Momwe Mungadziwire Makasitomala Anu a B2B Ndi Kuphunzira Makina

Kuphunzira Makina

Makampani a B2C amawerengedwa kuti ndiomwe akutsogolera pakuwunika kwamakasitomala. Njira zosiyanasiyana monga e-commerce, media media, ndi mafoni ogulitsa zathandiza kuti mabizinesi oterewa apange kutsatsa ndikupereka makasitomala abwino. Makamaka, zambiri zakutsogolo ndi ma analytics apamwamba kudzera munjira zophunzirira makina zathandiza akatswiri a B2C kuzindikira bwino zomwe ogula amachita ndi zomwe amachita kudzera pa intaneti. 

Kuphunzira kwamakina kumaperekanso mwayi wopezeka kuti athe kuzindikira za makasitomala amakampani. Komabe, kukhazikitsidwa ndi makampani a B2B sikuyenera kuchitika. Ngakhale kutchuka kwamakina ophunzirira makina, pali chisokonezo chambiri ponena za momwe zikukwanira pakumvetsetsa kwamakono kwa B2B makasitomala. Ndiye tiyeni tiwone lero.

Kuphunzira Makina Kumvetsetsa Zitsanzo muzochita za Makasitomala

Tikudziwa kuti kuphunzira pamakina ndi gulu chabe lamalingaliro okonzedwa kutsanzira luntha lathu popanda malamulo omveka. Ndipo, njirayi ndiyapafupi kwambiri ndi momwe timazindikira mawonekedwe ndi malumikizidwe otizungulira ndikumvetsetsa bwino.

Zochitika zachikhalidwe zakuzindikira kwa B2B zimazungulira pazambiri zochepa monga kukula kwa kampani, ndalama, capitalization kapena ogwira nawo ntchito, ndi Mtundu wamakampani womwe amadziwika ndi ma SIC. Koma, chida chophunzirira makina choyenera chomwe chimakonzedwa chimakuthandizani kugawa makasitomala mwanzeru potengera nthawi yeniyeni. 

Ikufotokozera zofunikira pokhudzana ndi zosowa zamakasitomala, malingaliro, zokonda zawo, ndi zomwe amachita pazogulitsa kapena ntchito zanu ndikugwiritsa ntchito izi kuti zikwaniritse zotsatsa ndi malonda omwe akuchita. 

Kuphunzira Makina Kugawa Kwazinthu Zamakasitomala 

Pogwiritsa ntchito kuphunzira pamakina pazosankha zonse zamakasitomala zomwe timapeza kudzera m'machitidwe athu ndi mawebusayiti athu, otsatsa amatha kusamalira mwachangu ndikumvetsetsa mayendedwe amoyo a wogula, msika munthawi yeniyeni, kukhazikitsa mapulogalamu okhulupirika, kupanga kulumikizana mwakukonda kwanu, kupeza makasitomala atsopano ndi sungani makasitomala ofunika kwakanthawi.

Kuphunzira kwamakina kumathandizira magawo apamwamba kukhala ofunikira pakusintha kwamunthu m'modzi. Mwachitsanzo, ngati kampani yanu ya B2B ili ndi cholinga cha kuyenga kasitomala ndikukulitsa kufunikira kwa kulumikizana kulikonse, gawo lenileni la chidziwitso cha kasitomala limatha kusunga kiyi.  

Komabe, kuti izi zichitike, muyenera kukhala ndi nkhokwe imodzi, yoyera yomwe kuphunzira kwamakina kuyigwiritsa ntchito popanda zovuta. Chifukwa chake, mukakhala ndi mbiri yoyera, mutha kugwiritsa ntchito makina kuphunzira kugawa makasitomala kutengera zomwe zaperekedwa pansipa:

  • Mayendedwe amoyo
  • Zosangalatsa 
  • mtengo
  • Zofunikira / zofunikira pamalonda 
  • Chiwerengero cha anthu
  • Zambiri

Kuphunzira Makina Kulimbikitsa Njira Zotengera Zochitika 

Mukayika gawo la nkhokwe yamakasitomala, muyenera kusankha zoyenera kuchita kutengera izi. Nachi chitsanzo:

Ngati zaka zikwizikwi ku US zipita kukagula malo ogulitsira pa intaneti, zimadutsa pakapenako kuti zikawone kuchuluka kwa shuga mumndandanda wazakudya, ndikuchoka osagula, kuphunzira pamakina kumatha kuzindikira izi ndikudziwitsa makasitomala onse omwe achita izi. Otsatsa atha kuphunzira kuchokera kuzinthu zenizeni zenizeni ndikuchita zomwezo.

Kuphunzira Makina Kutumiza Zoyenera Kwa Makasitomala

M'mbuyomu, kutsatsa kwa makasitomala a B2B kumakhudzana ndikupanga zomwe zimajambula zomwe zingagulitsidwe mtsogolo. Mwachitsanzo, kufunsa mtsogoleri kuti adzaze fomu kuti mutsitse E-book yapadera kapena kufunsa chiwonetsero chilichonse cha malonda. 

Ngakhale zoterezi zitha kutenga zitsogozo, ambiri obwera kutsamba lawebusayiti safuna kugawana ma ID awo amaimelo kapena manambala a foni kuti angowona zomwe zili. Malinga ndi Zotsatira za kafukufuku wa Manifest, 81% ya anthu asiya fomu yapaintaneti ndikudzaza. Chifukwa chake, si njira yotsimikizika yopangira kutsogolera.

Kuphunzira kwamakina kumalola otsatsa a B2B kuti apeze mayendedwe abwino kuchokera pa webusayiti osafunikira kuti amalize mafomu olembetsa. Mwachitsanzo, kampani ya B2B itha kugwiritsa ntchito makina ophunzirira kuti awunikire momwe tsamba la alendo lilili komanso kuti apereke zomwe zili zosangalatsa munthawi yoyenera pa nthawi yoyenera. 

Makasitomala a B2B samangodya zomwe angotenga pakungogula zofunikira komanso pamalingaliro omwe ali paulendo wogula. Chifukwa chake, kuwonetsa zomwe zili patsamba logwirizana ndi ogula ndikuyerekeza zosowa zawo munthawi yeniyeni kudzakuthandizani kuti mukhale ndi mayendedwe angapo munthawi yochepa.

Makina Kuphunzira Kuyang'ana pa Kudzidalira kwa Makasitomala

Kudziyang'anira kumatanthauza pamene mlendo / kasitomala apeza chithandizo     

Pachifukwachi, mabungwe ambiri awonjezera kudzipereka kwawo kuti apereke mwayi wogulira makasitomala. Kudziyimira pawokha ndichinthu chodziwika bwino chogwiritsa ntchito makina. Ma chatbots, othandizira pafupifupi, ndi zida zina zingapo zopititsidwa ndi AI atha kuphunzira ndikupeza mayendedwe ngati wothandizira makasitomala. 

Mapulogalamu odziyang'anira pawokha amaphunzira kuchokera pazomwe zidachitika m'mbuyomu komanso momwe amathandizira kuti achite ntchito zina zovuta pakapita nthawi. Zida izi zitha kusintha chifukwa chogwiritsa ntchito kulumikizana kofunikira ndi alendo obwera kutsamba lanu kuti akwaniritse kulumikizana kwawo, monga kupeza kulumikizana pakati pa vuto ndi yankho lake. 

Kuphatikiza apo, zida zina zimagwiritsa ntchito kuphunzira mwakuya kuti zisinthe mosalekeza, zomwe zimathandizira olondola kwambiri.

Kukulunga

Osati izi zokha, kuphunzira pamakina kuli ndi ntchito zina zosiyanasiyana. Kwa otsatsa, ndichinsinsi choyenera kuti aphunzire magawo ovuta komanso ofunikira amakasitomala, machitidwe awo, komanso momwe angachitire ndi makasitomala m'njira yoyenera. Pokuthandizani kumvetsetsa zinthu zosiyanasiyana zamakasitomala, makina ophunzirira makina mosakayikira amatenga kampani yanu ya B2B kuti ichite bwino kwambiri.

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