Kusanthula & KuyesaMarketing okhutiraZamalonda ndi ZogulitsaKulimbikitsa KugulitsaSocial Media & Influencer Marketing

Kukumbatirani Adani Anu? Mwina Zikuyenera Kukonda Okonda Anu!

Kukumbatirani Odana Nanu lolemba Jay Baer ndi buku losasunthika lomwe limapereka njira yatsopano komanso yothandiza pothana ndi madandaulo amakasitomala muzaka za digito. Jay akuti mabizinesi amayenera kukumbatira madandaulo ngati mwayi wowongolera zinthu zawo, ntchito zawo, komanso chidziwitso chamakasitomala. Jay amapereka ziwerengero zomveka komanso zitsanzo zenizeni kuti zisonyeze kuti kunyalanyaza madandaulo kungakhudze kwambiri mbiri ya kampani ndi mfundo zake.

Jay amaperekanso dongosolo la magawo awiri lothanirana ndi madandaulo, zomwe zimaphatikizapo kuyankha madandaulo aliwonse munthawi yake komanso mowona ndikuchotsa zokambiranazo popanda intaneti kuti athetse vutoli.

Ponseponse, Hug Your Haters ndiyofunikira kuwerengedwa kwa aliyense mubizinesi yemwe akufuna kukonza ntchito zawo zamakasitomala ndikusandutsa madandaulo kukhala mwayi wakukulirakulira.

Hug Your Haters Keynote

Nkhani yotseka ya Jay Baer inali imodzi mwazabwino kwambiri zomwe ndaziwona ku Social Media Marketing World. Jay adakambirana buku lake, Kukumbatirani Odana Nanu. Ulaliki wake unali wosangalatsa ndipo udaseketsa kafukufuku wodabwitsa kuchokera Tom Webster ndi gulu lake momwe ndalama zothetsera madandaulo mwachangu komanso mwanzeru zingakulire bizinesi yanu.

Nkhaniyi ikufotokoza zitsanzo zabwino zamakampani omwe amayankha madandaulo komanso momwe zilili bwino pabizinesi.

Ndine wokayikira. M'malo mwake, chaka chapitacho ku Social Media Marketing World ndidachita chiwonetsero pomwe ndidatenga zolakwika zazikulu zamakampani pama media azachuma ndikutsimikizira kuti palibe cholakwika chilichonse chomwe chidakhudza nthawi yayitali, yoyipa kwamakampani omwe adawapanga.

Pa Facebook posachedwa, Jay adagawana zomwe adaziwona pazantchito zandege ndipo ndidakumbutsidwa nthawi yomweyo za kukambirana kodabwitsa kumeneku pakati pa wanthabwala. Louis CK ndi Conan O'Brien.

Ngakhale ndikudabwa ndi ukadaulo wodabwitsa womwe umapezeka m'manja mwa ogula masiku ano, ndimakhumudwitsidwanso tsiku ndi tsiku ndi nyimbo zamakampani zomwe ndimawona pa intaneti.

Kodi Apple Iyenera Kukumbatira Odana Nawo?

Chitsanzo chabwino chomwe ndingalankhule nacho ndekha ndi Apple. Ndine wokonda kwambiri Apple. Ndinali m'modzi mwazinthu za mtedza zomwe zidayika alamu yake 3 AM EST ndikugula gulu loyamba la Apple Watches. Sindingathe kudikira kuti ndiipeze m'manja mwanga.

Werengani pa intaneti ndipo pali phokoso la techies, olemba mabulogu, ndi Apple omwe amadana nawo. Ali paliponse… ndipo palibe malingaliro awo aliwonse ofunikira kwa ine. Ndipo sindikuganiza kuti malingaliro awo aliwonse ayenera kukhala ofunika kwa Apple. Zokwera mtengo kwambiri, kusowa kwaukadaulo, zovuta komanso kuthamanga… madandaulo onse ochokera kwa adani. Hei odana… miliyoni zogulitsidwa tsiku limodzi ndipo tsopano zatsala pang'ono kutha Juni. Odana sakanagula Apple Watch mulimonse, bwanji mukuwakumbatira?

DK New Media Amawotcha Odana Ndipo Amakonda Okonda Ake

Chaka chatha, titachira m'chaka chapitacho, tinayamba kuchira. Mavuto athu ambiri anali chifukwa changa. Tinafutukula popanda zofunikira ndipo tinkangokhalira kudzaza kusiyana. M'malo mogwira ntchito molimbika kuti tidziwe makasitomala oyenera, tidalimbana ndi aliyense wotipempha kuti atithandize… ndipo zinali zovuta. Tinamaliza ngakhale kupanga infographic za mitundu yamakasitomala omwe tinali kuwotcha.

Tinavomereza ntchito ndi makasitomala ambiri omwe anali ankhanza komanso otsika mtengo. Sanatiyang’ane ngati ogwirizana, ankatiyang’ana ngati chitokoso chofinyira ndalama iliyonse yomaliza. Sindinakumbatire adani athu, tidawathamangitsa.

Tsopano tikuyesetsa kwambiri kukonzekeretsa makasitomala athu ndikuwonetsetsa kuti ndife ogwirizana mwachikhalidwe wina ndi mnzake komanso kuti tikukhulupirira kuti titha kuchita nawo bwino. Kusiyana kwake ndi usiku ndi usana. Tili ndi chaka chathu chabwino koposa, tikukulitsa phazi lathu, ndife okondwa, ndipo ntchito yomwe tikuchita ndi yabwino kwambiri kuposa kale.

Kuyesetsa kusangalatsa adani athu kunali kutopa. Ndipo kotero sitiyesanso. Ngati wina watichitira zoyipa, timangoyankha moona mtima kwa iwo - kaya pagulu kapena mwachinsinsi. Nthawi zina timatseka nyanga, koma nthawi zambiri timangochokapo. Tiyenera kuyang'ana chidwi chathu pa makasitomala omwe amatiyamikira, osati omwe sangatilembe ntchito, amatilimbikitsa, ndipo amakhala kumbuyo akumatitengera ma potshots.

Kukumbatirani adani anu? Khama kwambiri. Ndikadakonda okondedwa anga. Ndiwo omwe amafalitsa mawu, kukulitsa zochitika zawo ndi ife, kutipezera makasitomala ambiri, ndikuyamikira zomwe timawachitira.

Kodi Opambana Amakhala Ndi Odana Nawo?

Ndikayang'ana bizinesi, masewera, ndale, kapena mtsogoleri wina aliyense wopambana - nthawi zonse ndimawona anthu omwe amanyalanyaza adani awo ndikudzipangira okha kupambana kwawo. Zolephera zomwe ndaziwona zakhala anthu omwe amamvera aliyense, amayesa kukondweretsa aliyense, ndipo sakanatha kukwaniritsa zoyembekeza zosatheka zomwe zimakhazikitsidwa ndi msika.

Ndikayang'ana mafakitale monga mafoni, zingwe, zothandizira, ndege, ndi zina ... Ndikuwona ogula akupanga zofuna kupitirira mtengo wa malonda kapena ntchito zomwe akufuna kulipira. Ndipo ngati sakupeza zomwe akufuna, amaponya msomali pa intaneti kuti anthu awone. Ndipo ngati kampaniyo ikuyesera kuwatumikira bwino ndikuwonjezera ndalama zochepa pa bilu yawo, ogula amalipira ngongole ya njira yotsika mtengo yotsatira.

Ndikulingalira kwanga ndikuti ngati ______ ndege zimathandizira makasitomala awo moipitsitsa, akadakhala atanyamula ndege zopita komwe akupita kodzaza ndi makasitomala omwe amagwiritsa ntchito kusaka pa intaneti kuti apeze mtengo wotsika kwambiri. Sindikuganiza kuti adani ambiri amasamala za kampani yandege, amadandaula mosasamala kanthu. Ndipo ndege zambiri zimakhala ndi malo omwe ndizosatheka kuchoka pamtundu wawo ngakhale mutasamala.

Mukufuna Chikondi? Lipirani Izo!

Kumbali ina, ngati ndilipira kalasi yamabizinesi, kugula magalimoto apamwamba, kugwiritsa ntchito ndalama zowonjezera zowonjezera kapena inshuwaransi, kapena masika a laputopu yodula kwambiri, sindimawoneka kuti ndimakhala ndi mavuto omwe ena amakumana nawo. Malo opumira apaulendo a Delta - mwachitsanzo - NDI AMAZING ndipo mutha kugula mwayi pamaulendo ambiri pazowonjezera pang'ono. Pamene aliyense akudikirira wothandizira matikiti, ndimatenga chakumwa ndipo woimira Delta adatsitsa dzina langa ndikuyamba kuchitapo kanthu kuti ndipite. Palibe kukangana, osadandaula… Ine zonse ndinayamikira izo ndipo ndinalipira izo.

Kulipira zowonjezera, ndimapeza ntchito zabwino kwambiri, pafupifupi nthawi yodikirira, komanso mayankho apompopompo. Ngati ndikafuna zabwino kwambiri, ndiyenera kukhala wokonzeka kulipira. Ngati sindingakwanitse kugula zabwino kwambiri, ndiyenera kukhutira ndi zomwe zatsala.

Osandilakwitsa. Ndiyesetsa mowona mtima kuyesa kubweza kasitomala wosasangalala. Ndili ndi ngongole zambiri chifukwa adapanga nafe ndalama. Koma ngati ali omvetsa chisoni kapena kundizunza ine kapena antchito athu, palibe amene ali ndi nthawi! Ndikuganiza kuti pali anthu ambiri omwe amadana ndi intaneti omwe makampani ayenera kuwauza kuti athetse.

Jay ... mwamaliza ntchito yanu.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.