Marketing okhutiraMakanema Otsatsa & OgulitsaSocial Media & Influencer Marketing

Kodi Njira Zabwino Zotani Zokulitsira Kubwerera Kwanu Kwakanema Wama Media Pazachuma?

Pazaka zingapo zapitazi, kutsatsa kwamakanema kwasintha makampeni otsatsa m'mafakitale. Kuchokera mavidiyo ofotokozera akatswiri kuti musangalatse Instagram Reels, makanema asintha masewerawa ngati sing'anga yamphamvu. Izi ndizofunikira makamaka chifukwa zakudya zikukula mochulukirachulukira. Kuphatikiza apo, makanema amapangitsa kukhala kosavuta kukopa chidwi cha omvera, chifukwa kuwerenga zolemba zazitali kapena kusuntha zithunzi zambiri kumatha kuyimitsa mipukutu yawo.

96% ya otsatsa adapereka gawo lazotsatsa zawo kumavidiyo mu 2019. Kuphatikiza apo, opitilira theka la ogula amayendera masamba amtundu wamtundu wawo asanayendetse tsamba lawo, ndipo zotsatsa zamakanema ndi njira yayikulu yomwe ogula amagulira katundu ku mtundu watsopano.

Animoto

Kanema amagwira ntchito bwino kwa anthu omwe amawonera komanso omvera. Kuphatikiza apo, ubongo wamunthu umayankha bwino pavidiyo chifukwa umakhala ndi waya kuti usunge zowoneka bwino kuposa mawu omwe ali patsamba.

Owonerera amasunga 95% ya uthenga akamawonera kanema kuyerekeza ndi 10% powerenga.

Ichi ndichifukwa chake Kanema Ndi Mtundu Wokopa Kwambiri Wazinthu

Poganizira kupambana kwamavidiyo amakampani ndi makanema ang'onoang'ono abizinesi, muyenera kuganizira zophatikizira kanema muzotsatsa zanu zonse. Ngati mukufuna kutsamira pakutsatsa kwamakanema, ndikofunikira kupeza njira zomwe zingakuthandizireni ndikukulitsa kubweza kwanu pazachuma (ROI). Ino ndi nthawi yoti muwone momwe mungathandizire kupanga makanema kuti mufotokoze bwino mbiri ya mtundu wanu ndikuwonjezera ndalama.

Chifukwa Chake Mavidiyo Owona Amapangitsa Omvera (ndi Chifukwa Chake Muyenera Kuwapeza Bwino)

Tsopano, kuposa kale, ogula akupanga zotsatsa zamavidiyo. Malo ochezera a pa Intaneti amapereka njira yopezera zambiri kuposa kale. Ogula akamadutsa pazakudya, makanema amawonekera. Kanema amachitanso bwino chifukwa malo ochezera a pa TV amakonda makanema pama algorithms awo. Kuyika kufunikira kwa kanema munkhaniyi:

Gen Z imapanga 40% ya ogula onse, ndipo amakonda makanema kuposa mitundu ina yotsatsa. Kuti mupeze pafupifupi theka la ogula onse, kanema ndiyo njira yopitira.

Forbes

Izi zati, kuti mulumikizane ndi omvera, makanema ayenera kukhala owona komanso odziwika. Kaya ndi kanema wamakampani kapena kanema wabizinesi yaying'ono, kutsatsa kwamakanema kumapatsa owonera chithunzithunzi chambiri chodziwika bwino chamtundu. Omvera masiku ano akufuna mavidiyo omwe sali opangidwa mochulukira; akufuna mavidiyo olankhula ku iwo osati at iwo. Makanema enieni amatha kukhala ogwira mtima ngati mabizinesi atsatira nthano zokopa akamatsatsa malonda ndi ntchito zawo.

Ngakhale kufunikira kotsimikizika kwamavidiyo, otsatsa nthawi zambiri amalakwitsa zinthu zambiri akamapanga makanema apawailesi yakanema. Mwachitsanzo, atha kupanga zotsatsa zamakanema zokongola zomwe zimakopa anthu mamiliyoni ambiri koma kuphonya kuchitapo kanthu ndikugunda zolinga za ROI. Musanayambe kupanga makanema, muyenera kudziwa momwe mungayesere kupambana kwa kanema wanu. Kodi idzayesedwa ndi kuchuluka kwa malonda? Kuwonjezeka kwa kuyendera mawebusayiti?

Momwe Otsatsa Angakulitsire ROI Ndi Kutsatsa Kwamavidiyo

Mukazindikira momwe mungayesere kuchita bwino pakutsatsa kwamavidiyo anu, yang'anani njira zokwaniritsira zizindikiro zanu zazikulu (KPIs) ndikukulitsa ROI. Mutha kukulitsa zomwe zili muvidiyo yanu ndikuwona ROI yofunikira pogwiritsa ntchito malamulo atatuwa pamakampeni anu apakanema:

  1. Pangani zomwe zimadziwika bwino. Kumbukirani, malo otsatsa amakhala odzaza ndi mitundu yonse ya media, kuyambira zokhazikika mpaka makanema. Ichi ndichifukwa chake ndikofunikira kupanga makanema oyenera omwe amakopa chidwi cha omvera anu. Mwachitsanzo, taganizirani za San Diego Zoo. Muvidiyoyi, malo osungira nyama amakakamiza anthu kuti adziwe zinthu zochititsa chidwi zokhudza nyama zomwe sakanaziona kapena kuzimva. Anthu amabwerera ku San Diego Zoo zomwe zili ndikuchita nawo pazifukwa izi.
  1. Sinthani zomwe zili papulatifomu iliyonse. Kanema siwofanana ndi kukula kumodzi. Mwachitsanzo, makanema apanthawi yayitali azichita bwino pa YouTube ndi Instagram's IGTV, koma zazifupi zimagwira bwino ntchito pa TikTok, Twitter, ndi Instagram's Reels. Kuti muwonjezere ROI, khalani osamala za komwe mukugawira makanema anu. Mwachitsanzo, kampani yopanga zida zanyimbo imatha kupanga kanema wa TikTok wa masekondi 15 oyitanitsa zomwe zimapangidwa ndi ogwiritsa ntchito poyimba gitala imodzi ndikufunsa ogwiritsa ntchito kuti "duet" ndikuyimba nyimboyo. Kenako, kampani yomweyi imatha kupanga kanema wa YouTube wamphindi 10 wophunzitsa omvera momwe angayimbire gitala. Kukonzekera zomwe zili papulatifomu iliyonse zimatsimikizira kuti mukufikira ogula m'njira zogwira mtima zomwe zingawabweretsere zambiri ndikusintha.
  2. Yesani kupambana kwa zomwe mwalemba. Mukayamba kugwiritsa ntchito kutsatsa kwamakanema, njira yokhayo yodziwira zomwe zimapanga zotsatira zabwino ndikuyesa njira zomwe zili patsamba lanu. Yesani nthawi yanu yotumizira, kuyitanitsa kuchitapo kanthu, kukopera, kufotokoza nkhani, ndi zina zotero. Poyesa zomwe muli nazo, mutha kumva zomwe zimagwirizana ndi omvera anu pamene mukukhalabe pa nsanja iliyonse. Izi zimakuthandizani kuti mukhale omvera ndi omvera anu, ngakhale momwe malo ochezera a pa TV akusintha mwachangu.

Ndi njira yoyenera, mutha kukulitsa makanema kuti agwirizane ndi omvera ndikukwaniritsa zolinga zamabizinesi. Ngakhale kukhomerera kumverera, cadence, ndi kugawa mavidiyo kungakhale kovuta, kutsatsa mavidiyo kungakuthandizeni kupeza madalitso aakulu.

Kuti mudziwe momwe mungaphatikizire kutsatsa kwamakanema munjira yanu yotsatsa:

Lumikizanani ndi Lemonlight Today

Ndikuyembekeza Horner

Hope Horner ndi CEO komanso woyambitsa wa Kuwala kwa mandimu, kampani yopanga makanema yomwe imapanga makanema odziwika pamlingo waukulu. Hope ndi wabizinesi wanthawi zitatu yemwe adawonetsedwa ku Inc., Entrepreneur, Forbes, ndi zofalitsa zina zomwe zikuwonetsa kupambana kwake mdera la Silicon Beach pazaka khumi zapitazi.

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