Momwe Kutetezedwa Kwapaintaneti Kumakhudzira SEO

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Kodi mumadziwa kuti pafupifupi 93% ya ogwiritsa ntchito amayamba kugwiritsa ntchito intaneti posanja funso lawo mu injini zosakira? Izi siziyenera kukudabwitsani.

Monga ogwiritsa ntchito intaneti, tazolowera mwayi wopeza zomwe timafunikira pamasekondi kudzera pa Google. Kaya tikufuna malo ogulitsira pizza omwe ali pafupi, phunzilo la momwe tingalumikizirane, kapena malo abwino kugula mayina am'mizinda, timayembekezera kukhutitsidwa kwakanthawi ndi mayankho abwino omwe amakwaniritsa zomwe tikufuna.

Google

Mtengo wamagalimoto opangidwa mwachilengedwe udakhazikitsa kukhathamiritsa kwa injini zakusaka, chifukwa ndiye mwala wapangodya wopangira kuwonekera kwabwino pa intaneti. Google tsopano imapanga zochulukirapo Kusaka kwa 3.5 biliyoni patsiku ndi ogwiritsa ntchito amazindikira SERP yake (tsamba la zotsatira za injini zosakira) ngati chodalirika chokhudzana ndi kufunikira kwamawebusayiti.

Pankhani yothandiza SEO zochita, tonsefe timadziwa zofunikira. Kugwiritsa ntchito mawu osavomerezeka ndikulimbikitsidwa, komanso kukhathamiritsa ma ALT, kukhala ndi mafotokozedwe oyenerera a meta, ndikuyang'ana kwambiri pakupanga zoyambirira, zothandiza, komanso zofunikira. Kulumikizana kwa maulalo ndi kulumikizana kwa maulalo ndi gawo limodzi lazosokoneza, komanso kusiyanitsa magwero amtundu ndikugwiritsa ntchito njira yabwino yogawa zinthu.

Nanga bwanji za chitetezo cha intaneti? Kodi zimakhudza bwanji ntchito yanu ya SEO? Google ikungofuna kuti intaneti ikhale malo otetezeka komanso osangalatsa, chifukwa chake mungafunike kulimbitsa chitetezo chanu pa intaneti.

SSL Sichitetezo Komanso, koma Chofunikira

Google nthawi zonse yalimbikitsa tsamba lotetezedwa ndikulimbikitsa mawebusayiti ayenera kusamukira ku HTTPS pakupeza satifiketi ya SSL. Chifukwa chachikulu ndichosavuta: deta imasungidwa mukamayenda, kupewa kugwiritsa ntchito molakwika zachinsinsi komanso zidziwitso zachinsinsi.

SSLZokambirana za HTTP motsutsana ndi HTTPS potengera zomwe SEO idachita mu 2014 pomwe Google yalengeza kuti masamba otetezedwa atha kulimbikitsidwa pang'ono. Chaka chotsatira, zidawonekeratu kuti chizindikirochi chimakhala cholemera kwambiri. Panthawiyo, Google idanenanso kuti kukhala ndi satifiketi ya SSL kumatha kupatsa mwayi masamba opikisana ndikukhala ngati wopondereza pakati pamawebusayiti awiri omwe ali ofanana.

Mgwirizano waukulu kafukufuku wochitidwa ndi Brian Dean, Semrush, Ahrefs, MarketMuse, SimilarWeb, ndi ClickStream, adasanthula zotsatira za 1 miliyoni zakusaka kwa Google ndikuwona kulumikizana kwamphamvu pakati pamasamba a HTTPS ndi masanjidwe atsamba loyamba. Mosakayikira, izi sizikutanthauza kuti kupeza chiphaso cha SSL kumakupatsani mwayi wokhala ndiudindo, komanso sichizindikiro chofunikira kwambiri chomwe algorithm imadalira.

Google yasindikizanso fayilo ya dongosolo la magawo atatu kupita ku tsamba lochita bwino komanso lotetezeka ndikulengeza kutulutsidwa kwa pulogalamu ya Chrome 68 ya Julayi 2018, yomwe idzachitike onse Mawebusayiti a HTTP sakhala otetezeka mkati mwa msakatuli wotchuka kwambiri. Ndikulimba mtima, koma koyenera, komwe kudzawonetsetsa kuti magalimoto otetezedwa padziko lonse lapansi, kwa ogwiritsa ntchito onse, kupatula izi.

Mawebusayiti a HTTPS akuyembekezeka kukhala osasintha, koma oyang'anira masamba ambiri amadabwabe momwe mungapezere satifiketi ya SSL ndipo ndichifukwa chiyani izi zili zofunika kwambiri. ili ndi maubwino angapo osatsutsika, onse pogwiritsa ntchito SEO ndikukhala ndi chithunzi chabwino:

  • Zenera la msakatuli wokhala ndi chithunzi cholumikizidwa pa intanetiZowonjezera pamndandanda wa tsamba la HTTPS zikuyembekezeka
  • Mulingo woyenera wa chitetezo ndi chinsinsi umakwaniritsidwa
  • Mawebusayiti nthawi zambiri amatenga mofulumira
  • Webusayiti yanu yamabizinesi imadalilika kwambiri ndipo imalimbikitsa kudalirana (kutengera HubSpot Research, 82% ya omwe adayankha adati achoka pamalowo omwe alibe chitetezo)
  • Deta yonse yovuta (monga info ya kirediti kadi) ndiyotetezedwa

Mwachidule, ndi HTTPS, kutsimikizika, kukhulupirika kwa deta, komanso kubisa zimasungidwa. Ngati tsamba lanu ndi HTTPS, zimapanga chifukwa chokwanira kuti Google ikupatseni mphotho monga munthu amene mukuthandizira kutetezedwa kwa intaneti.

Zikalata za SSL zitha kugulidwa, koma palinso zoyeserera za intaneti yotetezedwa mwachinsinsi yomwe imapereka maumboni amakono odalirika kwaulere, monga Tiyeni Tilembetse. Ingokumbukirani kuti ziphaso zoperekedwa ndi satifiketi yoyang'anira izi zimatha masiku 90 ndikuyenera kuzikonzanso. Pali njira yosinthira, yomwe ndiyophatikiza.

Pewani Kugwiririra

Ma cybercrimes asintha: asintha mosiyanasiyana, otsogola, komanso ovuta kuzindikira, zomwe zitha kupweteketsa bizinesi yanu pamagulu angapo. Milandu yovuta kwambiri, makampani amakakamizidwa kuti ayimitse bizinesi yawo mpaka zolakwika za tsambalo zitakonzedwa, zomwe zitha kubweretsa ndalama, kutaya masanjidwe, komanso zilango za Google.

Monga kuti kugwidwa ndi owononga sikumangokhala kokwanira.

Tsopano, tiyeni tikambirane zachinyengo zomwe anthu ambiri amachita komanso momwe angawonongere kuyesayesa kwanu kwa SEO.

● Kutanthauzira Webusayiti ndi Kuwonongeka kwa Seva

Kusaka KowopsaKutsegula tsamba lanu ndikutsutsa tsamba lanu lomwe limasintha mawonekedwe atsambali. Ndizo ntchito za defacers, omwe amalowa mu seva yapaintaneti ndikusintha tsamba lawebusayiti ndi lawo ndipo amapanga imodzi mwazinthu zazikulu zokhudzana ndi chitetezo cha pa intaneti. Nthawi zambiri, owononga amagwiritsa ntchito zovuta za seva ndikupeza mwayi woyang'anira pogwiritsa ntchito SQL jakisoni (njira yojambulira nambala). Njira ina yofala imagwiritsidwa ntchito molakwika ndondomeko zosamutsira mafayilo (zomwe zimagwiritsidwa ntchito posamutsa mafayilo pakati pa seva ndi kasitomala pamakompyuta a makompyuta) kuti mupeze zidziwitso zachinsinsi (malowedwe olowera) zomwe zimagwiritsidwa ntchito m'malo mwa webusayiti ina.

Ziwerengero zimanena kuti pakhala pali osachepera 50.000 opambana pa webusayiti mu 2017, ndipo nthawi zambiri - tikulankhula za kuwonongeka kwamasamba abwino. Kuukira kwaumbanda kumeneku kuli ndi cholinga chimodzi chachikulu: cholinga chake ndi kuipitsa kampani yanu ndikuwononga mbiri yanu. Nthawi zina, zosintha ndizobisika (mwachitsanzo, owononga amasintha mitengo yazogulitsa m'masitolo anu apaintaneti), nthawi zina - amatsitsa zosayenera ndikupanga zosintha zazikulu zomwe ndizosowa kuphonya.

Palibe chilango chachindunji cha SEO pazomwe zimasokoneza tsamba lanu, koma momwe tsamba lanu limawonekera pa SERP limasinthidwa. Kuwonongeka komaliza kumadalira zomwe zasinthidwa, koma zikuwoneka kuti tsamba lanu silikhala logwirizana ndi mafunso omwe anali nawo, zomwe zimapangitsa kuti masanjidwe anu atsike.

Mitundu yoyipa kwambiri yakubera pamaseva onse, zomwe zingayambitse zovuta. Mwa kupeza mwayi wogwiritsa ntchito seva yayikulu (mwachitsanzo, "makina opanga makompyuta"), amatha kugwiritsa ntchito mosavuta ndikuwongolera masamba ambiri omwe amakhala pamenepo.

Nazi njira zina zopewera kugwa ngati wovutikira pano:

  • Sankhani firewall yodalirika (WAF) - imagwiritsa ntchito malamulo angapo omwe amafotokoza zomwe zimachitika monga kulowetsa pamasamba ndi jakisoni wa SQL, poteteza ma seva
  • Sungani mapulogalamu anu a CMS - CMS imayimira dongosolo loyang'anira zinthu, lomwe ndi pulogalamu yamakompyuta yomwe imathandizira kupanga ndikusintha kwama digito ndipo imathandizira ogwiritsa ntchito angapo m'malo ogwirizana.
  • Tsitsani ndikugwiritsa ntchito mapulagini ndi mitu yodalirika yokha (mwachitsanzo khulupirirani chikwatu cha WordPress, pewani kutsitsa mitu yaulere, kuwerengera kutsitsa ndi kuwunika etc.)
  • Sankhani kusungitsa kotetezeka ndikusamala chitetezo cha IP
  • Ngati mukugwiritsa ntchito seva yanu, chepetsani zovuta pochepetsa mwayi wopezeka pa seva

Tsoka ilo, palibe 100% yotetezedwa pa intaneti, koma ndi chitetezo chambiri - mutha kuchepetsa kwambiri mwayi wopambana.

● Kugawa Malware

Lingaliro la kusaka nsikidzi ndi ma virusKugawidwa kwaumbanda kumapezeka kwambiri pankhani zakuukira kwa cyber. Malinga ndi mkuluyu lipoti la Kaspersky Lab, 29.4% yamakompyuta ogwiritsa ntchito adakumana ndi vuto limodzi lokhala ndi pulogalamu yaumbanda mu 2017.

Nthawi zambiri, owononga amagwiritsa ntchito maluso akuwononga kapena phishing kuti adziwonetse ngati gwero lodalirika. Wovutikayo akaigwera ndikutsitsa pulogalamu yoyipa, kapena kudina ulalo womwe umatulutsa kachilomboka, kompyuta yawo imadwala. Zikachitika zovuta kwambiri, tsambalo limatha kutsekedwa kwathunthu: owononga amatha kugwiritsa ntchito njira zakutali kuti alowe mu kompyuta ya wovutikayo.

Mwamwayi potetezedwa kwathunthu pa intaneti, Google siziwononga nthawi iliyonse ndipo nthawi zambiri imayankha mwachangu kuti ichotse masamba onse omwe ndi owopsa kapena olakwa pakufalitsa pulogalamu yaumbanda.

Tsoka ilo kwa inu ngati wozunzidwayo, ngakhale sikulakwa kwanu - tsamba lanu limalembedwa kuti sipamu mpaka chidziwitso china, kulola kuti SEO yanu yonse ichite bwino mpaka pano.

Ngati inu, mulungu waletsa, mukadziwitsidwa ndi Google mu Search Console yanu yokhudza kubera, mapulogalamu osafunikira, kapena kubera, muyenera kuchitapo kanthu nthawi yomweyo.

Ndiudindo wanu, monga woyang'anira masamba, kupatula kuti kuli tsambalo, kuwunika kuwonongeka kwake, kuzindikira kuwonongeka kwake. Ngakhale zikuwoneka zopanda chilungamo, zili ndi inu kutsuka zosokonekera komanso pemphani ndemanga kuchokera ku Google.

Kumbukirani, Google imakhala kumbali ya ogwiritsa ntchito komanso chitetezo chawo. Dziwani kuti mudzalandira chithandizo chonse kuti muthe kukonza zinthu.

Ndibwino kuti musinthe pulogalamu yanu ya antivirus ndikuwunika pafupipafupi, kugwiritsa ntchito njira zowunikira zingapo kuti muteteze maakaunti anu paintaneti, ndikuwunika thanzi lanu.

Malangizo Othandizira Oteteza Webusayiti

Username ndi ChinsinsiNthawi zambiri, timakhulupirira kuti mwayi woti titha kuchitiridwa zachinyengo pa intaneti ndiwokayikitsa kwambiri. Chowonadi ndi ichi, zitha kuchitikira aliyense. Simuyenera kuchita bizinesi yolemera kapena kukhala m'boma kuti mukhale chandamale. Kuphatikiza pazifukwa zachuma kapena zikhulupiriro zathu, owononga nthawi zambiri amawononga masamba chifukwa chongoseweretsa, kapena kuti achite maluso awo.

Osapanga zolakwitsa zokhudzana ndi chitetezo cha tsamba lanu. Kupanda kutero - kaya kuyesayesa kwanu kwa SEO kulipira kungakhale mavuto anu ochepa. Kuphatikiza pa zomwe tanena m'gawo lapitalo zokhudzana ndi njira zomwe zingalimbikitsidwe kupewa kupezeka kwa tsamba lawebusayiti, kubera anthu mwachinyengo, kubera mwachinyengo, ndi matenda aumbanda, khalani ndi malangizo awa:

  • Zachidziwikire, kupanga chinsinsi cholimba chomwe sichingasokonezedwe (kutsatira Malangizo a Google achinsinsi otetezedwa)
  • Konzani mabowo aliwonse achitetezo (mwachitsanzo, kuwunika kosawunika bwino kwa oyang'anira, kutulutsa kwadongosolo kotheka, ndi zina zambiri)
  • Onetsetsani kuti mwalembetsa dzina lanu ndi munthu wodalirika ndipo mugule mawebusayiti otetezeka
  • Ganiziraninso yemwe ali ndi mwayi wogwiritsa ntchito mafayilo osinthira mafayilo ndi nkhokwe zanu
  • Onetsetsani kuti mwabweza tsamba lanu lawebusayiti ndikubwera ndi njira yobwezeretsanso mukadzawonongeka

Awa ndi nsonga chabe ya madzi oundana. Chowonadi ndi chakuti, simungakhale osamala kwambiri - tengani kuchokera kwa munthu yemwe akutenga nawo mbali pamakampani a intaneti.

Kwa Inu

Mosakayikira, kukonza kupezeka kwanu pa intaneti ndikofunikira chifukwa ogula amadalira Google kuti adziwe zambiri zamabizinesi anu ndi malonda / ntchito zomwe mumapereka, komanso amazigwiritsa ntchito kusefa pazomwe angasankhe ndikusankha chitumbuwa zomwe zili zabwino kwa iwo. Ngati mungakumbukire malangizo otchulidwa pamwambapa ndikusinthira ku HTTPS, pomwe mukugwiritsanso ntchito chipewa choyera SEO, mutha kuyembekezera kukwera pang'onopang'ono ku SERP.

Chitetezo cha pawebusayiti chiyenera kukhala patsogolo panu, osati kungopeza phindu la SEO.

Ndikofunikira kwambiri kuti munthu aliyense azitha kugwiritsa ntchito mafunde mosavutikira, komanso zinthu zodalirika zapaintaneti. Imachepetsa mwayi wakukula ndikugawika kwa pulogalamu yaumbanda ndi ma virus ndikutulutsa zoyesayesa zina zoyipa zomwe zimaphatikizapo kuba kapena kudziwitsa ena. Palibe mafakitale omwe ali ndi chitetezo chamthupi, chifukwa chake bizinesi yanuyo ikuyang'ana kwambiri, muyenera kuyesetsa momwe mungatetezere tsamba lanu ndikulimbikitsa kudalira makasitomala anu ndi makasitomala. M'malo mwake, monga woyang'anira masamba - muli ndiudindo wotero.

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