Momwe Mungayang'anire Mosamala Kutembenuka Kwanu ndi Kugulitsa Pakutsatsa Imelo

Momwe Mungayang'anire Kutembenuka Kwa Imelo ndi Kugulitsa

Kutsatsa maimelo ndikofunikira pakusintha kutembenuka monga kwakhala kukuchitikira. Komabe, otsatsa ambiri akulephera kutsata magwiridwe antchito awo mwanjira yopindulitsa. 

Malo otsatsa malonda asintha mwachangu m'zaka za zana la 21, koma pakuwuka kwapa media media, SEO, ndi kutsatsa kwazinthu, makampeni amaimelo nthawi zonse akhala pamwamba pamndandanda wazakudya. Pamenepo, 73% ya ogulitsa akuwonabe kutsatsa maimelo ngati njira yabwino kwambiri yopangira anthu kutembenuka pa intaneti. 

Udindo Wotsatsa Maimelo Kuti Mubwerere Pazogulitsa Zamalonda
Gwero lazithunzi: AeroLeads

Ngakhale kugwiritsa ntchito malo ochezera a pa Intaneti kungakhale njira yabwino yophunzitsira anthu zambiri, njira zotsatsa kudzera pa imelo zimatha kupatsa mabizinesi mwayi wotsata ndikupanga kukhulupirika pakati pazitsogozo zomwe zili ndi malingaliro awo. Makampeni amaimelo atha kukhala chinsalu chowonetsera chidwi, umunthu pakati pa mabizinesi omwe pamapeto pake angabweretse kutembenuka kwakukulu. 

Recent akutsikira kufikira organic njira zapa media media zalimbikitsanso kufunika kwamakampeni amaimelo kwa otsatsa. Mwa kuwonekera mwachindunji pamaso pa omwe alandila m'mabokosi awo am'makalata, kutsatsa maimelo kumatha kupanga ubale wolimba kwambiri pakati pamalonda ndi makasitomala awo. Kudzimva kuti amathandizidwa ndi zothandizira bizinesi kumabweretsa kupeza zomwe angafune kuti agule pamalo. 

Ngakhale pali kukayika pang'ono pakutsatsa kwamaimelo, ndikofunikira kuti mabizinesi azigwiritsa ntchito imelo m'njira yomwe imafikira makasitomala ambiri. Ndili ndi malingaliro, ndikofunikira kuyang'ana njira zina zamtengo wapatali momwe otsatsa amatha kutsata maimelo ndikusintha njira zawo kukhala malonda. 

Luso Lotsatira Maimelo Omasulira 

Makampeni amaimelo ndi ofunika kwambiri ngati otsatsa sakutsata kutembenuka komwe amapanga. Kusiyanitsa kwa kuchuluka kwa omwe adalembetsa pamndandanda wamakalata kumatanthauza zochepa kwambiri ngati simungakwanitse kuti aliyense atsatire chidwi chake pogula. 

Kuti mupange ntchito yotsatsa imelo imabala zipatso zambiri, ndikofunikira kuti mugwiritse ntchito zina mwazidziwitso zomwe mungapeze. Kuchita mayeso ogawika kuti muyambe kuyesa ndikuwongolera njira zanu kumathandizanso kwambiri. Ngati mukuvutika kuti mupange kampeni yomwe ikugwirizana ndi malonda anu omwe alipo kale ndiye kuti kulephera kumveketsedwa bwino. 

Mwamwayi, pali ntchito zambiri zotsogola zomwe zimapangitsa kuti njira yopeza maimelo ikhale yosavuta. Ma pulatifomu ngati MailChimp ndi Kuyanjana Kwanthawi zonse amakhala odziwa bwino ziwonetsero zazomwe otsatsa angamangepo - monga maimelo otsegulira maimelo, mitengo yodutsamo komanso malingaliro osiyanasiyana pamachitidwe a omwe akukalandira nawo. Malingaliro awa atha kukuthandizani kuzindikira zovuta mumakampeni anu mwachangu osachotsa zidutswa zazikulu mu bajeti zanu zotsatsa. 

Mailchimp Dashboard - Imelo Yoyeserera Ma Campaign
Gwero lazithunzi: Malangizo Pulogalamu

Ngakhale kukhazikitsidwa ndi mapulatifomu owerengera maimelo kumatha kutengera chunk mu bajeti yanu, kuchuluka kwazidziwitso zomwe ma metric angakuuzeni kumathandizira kuti misonkhano yanu izikhala yabwino kwa omvera oyenera kupita mtsogolo. 

Mphamvu Yotsatira Kutsata

Chida chofunikira kwambiri kwa otsatsa kuti agwiritse ntchito chimadziwika kuti 'kupitilira pomwe kungodina,' njira yomwe imawunika omwe ogwiritsa ntchito amatenga akafika patsamba lanu kuchokera pa imelo yolumikizidwa. 

Zili kudzera pakutsata komwe mungawone momwe ogwiritsa ntchito akuyendera kuchokera patsamba lomwe lakonzedwa kuti mulandire maimelo. 

Ngati bizinesi yanu ikufuna kutsata kampeni yake, ndikofunikira kuchita kafukufuku wokwanira musanatumize imelo. Izi zimakuthandizani kuti muwone milingo yopitilira pomwe iwo akupereka. Chochititsa chidwi, zinthu monga kutsata alendo pa webusayiti, malo osinthira, ndikudzilemba zokha maimelo a maimelo ndizofunikira popatsa otsatsa zinthu zabwino kwambiri kukhathamiritsa

Ma pulatifomu ena oyenera amabizinesi kutsata omwe afika pamsewu ndi komwe atembenuke angapezeke muma Analytics Google ndi Finteza - zonsezi zimayang'ana kwambiri magalimoto onse komanso Kutsata UTM

Kutsata UTM
Gwero lazithunzi: Finteza

Udindo Wa Kusanthula Pakutsatsa Maimelo

Pali zowonjezera zochepa zothandiza kutsatira kuchuluka kwamaimelo kuposa Google Analytics. Pulatifomu imatha kuyang'anira momwe ntchito yanu imagulitsira imelo ndi kukhazikitsa magawo apamwamba zomwe zitha kutsata makamaka alendo ochokera maulalo amaimelo kuti atsatire molondola momwe omvera ena amakhalira. 

Dashboard Yotsatsa Maimelo

Apa titha kuwona mwachidule pazenera pa Google Analytics. Kuti mupange gawo lamakampani otsatsa maimelo papulatifomu, muyenera kusankha Otsatira kusankha pa dashboard. Mudzawonetsedwa ndi mwayi wopanga omvera atsopano posankha kutsatira omwe afika imelo. 

Omvera Otsatsa Maimelo

Mutha kuwonjezera zina mwazigawo zomwe mumapanga, ndipo chidule chimapereka chiwonetsero cha kukula kwa alendo omwe mukulimbana nawo m'mphepete mwazomwe mwakhazikitsa. 

Kulembera ndi Kuyika Mauthenga a Imelo

Gawo lofunikira pakutsatsa imelo limabwera mwa mawonekedwe opanga njira zotsata kukuthandizani kudziwa kuti ndi kampeni iti yomwe ikuchita bwino kuposa ena. 

Kuti muwone bwino momwe makampira anu amaimelo alumikizidwira, maulalo ophatikizidwa mu maimelo anu ayenera kuwongolera ogwiritsa ntchito masamba omwe amafika omwe ali ndi magawo kutsatira. Nthawi zambiri magawo oterewa amaphatikizira angapo omwe ali ndi 'mayina amtengo wapatali' kuti athe kuzizindikira. Amakonda kutanthauzira mawu aliwonse omwe amatsatira '?' mkati mwa ulalowu. 

Chithunzi cha 10
Chithunzi Chajambula: Intaneti ya Hallam

Pamwambapa, titha kuwona zitsanzo zingapo zomwe zikufotokoza momwe kuyika chizindikiro kumatha kugwira ntchito mokhudzana ndi ma adilesi osiyanasiyana a URL. Kungoti mwina mumadabwa za kuchuluka kwake utm ikupezeka muzitsanzo pamwambapa, ndi chidule cha Module Yotsata Urchin.

Ngati mwalandira Google Analytics ngati njira yanu yosankhira mayendedwe anu a imelo, onetsetsani kuti mukudziwa bwino Martech ZoneOmanga Makampeni a Google Analytics zomwe zimathandiza otsatsa malonda kuwonjezera magawo amamasamba omwe adasinthidwa kuchokera kumakampeni amtundu wa imelo. 

Ngati mukuyang'ana kuti mupange Kalatayi yomwe imatumizidwa sabata iliyonse kapena pamwezi, kungakhale koyenera kulemba script yomwe imapanga tsamba la HTML lokhala ndi maulalo omwe adalumikizidwa mosavuta kuti muwone mosavuta. Ambiri opereka maimelo (ESP) perekani kutsatira kwa UTM kophatikizana komwe mutha kuwathandiza ndikusinthanso.

Kumvetsetsa Khalidwe la Makasitomala

Kumbukirani kuti nthawi zonse kumakhala kofunikira kuchita kafukufuku wazinthu zingapo zomwe pulogalamu yotsatila ikutsatirani musanalowe ndikugula papulatifomu yamabizinesi anu. Pomaliza, kugula chinthu chomwe sichikugwirizana ndi zosowa zanu kumatha kubweretsa kuwonongeka kwachuma kosapeweka.

M'malo mongoyang'ana maimelo otseguka ndi maimelo, otsatsa amayenera kuwunika momwe asinthira, zomwe zingakhale zothandiza kumvetsetsa ROI yeniyeni yolumikizidwa ndi njira zotsatsa maimelo. 

Ngakhale pali zambiri zofunikira kunja uko zomwe zimathandiza mabizinesi kuti aone kuti ndi olembetsa angati omwe akuvutika kuti awerenge maimelo omwe amatumizidwa, ndi omwe akuwalandira akusankha kuyendera webusayiti imelo ikangolowa mu imelo, ambiri mwa ma metric sangapereke chuma chambiri chomwe otsatsa amafunikira kuti adziwe momwe ogwiritsa ntchito akuchitira ndi misonkhano yomwe angawone pokhapokha ngati zomwe ali patsamba kupezeka kuti muphunzire

Kufotokozera pamfundoyi, dinani-mitengo ingasonyeze kuti wolandila ndi wofunitsitsa kutsegula imelo kuchokera ku kampani yanu. Koma ngakhale ulalo ukuchitidwa nthawi zambiri, sizitanthauza kuti zipangitsanso kutembenuka kwina. M'malo mwake, pali mwayi woti kuchuluka kwa zodabwitsaku kukuchitika poyeserera kozama kwa olembetsa tulukani kuchokera pamndandanda wamakalata. 

Kuphunzira zambiri zamakhalidwe a omwe adalembetsa ndikofunikira kuti mupeze chithunzi chokwanira cha momwe misonkhano yanu iliri yopindulitsa. 

Zotsatira Zogulitsa Imelo Imelo
Gwero lazithunzi: Pulogalamu Yamakono

Campaign Monitor idachita upainiya wake kuti utsegule (CTOR), yomwe imawunikiranso kuzindikira komwe bizinesi ingalandire pakugwira ntchito zake. 

Kutsatsa maimelo ndi zinthu zomwe zimachitika nthawi zambiri zimayendera limodzi, ndipo nthawi zambiri pamakhala ntchito yambiri yofunikira pakati pokhala ndi makasitomala omwe angawonetse chidwi chofuna kuwerenga maimelo anu kenako kugula. Zolemba zimathandizira kukhazikitsa ubale pakati pa mabizinesi ndi makasitomala awo, ndipo ndikofunikira kuti otsatsa asaiwale kopi yowonjezera pakati pa mayendedwe ofotokoza njira zabwino kwambiri zotsatsira malonda. 

Dziko lazamalonda lakhala lopikisana kwambiri komanso lotsogola kwambiri kuposa kale. Pakati pazatsopano, zowoneka bwino kwambiri, kutsatsa kwakale kwamaimelo kwakhalabe kosasunthika konsekonse. Ndikuphatikiza koyenera, kafukufuku, ndikuwunika kwa chidziwitso, otsatsa ambiri ali ndi mwayi wopeza ndalama ndikuwonjezera kuthekera kopambana. Zomwe akuyenera kuchita ndikungodziwa momwe angaunikire mauthenga omwe malonda awo akuwapatsa.

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