Momwe Mungayesere Kugwirizana Kwanu Paintaneti Pagulu
Miyezo ndiyofunikira kuti muone kuyesayesa kwachinthu chilichonse chotsatsa kwanu pa intaneti, kuphatikiza maubale ndi anthu. Pansipa pali miyezo iwiri m'makampani, AMEC ndi PRSA). Inemwini, ndikukhulupirira kuti akatswiri a PR akuyeneranso kutengera mitundu yofufuzira yazachilengedwe, kuphatikiza kuphatikiza kwachilengedwe ndi chikhalidwe chimodzi gawo la mawu polemekeza omwe akupikisana nawo.
Chilengezo cha Barcelona of Public Relations Measurement Mfundo
Mfundo za Barcelona zidakhazikitsidwa ku 2010 ku 2 European Summit on Measurement, yolembedwa ndi AMEC, International Association for the Measurement and Evaluation of Communications.
- Kufunika kokhazikitsa zolinga ndi muyeso
- Kuyeza zotsatira pazotsatira kumakonda kuyeza zotuluka
- Zotsatira pazotsatira za bizinesi zitha ndipo ziyenera kuyesedwa ngati zingatheke
- Kuyeza kwa media kumafunikira kuchuluka ndi mtundu
- Kutsatsa kofanana ndikutsatsa sikofunika kwa maubale ndi anthu
- Ma media media amatha kuyesedwa ndipo ayenera kuyezedwa
- Transparency ndi replicability ndizomwe zimayimira mawu
Masamba a Public Relations Society of America Standard (PRSA)
- Chinkhoswe - amayesa kuchuluka kwa anthu omwe amachita chinthu (kudzera pazokonda, ndemanga, magawo, malingaliro, ndi zina zambiri)
- Zithunzithunzi - amayesa kuchuluka kwa anthu omwe awonapo chinthucho
- zinthu - amayesa zinthu zilizonse zomwe zimawoneka ngati digito
- limatchula - amayesa zinthu zingati zomwe zikufotokoza mtundu, bungwe, malonda, ndi zina zambiri
- kuwafika - amayesa kuchuluka kwa anthu omwe atha kuwona chinthu
Mutu wa muyeso ndi mkangano womwe ukupitilira m'makampani ndi zamaphunziro, ndipo ndiye mutu wankhani mkati Pulogalamu ya Master's Relations Public Program ya George Washington University maphunziro. Ngakhale malangizo omwe afotokozedwa ndi omwe akuvomerezedwa ndi boma amapereka dongosolo loti azindikire ZOYENERA kuyeza, makampaniwa sanakhazikitse miyezo yomveka ya KODI timamasulira bwanji kuchuluka kwa miyezo iyi kuti tidziwe momwe zingakhalire ndi ROI. Mutu umodzi wawonekera, komabe: kuyeza kumayeretsedwa bwino, ndipo kutengapo gawo kwa omvera ndikuyankha kumakhala kolemera kwambiri.