Zamalonda ndi Zogulitsa

Kuchokera ku Clicks kupita ku Njerwa: Momwe Mungatengere Kugawana Kwamsika ndi Zomwe Mumakonda komanso Zomwe Mukuchita pa intaneti

Pamene mliri waposachedwa udatseka masitolo ndikuchepetsa zochitika m'sitolo, ogula ambiri sanasiye kugula. M'malo mwake, adabweretsa bizinesi yawo pa intaneti. 

Kugulitsa kwapaintaneti kudaposa $815 biliyoni mu 2020, kuchulukitsa kwa $244 biliyoni kapena 30% pachaka.

Bureau kalembera US

Komabe, musalembe mbiri ya zochitika za m'sitolo pakadali pano. Pamene ziletso za mliri zidathetsedwa ndipo anthu akuyambiranso ntchito zawo zatsiku ndi tsiku, ogula ambiri abwerera m'malo ogulitsa njerwa ndi matope. Monga lipoti chaka chatha:

Zambiri zikusonyeza kuti ogula akupeza ndalama zatsopano pakati pa kugula pa intaneti ndi munthu payekha. " 

The Wall Street Journal

Mwachidule, zamakono ndi zamtsogolo zamalonda sizipezeka pa intaneti kapena mwa munthu. Ndi zonse, kukakamiza mabizinesi kuti asinthe kuti akwaniritse zomwe makasitomala amayembekeza. Nazi njira zitatu zomwe ogulitsa angasinthire zopereka zawo kuti agwire msika ndi kugawana malingaliro tsopano ndi mtsogolo. 

#1 Kwezani Chiyanjano Ndi Kusavuta Popanda Kusokoneza Chitetezo 

Kaya anthu amagula pa intaneti kapena amagula payekha, akufunafuna kugula kwachangu, kosavuta, kotetezeka komanso kosavuta. 

Makamaka, makasitomala amafuna njira yobwerezabwereza. Amafuna kuzindikirika ndikukumbukiridwa kuti atsogolere njira yotuluka mwachangu, zokonda zanu, ndi zosankha zomwe mungasinthe. 

Kwa ogulitsa ambiri, Checkout ndiye malire omaliza. Ndi mwayi wabwino kwambiri wochulukirachulukira ndikuteteza mwayi wogulitsa m'tsogolo. Kafukufuku wina wamakampani adapeza kuti:

91 peresenti ya omwe adafunsidwa akuti kuchita zinthu mwachangu komanso mwaubwenzi pamalo osungira ndalama kapena kugula mwachangu kamodzi kokha pa intaneti kumawonjezera mwayi woti abwerenso makasitomala. 

Kupanga Zochitika Zabwino Kwambiri Paintaneti: Zinthu Zofunika Kwambiri Kwa Makasitomala

Izi zikuphatikiza kulola makasitomala kuyang'ana pogwiritsa ntchito njira yawo yogulira yomwe amakonda, kupanga kuphatikiza chikwama cha digito kukhala njira yodabwitsa yowonjezerera kusankha kwa ogula ndikufulumizitsa njira yotuluka.  

Kuphatikiza apo, ogula amafunikira kuthekera kosintha mwachangu zidziwitso zotuluka, monga ma adilesi otumizira kapena zambiri zamakhadi olipira, kuti agwirizane ndi zosowa zawo zenizeni ndi zomwe amakonda. 

Panthawi imodzimodziyo, ogulitsa sangakwanitse kusokoneza chitetezo kapena chinsinsi. Kaya mukupewa chinyengo pa kirediti kadi kapena kupewa chinyengo chobweza, kugwiritsa ntchito deta yamakasitomala kuti atsimikizire zenizeni zenizeni kungathandize kuchepetsa kutayika kwachuma komanso kukweza makasitomala. 

#2 Pangani Chikhulupiriro Kudzera muzochitikira Makasitomala 

The kasitomala experience (CX) yakhala yofunika, kapena yofunika kwambiri, kuposa malonda ndi mtengo wokhudzana ndi zosankha za ogula. 

Ngakhale njira zochitira zinthu zapadera zimatha kusiyana kwambiri, nthawi zambiri, makasitomala akufuna: 

  • Mapangidwe Osavuta. Zochitika zamakasitomala ziyenera kukhala zoyenera pazogulitsa. Mwachitsanzo, ogula obwereza amatha kuyamikira mwayi wogula kamodzi, pomwe alendo obwera koyamba atha kupindula ndi zotulukapo zozama kwambiri. 
  • Kusavuta Kugwiritsa Ntchito. Kukangana kosafunikira kumalepheretsa makasitomala kumaliza ntchito yolipira. Ngakhale masitepe osavuta, monga kuyika zambiri zama adilesi mukangomaliza kutha kupereka detayo mosavuta, zitha kusokoneza kasitomala. 
  • Zothandiza. Nthawi ndi chinthu chamtengo wapatali. Chilichonse kuyambira pazokonda zanu mpaka pamachitidwe osavuta amalemekeza nthawi yamakasitomala, kukulitsa chidaliro ndi kasitomala wodabwitsa. 

JetBlue, ndege yochokera ku New York komanso yonyamula anthu ku Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, ndi San Juan, zikuwonetsa zotsatira za zochitika zoyendetsedwa ndi kasitomala. Pozindikira kuti makasitomala nthawi zambiri amalowetsa ma adilesi olakwika omwe amalephera kulipira komanso kulumikizana, kampaniyo idasinthiratu zomwe zidachitika pa intaneti, kugwiritsa ntchito Implementing Loqate's Address Capture API kumathandizira mwachangu, kulola JetBlue kutsimikizira adilesi yakutsogolo ndikuchepetsa mwayi wa typos ndi zolakwika zina pa data. kulowa.

Izi zinathandiza makasitomala kugula mwachangu, kuchepetsa zolakwika, ndipo pamapeto pake kuchulukitsa kusungitsa bwino.

Kwa makampani ndi ogulitsa m'gawo lililonse, chokumana nacho chochititsa chidwi ndichomanga matikiti okhulupirira ndikupeza makasitomala obwereza. 

#3 Yang'anani Kuti Muwonetsetse Kupititsa patsogolo Nthawi Zonse 

Makampani omwe amaika patsogolo zosowa za makasitomala awo nthawi zambiri ndi omwe amapambana pakapita nthawi. Izi sizingochitika kamodzi kokha. M'malo mwake, ndikudzipereka kosalekeza, komwe kumafunikira ogulitsa kuti azibwerezabwereza kuti awonetsetse kuti zikuyenda bwino (CI). 

Ndicho chifukwa chake makampani opambana amaganizira za zosowa za makasitomala awo poyamba. Amayesa zomwe amagulitsa, ulendo wogula, ndi zotsatira zamalonda kuti ayeze ndikuwunika momwe zimakhudzira zenizeni. 

Ogulitsa amatha kukhalabe oyenera komanso okhudzidwa mpaka kalekale popewa zongoganiza ndikuyang'ana njira zokometsera ndikusintha zomwe kasitomala amakumana nazo. 

Mosiyana ndi izi, makampani omwe amalephera kubwereza adzabwerera m'mbuyo. Makasitomala ndi osaleza mtima komanso amasinthasintha ndi zomwe amakonda komanso zomwe amakonda. Akapatsidwa mwayi wogulitsa bwino, sazengereza kuchoka ndipo mwina sadzabweranso. 

Kutsiliza 

Kupanga chidaliro chamtundu kudzera muzokumana ndi makasitomala ndichinthu chofunikira kwambiri kuti ogulitsa azigwira msika ndikugawana malingaliro pakalipano komanso mtsogolo mwazogulitsa. Chifukwa chakuchulukirachulukira kwa malonda apaintaneti, ogulitsa amayenera kupereka zogula mwachangu, zosavuta, zotetezeka komanso zosavuta kuti apititse patsogolo chidwi komanso kusavuta popanda kuyika chitetezo. 

Kuphatikiza apo, zokumana nazo zamakasitomala zakhala zofunikira chimodzimodzi monga zogulitsa ndi mtengo wazosankha zogula, ndipo ogulitsa akuyenera kuwonetsetsa kuti akupereka mawonekedwe osavuta, kugwiritsa ntchito mosavuta, komanso kusavuta. 

Pomaliza, ogulitsa ayenera kuyika patsogolo zosowa za makasitomala awo ndikubwerezabwereza kuti awonetsetse kuti zikuyenda bwino kuti zikhale zofunikira komanso zogwira ntchito mpaka kalekale. Pogwiritsa ntchito njirazi, ogulitsa amatha kupanga chidaliro chamtundu, kuonjezera kukhulupirika kwa makasitomala, ndikupeza chipambano chanthawi yayitali m'malo ogulitsa omwe akusintha.

Matt Furneaux

Matthew Furneaux ndi katswiri waukadaulo wamalo omwe ali ndi zaka zopitilira 20 pothandiza mabizinesi apadziko lonse lapansi kufikira makasitomala awo padziko lonse lapansi. Monga director of intelligence intelligence ku Loqate, kampani ya GBG, Furneaux ndiyomwe imayang'anira njira ndi luso. Ndi katswiri wazamalonda komanso wa eCommerce ndipo ali ku Loqate, wagwirapo ntchito ndi makampani otsogola a eCommerce kuphatikiza Nordstrom, Sephora, Kohl's, Ralph Lauren ndi Michaels. Asanalowe nawo GBG, Matthew adayambitsa Global Address (yomwe inapezedwa pambuyo pake ndi Trillium Software) ndipo adathandizira kupanga pulatifomu imodzi yotsimikizira malo padziko lonse lapansi.

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