Momwe Mungasinthire Prestashop Yowonjezera SEO ndi Kutembenuka

malonda apaintaneti

Kuchita bizinesi kudzera m'sitolo yapaintaneti ndizofala masiku ano ndi malo ogulitsa osawerengeka omwe akusefukira pa intaneti. Prestashop ndi ukadaulo wamba pamasamba ambiri otere.

Prestashop ndi pulogalamu yotsegulira e-commerce. Pafupifupi masamba 250,000 (pafupifupi 0.5%) padziko lonse lapansi amagwiritsa ntchito Prestashop. Pokhala ukadaulo wotchuka, Prestashop imapereka njira zingapo momwe tsamba lomwe limamangidwa pogwiritsa ntchito Prestashop lingakonzedwenso kuti likhale lokwera kwambiri pakusaka kwachilengedwe (SEO) ndikupeza kutembenuka kwina.

Cholinga cha aliyense e-commmalo malo ndikukopa magalimoto ndikupeza malonda ambiri. Izi zitha kuchitika pokonza tsamba la SEO.

Nazi njira zingapo zomwe SEO zitha kuchitidwira patsamba la Prestashop:

  • Konzani Tsamba Loyamba - Tsamba lanu lanyumba lili ngati malo anu ogulitsira zinthu pa intaneti. Chifukwa chake, sichiyenera kukhala chodabwitsa chabe komanso chikuyenera kukhala chokwera kwambiri pazotsatira zakusaka. Kuti muchite izi, muyenera kuphatikiza zofunikira ndi mawu ofunikira kwambiri pamodzi ndi zithunzi patsamba lanu lofikira. Zomwe zili patsamba loyambira komanso malonda anu sayenera kusintha pafupipafupi chifukwa ndiye kuti injini zosakira sizitha kudziwa zomwe zili zofunika kwa inu. Komanso tsamba loyambilira liyenera kukhala lofulumira kutulutsa, lopanda zolakwika, komanso kusakatula kosangalatsa.
  • Sankhani mawu anu osakira - Ndikofunikira kuti muzindikire mawu anu achinsinsi ndikuyesa momwe amagwirira ntchito pogwiritsa ntchito chida cha Google Ads chomwe tsopano ndi gawo la mapulani a mawu osakira. Mutha kupeza zakusaka mwezi ndi mwezi zapadziko lonse lapansi, kufunikira kwake, komanso mpikisano wamawu osakira. Mawu omwe ali ndi mpikisano wapakati komanso kusaka ndiosankhidwa bwino pamawu anu achinsinsi. Chida china choyenera kuganizira ndi Semrush ngakhale ndi chida cholipira.
  • Maulalo akunja - Kukhala ndi maulalo ochokera kumasamba ena kutsamba lanu ndi njira yodziwika bwino ya SEO. Mutha kulumikizana ndi olemba mabulogu ndi masamba atolankhani. Olemba mabulogu angavomereze za zomwe mwapanga ndikupereka ulalo watsamba lanu. Izi sizingathandize pakumanga maulalo akunja komanso kuonjezera kuthekera kwa tsamba lanu kukopa anthu obwera kuchokera kumaulalo awa. Muthanso kusindikiza zofalitsa zanu patsamba lanu lomwe ndiwonso malo abwino okopa anthu obwera kutsamba lanu. Njira ina yopezera maulalo akunja ndikulemba zolemba za alendo. Mutha kutumizidwa kutsamba lanu patsamba lino. Njira inanso ndikufufuza masamba omwe atchula tsamba lanu osapereka ulalo. Mutha kuwafunsa kuti aphatikize ulalo watsamba lanu.
  • Lembani zonse zomwe mukufuna kudziwa - Dzazani magawo onse ofunikira monga mafotokozedwe azinthu, magulu, ndi opanga ndizomwe zili pachiyambi. Izi ndizofunikira pamalingaliro a SEO. Komanso, nthawi zonse muyenera kupereka chidziwitso cha ma meta otsatirawa, ma meta kufotokozera, ndi zolemba meta m'mapepala azidziwitso zazogulitsa. Muyeneranso kupereka ulalo woyenera.
  • Kuphatikiza zosankha zogawana pagulu - Kukhala ndi mabatani ochezera patsamba lanu kungathandizenso. Anthu akagawana zomwe mumakonda ndi anzawo, zimawonjezera mwayi wokuwakoka kutsamba lanu. Mwanjira iyi, mutha kupeza makasitomala atsopano patsamba lanu.
  • Pangani sitemap ndi robots.txt - Gawo la Google Sitemap limakuthandizani kuti mupange tsamba latsamba lanu ndikusunga. Ndi fayilo ya XML yomwe imalemba masamba ndi masamba onse atsamba. Tsambali limagwiritsidwa ntchito kutsata masamba ndipo chifukwa chake ndikofunikira kuchokera pamawonekedwe a SEO. Miyendo ya Robots.txt ndi fayilo yopangidwa ndi auto ku Prestashop ndipo imadziwitsa oyendetsa injini ndi akangaude omwe ali patsamba la Prestashop osalozera. Ndizothandiza populumutsa magwiridwe antchito ndi seva.
  • Kukhala ndi kalendala yazolemba ndi zolemba ndi mawu ofunikira - Ngati tsamba lanu lili ndi zinthu zonse zapadera, ndiye kuti mutha kusindikiza zolemba pamasiku amenewo ndi masamba ena omwe akulozera patsamba lino. Mutha kulemba zolemba kuphatikiza mawu osakira omwe ndiofunikira kwambiri pamwambowu. Komabe, wina sayenera kuyika mawu ochulukirapo m'nkhani imodzi chifukwa izi zitha kusokoneza makina osakira.
  • Webusayiti yachangu - Tsamba locheperako la ecommerce limatha kutsitsa kutembenuka, kugulitsa ndi kusaka kwama injini. Chifukwa chake, ndikofunikira kwambiri kuti katundu wa webusayiti mwachangu. Malingaliro ena ofunikira kuti mukhale ndi tsamba lotsitsa mwachangu ndi awa:
    • Kuponderezana, kuphatikiza, ndi kusungira kumathandizira kutsitsa tsambalo mwachangu. Compress imathandizira code ya CSS ndi JavaScript yomwe imaphatikizidwa ndikusungidwa.
    • Zithunzi zosavomerezeka zitha kubweza tsamba lawebusayiti kotero ndikofunikira kuti zithunzizo zithandizire kutsitsa tsamba lanu mwachangu.
    • Muyenera kuchotsa ma module onse osafunikira chifukwa nthawi zambiri amachepetsa tsambalo. Ma module opanda pake amatha kuzindikirika mothandizidwa ndi kukonza zolakwika kuchokera pagulu la Prestashop.
    • Kugwiritsa ntchito CDN (Content Delivery Network) kumathandizira kutsitsa tsambalo mwachangu ngakhale m'malo omwe ali patali kwambiri ndi seva yolandirira.
    • Caching system ya Prestashop kapena omwe amapereka mapulogalamu ena monga XCache, APC, kapena Memcached atha kugwiritsidwa ntchito kufulumizitsa tsambalo.
    • Mtengo wofunsidwa wamafayilo a MySQL ndi 512 MB. Muyenera kuyerekeza mtengo ngati sukugwira bwino.
    • Prestashop imapereka injini yokonzedweratu kuti ikwaniritse ma tempuleti otchedwa Smarty. Itha kusinthidwa kuti igwire bwino ntchito.
  • Gwiritsani ntchito Schema.org - Kuyika ma scheme imathandizira kukonza mawebusayiti popanga dongosolo lokonzekera zadongosolo lomwe limatchedwanso chuma chambiri. Imathandizidwa ndi mainjini onse osakira. Chizindikiro cha "itemtype" chimathandizira kugawa ngati china chake ndi tsamba lawebusayiti, malo ogulitsira pa intaneti kapena china chilichonse. Zimathandizira kupereka mawonekedwe kumasamba osamveka bwino.
  • Kugwiritsa ntchito Google Analytics ndi Google Search Console - Pogwiritsa ntchito Google Analytics ndi Google Search Console itha kuphatikizidwa ndi tsambalo poyika nambala patsamba lanu lomwe alendo anu sangawone. Google Analytics imapereka zidziwitso zothandiza pamayendedwe amtundu wa webusayiti pomwe Google Search Console imathandizira kupeza kuti tsamba lawebusayiti limalembedwa kangati pazotsatira zakusaka ndikudina deta
  • Chotsani masamba obwereza - Sizachilendo kuti masamba obwereza azibweretsa Prestashop. Ali ndi ulalo womwewo wokhala ndi magawo osiyanasiyana. Izi zitha kupewedwa pokhala ndi tsamba limodzi kapena kugwira ntchito pachimake pa Prestashop pamutu wosiyana, kufotokozera meta, ndi ulalo wa tsamba lililonse.
  • Gwiritsani ntchito mayendedwe mukasamukira - Mukasamukira ku Prestashop kuchokera patsamba lina mutha kugwiritsa ntchito 301 yolowera komwe mungadziwitse Google za ulalo watsopano. Muthanso kugwiritsa ntchito chida chowongolera choperekanso.
  • Kuchotsa kamvekedwe ka URL - Prestashop 1.5 imatha kupanga ulalo wokhala ndi mawu achispanish omwe ndi kachilombo ndipo amafunika kukonzedwa.
  • Kuchotsa ma ID - Prestashop akugogomezera kuphatikiza ID ndi zinthu, magulu, opanga, ogulitsa, ndi tsamba lomwe ndi cholepheretsa ku SEO. Chifukwa chake, ma ID awa akhoza kuchotsedwa posintha maziko kapena kugula gawo lochotsera ma ID.

Maganizo Final

Kuphatikiza apo, Prestashop imaperekanso gawo la SEO lomwe lingakhale lothandiza kuthana ndi ntchito zonse zazikulu za SEO. Cholinga cha bizinesi iliyonse ndikupeza ndalama ndipo ndizotheka pokhapokha mutakhala ndi mwayi pazosaka za zotsatira. Prestashop imapereka njira zosavuta momwe SEO ingagwiritsidwire ntchito ndikupanga chisankho chodziwikiratu pa zamalonda.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.