Momwe Mungagwiritsire Ntchito Keywords Mokwanira pa SEO ndi Zambiri

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Ma injini osakira amapeza mawu osakira pazinthu zosiyanasiyana za tsambalo ndikuzigwiritsa ntchito kudziwa ngati tsambalo liyenera kuwerengedwa pazotsatira zina. Kugwiritsa ntchito mawu achinsinsi moyenera kumapangitsa kuti tsamba lanu likhale ndi mndandanda wazosaka zina koma sakutero chitsimikizo chokhazikitsidwa kapena kusankhidwa mkati mwa kusaka. Palinso zina zolakwa nfundo yaikhulu wamba kupewa.

Tsamba lililonse liyenera kutsata mawu osakira. M'malingaliro mwanga, simuyenera kukhala ndi tsamba lomwe limalunjika zoposa 3 mpaka 5 ndipo izi ziyenera kulumikizana. Chifukwa chake 'mindandanda yamakalata' ndi 'mndandanda wotsatsa mwachindunji' ndizolumikizana wina ndi mnzake ndipo zitha kugwiritsidwa ntchito molumikizana ndi tsambalo.

Tsamba lanu liyenera kuyang'ana pazinthu zabwino zomwe zimayendetsa kutembenuka, osangoyang'ana stuffing mawu mu zili kuti. Kugwiritsa ntchito mawu achinsinsi ndikofunikira kwambiri - kotero kuti ma injini osakira awone mawu osakira koma alendo samawawona. Zolemba zimayendetsa kutembenuka (malonda) - choncho lembani bwino!

Komwe Mungafufuze Mawu Osakira

Zida zokha zomwe ndimagwiritsiranso ntchito kafukufuku wamtengo wapatali ndi Semrush ndi BuzzSumo. BuzzSumo imapereka chidziwitso pakukonda kutchuka komanso Semrush imapereka chidziwitso pamasanjidwe okhutira… ziwiri sizofanana nthawi zonse. Kupatula pa zida zambiri zowerengera ndi kusanja, Semrush imangogwira ntchito yodabwitsa podziwa mawu ofunikira kwambiri pa bizinesi yanu. Nazi njira zingapo zomwe ndimagwiritsira ntchito chida ichi:

  • Mawu Achinsinsi - Ndimayendetsa malipoti kwa kasitomala kuti azindikire mawu omwe angakhale kuti akulemba kale ndikuwona ngati pali njira zina monga kusintha zinthu ndikukweza zomwe ndingatumize zomwe ziziwongolera udindo wawo.
  • Mawu Ogwirizana - Ndikapeza mawu osakira omwe ndikufuna kuthana nawo, ndimathamanga malipoti ofunikira kuti ndipeze mawu osakanikirana omwe nditha kusanja bwino.
  • Kusanthula kwa Makonda - Semrush ili ndi gawo labwino kwambiri momwe mungafanizire magawo ambiri ndikuzindikira komwe mukupikisana ndi madera ena. Nthawi zambiri timazindikira mawu osakondera omwe makasitomala athu amakhala nawo pamndandanda womwe sitinatsatire.

Momwe Mungagwiritsire Ntchito Keywords Bwino patsamba lanu la SEO

  1. ankalamulira - ngati dzina lanu lili ndi mawu osakira, ndizabwino. Ngati sichoncho, zilinso bwino. Onetsetsani kuti mwalembetsa malowa kwa zaka 10 kuti Google izindikire kuti si tsamba latsamba ndipo ndichotheka. Kutalika kwakulembetsa kwamalamulo ndi nthano ya SEO. Komabe, gawo laling'ono likhala ndi ulamuliro wocheperako kuposa lomwe limagwiritsidwa ntchito m'mbuyomu pamawu ofanana. Musanayang'ane malo atsopano, onani zogulitsa kumadera ena oyenera… mutha kuyamba mutu ngati mukungoyamba kumene!
  2. Tsamba La Kutumiza Tag - onetsetsani kuti chikwangwani chatsamba lanu lili ndi mawu ochepa omwe mwatsata ndikuwayika patsogolo pa dzina la kampani yanu.
  3. Mutu Tag - tsamba lililonse lodziyimira payokha liyenera kukhala ndi mawu osakira omwe tsambalo limawunikira.
  4. Meta Tags - mawu achinsinsi amanyalanyazidwa ndi makina osakira ndi mawu osakira omwe amagwiritsidwa ntchito patsamba lanu amanyalanyazidwa. Komabe, wina akafuna mawu osakira, amawoneka olimba patsamba la zotsatira za injini zosaka kuti wogwiritsa ntchito kusaka athe kudina pazotsatira zanu.
  5. Mutu Tags - mu HTML, pali mitu ndi mitu. Izi ndizapadera , , malembo ofunikira. Ma injini osakira amalabadira ma tag awa ndipo ndikofunikira kuti muziwamvera komanso kupanga masamba ndikugwiritsa ntchito mawu osakira. Pazolemba pamabulogu, gwiritsani ntchito mawu osakira pamitu yanu yama blog. Pewani kugwiritsa ntchito , , kapena ma tag m'mbali mwanu.
  6. Kulimba Mtima ndi Kanyenye - molimba mtima kapena onetsani mawu anu osakira patsamba kuti awonekere.
  7. Image Alt ndi Kufotokozera - mukamagwiritsa ntchito chithunzi (cholimbikitsidwa) patsamba lanu kapena zolemba, onetsetsani kuti mukugwiritsa ntchito mawu osakira bwino pazithunzi zazithunzi kapena zofotokozera.
    
    

    Makina anu owongolera ayenera kulola izi.

  8. Maulalo Amkati - ngati mungatchule zolemba kapena masamba ena patsamba lanu, onetsetsani kuti mukugwiritsa ntchito mawu osakira bwino pamalemba a nangula olumikizana ndi zomwe zili pamndandanda wazomwe zili ndi nangula.
    Zowonjezera zina

    Pewani kugwiritsa ntchito mawu achibadwa monga 'werengani zambiri' kapena 'dinani apa'.

  9. Mawu Oyambirira Okhutira - mawu oyamba patsamba lanu kapena positi ayenera kukhala ndi mawu ofunikira pazomwe zili patsamba limenelo.
  10. Pamwamba pa Tsamba - Ma injini osakira amawona tsamba ndikusanthula zomwe zili kuyambira pamwamba mpaka pansi, pamwamba pamasamba ndizofunikira kwambiri ndipo pansi pake pamakhala posafunikira kwenikweni. Ngati muli ndi mtundu wazolowera, fufuzani ndi kampani yanu yomwe idapanga mutu wanu ndikuwonetsetsa kuti mizati ndiyotsika mu HTML yanu kuposa zomwe mumakonda (mitu yambiri imayika kambali koyamba!).
  11. Kugwiritsa Ntchito Mobwerezabwereza - mkati mwazomwe muli (zomwe zimadziwikanso kuti kachulukidwe mawu), ndikofunikira kugwiritsa ntchito mawu osakira mwachilengedwe. Makina osakira akukhala ovuta kwambiri kupeza mawu oyenera, chifukwa chake inunso simuyenera kubwereza mawu omwewo. Nthawi zonse yesetsani kuwonetsetsa kuti zomwe muli nazo ndizachilengedwe komanso zokakamiza. Ngakhale zokhutira kwambiri zingakupangitseni kuti mupeze, sizikugulitsani!

Nayi mfundo imodzi… mawu osakira sayenera kufanana. Mawu ndi zochitika zina zofanana ndizofunikira kwambiri ndipo zimatha kupangitsa kuti zomwe mumakonda mupeze mukamagwiritsa ntchito. Mu chitsanzo cha positiyi, ndimagwiritsa ntchito mawu ngati kugwiritsa ntchito mawu osakira, koma ndimagwiritsanso ntchito mawu ngati SEO, kachulukidwe mawu, okhutira, mayina a mutu… Mawu onse ogwirizana ndi mutuwo koma atha kupangitsa kuti positiyi ipezeke pophatikiza zina.

Ndikofunikanso kuzindikira kuti ogwiritsa ntchito makina osakira amalemba zilembo zazikuluzikulu kuphatikiza kuphatikiza mafunso ndi mawu ena kuti muchepetse zotsatira. Chifukwa chake mawu osakira samangokhala ophatikiza 1 kapena 2 kuphatikiza mawu, itha kukhala sentensi yonse! Ndipo tawona kuti kuphatikiza komwe kungatenge nthawi yayitali, kumayesetsana bwino, pamakhala magalimoto ambiri - ndipo mlendo amasintha.

Ngati mungapeze maulalo akunja ndi mawu osakira kubwerera ku tsamba lanu, zingakhale bwino! Izi zinali zongogwiritsa ntchito pamawu achinsinsi, pomwe.

Mawu osakira ndi ofunika kwambiri kubizinesi yomwe masamba ake ndiwofunikira pakuwonjezera zochitika zawo. Mukagwiritsidwa ntchito moyenera, mawebusayiti okhathamira ndi mawu achinsinsi atha kubweretsa zotsatira zabwino zakusaka ndikuwonjezera kuchuluka kwa magalimoto m'sitolo yapaintaneti. Pomaliza, zimathandizanso kuti bizinesi ikope mwayi wokhala ndi mwayi wopindulira makasitomala olipira. Womanga Bizinesi Wathanzi

Nayi infographic kuchokera kwa Healthy Business Builder, N 'chifukwa Chiyani Mawu Ofunika Ali Ofunika Kwambiri Kugulitsa Kwanu Paintaneti:

Mawu Ogwiritsa Ntchito Infographic

Kuwulula: Ndikugwiritsa ntchito ulalo wanga wothandizana nawo Semrush m'nkhaniyi.

10 Comments

  1. 1

    Izi ndizabwino Douglas. Masamba ambiri, mitundu yambiri, ndi mitundu yambiri kunja uko zomwe zimasokoneza aliyense amene ayamba kuphunzira za bwalo la SEO. Koma iwe umangopita kuzinthu zofunikira ndi zosafunikira; zomwe ena amatcha "kufikira"! Ndikufunika kuti ndigawane nawo anzanga. -Paulo

  2. 2

    Kupeza kochititsa chidwi, PJ! Ndidamvapo 'zaphokoso' motero ndidaganiza zophatikizira positiyi. Ndikuganiza kuti sizimapweteketsa chilichonse (kunja kwa chikwama chanu)! Zikomo potenga nthawi ndikulemba izi!

  3. 3

    Kodi # 1 ndi zowona? Ndamva malingaliro osiyanasiyana pankhaniyi. Ndili ndi magawo anga onse pazakonzedwe chaka chimodzi. Kodi ndikudzipukusa ndekha pamadongosolo anga abizinesi posawakulitsa mpaka zaka 1?

    • 4

      Wawa Patric,

      PJ adasanthula kwambiri ndipo wapeza zolemba kuchokera ku Google zomwe zimatsutsa izi. Kotero - ine ndikuganiza ine sindikadandaula kwambiri za izo. Ndimazichitabe, ngakhale… Ndikuganiza kuti ndichizolowezi chabwino ndipo ndimadana kuti nthawi zonse zimawoneka ngati zatha pomwe ndilibe ndalama!

      Doug

  4. 5
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    • 9

      Kwambiri, ndikukhulupirira kuti ndikofunikabe. Komabe, ndingalimbikitse kulembera owerenga anu osasamala kwambiri makina a SEO kukhathamiritsa mawu osakira. Ngakhale njira izi zitha kukuthandizani kuti mulembedwe molondola, kusanja kudalira kutchuka kwa zomwe zili. Kugwira ntchito kuti muwonetsetse kuti muli ndi zinthu zambiri, zolemera ndizofunika kwambiri kuposa kusungidwa kwamawu osakira mu 2015. Komanso, Google imazindikira mawu oti zochitika masiku ano bwino kwambiri kuposa kale.

  7. 10

    Mawu osakira amatenga gawo lofunikira mu SEO. Anthu ambiri amalephera kukhala bwino pama injini osakira, chifukwa chakusaka mawu osakira ndi mayikidwe osayenera. Komabe, chifukwa cha positi yanu, ngakhale oyamba kumene tsopano amatha luso la Keyword Optimization. Nkhani yabwino. Zothandiza kwambiri. Zikomo kwambiri chifukwa chogawana!

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