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Momwe Mungawunikenso ndi Kuwunika Njira Yanu ya CRO ya Mipata ndi Malo Akhungu

Izo zikhoza kutsutsidwa movomerezeka kuti Kukhathamiritsa Kwa Kukhathamiritsa (CRO) ndi luso lomwe lili mkati mwa ufulu wake malinga ndi momwe madipatimenti otsatsa aluso amakhudzidwira. Kupititsa patsogolo kutembenuka kungapangitse kusiyana pakati pa kulandira kuchuluka kwa magalimoto ndikuwona alendo anu akuchita zomwe mukufuna patsamba. 

Kwa mabizinesi ang'onoang'ono, zimakhala zovuta kuonetsetsa kuti masamba anu akukonzedwa bwino kuti athandizire kutembenuka, koma pali njira zambiri zomwe masamba amatha kuwunika bwino popanda kugwiritsa ntchito nthawi ndi zinthu zambiri. 

Kodi Conversion Rate Optimization ndi chiyani? 

Tisanayang'ane momwe mabizinesi angagwirire ntchito kulimbikitsa zoyesayesa zawo za CRO, tiyeni tiwone zomwe mawuwa amatanthauza kwenikweni. 

Kukhathamiritsa kwa kasinthidwe kumatanthauza kuchuluka kwa alendo omwe amachita zomwe akufuna pa webusayiti. Izi sizikutanthauza kugula kapena kuwona ndalama zikusintha, ndipo m'malo mwake zitha kutanthauza kulemba mndandanda wamakalata kapena kulemba fomu patsamba. Itha kukhalanso kungodina ulalo winawake. 

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Chithunzi: VWO

Monga momwe chithunzi pamwambapa chikuwonetsera, CRO ikuyimira nthawi yofunikira pomwe bizinesi yomwe yazindikira malonda ake ndi msika ukhoza kuyamba kukula mokhazikika. 

Ngakhale mabizinesi ambiri adzakhala atagwira ntchito kuti azitha kugulitsa malonda awo, akuziyika pachiwopsezo ngati atalephera kugwiritsa ntchito CRO iliyonse patsamba. Poganizira izi, tiyeni tiwone njira zina zofunika zomwe zingatengedwe pakuwunika ndikuwunikanso njira yawo yosinthira kukhathamiritsa. 

Mfundo 1: Dziwani Zomwe Zili Zofunika Kwambiri

Palibe chifukwa chowerengera CRO ngati simukudziwa zomwe bizinesi yanu ikuyang'ana. 

Tengani nthawi yofunikira kuti muwonetsetse kuti bungwe lanu liri patsamba lomwelo momwe zosinthira ziyenera kutsatiridwa ndikukhazikitsa zolinga zosinthika zomwe madipatimenti onse akudziwa komanso zomwe zingatsatidwe. 

Mutadziwa bwino zomwe zimakupangitsani kukhala zofunika kwambiri, onetsetsani kuti mwayang'ana masamba anu omwe ali ndi kuchuluka kwa anthu omwe ali ndi kuchuluka kwa magalimoto kuti mufufuze ziwerengero zowoneka bwino. 

Zikafika pakuzindikira komwe mungakonzeke bwino mkati mwa funnel yanu, zinthu zapamwamba zomwe zimabweretsa chidwi choyambirira siziyenera kunyamula. kuwunika kwakukulu koteroko chifukwa sichimakhudza mwachindunji zosintha. 

M'malo mwake, yang'anani kuika patsogolo masamba omwe ali njira zazikulu paulendo wamakasitomala anu. Masamba enieni otsikira, kuyitanira kuchitapo kanthu, masamba olembetsa, mapepala oyera, kapena masamba owonetsera akuyenera kufufuzidwa moyenera kuti adziwe zomwe zingawonjezedwe kupitilira apo komanso komwe makasitomala angakhale akusiya faneliyo. 

Langizo 2: Gwiritsani Ntchito Zida Zoyenera Kuti Mufike Kugwero la Vutoli

Njira yosavuta yowonera njira yanu ya CRO ndikuwona mabowo aliwonse munjira yanu ndikugwiritsa ntchito zida zomwe zilipo pa intaneti kuti zikupatseni chidziwitso chambiri pamayendedwe a alendo komanso chifukwa chomwe atha kuchoka pamasamba ofunikira paphanelo lanu. Zida izi zingaphatikizepo: 

  • Heatmaps - Chosangalatsa kwambiri pa mapu otentha ndikuti atha kupereka a kuzindikira kowoneka bwino momwe ogwiritsa ntchito amalumikizirana ndi zinthu zazikulu zamasamba anu. Zidziwitso izi zingaphatikizepo maulalo omwe alendo amadina, kutalika komwe amadutsa masamba, zomwe zimawakopa chidwi pamasamba, zomwe amawerenga kapena kuphonya, komanso nthawi yayitali bwanji akuyang'ana zinthu zinazake. Mapulatifomu ngati Kumveka kwa Microsoft perekani zowonera za mapu a kutentha omwe amawonetsedwa ndi mitundu yotentha yomwe imayimira kuchuluka kwa chidwi cha ogwiritsa ntchito ndi mitundu yozizirira yomwe ikuwonetsa chidwi chochepa m'malo ena. 
  • Kuyeza kwa Multivariate - Njira ina yabwino kwambiri yowonera zomwe zili mu CRO ndikugwiritsa ntchito nsanja yoyesera yama multivariate. Kuyesa kosiyanasiyana kumatenga ntchito yoyesa A/B kupita kumlingo wina poyika zinthu zosiyanasiyana pamasamba ndikuyesa momwe ogwiritsa ntchito amalumikizirana nazo. Chifukwa imayesa zinthu zambiri zapatsamba, kuyesa kwamitundumitundu kumatha kuthandizira mabizinesi kuti atsimikize zomwe zimagwira ntchito komanso zomwe sizikugwirizana ndi alendo. Izi zimapatsa mphamvu otsatsa ambiri kukhala olimba mtima pamitundu ya CTA yomwe amagwiritsa ntchito komanso mafomu omwe amayika patsamba. 

Kuyesa kwa A/B motsutsana ndi Kuyesa kwa Multivariate:

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Chithunzi: HubSpot

Langizo 3: Yang'anirani Mbiri Yanu Yamakasitomala

Zinthu zimatha kusintha mwachangu pankhani yotsatsa digito. Mbiri zamakasitomala zitha kusintha kwambiri pomwe zatsopano zimatuluka komanso zokonda zikusintha pakapita nthawi. Mwatsatanetsatane wanu Mbiri Yabwino Yotsatsa (ICP) zitha kukhala, zomwe zili bwino komanso zopangira zanu zitha kukonzedwa kuti omvera oyenera atengeke. 

ICP yanu, ikafufuzidwa molondola, ingakuthandizeni kudziwa momwe mungachitire yandikira tsamba lanu lofikira, zopereka, ndi zolemba zamabulogu kuti mukhale ndi zolinga zabwino. Komabe, kusintha zokonda kungatanthauze kuti ICP yanu imatha kusintha mwachangu, chifukwa chake ndikofunikira kuyang'anira omwe akugula malonda anu, omwe akulankhula za mtundu wanu pama media ochezera, komanso omwe akulembetsa mndandanda wamakalata anu kuti adziwe yemwe mukumtsatsa. 

Langizo 4: Nenani Zomwe Mwapeza

Zotsatira za kafukufuku wanu ndizopanda phindu ngati simukudziwitsa bizinesi yanu yonse zomwe mwapeza. Kugawana mbiri yanu yamakasitomala ndi zowawa ndi gulu lanu lonse lazamalonda, mamanejala, ndi madipatimenti ena ofunikira amatsegula njira yolumikizirana bwino komanso kumvetsetsana mugulu lanu lonse. 

Zotsatira zitha kulembedwa, kugawidwa, ndikukambidwa kudzera pa pulogalamu yowonetsera. Mapulatifomu ngati Envato Elements atha kupereka zithunzi zokonzedweratu zomwe zidziwitso zoyenera zitha kuwonjezeredwa kuti mugawane zidziwitso m'njira yopatsa chidwi. 

Kwa mabizinesi omwe akufuna kupanga njira yokwanira ya CRO, ndikofunikira kumawunika ndikuwunikanso mafungulo anu ndi njira zanu. Ndi kuphatikizika koyenera kwa ma inflection ndi zida, ndizotheka kukhalabe ndi matembenuzidwe amphamvu mosasamala kanthu za matembenuzidwe omwe ali patsogolo. 

Chodzikanira: Martech Zone yasintha nkhaniyi ndi maulalo ake ogwirizana ndi ena mwa ogulitsa.

Alireza Talischi

Dmytro ndi CEO ku Solvid komanso woyambitsa Pridicto. Ntchito yake idasindikizidwa ku Shopify, IBM, Entrepreneur, BuzzSumo, Campaign Monitor, ndi Tech Radar.

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