Momwe Mungapangire GIF Yowonetsera Pakampeni Yanu Yotsatira Yotsatsa Imelo Pogwiritsa Ntchito Photoshop

Photoshop Animated GIF for Email Marketing

Tili ndi nthawi yodabwitsa yogwira ntchito ndi kasitomala wamkulu Closet52, ndi malo ogulitsira pa intaneti zomwe tidazipatsa dzina ndikuzimanga kuchokera pansi mpaka kampani yodziwika bwino ya mafashoni ku New York. Utsogoleri wawo nthawi zonse umagwira nafe malingaliro ogwirizana pa kampeni kapena njira yotsatira yomwe tikuchita. Monga gawo la kukhazikitsa kwawo, tidatumiza Klaviyo chifukwa Shopify Komanso. Klaviyo ndi nsanja yodziwika bwino yotsatsa yomwe imaphatikizana kwambiri ndi Shopify komanso mapulogalamu ambiri a Shopify.

Chomwe ndimakonda kwambiri ndi iwo A / B kuyezetsa ku klaviyo. Mutha kupanga maimelo osiyanasiyana, ndipo Klaviyo atumiza zitsanzo, kudikirira kuyankha, kenako kutumiza olembetsa otsalawo mtundu wopambana - zonse zokha.

Makasitomala athu amalembetsa maimelo amafashoni mumakampaniwo ndikupitiliza kunena momwe amakondera maimelo ena okhala ndi zithunzi zazithunzi. Adafunsa ngati titha kuchita izi ndipo ndidavomera ndikumanga kampeni ndi mayeso a A / B pomwe tidatumiza mtundu umodzi wokhala ndi makanema ojambula pazithunzi 4, ndi wina wokhala ndi chithunzi chimodzi, chokongola, chokhazikika. Kampeni ndi ya kuphulika kugulitsa madiresi awo akugwa pamene akubweretsa mizere yatsopano yazinthu.

Mtundu A: Makanema a GIF

kavalidwe kakanema 3

Mtundu B: Chithunzi Chokhazikika

Mtengo wa RB66117 1990 LS7

Mbiri ya chithunzi imapita kwa anthu aluso pa Zeelum.

Zitsanzo za kampeni zikuyendabe pakali pano, koma zikuwonekeratu kuti imelo yomwe ili ndi zithunzi zojambulidwa ikupambana kwambiri ndi chithunzi chokhazikika… 7% yotseguka... koma zodabwitsa 3 kuchulukitsa kwachangu (CTR)! Ndikuganiza kuti GIF yojambula imayika masitayelo angapo patsogolo paolembetsa idapangitsa kuti alendo ambiri abwere.

Momwe Mungapangire GIF Yojambula Pogwiritsa Ntchito Photoshop

Sindine katswiri wamtundu uliwonse wokhala ndi Photoshop. M'malo mwake, nthawi zokha zomwe ndimagwiritsa ntchito Adobe Creative Cloud's Photoshop ndi kuchotsa maziko ndi kusanjikiza zithunzi, monga kuyika chithunzi pamwamba pa laputopu kapena foni yam'manja. Komabe, ndidafufuza pa intaneti ndikuwona momwe ndingapangire makanema ojambula. Mawonekedwe a ogwiritsa ntchito awa siwophweka, koma mkati mwa mphindi 20 nditawerenga maphunziro ena, ndidatha kugogoda.

Kukonzekera zithunzi zathu zoyambira:

  • miyeso - Makanema a GIF amatha kukhala akulu kwambiri, chifukwa chake ndidaonetsetsa kuti ndikuyika kukula kwa fayilo yanga ya photoshop kuti igwirizane ndendende ndi 600px wide template yathu.
  • Kupanikiza - Zithunzi zathu zoyambirira zinali zowoneka bwino komanso mawonekedwe apamwamba kwambiri afayilo, kotero ndidazisintha ndikuzipanikiza nazo mng'alu mpaka ma JPG okhala ndi fayilo yaying'ono kwambiri.
  • Kusintha - Ngakhale mutha kuyesedwa kuti muwonjezere makanema ojambula khumi ndi awiri (mwachitsanzo. kusintha kozimiririka) pakati pa mafelemu, zomwe zimawonjezera kukula kwa fayilo yanu kotero kuti ndipewe kuchita zimenezo.

Kupanga makanema ojambula mu Photoshop:

  1. Pangani fayilo yatsopano ndi miyeso yomwe ikufanana ndi miyeso yeniyeni yomwe mukuyika mu template yanu ya imelo.
  2. Sankhani Zenera> Nthawi kuti muwonetsetse nthawi yomwe ili pansi pa Photoshop.

Photoshop> Window> Timeline

  1. Onjezani chilichonse chithunzi ngati wosanjikiza watsopano mkati mwa Photoshop.

Photoshop> Onjezani Zithunzi Monga Zigawo

  1. Dinani Pangani Frame Animam'chigawo cha Timeline.
  2. Kumanja kwa dera la Timeline, sankhani menyu ya hamburger ndikusankha Pangani Mafelemu Kuchokera Kumagulu.

Photoshop> Mawerengedwe Anthawi> Pangani Mafelemu kuchokera ku Zigawo

  1. M'dera la Mawerengedwe Anthawi, mutha kokerani mafelemu mu dongosolo zomwe mukufuna zithunzi ziwonekere.
  2. Dinani pa chimango chilichonse pomwe chimati 0 sec, ndikusankha nthawi yomwe mukufuna kuti chimangocho chiwonetse. Ndasankha 2.0 masekondi pa chimango.
  3. Mu dropdown m'munsimu mafelemu, sankhani kwanthawizonse kuwonetsetsa kuti makanema ojambula akuyenda mosalekeza.
  4. Dinani Sewerani Button kuti muwonetsetse makanema anu.
  5. Dinani Fayilo> Tumizani kunja> Sungani pa Webusaiti (Cholowa).

Photoshop> Fayilo> Tumizani> Sungani pa Webusaiti (Cholowa)

  1. Sankhani GIF kuchokera kuzomwe zili kumanzere kumanzere kwa zenera la Export.
  2. Ngati zithunzi zanu sizikuwonekera, chotsani chizindikirocho Transparency mwina.
  3. Dinani Save ndi kutumiza fayilo yanu.

Photoshop export animated gif

Ndichoncho! Tsopano muli ndi makanema ojambula a GIF oti mukweze patsamba lanu la imelo.

Kuwulura: Closet52 ndi kasitomala wakampani yanga, Highbridge. Ndikugwiritsa ntchito maulalo ogwirizana nawo m'nkhaniyi Adobe, Klaviyo, mng'alundipo Sungani.