Kukumbatira Odana Nanu? Mwinanso Ndi Chikondi Chachikondi Chanu.

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Mawu omaliza a Jay Baer anali amodzi mwazabwino kwambiri zomwe ndidaziwonapo ku Social Media Marketing World. Jay adakambirana za buku lake lomwe likubwera, Kukumbatira Odana Nanu. Kulankhula kwake kunali kosangalatsa komanso kunyoza kafukufuku wodabwitsa kuchokera Tom Webster ndi gulu lake momwe ndalama zothetsera madandaulo mwachangu komanso mwanzeru zingakulitse bizinesi yanu.

Msonkhanowu ukunena za zitsanzo zabwino zamakampani omwe akuyankha madandaulo komanso momwe zilili zabwino kubizinesi.

Ndine wokayikira. M'malo mwake, chaka chatha ku Social Media Marketing World ndidachita nawo ziwonetsero pomwe ndidatenga makampani omwe adasokonekera kwambiri pazanema ndikuwonetsa kuti palibe cholakwika chilichonse chomwe chimakhudza makampani omwe amawapanga.

Pa Facebook posachedwa, Jay adagawana nawo momwe ndege ikuyendera ndipo nthawi yomweyo ndidakumbutsidwa zokambirana zodabwitsazi Louis CK ndi Conan O'Brien.

Ngakhale ndimadabwitsidwa ndi ukadaulo wapamwamba womwe ulipo masiku ano ogula masiku ano, ndimakhumudwitsidwanso tsiku lililonse ndikulira kwa kampani komwe ndikuwona pa intaneti.

Kodi Apple Iyenera Kukumbatira Odana Naye?

Chitsanzo chabwino chomwe ndimatha kulankhula ndi Apple ndi. Ndine wokonda kwambiri Apple. Ndinali m'modzi mwa milandu ya mtedza yomwe idayika alarm yake pa 3AM EST ndikugula gulu loyamba la Apple Watches. Sindingathe kudikira kuti ndigwire m'manja mwanga.

Werengani pa intaneti ndipo pali mawu okopa a techies, olemba mabulogu, komanso odana ndi Apple omwe amadana nawo pa ulonda. Ali paliponse… ndipo malingaliro awo samandikhudza. Ndipo sindikuganiza kuti malingaliro awo ayenera kukhala ofunika kwa Apple. Zodula kwambiri, kusowa kwazinthu zatsopano, zakuthupi komanso zofulumira ... zodandaula zonse kuchokera kwa omwe amadana nanu. Hei odana ... miliyoni miliyoni zogulitsidwa tsiku limodzi ndipo tsopano pakubwerera pambuyo pa Juni. Adani sanapite ndi Apple Watch paliponse, bwanji mungawakumbatire?

Highbridge Adana ndi Moto Ndipo Amakonda Okonda Ake

Chaka chatha, titachira mchaka chovuta kale, tidayamba kuchira. Zambiri mwathu zinali zolakwika zanga. Tinakulitsa popanda zofunikira ndikumayesetsa kudzaza mpatawo. M'malo molimbikira kuti tidziwe makasitomala abwino, tidayesetsa pafupifupi aliyense wopempha thandizo… ndipo zidali zovuta. Tidatha mpaka kupanga infographic yokhudza Mitundu yamakasitomala omwe timayaka.

Tidavomera kugwira ntchito ndi makasitomala ambiri omwe anali ozunza komanso otchipa. Sanatiyang'ane ngati abwenzi, amangotiyang'ana ngati chovuta kufinya ndalama iliyonse yomaliza. Sindinakumbatire adani athu, tinawathamangitsa.

Tsopano tikuyesetsa modabwitsa kukhazikitsa makasitomala athu ndikuwonetsetsa kuti ndife oyenerana mwamakhalidwe wina ndi mnzake ndipo tikukhulupirira kuti titha kuchita bwino nawo. Kusiyana kwake ndi usiku ndi usana. Tikukhala ndi chaka chabwino koposa, tikukulitsa gawo lathu, tili okondwa, ndipo ntchito yomwe tikugwira ndiyabwino kwambiri kuposa kale.

Kuyesa kusangalatsa adani athu kunali kotopetsa. Ndipo kotero sitiyesanso. Ngati wina atinyansa, timangomuyankha moona mtima - kaya pagulu kapena mwachinsinsi. Nthawi zina timatseka nyanga, koma nthawi zambiri timangochokapo. Tiyenera kuyang'ana makasitomala omwe amatiyamikira, osati omwe sangatilembetse ntchito, kutilangiza, komanso omwe amangokhala potitengera mphika.

Kukumbatira adani anu? Khama kwambiri. Ndikadakonda okonda anga. Ndiwo omwe amafalitsa mawu, kukulitsa zomwe akuchita nafe, kutipezera makasitomala ambiri, ndikuyamikira zomwe timawachitira.

Kodi Opambana Amada Ndi Anthu Odana Nawo?

Ndikayang'ana pa bizinesi, zamasewera, ndale, kapena mtsogoleri wina aliyense wopambana - ndimakonda kuwona anthu omwe amanyalanyaza omwe amadana nawo ndikuchita bwino. Zolephera zomwe ndaziwona zakhala anthu omwe amamvera aliyense, amayesa kusangalatsa aliyense, ndipo sangakwaniritse zoyembekezera zosatheka zomwe msika umakhala nazo.

Ndikawona mafakitale monga mafoni, chingwe, zofunikira, ndege ndi ena… Ndikuwona ogula akupanga zofuna zoposa mtengo wa ntchito kapena ntchito yomwe akufuna kulipira. Ndipo ngati sakupeza zomwe akufuna, amaponyera zowonera pa intaneti kuti anthu awone. Ndipo ngati kampaniyo ikuyesera kuwatumikira bwino ndikuwonjezera ndalama zochepa pamalipiro awo, ogula amapereka ngongole yotsatira yotsika mtengo.

Ndikulingalira kuti ngati ndege za ______ zitha kusamalira makasitomala awo, akadakhalabe ndi ndege zomwe zikupita komwe zikupita zikadzaza ndi makasitomala omwe amafufuza pa intaneti kuti apeze mtengo wotsika kwambiri. Sindikuganiza kuti ambiri omwe amadana nawo amakhudzidwa ngakhale ndi kampani ya ndege, angodandaula mosasamala kanthu. Ndipo ndege zambiri zimakhala ndi malo ochezera pomwe sizingatheke kuthawa mtundu wawo ngakhale mutasamalira.

Mukufuna Chikondi? Lipirani!

Kumbali inayi, ngati ndimalipira kalasi yabizinesi, ndigula magalimoto apamwamba, ndimalipira chitsimikizo kapena inshuwaransi, kapena masika a laputopu yotsika mtengo kwambiri, sindikuwoneka kuti ndili ndi mavuto omwe ena amakumana nawo. Malo ogona a Delta - mwachitsanzo - ndi AMAZING ndipo mutha kugula mwayi pamaulendo ena pang'ono. Pomwe aliyense akuyembekezera wogulitsa matikiti, ndimamwa chakumwa ndipo woimira Delta adalemba dzina langa ndikuyamba kuchita zomwe zikundifikitsa. Osakangana, osaganizira ena… Ndidawayamikira ndipo ndidawalipira.

Ndikulipira zowonjezera, ndimalandira ntchito yabwino, pafupifupi nthawi yodikira, ndi mayankho pompopompo. Ngati ndikufuna zabwino kwambiri, ndiyenera kukhala wokonzeka kulipira. Ngati sindingakwanitse kugula zabwino, ndiyenera kukhala wokhutira ndi zomwe zatsala.

Osandimvetsa. Ndiyesetsa mozama kuti ndiyese kuyika makasitomala osasangalala. Ndili ndi ngongole yochulukirapo chifukwa adapanga nafe ndalama. Koma ngati ali omangika kapena kundizunza kapena antchito athu, palibe amene ali ndi nthawi ya dat! Ndikuganiza kuti pali anthu ambiri odana pa intaneti omwe makampani amayenera kuwuza kuti achoke.

Jay… ntchito yako yatha.

4 Comments

  1. 1

    Ndemanga yabwino Doug, zikomo.

    Zinthu zingapo. Sindikulankhula za zolakwika zazikulu komanso zovuta zomwe zachititsa kuti anthu azigwiritsa ntchito media. Palibe chimodzi mwazitsanzo zazikulu sizinali choncho, ndipo palibe zitsanzo m'bukuli zomwe zidzakhale choncho. Zomwe ndikulankhulazi ndi ndemanga zosagwirizana ndi tsiku ndi tsiku, madandaulo, 1 ndi 2-nyenyezi zomwe makampani amakulidwe amitundu yonse amayankha mosagwirizana, ngati angatero.

    Kodi zimatenga ntchito yambiri kuti muyankhe kudandaula kulikonse, nthawi iliyonse, munjira iliyonse? Kumene. Koma kafukufuku yemwe tidachita akuwonetsa kuti kuwonjezeka kwa kulengeza kwamakasitomala mukamayankha kudandaula ndikofunikira, ndipo kuchepa kwamakasitomala mukamanyalanyaza kusalabadira ndikokulirapo.

    Kodi makampani ena angathe kunyalanyaza ndemanga ndi madandaulo olakwika? Inde. Koma makampani amenewo siofala.

    Ndipo ndikufuna kufotokozanso kuti lamulo la Hug Your Haters siloti kasitomala amakhala wolondola nthawi zonse. Sizoona, ndipo si kwanzeru kuyendetsa bizinesi yanu mwanjira imeneyi. Mankhwalawa m'malo mwake kuti kasitomala amAMVA nthawi zonse. Kusiyana kwakukulu. M'malo mwake, ngakhale sindinapite kukakambirana, cholangiza changa ndikuti musayankhe kangapo kawiri pa ulusi umodzi / chodandaula / positi ya blog, ndi zina zotero. Kuchepetsa kubwerera nthawi imeneyo, makamaka.

    Chofunikanso kuzindikira ndi kusiyana pakati pa Odana ndi Anzeru omwe amadandaula mseri, ndi Odana ndi Anzeru omwe amadandaula pagulu. Chinsinsi ndikumvetsetsa kuti wakale amafuna yankho, ndipo chomalizirachi chimafuna omvera. Kusasamala ndimasewera owonera pakadali pano, ndipo pomwe mungafune (moyenera) kuuza kasitomala wovutitsidwa (kapena wokhumudwitsa) ku F-OFF chowonadi ndichakuti makamaka ndi Onstage Haters, chiwopsezo chenicheni sichikutaya kasitomala ameneyo, koma momwe owonerera amaganiza za kampani yanu komanso malingaliro anu.

  2. 3

    Ndakhala ndikulingalira za izi ndikungoganiza kuti "kasitomala sakhala wolondola nthawi zonse,… koma ndiomwe amakhala kasitomala". Chifukwa chake, izi zimandipangitsa kuti ndichepetse ndikuyankha moyenera - ndikufuna kuti ndimvetsetse vuto lenileni komanso zomwe zingakhale yankho loyenera ndi yankho. Izi zandithandizira kuyesetsa "kukumbatira odana nawo."

    • 4

      Moona mtima sindine wokonda, Curt. Ndikuganiza nthawi zina anthu amangokhala onyentchera ndipo machitidwe awo oyipa sayenera kulekerera. Kunena zosavuta kuposa kuchita mukakhala ndi bizinesiyo ndikuganiza!

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