Momwe Mungagwiritsire Ntchito TikTok Pakutsatsa kwa B2B

TikTok B2B Njira Zotsatsa

TikTok ndiye tsamba lawebusayiti lomwe likukula mwachangu kwambiri padziko lonse lapansi, ndipo limatha kufikira zoposa 50% ya anthu akuluakulu aku US. Pali makampani ambiri a B2C omwe akugwira ntchito yabwino yopezera TikTok kuti amange dera lawo ndikuyendetsa malonda ambiri, kutenga Tsamba la Duolingo la TikTok mwachitsanzo, koma bwanji sitikuwona mabizinesi ochulukirapo (B2B) malonda pa TikTok?

Monga mtundu wa B2B, zitha kukhala zosavuta kunena kuti musagwiritse ntchito TikTok ngati njira yotsatsa. Kupatula apo, anthu ambiri amaganizabe kuti TikTok ndi pulogalamu yomwe imasungidwa achinyamata ovina, koma yakula kupitilira pamenepo. M'zaka zingapo zapitazi, masauzande amagulu a niche amakonda cleantok ndi buku adapanga pa TikTok.

Kutsatsa kwa B2B pa TikTok kumafuna kupeza gulu lomwe limakonda kwambiri malonda anu ndikupanga zofunikira pagululo. Izi ndi zomwe timachita m'moyo wathu TikTok tsamba ku Collabstr, ndipo chifukwa chake, tatha kupanga ndalama masauzande ambiri mubizinesi yatsopano ngati kampani ya B2B.

Ndiye njira zina zotsatsa za B2B pa TikTok ndi ziti?

Pangani Zinthu Zachilengedwe

TikTok imadziwika ndi zake organic kufikira. Pulatifomu imapereka chiwonetsero chambiri kuposa nsanja zachikhalidwe monga Facebook kapena Instagram. Izi zikutanthauza kuti mutha kupeza mboni zamaso pamtundu wanu wa B2B kungotumiza zomwe zili patsamba lanu la TikTok.

Ndiye ndi mitundu yanji yazinthu zomwe mungatumize mtundu wanu wa B2B?

  • Mlanduwu Studies - Maphunziro a zochitika ndi njira yabwino yokopa makasitomala omwe angakhale nawo popanda kuwatsatsa mwachindunji. Mutha kupanga phunziro lankhani mwa kupeza nkhani zopambana mumakampani anu ndikuwonetsa zomwe adachita bwino kwa omvera anu. Mwachitsanzo, ngati ndinu kampani yotsatsa pakompyuta yomwe imatsatsa makasitomala anu mukanema, pangani kafukufuku pamavidiyo otsatsa a B2B abwino kwambiri komanso chifukwa chake ali othandiza kwambiri. Mutha kutenga zotsatsa kuchokera kumakampani ngati Red Bull ndikuwuza anthu chifukwa chake ndizothandiza. Mwachilengedwe, mudzakopa anthu omwe ali otsatsa kapena eni mabizinesi omwe akufunafuna wina woti awapangire zotsatsa. Maphunziro a zochitika amakulolani kuti mudziwonetse nokha ngati katswiri, izi ndi zabwino chifukwa pamene omvera anu ali okonzeka kugula, amabwera kwa inu poyamba.
  • Momwe Mungapangire Makanema - Makanema amomwe mungapangire ndi njira yabwino yokopa omvera anu pa TikTok. Popereka phindu kudzera mu maphunziro, mupanga otsatira okhulupirika omwe angakhale makasitomala. Kuti mupange makanema owoneka bwino amtundu wanu wa B2B, muyenera kumvetsetsa kaye kasitomala omwe mukufuna. Ngati kasitomala amene mukufuna kutsata ndi eni mabizinesi ena, ndiye kuti zomwe muli nazo ziyenera kuwakopa mwachindunji. Mwachitsanzo, ngati ndiyendetsa bungwe lojambula zithunzi la B2B, ndingafune kupanga kanema wosonyeza anthu ena momwe angapangire chizindikiro chaulere cha mtundu wawo. Popereka phindu, mumakopa omvera omwe amakukhulupirirani.
  • Zomwe Zimayambira - Mawonekedwe aakanema amfupi amapatsa mabizinesi mwayi wowonekera bwino. Mosiyana ndi nsanja zina monga Instagram, ndikwabwino kuyika zosapukutidwa komanso zosawoneka bwino pa TikTok. Kutumiza mavlogs, misonkhano, ndi zokambirana zomwe zikuwonetsa zochitika zatsiku ndi tsiku pakampani yanu ya B2B zimalimbikitsa kukhulupilika pakati pa bizinesi yanu ndi kasitomala amene mukufuna. Pamapeto pake, anthu amalumikizana bwino ndi anthu kuposa momwe amalumikizirana ndi makampani. 

Pezani TikTok Influencers

Ngati simukudziwa momwe mungayambitsire kupanga zinthu za kampani yanu ya B2B pa TikTok, ganizirani kupeza omwe akukulimbikitsani mu niche yanu kuti akuchotseni pansi.

@collabstr.com

Happy New Year Fam ? Umu ndi momwe mungagwiritsire ntchito Collabstr kuyendetsa makampeni olimbikitsa! #mgwirizano

♬ phokoso loyambirira - Collabstr

Othandizira a TikTok atha kuthandizira bizinesi yanu ya B2B m'njira zosiyanasiyana. Tiyeni tidumphire munjira zingapo zomwe mungathandizire kuti muzitha kutsatsa B2B pa TikTok.

  • Zothandizidwa - Njira imodzi yabwino yolimbikitsira olimbikitsa a TikTok pakutsatsa kwanu kwa B2B ndikupeza ndikulemba ganyu omwe akukulimbikitsani mu niche yanu kuti akupangireni zomwe mwathandizira. Tinene kuti ndinu opereka mtambo ndipo mukuyesera kuti muwonetsetse zambiri kwa eni mabizinesi kudzera TikTok. Njira imodzi yabwino yochitira izi ingakhale pezani wolimbikitsa mu danga laukadaulo, lomwe lili ndi omvera a akatswiri ena aukadaulo omwe nthawi zambiri amafuna kuchititsa mtambo pazinthu zawo. Tengani wopanga TikTok uyu, mwachitsanzo, iye ndi wopanga mapulogalamu, ndipo omvera ake amatha kukhala ndi chidwi chomva za njira zothetsera mtambo.
  • Malangizo a TikTok - Njira ina yabwino yolimbikitsira olimbikitsa a TikTok ndikuwapangitsa kuti apange zotsatsa zanu. Mukapeza wolimbikitsa yemwe amamvetsetsa malonda anu, mutha kuwalipira kuti apange zotsatsa zamakanema apamwamba kwambiri pazogulitsa kapena ntchito yanu ya B2B. Pa oyambitsa kupanga zotsatsa, mudzatha kutero woyera zomwe zili mwachindunji kudzera pa TikTok, kapena mutha kungotenga mafayilo oyambira kuchokera kwa iwo ndikuyendetsa ngati zotsatsa pamapulatifomu ena. Kugwiritsa ntchito zosokoneza kupanga zanu Zotsatsa za TikTok akhoza kuwonjezera umboni wokhudzana ndi chikhalidwe cha anthu komanso zowona zomwe kulibe ndi zomwe zili ndi mtundu.

@collabstr.com

Momwe mungapangire zotsatsa za TikTok zomwe sizimayamwa? #mgwirizano

♬ Tsiku la Dzuwa - Ted Fresco

  • Gawani TikTok Opanga Zinthu - Njira ina yolimbikitsira oyambitsa TikTok pamtundu wanu wa B2B ndikungowalemba ntchito kuti akupangireni zomwe zili. Othandizira a TikTok amadziwa bwino nsanja, ma aligorivimu ake, komanso omvera omwe amadya zomwe zili pa TikTok. Pogwiritsa ntchito chidziwitsochi, amatha kupanga zinthu zokopa komanso zosangalatsa zomwe zimapangitsa kuti anthu aziwonera kwambiri. Izi zitha kukhala zomwe gulu lanu silingathe kuchita, zomwe zili bwino, Zikatero, pezani wolimbikitsa yemwe amamvetsetsa malonda kapena ntchito yanu ya B2B, ndikumulipira pamwezi kuti apange zomwe zili patsamba lanu. 

Mukayang'ana TikTok ngati njira yotsatsira ya B2B, ndikofunikira kuti mutsegule malingaliro anu kunjira zosiyanasiyana zomwe mungatenge ngati kampani ya B2B pa TikTok.

Choyamba, muyenera kuzindikira omvera anu. Ndani amene angaone kuti chinthu chanu chili chothandiza? Mukazindikira omvera awa, muyenera kudziwa omwe akugwira kale omvera awa pa TikTok. 

Kuchokera apa, mutha kulemba ganyu munthu yemwe akuchita kale ntchito yabwino yolanda omvera, kapena mutha kugwiritsa ntchito zomwe ali nazo monga kudzoza ndikuyamba kupanga zanu zomwe zikugwirizana ndi omvera omwewo.

Pezani TikTok Influencers Tsatirani Collabstr pa TikTok

Kuwulura: Martech Zone akugwiritsa ntchito ulalo wake wothandizana nawo Collabstr m'nkhaniyi.