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Momwe Mungasamutsire Zochitika Kuchokera ku Universal Analytics kupita ku Google Analytics 4

Sindili wotsimikiza kwambiri mu Google Analytics 4 ngakhale kuti buzz ikudutsa ndi gulu la Google Analytics. Makampani awononga ndalama zokwana madola mamiliyoni ambiri kuti apititse patsogolo ndikuphatikiza masamba awo, nsanja, makampeni, zochitika, ndi data ina yoyezera mkati mwa Universal Analytics ndipo apeza kuti sizimangogwira ntchito mkati mwa Google Analytics 4. Zochitika sizosiyana…

Ndizokhumudwitsa kuti Google ikupitiliza kulimbikitsa tsiku lomaliza la kusamuka, popanda kupereka njira iliyonse yosinthira kusamukako. Makasitomala athu sanapange bajeti ya ntchitoyi, choncho ndi ndalama zowonjezera pakusamuka, kuphunzitsa, ndi kuthetsa mavuto.

Izi zati, apa ndipamene anthu ammudzi amabwera ndikusintha. Monga wanga kampani yosinthira digito imagwira ntchito kusamutsa makasitomala athu, tikhala tikugawana ntchitoyi pano Martech Zone. Monga nthawi zonse, omasuka kuyankhapo, kutikonza, kapena kutipatsa yankho labwinoko ngati simukukhulupirira kuti tikupambana… tikuphunziranso!

Zochitika Zapadziko Lonse Zotsutsana ndi Zochitika za Google Analytics 4

Lingaliro lonse la zochitika zasintha pakati pa Universal Analytics (UA) motsutsana ndi Google Analytics 4 (GA4). Mu Universal Analytics, chochitika chinali cholembera chamanja chomwe chinayenera kuyambitsidwa patsamba lanu, ndipo zambiri zidaperekedwa ku Google Analytics. Pali mitundu 4:

  • Gulu la Zochitika - Kusintha kofunikira komwe kumayenera kuperekedwa. Mwachitsanzo. fomu
  • Zochitika Zochita - Kusintha kofunikira komwe kumayenera kuperekedwa. Mwachitsanzo. Zatumizidwa
  • Chochitika Label - Kusintha kosankha komwe kungadutse. Mwachitsanzo. /landingpage/demorequest
  • Mtengo wa Chochitika - Kusintha kosankha komwe kumatha kuperekedwa pamtengo wa chochitikacho. Mwachitsanzo. 77

Google Analytics 4 imatenga zambiri zokhudzana ndi chidziwitso cha zochitika ... Google Analytics 4 imaperekanso malingaliro pa zomwe zochitika izi ziyenera kukhala. Onse amadutsa deta mumtundu womwewo:

  • Dzina lazochitika - Kusintha kofunikira komwe kumayenera kuperekedwa. Mwachitsanzo. kupanga_lead
  • magawo - magawo atatu osankhidwa (parameter_x, parameter_y, parameter_z) kuti mutha kupita. Ngati musintha mwamakonda izi, ziyenera kuwonjezeredwa ngati miyeso yanthawi zonse mu GA4 yanu. Mumaloledwa kufika pamiyeso 50 yowoneka ndi zochitika. Mukhozanso kusungitsa zosagwiritsidwa ntchito. (Ngati mugwiritsa ntchito Analytics 360, malire ndi 125).
  • Mtengo, Ndalama - Mtengo wosasankha komanso ndalama yomwe imayezamo. Mwachitsanzo. 77, USD

Chifukwa chake… kukhazikitsa koyenera kwa zochitika mu Google Analytics 4 ndikukonzekereratu ndikugwirizanitsa zikhulupiriro zanu zamatchulidwe kuti musasowe makonda anu. Zikutanthauzanso kuti ndi zosakondweretsedwa kusamutsa zochitika zanu zomwe zilipo. Google imapereka chithunzithunzi chamomwe mungatumizire zochitika ku UA ndi GA4 katundu wanu:

Universal vs google analytics 4 zochitika
Mawu: Google

Ndikofunikira kuti mutenge kukhazikitsidwa kwa Google Analytics 4 ngati nsanja yatsopano, osati kusamuka. Nazi njira zomwe ndikupangira kuti muchite:

Khwerero 1: Yambitsani Google Analytics 4 Muyeso Wowonjezera

Chinthu chimodzi choyenera kukumbukira pamene mukugwiritsa ntchito Google Analytics 4 ndikuti malemba ena omwe tidayenera kuwagwiritsa ntchito m'mbuyomu a UA akhoza kutsegulidwa mu GA4. Mu Admin> Katundu> Mitsinje ya Data> [Mtsinje Wanu], mutha kuloleza zochitika za mpukutu, zochitika zapaintaneti, zochitika zosaka patsamba, kuyanjana kwamafomu, kuchita nawo mavidiyo, ndi kutsitsa mafayilo!

zochitika zowonjezera ga4

Khwerero 2: Lembani Zochitika Zanu za Universal Analytics ku Zochitika Zolimbikitsidwa za GA4

Tumizani zochitika zanu zamakono kuchokera ku Universal Analytics kupita ku spreadsheet ndikuwunikanso pawokha zochitika zovomerezeka kuchokera ku GA4 zomwe mukufuna kuwasamutsirako. Njira yosavuta yochitira izi ndi:

  1. Yendetsani ku Khalidwe> Zochitika> Zochitika Zapamwamba
  2. Sinthani nthawi yanu kuti ikhale ndi zochitika zonse (mwina chaka chatha).
  3. Onjezani gawo lachiwiri Zochitika Zochita ku khalani ndi gulu la zochitika ndi zochita. Mutha kupanganso Cholemba Chochitika ngati zili zomveka.
  4. Sinthani Onetsani Mizere pansi kumanja kwa nambala yophatikiza zochitika zanu (mwachitsanzo 1,000).
  5. Dinani Tumizani ndi kutumiza kunja ngati Excel Spreadsheet, Google Spreadsheetkapena CSV kupala.
Momwe Mungatulutsire Zochitika Zanu kuchokera ku Google Universal Analytics (UA)

Kujambula zochitika zanu zomwe zilipo kale ku Google Analytic 4 zomwe zakhazikitsidwa kudzachepetsa kufunika kogwiritsa ntchito miyeso yokhazikika pakukhazikitsa kwanu. Google imalimbikitsa zotsatirazi pazogulitsa zonse:

chochitikaYambitsani Pamene
ad_impressionwogwiritsa amawona zotsatsa, za pulogalamu yokha
earn_virtual_ndalamawogwiritsa ntchito amapeza ndalama zenizeni (ndalama, miyala yamtengo wapatali, ma tokeni, ndi zina zotero)
join_groupwogwiritsa ntchito amalowa mgulu kuti ayeze kutchuka kwa gulu lililonse
Lowani muakauntiwogwiritsa alowa
kugulawogwiritsa ntchito amamaliza kugula
kubwezerawogwiritsa amalandira ndalama
kusakawogwiritsa amafufuza zomwe zili zanu
select_contentwogwiritsa amasankha zomwe zili
gawowogwiritsa amagawana zomwe zili
Lowaniwosuta amasayina kuti ayeze kutchuka kwa njira iliyonse yolembera
spend_virtual_ndalamawogwiritsa ntchito amawononga ndalama zenizeni (ndalama, miyala yamtengo wapatali, ma tokeni, etc.)
phunziro_yambawosuta akuyamba phunziro
maphunziro_wamalizawogwiritsa amamaliza maphunziro

Pazamalonda a e-commerce ndi pa intaneti, zochitika izi zizingodzaza Lipoti la Ecommerce Purchases.

chochitikaYambitsani Pamene
add_payment_infowogwiritsa amatumiza zambiri zolipira
add_shipping_infowogwiritsa amatumiza zambiri zotumizira
onjezani kungolo yogulirawogwiritsa amawonjezera zinthu pangolo
add_to_wishlistwogwiritsa amawonjezera zinthu pamndandanda wazofuna
kuyamba_kutulukawosuta akuyamba kulipira
kupanga_leadwogwiritsa ntchito akupereka fomu kapena pempho kuti adziwe zambiri
kugulawogwiritsa ntchito amamaliza kugula
kubwezerawogwiritsa amalandira ndalama
remove_from_cartwogwiritsa amachotsa zinthu m'ngolo
kusankha_chinthuwogwiritsa amasankha chinthu kuchokera pamndandanda
select_promotionwogwiritsa amasankha kukwezedwa
view_ngolowogwiritsa amawona ngolo yake
view_chinthuwogwiritsa amawona chinthu
view_item_listwogwiritsa amawona mndandanda wazinthu / zopereka
view_promotionwogwiritsa amawona kukwezedwa

Khwerero 3: Onjezani Makulidwe Amakonda Pazochitika Zanu Zomwe Mumagwiritsidwa Ntchito Monga Zoyambitsa

Zochitika zomwe sizikugwirizana ndi zomwe zikuchitika mu GA4 zitha kuwonetsedwabe ngati gawo la malipoti. Komabe, ngati mukufuna kuti parameteryo iyambitse china chake ngati a kutembenuka, muyenera kukhazikitsa gawo lokhazikika. Izi zimakwaniritsidwa mu GA4 > Konzani > Matanthauzo a makonda > Pangani matanthauzo achikhalidwe:

makonda dimension

Chitsanzo cha izi chikhoza kukhala kuyang'anira bot yochezera yomwe ikutsegulidwa. Tchulani gawo lanu, ikani Scope ngati chochitika, perekani malongosoledwe, kenako sankhani gawo kapena katundu kuchokera pamndandanda…

Khwerero 4: Yambitsani Google Tag Manager ndikuwonjezera Zochitika za GA4

Ngati simunatero, mudzafuna mwamtheradi kukhazikitsa Google Tag Manager kuti muzitha kuyang'anira ma tag ndi zochitika zonse zomwe mukujambula pogwiritsa ntchito Universal Analytics. Tag Manager imakupatsani mwayi woyambitsa zochitika popanda kusindikiza zochitika patsamba lanu lonse… zomwe ndizofunikira kwambiri mukasamutsa zochitika kupita ku GA4.

Ndi GA4, mutha kuwonjezera zochitika zenizeni zomwe mukufuna kujambula patsamba lanu lonse. Mwachitsanzo, tili ndi choyambitsa kasitomala chomwe tidapanga pomwe wina adapereka HubSpot Fomu mu Universal Analytics. Tidatha kukonzanso choyambitsacho kuti tilembenso Chochitika cha GA4 kupanga_lead, kudutsa HubSpot Fomu GUID yomwe titha kutsata pambuyo pake ku dzina la fomu.

chochitika ga4

Mu Gawo 2, mudapanga zochitika zanu zonse zakale ku zochitika za GA4 mu spreadsheet. Pazochitika zilizonse zomwe sizimajambulidwa zokha pogwiritsa ntchito muyeso wowongoleredwa, mudzafuna kupanga GA4 Event Tags pa Dzina lililonse la Zochitika zomwe mwasankha ndikudutsa zomwe mungasankhe, mtengo, ndi ndalama. Pamiyeso yomwe mwawonjezera mu Gawo 3, mudzafuna kupanga zochitika za GA4 ndi Dzina la Chochitika chimodzimodzi.

Onetsetsani kuti mwayesa machunidwe anu a Google Tag Manager ndikuyatsa pamanja pogwiritsa ntchito chida chowoneratu kuti mutsimikize kuti deta ikutumizidwa moyenera ku GA 4. GA4, monga ndi Universal Analytics, si nthawi zonse yomwe imakhala nthawi yeniyeni posonkhanitsa deta.

Mukufuna Thandizo Losamukira ku Google Analytics 4?

Onerani Kanema Wachiphunzitso Posamutsa Zochitika za UA kupita ku GA4

Ndikufuna kuthokoza Analytics mania, omwe adapereka njira yabwino yosamutsira zochitika za UA kupita ku GA4. Apa ndipamene ndinaphunzira zambiri za izi… ndizoyenera kuwonera ndipo ndikukhulupirira kuti maphunziro ake akupatsani maphunziro onse omwe mungafune:

Kufuula kwina ndiko Kusanthula kwa Flint. Tim Flint adatenga nthawi kuti aunikenso nkhaniyi ndikupereka ndemanga ndi kufotokozera ngati zochitika zachikhalidwe zingafotokozedwe kapena ayi zomwe zimagwiritsidwa ntchito ngati choyambitsa.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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