudzidwa; Kupatula kupangira malingaliro chabe, pali "njira zokhutira" ngakhale pazanema. Zinthu zitatu ndizofunika kwambiri pamomwe makanema anu azama TV amachita bwino:

  • Kupumula
  • Nthawi
  • Zabwino Zamitundu

Zosangalatsa pazama TV sizimangokhalira kusonkhanitsa Zizindikiro zamagulu kwa Google, ngakhale ndizofunikira kwambiri. Sikuti imangoyendetsa pang'onopang'ono, mwina. Koposa zonse, osangogwiritsa ntchito njira yongokhala ndi tsamba lokhalitsa.

Zolinga zamagulu ziyenera kuyendetsa nawo mbali. Izi zimawonjezera kuzindikira kwa mtundu, kutchuka, ndi kudalirana. Zonsezi, osadabwitsa, zimadalira njira yanu yapa media.

Kodi Njira Yabwino Yotani Yama Media?

Kutanthauzira kwa zabwino kumatha kusiyanasiyana. Ngakhale ndizosavuta kunena kuti zimadalira msika / msika womwe ulipo ndikuwusiya pamenepo, pali malingaliro ena ofunikira koma ovuta omwe amagwiritsidwa ntchito pama njira ambiri azama TV:

  • Sungani ndi kufalitsa zomwe zili zofunikira kwambiri "TSOPANO": Anthu nthawi zambiri amatenga maulalo ambiri ndikuwakonza kudzera pamawebusayiti atolankhani mongaHootsuite kapena Buffer. Ngakhale izi zili bwino, onetsetsani kuti zomwe mumagawana sizothandiza komanso ndizaposachedwa.
  • Apangeni kukhala okomaZotopetsa, mzere umodzi pamzere wokhala ndi ulalo wofupikitsa sizidzakopa chidwi cha otsatira anu. Pa masamba ngati Facebook ndi Google+, onjezani zithunzi zofunikira pazolemba zanu. Izi zimawapangitsa kuonekera ndikukopa chidwi cha anthu. Mfundo zoyambira za Chidwi-Chidwi gwiritsani ntchito zomwe mumalemba pazanema. Ndipo musaiwale omaliza: Chitani! Nthawi zonse muziyitanitsa kuchitapo kanthu.
  • Lembani maudindo apadera, omveka, osavuta, koma maginito ndi malongosoledwe. Njira iliyonse yachitukuko imakhala ndi mitundu yosiyanasiyana ya anthu kapena kaphatikizidwe. Pa Facebook, anthu samachita nawo ndemanga (m'malo mwake, "ngati" ndi pafupi momwe angathere, pazolemba zambiri). Pa Twitter, chibwenzicho chitha kuzama pang'ono, kudzera pamawu ndi mayankho. Ndawona gulu la Google+ likugwira nawo ntchito kwambiri kuposa kwina kulikonse. Koma zimatengera momwe mumapangira zomwe mumalemba patsamba lililonse.
  • Mvetsetsani kuti zoulutsira mawu sizongotumiza maulalo: Si Digg, pambuyo pake. Simulipo kuti mutumize maulalo ndikupitilira. Khama logwira ntchito zapa media pafupi kupanga chibwenzi. Ngati mungathe kugwiritsa ntchito ogwiritsa ntchito - awathandize kugawana, kuyambiranso, kuyankha, kuyankha kapena kuyambitsa zokambirana zomwe zimapangitsa kukhala kachilombo koyambitsa matendawa - mutha kunena kuti zoyeserera zanu zathandizadi.

Social Media Ndikukulitsa Kwa Inu / Bizinesi Yanu / Tsamba Lanu

Zolinga zamagulu si - ndipo sizingakhale - chinthu chokhacho chomwe chimasiyana ndi bizinesi yanu / tsamba lanu. Ngati mukumanga webusayiti, ndikuyesera kuyikwaniritsa chifukwa cha kuchuluka kwamagalimoto ndi kutembenuka, muyenera kuwonetsetsa kuti zoyeserera zanu sizikutha.

Mwa "zoyeserera pama media," sindikungonena zokhazokha zokhala ndi mafani ambiri, omutsatira, ndi zomwe amakonda. Zomwe ndikunenazi ndi:

  • mitengo yodalirika yodutsa
  • kudzipereka kwambiri
  • kutembenuka kuchokera kuma njira ochezera
  • kuwerenga ndi magalimoto
  • mwayi wapamwamba wamagawo, ma retweets, komanso kuchuluka kwa ma virus

Mitundu yayikulu imagwiritsa ntchito malo ochezera a pa TV ndi ROI yophulika. Zolemba zamalonda zikukhala gawo lotsatira lotsatsa losavomerezeka - ndikuganiza chiyani? Icho is kugwira ntchito. Ndipo kuseri kwa zonsezi ndi njira yolimba yomwe idapangidwira njira zapa media.

Pitani pagululi mwachangu momwe mungathere chifukwa zikhala zolimba (makamaka, zayamba kale) kukhazikitsa mawu anu pakati pa phokoso lonse.

Mukuganiza chiyani?

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